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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
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Innovation Strengthens the Influence of Digitalization and Entrepreneurial Orientation on Business Performance Ratnawati, Kusuma; Susilowati, Christin; Yuana, Pusvita; Dewantara, Prasetya Putra; Nazzal, Ayman
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.16

Abstract

MSMEs are embedded with dynamic and innovative new ideas, identifying opportunities that the big business world may not be aware of, offering jobs, creating wealth, increasing economic growth, and generating additional capital. The main objective of this study is to examine how innovation mediates the effects of digitalization and entrepreneurial orientation on company performance among MSME businesses in East Java, Indonesia. This study was quantitative research conducted on MSME business actors across East Java. Four hundred respondents were spread randomly. Research data was collected using a questionnaire, and the results were analyzed using PLS software. The results of this study indicate that digitalization and entrepreneurial orientation have a significant positive effect on innovation and the performance of MSMEs. This study also found a significant positive direct effect of innovation on performance. This study also examines the indirect effect which shows that innovation plays a mediating role in the influence of digitalization and entrepreneurial orientation on performance. MSMEs' digital awareness, knowledge, skills, and capabilities were learned and applied quickly due to the demands of adapting to the COVID-19 pandemic, which occurred sometime before this study was conducted. Thus, MSMEs have implemented digitalization sufficiently, which unknowingly, in the long term, has had a positive impact on increasing innovation and performance. On the other hand, this is not only related to digital capacity; MSMEs use networking talents, learning capacity, marketing skills, creativity, and risk-taking capacity as forms of entrepreneurial orientation, directly driving increased MSME performance financially and non-financially.
Growing the Performance of SMEs with Islamic Financial Literacy and Spirituality Mardiana; Supriyanto, Achmad Sani; Diana, Ilfi Nur; Suprayitno, Eko; Ekowati, Vivin Maharani
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.04

Abstract

SMEs can achieve sustainable competitive advantage and superior profitability if they possess valuable resources and capabilities. Financial literacy is one such intangible resource that helps equip individuals with the knowledge and information necessary to manage budgets and make strategic investment decisions. Financial literacy is a person's knowledge of improving the quality of decision-making and financial management to achieve welfare. This study aims to determine the effect of Islamic financial literacy of SMEs actors on the growth of SMEs’ performance. Testing the Islamic spirituality as moderating the effect of Islamic financial literacy on the spirituality of SMEs’ performance. The method used in this study is quantitative research with an explanatory approach to prove the truth of the hypothesis. The population in this study consisted of small and medium-sized enterprises (SMEs) actors in Malang City, East Java, with the criteria of being Muslim. The sample used in the study was obtained using the Slovin formula with a precision of 5%, so a sample of 200 respondents was obtained. The data collection technique used a questionnaire distributed to 200 respondents and analyzed using Partial Least Squares (PLS). The findings reveal that Islamic financial literacy directly and significantly affects SMEs’ performance. Islamic spirituality can moderate the effect of Islamic financial literacy on SMEs’ performance. Based on the results of this study, it is hoped that SMEs’ actors will know what factors need to be considered to improve their business performance. Future studies should include other variables and expand the topic of discussion regarding the sustainability of SMEs’ performance related to innovation, Islamic business ethics, and spirituality in the workplace.
Corrigendum JAM, JAM
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.21

Abstract

Corrigendum to “The Role of Women Merchants in Increasing Family’s Income (A Case Study on Indigenous Papuan Women Merchants)“ [JAM: Jurnal Aplikasi Manajemen, 14(4), 641-649]
Building Excellence Among Muslim Entrepreneurs Through Digital Innovation: The Role of Capabilities and Knowledge Sharing in the Digital Era Sarman, Rohmat; Jusuf, Eddy; Suteja, Jaja; Juniarti, Atty Tri
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.05

Abstract

This research addresses the urgent need for Nahdliyin entrepreneurs in Indonesia to adopt digital innovation to remain competitive in the global market. Focusing on the role of entrepreneurial capabilities and knowledge sharing, this study explores how these factors foster digital innovation within the unique cultural framework of Muslim entrepreneurship. Using a quantitative design, data were collected from 400 Nahdliyin entrepreneurs in West Java through stratified random sampling and analyzed with Partial Least Square Structural Equation Modeling (PLS-SEM). Findings reveal that entrepreneurial capabilities significantly enhance knowledge sharing and that both capabilities and knowledge sharing positively impact digital innovation. Additionally, knowledge sharing mediates the relationship between entrepreneurial capabilities and digital innovation, highlighting its role as a crucial enabler. The study’s novelty lies in its focus on a culturally specific entrepreneurial community, offering fresh insights into how Muslim values foster collective learning and innovation. The study suggests that strengthening entrepreneurial skills and a knowledge-sharing culture in Muslim communities can drive digital innovation, aligning business growth with community and religious values. These findings have important implications for entrepreneurs, policymakers, and educators in enhancing economic growth in emerging Muslim markets.
Shared Memories, Shared Stories: How Memorable Travel Experiences, Destination Attachment, and Tourist Satisfaction Drive sWOM Intentions Octaviani, Natasya; Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.11

Abstract

Social media has become an important platform for sharing travel experiences, where information tourists share can influence prospective tourists' perceptions and decision-making processes. Understanding what motivates tourists, particularly Generation Z tourists, to share their experiences on social media is critical for destinations and marketers. This study investigates the influence of memorable travel experiences on social word-of-mouth (sWOM) intentions of Generation Z tourists in Indonesia through the mediating roles of destination attachment and tourist satisfaction. Additionally, this study examines how positive emotions moderate the relationship between memorable travel experiences on both mediators. This quantitative study used purposive sampling to collect data from 519 Indonesian Generation Z tourists, which was then analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The findings show that memorable travel experience directly influences sWOM intentions. Destination attachment and tourist satisfaction positively mediate the relationship between MTE and sWOM Intention. However, the moderating effect of positive emotions was not supported, indicating that positive emotions did not strengthen the relationship between memorable travel experiences and the two mediators. This study is beneficial for tourism practitioners, as understanding these dynamics can help enhance sWOM intentions and optimize positive online recommendations to attract and retain Generation Z tourists.
Employee Performance: Exploring Transformational Leadership, Organizational Culture, and Employee Engagement as a Mediator in Micro, Small, and Medium Enterprise Food Sector Nurimansjah, Ris Akril; Erwina, Erwina; Anggoro KR, M. Yusuf Alfian Rendra; Hamid, Mansoor Abdul
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.03

Abstract

The increasingly tight competition in the MSME sector requires organizations to implement an effective leadership style and build a strong organizational culture to improve employee performance. This is an urgency for MSMEs to adapt and increase employee engagement as an important factor in creating competitive advantage. This study aims to examine the impact of Transformational Leadership and Organizational Culture on employee performance, with employee engagement acting as a mediating variable. Transformational Leadership and Organizational Culture are considered important in improving employee performance by encouraging greater engagement in the workplace. This study uses a quantitative approach with a population of all UMKM actors in the Food Sector in Jatinangor District totaling 133 people. Sampling was carried out using purposive sampling so that a sample size of 100 people was obtained. The results of the study indicate that transformational leadership does not have a significant direct effect on employee performance or employee engagement. Transformational leadership is proven to have a significant effect on employee engagement. Organizational culture also has a significant effect on employee engagement. Employee engagement has a positive effect on their performance. Employee engagement also mediates the relationship between transformational leadership and performance, as well as between organizational culture and performance. Organizational culture does not directly affect performance, building a positive culture is still important to increase employee engagement.
Sustainability Report and Company Performance: The Geopolitical Impact in Indonesia Rahayu, Sri; Ekawanti, Wahyumi; Utomo, Mohamad Nur; Nainggolan, Yohanna Thresia; Jalolov, Otabek
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.08

Abstract

Recent global crises, such as the 2022 Russia-Ukraine conflict and heightened global temperatures, have emphasized the need for robust sustainability practices amid volatile geopolitical environments. This research aims to analyze the impact of geopolitical risks on companies that publish sustainability reports in relation to company performance as measured by firm value. The research sample includes 19 food and beverage companies, observed over five years (2018–2022). Data analysis is conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with WarpPLS version 8.0, a robust tool for assessing complex relationships in small to medium-sized samples. The findings reveal that sustainability report disclosure positively influences firm value. However, this positive effect is significantly reduced in the presence of geopolitical risks, highlighting the vulnerability of firm performance to external political factors, even when sustainable practices are prioritized. The role of geopolitics as a moderating variable in the relationship between sustainability reports and company value is complex and crucial in the current global business context, unlike previous research that used geopolitics as an independent variable. This result underscores the importance of proactive risk management strategies to mitigate the impact of geopolitical tensions on sustainability efforts. By highlighting the moderating role of geopolitics, this study contributes to a deeper understanding of how external risks can influence the effectiveness of sustainability efforts on firm value in emerging markets.
Digital Navigation: The Role of Marketing Literacy, Employee Engagement, and Internal Culture in SMEs' Success Kaniawati, Keni; Rahmani, Shinta; Ariawan, Ariawan; Fadhlan, Abdi; Ahmad, Abdul Kadir
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.01

Abstract

Digital marketing is essential for SMEs to achieve and maintain a competitive advantage. This study investigates the influence of digital marketing literacy and employee engagement in digital marketing campaigns on marketing performance, with internal marketing culture, government policy, and market competitiveness as moderating factors. The research uses a quantitative survey method, targeting SMEs in West Java active in digital marketing. Purposive sampling yielded 240 respondents. Data were collected via questionnaires and analyzed using Smart PLS 3 to test the relationships in the conceptual model. Results indicate that digital marketing literacy does not significantly impact marketing performance. However, employee engagement in digital marketing campaigns positively and significantly affects marketing performance. Internal marketing culture enhances the impact of digital marketing literacy and employee engagement on marketing performance. Government policy and market competitiveness do not significantly moderate the effect of digital marketing literacy on marketing performance, but market competitiveness does moderate the impact of employee engagement on marketing performance. This study uncovers new insights about how digital marketing works in SMEs and concludes by recognizing the crucial influence of employee involvement on enhancing marketing performance. This can be a significant advantage in SMEs; visibility and competitiveness are points to always consider, and involving employees in digital marketing efforts is one of them.
Decoding University Choices: Assessing the Impact of Customer Relationship Management on Decision-Making Effendi, Marwan; Bumandava Eka, Andi Primafira; Nazara, Desman Serius; Hodijah, Cucu; Yuwanda, Tonny
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.12

Abstract

Business competition does not only occur in a company. Universities also compete with each other to get students. A strategy is needed to strengthen the attractiveness of institutions amidst increasingly tight competition. This study aims to identify factors that influence students' decisions in choosing universities in West Java, with an emphasis on the role of Integrated Marketing Communications, Customer Relationship Management, and Service Quality. The survey method was conducted online and offline on 561 respondents, with 243 respondents meeting the criteria. Data collection was conducted through a validated questionnaire. The results of path analysis showed a significant relationship between Integrated Marketing Communications and Customer Relationship Management with students' Choice Decisions. However, although Service Quality did not have a significant direct relationship with Choice Decision. This study also highlights the importance of maintaining high service standards to maintain student satisfaction. Moderating the effect of gender on the relationship between service quality, the choice decision implies that the university should harness a gender-related approach.
Analyzing The Serial Mediation of Customer Brand Co-Creation Behavior and Perceived Value in Enhancing Revisit Intention Purnami, Ni Made; Mujiati, NI Wayan; Kartika Sari, Uswatun Siwi; Putri Darmadi, Desak Komang Dea Marcellina; Da Costa, Carla Alexandra De Jesus
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.17

Abstract

The café industry faces increasing competition, particularly in attracting and retaining Generation Z customers who prioritize unique experiences and emotional connections. This study aims to examine the direct and indirect effects of place attachment, customer brand co-creation behavior, and perceived value on revisit intention among Generation Z customers in Bali. Additionally, it explores the serial mediation effects of customer brand co-creation behavior and perceived value in this relationship. Data was collected through structured questionnaires from a sample of 300 café visitors in Bali, selected using purposive random sampling. The collected data was analyzed using SmartPLS 3.0. The results indicate that place attachment has a significant direct effect on revisit intention and an indirect effect mediated by customer brand co-creation behavior and perceived value. Furthermore, the study confirms the serial mediation role of these variables, highlighting their combined influence on strengthening revisit intention. These findings underscore the critical importance of fostering emotional bonds and actively engaging customers in brand-related activities to enhance perceived value and encourage repeat visits. The results provide valuable insights for café managers aiming to build long-term loyalty among Generation Z consumers by implementing strategies that integrate emotional and experiential elements.

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