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Journal of Social Science and Business Studies
Published by Yayasan Gema Bina Nusantara
ISSN : -     EISSN : 29876079     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jounal of Social Sciences and Business Studies is a journal that publishes Focus and Scope research articles, which include : Social Science Business Management Accounting Communication Studies Politic Public Administration Art & Design
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 3 No. 4 (2025): JSSBS" : 12 Documents clear
Mental Workload Analysis Using NASA TLX on Healthcare Workers in the Emergency Room of Sariningsih Hospital Class IV, Bandung City Azmi, Bheta Silfana Ulul; Zulmansyah, Zulmansyah; Kesuma , Nirmala
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.179

Abstract

Human resources (HR) are an integrated expertise that comes from the mental and physical power possessed by each individual and is something that is very important for the activities carried out. Emergency Room (IGD) is one of the most important work units in a hospital. The purpose of this study was to describe the Mental Demand (MD), Physical Demand (PD), Temporal Demand Frustration (FR), Effort (EF) and Performance (PE) of doctors, nurses and midwives in the Emergency Room of the Sariningsih Level IV Army Hospital, Bandung City. The research method used in this study was quantitative descriptive with a sample size of 39 health workers. Based on the research results obtained by the author, it is known that the majority of health workers in this study who experience a very high mental workload, namely doctors were found in the physical demand aspect with a total of 6 people and temporal demand was found with a total of 5 people. While for nurses, it was found in the mental demand aspect with a total of 9 people, performance with a total of 7 people, frustration with a total of 7 people, and effort with a total of 5 people. And for midwives, it was found in all aspects at a high level. So based on the total Nasa TLX score, the overall mental workload of health workers in the RST Level IV Emergency Room. IV 03.07.03 Sariningsih Bandung City is classified as moderate.
Empowering Local Institutions for Clean Water Management and Fire Risk Reduction in Kampung Adat Kuta, Ciamis Indratno, Imam; Chovyan, Ivan; Adwiyah, Rabiatul; Kuntoro, Sena Hari
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.189

Abstract

This study aims to strengthen clean water governance and fire risk reduction in Kampung Adat Kuta, Ciamis Regency, West Java, through a community-based empowerment approach. Using a participatory Community Partnership Program (PKM), the methods included community socialization and problem mapping, technical training for 20 residents, installation of a simple hydrant and clean water distribution network using HDPE pipes, and institutional strengthening through the establishment of a Community Water Management Group (KPA) and Standard Operating Procedures (SOPs). The results show increased technical capacity and awareness among residents, the formation of a functional local water management institution, and the availability of infrastructure supporting both daily water needs and fire emergency response. The program demonstrates that integrating local wisdom with appropriate technology effectively enhances community resilience. In conclusion, the Kampung Adat Kuta experience offers a replicable model of community-based water governance that supports heritage preservation, disaster risk reduction, and sustainable tourism development.
A Systematic Literature Review on Value Co-Creation and the Technology Acceptance Model (TAM) for E-Book Adoption in Educational Settings Wijoyo, Agung; Aspiranti, Tasya; Nurhayati, Nunung; Amaliah, Ima; Lestari, Rini
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.191

Abstract

The advancement of digital technologies has significantly reshaped educational practices, positioning e-books as essential tools in contemporary learning environments. Despite their potential, the actual adoption of e-books by educators remains uneven, particularly in secondary education. This study presents a systematic literature review that integrates the Technology Acceptance Model (TAM) with Value Co-Creation (VCC) to explain the dynamics of e-book adoption among teachers. By synthesizing recent scholarly contributions, the review identifies VCC as a strategic antecedent that enhances TAM constructs Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) through participatory design, collaborative implementation, and feedback-driven development. The findings reveal that co-creation fosters psychological ownership, reduces technology anxiety, and strengthens behavioral intention and actual use of e-books. Furthermore, collaborative strategies improve the pedagogical relevance and usability of digital platforms, making them more aligned with instructional needs. This paper proposes an integrated conceptual framework that positions VCC as a catalyst for technology acceptance, offering practical insights for educational leaders, policymakers, and developers seeking to accelerate digital transformation in schools. The study contributes to the literature by bridging managerial and psychological perspectives, emphasizing the importance of inclusive, value-driven innovation in education.  
Why Consumers Choose Counterfeits: An Integrated Model of Psychological and Social Determinants Mardiatmi, Bernadin Dwi; Wikantari, Maria Assumpta; Pusporini, Pusporini; Argo, Jenji Gunaedi; Khoerunisa, Mutia
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.204

Abstract

Counterfeit consumption has become a global issue that undermines intellectual property rights, damages brand equity, and influences consumer behavior across markets. This study aims to analyze the behavioral characteristics influencing consumers’ purchase decisions for counterfeit products, particularly within the Indonesian context. Using the Theory of Planned Behavior (TPB), Self-Determination Theory (SDT), Neutralization Theory, and Perceived Value Theory as analytical frameworks, the research investigates how attitudes, social influence, novelty seeking, status consumption, brand consciousness, perceived risk, and personal integrity shape purchase intentions. A quantitative survey of 240 Indonesian consumers who have purchased or been exposed to counterfeit products was conducted, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The findings reveal that attitude, social influence, novelty seeking, and brand consciousness have significant positive effects on counterfeit purchase intention, while perceived risk and integrity exhibit weaker or negative effects. Awareness mediates these relationships, reducing purchase likelihood when ethical and legal knowledge is high. The study contributes theoretically by extending TPB with psychological and social-value constructions and offers managerial implications for policy, education, and anti-counterfeiting strategies.  
The Influence of Perceived Value, Trust, and Payment Convenience on Digital Purchase Satisfaction of Food Delivery Application Users Ibrahim, Mozart Malik; Risdwiyanto, Andriya; Violin, Vivid; Hanata, Reza Yonatan; Sidjabat, Sonya; Parandy, La Mema
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.210

Abstract

This research is aimed to primarily figure out the impact of perceived value, trust, and payment convenience on the satisfaction of digital purchases among users of food delivery apps in Indonesia. The soaring market for digitally ordered food also makes one wonder what are the factors that lead to consumers' satisfaction with their purchases in the digital era. Researchers applied a quantitative explanatory method and gathered data through a questionnaire that was completed by 200 respondents who are regularly using food delivery services. The sample selection was carried out through purposive sampling. Findings indicate that the three independent variables, perceived value, trust, and payment convenience, to have a positive and significant influence on digital purchase satisfaction. Moreover, this study adds to the theory of digital marketing literature and provides some practical ideas to food delivery companies on how they can enhance customer experience by offering more value, trust, and payment convenience.  
The Influence of Influencer Credibility, Posting Frequency, and Entertainment Value on Social Media Engagement Behavior of Culinary Products Hendra, Hendra; Hendratni, Tyahya Whisnu; Istiqomah, Yuliani; Putrianti, Flora Grace; Mundzir, Mundzir; Bait, Jennifer Farihatul
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.213

Abstract

This research aims at identifying the role of social media influencers' credibility, the frequency of posts, and the entertainment value of posts in consumer engagement behavior to culinary products on social media channels. Quantitative explanatory research method has been utilized whereby 300 people who are social media active users and frequently involved with culinary content were given a questionnaire. Purposive sampling was applied in this research basing it on the online behavior of the respondents, and the data was analyzed using multiple linear regression. The findings indicated that influencer's credibility, posting frequency, and content's entertainment value, all three independent variables were positively and significantly correlated with engagement behavior in social media. The present study not only contributes to the development of the theory of digital marketing and consumer behavior but also provides practical recommendations to culinary marketers on how to develop and maintain engagement strategies that are credible, consistent, and entertaining.  
The Influence of Trust, Price, and Brand Ambassador on Purchase Decisions on The Shopee Platform Among Tri Bhakti Students Maulida, Sofia; Falqi, Sarah Maulidah
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.237

Abstract

The purpose of this study is to ascertain how trust, price, and brand ambassadors affect Shopee platform purchasing decisions, particularly among Tri Bhakti students. 84 respondents were given questionnaires as part of a quantitative survey technique. Multiple linear regression was used to analyze the data. Because the trust variable's significance value is 0.000 < 0.05 and its t-table value is 1.990 <t-count value of 6.153, the results of the partial test (t-test) study demonstrate that the trust variable significantly influences purchasing decisions. The price variable has a substantial impact on purchase decisions, according to the partial test (t-test), with a significant value of 0.029 < 0.05 and a t-count value of 2.228. With a significance value of 0.452 > 0.05 and a t-table value of 1.990 < t-count value of 0.755, the partial test (t-test) indicates that the brand ambassador variable has no meaningful impact on purchasing decisions. The simultaneous test findings (f test). With a significance level of 0.000 < 0.05, the computed F value of 31.752 is higher than the F table of 2.72, indicating that the three independent factors concurrently have a considerable impact on purchase decisions.  
A Comprehensive Framework for Integrating Machine Learning with Big Data Analytics Systems for Business Purposes Zein, Afrizal; Ekawati, Fordiana
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.246

Abstract

The growth in volume, velocity, and diversity of data has driven the need for analytical systems that are not only capable of handling big data, but also capable of generating intelligent predictions and insights through the integration of machine learning. This study aims to design and analyze a comprehensive framework that integrates machine learning algorithms into big data analytical systems. The research approach is carried out through literature studies and evaluations of various platforms and architectures such as Hadoop, Spark, and TensorFlow, which enable efficient large-scale data processing. The proposed framework includes the stages of ingestion, preprocessing, model training, evaluation, deployment, and feedback loops that support continuous learning. This integration not only improves the predictive capabilities of the system but also enables organizations to respond proactively to real-time data dynamics. The results of this study are expected to be a strategic reference in the development of modern data-driven analytical systems.  
Sentiment Analysis of Product Reviews in E-Commerce Using the Naive Bayes Method Zein, Afrizal; Karimah , Mufidah
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.247

Abstract

In the rapidly growing world of e-commerce, customer reviews play a crucial role in influencing purchasing decisions. However, the massive volume of online reviews makes it difficult for potential buyers and sellers to interpret the overall sentiment toward a product. This research aims to perform sentiment analysis on product reviews in e-commerce platforms using the Naive Bayes classification method. The study focuses on classifying reviews into positive, negative, and neutral categories based on textual data. The dataset used consists of customer reviews collected from popular e-commerce sites. The data preprocessing stages include case folding, tokenization, stop word removal, and stemming to ensure clean and meaningful input for the model. The Naive Bayes algorithm, known for its simplicity and efficiency in text classification, is applied to train and predict sentiment labels. Evaluation is conducted using accuracy, precision, recall, and F1-score metrics to measure model performance. Experimental results show that the Naive Bayes classifier achieves high accuracy in detecting sentiment polarity, making it suitable for large-scale sentiment analysis in e-commerce contexts. The findings demonstrate that sentiment analysis can provide valuable insights for businesses in understanding customer satisfaction, improving products, and enhancing overall marketing strategies.  
Perceived Value and Emotional Attachment on Repurchase Intention through Brand Experience Kusumahadi, Rafaela Abigail; Rodhiah
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.252

Abstract

This study aims to analyze the influence of perceived value and emotional attachment on repurchase intention, with brand experience as a mediating variable among consumers of the “XYZ” brand. The research is grounded in the context of intense competition within the Fast-Moving Consumer Goods (FMCG) industry, specifically focusing on the herbal health product category. A quantitative descriptive method was applied using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach through SmartPLS 4. The sampling technique used was non-probability sampling with purposive sampling, distributing a Google Form questionnaire to 156 respondents who are consumers of “XYZ” brand who lives in Jakarta, have already consumed the product at least twice, and intend to buy them again in the future. The results reveal that perceived value and emotional attachment have a positive and significant effect on brand experience and repurchase intention. Brand experience also has a positive and significant effect on repurchase intention and successfully acts as a mediating variable. This study contributes academically to the understanding of consumer behavior and FMCG marketing. The novelty of this research lies in the simultaneous integration of perceived value and emotional attachment, along with the inclusion of brand experience as a mediating variable. In addition, this study explores the herbal health product category within the FMCG sector, which remains limited in existing literature.

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