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ANALISIS IMPLEMENTASI NILAI-NILAI ETIKA BISNIS ISLAM DI SWALAYAN BERKAH BIMA TAHUN 2022 Jubaidah, Jubaidah; Khairunnisah, Noni Antika; Rosdiyanti, Evi; Yusuf, Yusuf
Business Management Vol 1, No 2 (2022): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Penelitian ini dilatarbelakangi oleh bagaimana implementasi nilai-nilai etika bisnis islam di Swalayan Berkah Bima, sudahkan Swalayan Berkah Bima menerapkan etika bisnis yang didasarkan pada etika bisnis Islam mengingat Swalayan Berkah Bima adalah swalayan Islam yang didirikan karena kehendak dari jamaah dan jamiiyyah. Fokus penelitian dalam penelitian ini yaitu: 1).Bagaimana penerapan etika bisnis Islam di swalayan Swalayan Berkah Bima. 2).Apa saja kendala yang dihadapi Swalayan Berkah Bima dalam penerapan etika bisnis Islam .3). Bagaimana solusi yang dilakukan Swalayan Berkah Bima untuk mengatasi kendala penerapan etika bisnis Islam. Metode penelitian yang digunakan dalam penelitian ini menggunakan metode penelitian kualitatif deskripti, dengan jenis penelitian studi kasus yang merupakan salah satu jenis penelitian kualitatif, dimana peneliti melakukan eksplorasi secara mendalam terhadap program, kejadian, proses, aktivitas terhadap satu atau lebih orang. Sumber data yang digunakan adalah data primer dan sekunder. Hasil penelitian ini menunjukkan bahwa: penerapan etika bisnis di Swalayan Berkah Bima sudah sesuai dengan nilai-nilai etika bisnis islam, dimana ditunjukkan melalui setiap aktivitas di Swalayan Berkah Bima yang disesuaikan dengan ajaran agama islam. etika bisnis islam di Swalayan Berkah Bima menggunakan tauhid yaitu keseimbangan maupun tanggung jawab dalam hal ini Swalayan Berkah Bima tidak hanya mencari keuntungan semata, akan tetapi juga memberikan kontribusi berupa pemberdayaan masyarakat sekitar, hal lain yang dilakukan Swalayan Berkah Bima dalam mengimplementasikan etika bisnis islam adalah dengan melakukan tuntunan ihsan atau kebajikan dimana pihak Swalayan Berkah Bima selalu memahami bahwa segala aktivitas yang dilakukan oleh Swalayan Berkah Bima selalu di awasi oleh Allah SWT. Dalam hal ini penerapan ihsan yaitu dengan mempertanggung jawabkan produk-produk yang dijual yaitu aman dan halal. Kendala dalam penerapan etika bisnis islam Swalayan Berkah Bima belum bisa terlepas dari produk asing, lalu solusi dalam kendala dengan pemenuhan produk-produk yang diinginkan masyarakat dan selalu menjalankan setiap aktivitas dengan nilai-nilai etika bisnis islam.

Pengelolaan Manajemen Sumber Daya Manusia Dalam Upaya Meningkatkan Kinerja dan Motivasi Melalui Reward System Pada Karywawan Pegadaian Cabang Lombok Utara Mahadiputra, Bagus Oka; Khairunnisah, Noni Antika
Business Management Vol 2, No 2 (2023): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v2i2.6499

Sumber daya manusia (SDM) merupakan faktor penting di dalam suatu organisasi maupun di suatu perusahaan. Hal ini dikarenakan tidak akan berjalannya suatu organisasi ataupun perusahaan apabila tidak ada sumber daya manusia yang baik. Hal itu juga tidak akan berjalan dengan baik apabila tidak adanya manajemen pengelolaan terhadap sumber daya manusia yang berada di suatu organisasi maupun perusahaan. Apapun bentuk serta tujuannya, organisasi atau perusahaan dibuat berlandaskan visi dan misi untuk mencapai tujuan bagi kepentingan manusia dan dikelola oleh manusia pula. Pengelolaan manajemen sumber daya manusia sangat penting untuk dilakukan dan karya artikel ini untuk menjelaskan analisis singkat mengenai upaya manajerial yang seperti apa agar bisa meningkatkan kinerja serta motivasi melalui Reward System agar mencapai kesuksesan di suatu organisasi maupun perusahaan.

Implementation of Developing Business Strategy in the Era of Digital Transformation Kusuma Hadi, Muhammad Wahyu; Amin, Fathul; Khairunnisah, Noni Antika; Damayanti, Sri
Business Management Vol 4, No 1 (2025): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i1.6619

An effective strategy is essential for any business as modern businesses undergo digital transformation. When you create a digital business strategy, there are many important things to consider. The most important thing is to increase the scope of business operations and use the latest IT solutions. As such, this strategy will be considered a. long-term “improvement” plan aimed at maintaining performance, viability and contribution to achieving the Sustainable Development Goals (SDGs). The purpose of this article is to see how to create an effective business strategy in the digital era. This analysis uses a qualitative descriptive approach. The results of the discussion show that, in the age of the “new economy” and the digital transformation that accompanies it, an innovative digital business strategy that relies on advanced IT solutions and is aligned with the SDGs is a great opportunity for companies to break out from competitors and gain a competitive advantage

Comparative Analysis of Customer Satisfaction Levels between B2C Business Models on Brand Equity in the Culinary Industry Khairunnisah, Noni Antika; Ahmad, Ahmad; Maesarah, Maesarah
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8602

Abstract. This research intends to analyze the comparison of customer satisfaction levels between B2C business models and their influence on brand equity in the culinary industry. Urgency This research is based on intense competition in the culinary industry, where customer satisfaction and brand equity are the keys to business success. B2C models that focus directly on consumers have different satisfaction dynamics compared to other business models, so they require in-depth analysis regarding their impact on brand equity. This research uses quantitative methods with a survey approach to collect data from culinary customers interacting with the B2C model. Descriptive and inferential statistical analysis will be used to compare customer satisfaction levels and measure their impact on the dimensions of brand equity such as brand awareness, brand associations, perceived quality, and brand loyalty. This research will also identify the dominant factors that influence customer satisfaction in the B2C context in the culinary industry. The targeted output of this research is the publication of the Sinta 5 journal in the IFI-JEB journal]

The Influence of Employer Branding and Career Development on the Interest of Job Candidates in Startup Companies Khairunnisah, Noni Antika; Gunardi, Effendy; Karmeli, Elly; Halik, Abdul
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8573

This research aims to analyze the influence of employer branding and career development on the interest of job applicants in startup companies. The background of this research is based on the increasing competition for startup companies in recruiting the best talent amidst limited resources and an unestablished company image. The research method used is associative quantitative with a survey approach. Data was obtained from 120 respondents who were job seekers aged 20–35 years who were interested in working in startup companies. The sampling technique used purposive sampling and data analysis was carried out using multiple linear regression. The research results show that employer branding has a positive and significant effect on the interest of job applicants. Likewise, career development also has a positive and significant effect on the interest of job applicants. Simultaneously, these two variables have a significant effect on job applicant interest, with a coefficient of determination value of 48.6%. These findings indicate that startup companies need to develop a strong branding strategy and a structured career development system to increase their attractiveness in the eyes of potential applicants.

Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach Khairunnisah, Noni Antika; Gunardi, Effendy; Kurnadi, Kurnadi; Setiawan, Iwan; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.8994

This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.

Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach Khairunnisah, Noni Antika; Gunardi, Effendy; Kurnadi, Kurnadi; Setiawan, Iwan; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9112

This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.

The Influence of Talent Management Strategy on Product Innovation and Marketing Performance Karmeli, Elly; Khairunnisah, Noni Antika; Gunardi, Effendy; Mujanah, Siti
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9018

This study aims to analyze the influence of talent management strategy on product innovation and company marketing performance. Talent management strategy is seen as a strategic approach in human resource management that is oriented towards creating competitive advantage through the development, placement, and retention of talented individuals. Product innovation acts as a mediator that bridges the contribution of talent management to achieving optimal marketing performance. The research method used is quantitative with an explanatory approach. Data were collected through questionnaires distributed to 150 respondents consisting of HR, innovation, and marketing managers in medium and large manufacturing companies. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that talent management strategy has a positive and significant effect on product innovation and marketing performance. In addition, product innovation also has a significant effect on marketing performance and partially mediates the relationship between talent management strategy and marketing performance. This finding confirms that the effectiveness of talent management strategy has strategic implications for the company's ability to create innovative products and increase competitiveness in the market.

Beyond the Liquidity Illusion: Evaluating the Efficiency of Indonesia’s Himbara Banks Pamungkas, Binar Dwiyanto; Ratnawati, Tri; Khairunnisah, Noni Antika
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9744

Analyze the efficiency levels of Himbara banks after receiving Rp200 trillion in funds from the Ministry of Finance. Compare the efficiency levels between Himbara banks in the periods before and after the fund placement policy. Identify internal factors that influence the efficiency of government fund management at Himbara banks. This study uses a quantitative approach with the non-parametric Data Envelopment Analysis (DEA) method. This approach was chosen because it can measure the relative efficiency between decision-making units (DMUs) without requiring specific production function assumptions (Charnes, Cooper, & Rhodes, 1978). DEA allows researchers to evaluate the ability of Himbara banks to efficiently convert inputs (resources) into outputs (intermediation results). The analysis was conducted for the period 2024–2025, covering conditions before and after the placement of IDR 200 trillion in funds from the Ministry of Finance. To analyze factors influencing efficiency, the Tobit regression model was used. Data Envelopment Analysis (DEA) results show that the Rp200 trillion injection of funds was only effective in increasing efficiency at already productive banks (BRI, Mandiri, and BTN), while BNI still exhibited inefficiency due to its inability to convert additional funds into proportional credit growth and interest income. This indicates the need for improvements in credit distribution strategies, operational cost management, and risk management so that the injection of public funds truly has an optimal impact on efficiency and economic growth. Tobit Regression results indicate that bank efficiency in Indonesia tends to increase if banks have strong capital adequacy, good asset quality, and optimal intermediation capabilities. Conversely, increasing NPLs and excessive asset expansion can be factors that reduce efficiency. Therefore, future banking policy strategies need to focus on improving asset quality, cost efficiency, and implementing effective governance across all bank scales

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