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Journal of Innovative and Creativity
Published by Universitas Pahlawan Tuanku Tambusai
ISSN : 2962570X     EISSN : 2776771X     DOI : https://doi.org/10.31004/joecy
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other
Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality education, management, and education technology. Papers which contain in-depth critical literature reviews of research on specific educational topics are also welcomed.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 3,430 Documents
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Moderasi Beragama Melalui Pendidikan Agama Islam (Religious Moderation Through Islamic Religious Education) Maharani, Ardina; Fitriyah, Ida; Faiyah, Isti; Kenang Agus Mulyadi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6554

Abstract

Studi ini bertujuan untuk mengkaji secara sistematis literatur ilmiah mengenai moderasi beragama melalui Pendidikan Agama Islam, guna mengidentifikasi tren, tantangan, solusi, dan arah penelitian masa depan. Metode Systematic Literature Review digunakan dalam penelitian ini, dengan mengikuti pedoman PRISMA 2020. Data dikumpulkan dari database Scopus berdasarkan kata kunci "Religious Tolerance" OR "Religious Moderation" AND "Islamic Education" yang menghasilkan 90 artikel terpilih dianalisis melalui kombinasi metode bibliometrik dengan thematic mapping. Hasil penelitian menunjukkan bahwa meskipun jumlah publikasi mengenai topik ini masih relative terbatas, terdapat tren peningkatan yang signifikan terutama tahun 2021, dengan puncak publikasi pada tahu 2024. Indonesia muncul sebagai kontributor utama dalam riset ini, didukung oleh kebijakan nasional seperti Peraturan Presiden No. 58 Tahum 2023. Analisis tematik menunjukkan bahwa riset ini sangat terfokus pada peran PAI sebagai mekanisme preventif terhadap radikalisme. Namun, masih terdapat kesenjangan riset pada aspek pengembangan kurikulum berbasis lokalitas dan integrasi nilai budaya lokal. Studi ini memberikan kontribusi penting dalam memetakan lanskap akademik moderasi beragama serta mengidentifikasi peluang riset masa depan, khususnya pengembangan model pembelajaran digital yang kontekstual
Addressing Online Fraud And Illegal Gambling As Cross Border Cybercrime Through The Budapest Convention Harahap, Nikmah Khairani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6556

Abstract

Cross-border cybercrimes like online fraud and illegal gambling surge in Indonesia, inflicting IDR 3.2 trillion losses by mid-2025 due to foreign perpetrators exploiting jurisdictional voids in national laws. This narrative review aims to scrutinize regulatory gaps in Indonesia's ITE Law, KUHP, and KUHAP, alongside Budapest Convention prospects for transnational enforcement. Population encompasses 2015-2025 literature from Scopus, official reports, and ASEAN documents; purposive sample selects 25 key sources on cybercrime trends and cooperation. Instruments include systematic search protocols with keywords "cybercrime," "online fraud," "Budapest Convention" via PubMed, Google Scholar; thematic analysis classifies issues per legal frameworks, followed by narrative synthesis. Findings indicate enforcement confined to content blocking amid weak MLA and digital evidence protocols, with high prosecution failures. In conclusion, Budapest ratification and ASEAN MLAT optimization enable harmonized jurisdiction, evidence sharing, and extradition to bolster cyber defenses.
AI-Based Digital Marketing Communication in Hotel Masa Inn Advertising Jonathan, Wilbert William Jeff; Kumara, I Nyoman Indra
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6558

Abstract

This study examined the implementation of AI-based digital marketing communication in Hotel Masa Inn advertisements by applying the AIDA model. The study purpose was to analyze how artificial intelligence was utilized in digital advertising content to attract attention, build interest, stimulate desire, and encourage action among audiences on Instagram. This research employed a qualitative descriptive approach. Materials and methods involved field research conducted at Hotel Masa Inn, Kuta, Bali, using observation of Instagram content, in-depth interviews with hotel management, marketing staff, and consumers, as well as documentation of AI-based promotional materials. Data were collected through purposive sampling and analyzed inductively to capture patterns in audience responses and communication strategies across the AIDA stages. The results showed that AI played a strategic role throughout the communication process. At the attention stage, AI-supported visuals, voice-over narration, and consistent posting frequency successfully highlighted Balinese identity and created a calming first impression. At the interest stage, AI-generated storytelling maintained narrative consistency and strengthened audience engagement by presenting the hotel experience as warm and familiar. At the desire stage, AI-based copywriting emphasized comfort, historical value, and credibility, reinforced by organic audience testimonials that increased trust. At the action stage, clear AI-generated calls to action contributed to increased direct messages and story replies, indicating active audience responses. However, findings also revealed limitations, as some audiences perceived reduced emotional depth compared to human-generated communication. In conclusion, AI-based digital marketing communication at Hotel Masa Inn effectively supported all AIDA stages by enhancing message consistency, efficiency, and audience engagement. Nevertheless, human involvement remains essential to preserve emotional authenticity and strengthen long-term relationships with consumers
Body, Morality, and Gender Surveillance in the Netflix Series Lady’s Companion and the Film Gowok: Kamasutra Jawa Machfud, Nailul Ulah Al Chumairoh; Denpabhara, Philosa Kasyutiantara
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6559

Abstract

This study aims to reveal how the female body is constructed, moralized, and surveilled through the figure of the chaperone in Western culture and the gowok in Javanese tradition. Employing a comparative literature approach and a qualitative descriptive method, this research analyzes two cultural texts: the Netflix series Lady’s Companion (2025) and the film Gowok: Kamasutra Jawa (2025). The theoretical framework draws on Michel Foucault’s concept of the politics of the body, Judith Butler’s theory of gender performativity, and Gayatri Spivak’s notion of subalternity. The findings indicate that in Western society the female body is repressed through public morality and norms of decorum, while in Javanese culture it is exploited through patriarchal spirituality that positions women as instruments of masculine knowledge and initiation. In Lady’s Companion, the character Elena Bianda functions as a moral agent who supervises the conduct and bodily comportment of young noblewomen to preserve family reputation. In contrast, Gowok: Kamasutra Jawa presents Nyai Gowok as a spiritual teacher whose body becomes a symbolic site of knowledge and discipline, yet remains embedded within the patriarchal logic of Javanese court culture. Both figures demonstrate distinct yet interconnected mechanisms of gender surveillance, rooted in the same patriarchal logic that controls the female body through moral and spiritual institutions. By juxtaposing these two cultural frameworks, this study contributes to cross-cultural discourse on gender, morality, and embodiment, showing how literature and film reflect and reproduce the politics of the female body.
Pengaruh Viral Marketing Terhadap Keputusan Pembelian Konsumen King Chicken Steakpku Menggunakan Media Instagram Ningtias, Ervina; Nasution, Siti Aminah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6560

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Analisis Viral Marketing Terhadap Keputusan Pembelian Konsumen King Chicken Steakpku Menggunakan Media Instagram. Metode Penelitian ini adalah Desktiptif kaantitatif yang artinya penelitian dijelaskan dalam bentuk statistic atau berupa angka-angka. Populasi dalam penelitian ini adalah keseluruhan konsumen yang pernah melakukan pembelian produk online di Warung King Chicken Steakpku Melalui Sosial Media Instagram, dan sampel pada penelitian ini sebanyak 36 orang dengan menggunakan Uji statistik dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji Validitas menggunakan nilai factor loading, sedangkan uji reliabilitas menggunakan nilai Cronbach’s alpha, CompositeReliability dan Avarage VarianceExtracted (AVE).. Hasil penelitian ini menunjukkan Viral Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian
Tren Content Marketing Berbasis AI: Analisis Efektivitas dan Tantangan Etis dalam Promosi Sekolah Septiana, Nani; Umah, Luluk Rosyidatul; Anggraini, Puput; Rofiq, Ainur
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6563

Abstract

Penelitian ini bertujuan menganalisis efektivitas content marketing berbasis artificial intelligence (AI) dalam promosi sekolah serta mengidentifikasi tantangan etis yang muncul dalam penerapannya. Urgensi penelitian didasarkan pada meningkatnya adopsi AI di lembaga pendidikan tanpa adanya pedoman ilmiah yang komprehensif untuk memastikan efektivitas sekaligus menjaga integritas etis publikasi sekolah. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus di SMA Darussalam Blokagung Banyuwangi. Data diperoleh melalui observasi, wawancara mendalam, dan analisis dokumentasi, kemudian diolah menggunakan tahapan reduksi data, display data, dan verifikasi. Hasil penelitian menunjukkan tiga temuan utama: pertama, integrasi AI meningkatkan efisiensi produksi konten hingga tiga kali lebih cepat; kedua, personalisasi konten berbasis AI membentuk pola hubungan baru yang lebih interaktif dan adaptif antara sekolah dan audiens digital; ketiga, kesenjangan literasi digital antar-guru menjadi hambatan signifikan dalam optimalisasi pemanfaatan AI. Penelitian ini memberikan kontribusi penting dengan menawarkan pemahaman komprehensif tentang dinamika sosial, peluang, dan risiko etis penggunaan AI dalam promosi sekolah serta menjadi dasar bagi perumusan pedoman implementasi AI yang bertanggung jawab, inklusif, dan berkelanjutan di lingkungan pendidikan.
Laki-Laki Sebagai Pelindung Dan Pemelihara Dalam Tafsir Lintas Mazhab Iswandi, Heri; Kusdiana , Indra; Sobirin, Aman; Rauf, Abdur
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6564

Abstract

Tulisan ini membahas konsep laki-laki sebagai qawwam (pelindung dan penanggung jawab) terhadap perempuan sebagaimana disebut dalam QS An-Nisa: 34, dengan menelusuri penafsiran dari berbagai mazhab Islam, baik Sunni maupun Syiah, sejak masa klasik hingga kontemporer. Kajian ini menunjukkan bahwa pemahaman tentang posisi laki-laki tidak tunggal, melainkan beragam: sebagian menafsirkannya sebagai bentuk tanggung jawab sosial, bukan dominasi hierarkis. Pendekatan tafsir kontekstual modern menekankan bahwa ajaran Islam dapat mendukung relasi gender yang lebih setara dan adil.
Community Empowerment For Dengue Prevention Through Breeding Site Mapping And Kap-Based Behavioral Strengthening In A Hyperendemic Urban Area Dhamayanti, Yeni; Anwar, Deva Fitra Firdausa; Nisak, Salsabila Rabbani Khoirun; Amalia, Reny Dwi Desti; Putri, Febra Hamidah; Darmayanti, Hesti Sukma Ayu; Firsy, Rahma Salsabila Ananda; Imannaufan, Achmad; Alamudi, Muchammad; Saleh, Tania Ardiani; Hendarti, Gracia Angelina; Pawitra, Aditya Sukma; Diyanah, Khuliyah Candraning
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6565

Abstract

Dengue tetap menjadi masalah kesehatan masyarakat yang signifikan di wilayah perkotaan hiperendemik seperti Surabaya. Studi ini mengintegrasikan analisis host–agent–environment dan pemetaan tempat perindukan untuk mengidentifikasi faktor perilaku dan ekologis yang memengaruhi penularan dengue di Sambikerep. Pendekatan mixed-methods mencakup: (1) kuesioner KAP tervalidasi pada tujuh RW; (2) observasi tempat perindukan nyamuk di luar ruangan; dan (3) inspeksi dalam rumah untuk mendeteksi jentik dan menghitung House Index (HI). Analisis korelasi menilai hubungan antara skor KAP dan HI, sementara observasi kualitatif memberikan konteks temuan. Skor KAP menunjukkan korelasi negatif yang signifikan dengan HI (r = –0.715, p < 0.05), menunjukkan bahwa tingkat kesadaran yang lebih tinggi berkaitan dengan lebih rendahnya keberadaan jentik di dalam rumah. Namun, titik perindukan seperti water meter, pot tanaman, dan saluran drainase tetap ditemukan meskipun skor KAP relatif tinggi, mengindikasikan adanya hambatan struktural. Pendekatan multidimensional yang menggabungkan asesmen perilaku dan pemetaan lingkungan sangat penting. Pengendalian berkelanjutan memerlukan intervensi yang mengintegrasikan edukasi, keterlibatan komunitas, dan pengelolaan lingkungan di area perkotaan hiperendemik
Budaya Kopi Dan Karakter Tempat: Telaah Genius Loci Pada Warung Kopi Purnama Di Bandung Viana, Anita; Ekomadyo, Agus S.; Widiastuti, Kurnia
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6566

Abstract

Coffee Culture and Sense of Place: A Genius Loci Study of Warung Kopi Purnama in Bandung. This research examines the concept of genius loci or place intelligence to explain the uniqueness of a place, focusing on Warung Kopi Purnama in Bandung, established in 1930. The study explores how genius loci values shape the identity and distinct character of this historic coffee shop, which has preserved its secret recipes and original architectural features. Warung Kopi Purnama is portrayed as a place with strong emotional and historical identity, reflected in its classic architecture and old-world atmosphere. As a social space, it encourages direct interaction through a culture of conversation without internet access. Using qualitative descriptive methods through observation and interviews, the research identifies historical, religious, social, and cultural values embedded in the site. By analyzing image, place, character, and genius loci, the study reveals the meanings that contribute to Warung Kopi Purnama’s appeal. Its uniqueness is further emphasized by signature menus such as black iced coffee and sarikaya jam bread, as well as nostalgic architectural elements. Overall, Warung Kopi Purnama is seen as an entity with a soul and emotional identity, offering an authentic experience distinct from modern cafés.
Isu Integrasi Keilmuan: Islamic Science dan Modern Science Dalam Pendidikan Ambiani, Jenny; Rajab, Khairunnas
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6567

Abstract

Isu integrasi keilmuan antara Islamic science dan modern science dalam pendidikan merupakan permasalahan fundamental yang memerlukan pendekatan epistemologis dan praktis. Penelitian ini bertujuan untuk menganalisis secara komprehensif akar permasalahan, tantangan implementasi, dan strategi integrasi keilmuan dalam sistem pendidikan Islam. Melalui studi literatur sistematis terhadap sumber-sumber primer dan sekunder, penelitian ini mengungkap bahwa dikotomi keilmuan telah menyebabkan krisis identitas dalam pendidikan Islam. Hasil penelitian menunjukkan bahwa integrasi keilmuan memerlukan pendekatan holistik yang meliputi rekonstruksi kurikulum, pengembangan metodologi pembelajaran, dan peningkatan kapasitas pendidik. Studi ini merekomendasikan model integrasi yang kontekstual dengan kebutuhan pendidikan abad 21 tanpa mengabaikan khazanah keilmuan Islam klasik.

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