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All Journal Media Ekonomi dan Manajemen Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Surya Abdimas FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Performance Jurnal Doktor Manajemen (JDM) Kumawula: Jurnal Pengabdian Kepada Masyarakat Creative Research Management Journal Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Journal On Teacher Education (Jote) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen DIVERSIFIKASI JELAJAH: Journal of Tourism and Hospitality Jurnal Dehasen Untuk Negeri The Manager Reveiew Jurnal Administrasi Bisnis Nusantara Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Bisnis Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Herry Novrianda
Universitas Terbuka
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Analisis pengaruh kualitas produk, kualitas layanan, dan harga terhadap kepuasan konsumen Herry Novrianda
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 25 No 2 (2018): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.366 KB)

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas produk, kualitas layanan, dan harga terhadap kepuasan pelanggan terhadap toko industri/toko roti di Kota Bengkulu. Penelitian ini merupakan penelitian deskriptif yang bertujuan untuk memperjelas hubungan atau pengaruh yang ada antar variabel yang diteliti. Jenis data menggunakan data primer yang dikumpulkan dari kuesioner. Responden penelitian ini adalah pelanggan industri/toko roti di Kota Bengkulu sebanyak 2.400 orang yang diambil dengan teknik penilaian (purposive sampling). Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan mean, tabel distribusi frekuensi, dan analisis regresi linier berganda. Berdasarkan hasil analisis, secara simultan kualitas produk, kualitas layanan, dan harga berpengaruh signifikan terhadap kepuasan pelanggan industri/toko roti di Kota Bengkulu. Selanjutnya, secara parsial kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan industri/toko kue di Kota Bengkulu, sedangkan harga berpengaruh negatif dan signifikan terhadap kepuasan pelanggan industri/toko roti di kota Bengkulu.
Increasing Marketing Performance through Development of Market Orientation and Entrepreneurship Orientation (A Study on the Participation of Micro, Small and Medium Enterprises (MSMEs) in Bengkulu Province) Herry Novrianda; Aan Shar; Debby Arisandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4901

Abstract

At this time, small, micro and medium enterprises (MSMEs) are required to continuously improve their performance. Moreover, if the market reach is not yet wide, business actors need to improve their marketing performance. The sampling method used a judgmental (purposive) technique with a sample size of 270 samples, namely owners/actors of micro, small and medium enterprises (MSMEs) in Bengkulu Province covering the districts of Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu whose businesses are in the trade and trade sector have been operating for at least the last 5 years. The research data were analyzed using the mean (mean) method and the frequency distribution table. The results of this study indicate that the MSME trade sector in Bengkulu Province has a good performance. This is because the MSMEs have been operating for 5 - 10 years (60.4%), even some of the MSMEs have been operating for 11-15 years (33.75) and > 15 years (5.9%). The types of MSME businesses in the trading sector in Bengkulu Province are food and beverage commodities from agricultural products (35.6%) and trade in agricultural products and live animals (29.3%). In addition, there are several other types of MSME businesses in the trading sector, such as retail trade in textiles and apparel (10%), personal goods (10%), household goods and second-hand goods (5.6%), and consumer goods. -craft items (5.6%). On average, the MSME sector actors also have the last education of SMA and Strata One (S1). Market orientation and entrepreneurial orientation support each other to improve the marketing performance of MSMEs in the trade sector in Bengkulu Province. The marketing performance of MSMEs in Bengkulu Province can be improved through the development of a market orientation that focuses on customer orientation activities but is also supported by competitor orientation and maintaining coordination between functions. In addition to improving the marketing performance of MSMEs through entrepreneurial orientation, MSMEs focus on innovation activities, being proactive and daring to take risks.
ANALISIS PENGEMBANGAN ORIENTASI KEWIRAUSAHAAN DALAM MENINGKATKAN KINERJA PEMASARAN PADA UMKM DI KOTA BENGKULU Herry Novrianda; Aan Shar
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2284

Abstract

The purpose of this study is to find out how the development of entrepreneurial orientation inimproving marketing performance of MSMEs in Bengkulu City. This research is a surveyresearch with a quantitative approach. The sample in this study was the owners of MSMEs intrade sector in Bengkulu City totaling 100 respondents (MSMEs owners) with the samplingtechnique of judgmental (purposive). Data collection methods used questionnaires /questionnaires, interviews and literature study. The analytical method used in this research isusing the average method (mean) and the frequency distribution table. The results of thisstudy indicate that the development of MSMEs entrepreneurial orientation in Bengkulu Cityhas been carried out well by MSMEs owners in Bengkulu City through innovation activities,proactive orientation and risk taking and has an impact on percentage of customer growth,sales, and profits that continue to increase every year which is a determinants of increasingits marketing performance.
Peningkatan Kinerja Pemasaran UMKM di Provinsi Bengkulu Melalui Penerapan Teknologi Pemasaran Digital Herry Novrianda; Aan Shar; Debby Arisandi
Surya Abdimas Vol. 6 No. 1 (2022)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v6i1.1658

Abstract

Permasalahan yang dihadapi oleh PkM ini yaitu kurang berkembangnya usaha dan jangkauan pemasarannya masih bersifat lokal, belum memiliki sistem umpan balik dari pelanggan terhadap kualitas produk seperti penanganan layanan penjualan dan komplain, serta penerapan sistem manajemen usaha kurang baik seperti kurangnya pengetahuan dalam menentukan harga pokok penjualan (HPP). Pengabdian ini bertujuan untuk meningkatkan kinerja pemasaran UMKM melalui penerapan teknologi pemasaran digital yang diharapkan dapat meningkatkan penjualan produk UMKM dengan menerapkan solusi yang terdiri dari pelatihan digital marketing, pelatihan sistem kanalisasi layanan pelanggan, dan pelatihan sistem keuangan usaha kegiatannya berupa pelatihan penentuan harga pokok penjualan (HPP). Metode kegiatan meliputi persiapan pelatihan digital marketing, persiapan pelatihan sistem kanalisasi layanan pelanggan, dan persiapan pelatihan sistem keuangan usaha, monitoring dan evaluasi. Mitra yang terlibat dalam kegiatan ini adalah UMKM keripik tempe di wilayah Kelurahan Dusun Besar Kota Bengkulu. Hasil yang dicapai pada pengabdian kepada masyarakat (PkM) ialah mitra memiliki skills untuk memanfatkan teknologi digital marketing UMKM berupa penggunaan Facebook Adsense (Ads) dan Instagram Adsense (IG Ads) untuk mempromosikan produk-produknya, selanjutnya mitra memiliki pengetahuan pembuatan konten iklan mulai dari desain produk dan memasarkannya melalui konten iklan tersebut, membuat dan menggunakan aplikasi whatsapp business untuk memberikan pelayanan kepada konsumen serta mitra memliki pengetahuan bagaimana menentukan harga pokok produksi (HPP). Tindak lanjut dari kegiatan pengabdian yang dilakukan yaitu memastikan bahwa mitra memanfaatkan teknologi pemasaran digital secara maksimal untuk meningkatkan kinerja pemasaran mitra tersebut.
Increasing Marketing Performance through Development of Market Orientation and Entrepreneurship Orientation (A Study on the Participation of Micro, Small and Medium Enterprises (MSMEs) in Bengkulu Province) Herry Novrianda; Aan Shar; Debby Arisandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5384

Abstract

At this time, small, micro and medium enterprises (MSMEs) are required to continuously improve their performance. Moreover, if the market reach is not yet wide, business actors need to improve their marketing performance. The sampling method used a judgmental (purposive) technique with a sample size of 270 samples, namely owners/actors of micro, small and medium enterprises (MSMEs) in Bengkulu Province covering the districts of Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu whose businesses are in the trade and trade sector. have been operating for at least the last 5 years. The research data were analyzed using the mean (mean) method and the frequency distribution table. The results of this study indicate that the MSME trade sector in Bengkulu Province has a good performance. This is because the MSMEs have been operating for 5 - 10 years (60.4%), even some of the MSMEs have been operating for 11-15 years (33.75) and > 15 years (5.9%). The types of MSME businesses in the trading sector in Bengkulu Province are food and beverage commodities from agricultural products (35.6%) and trade in agricultural products and live animals (29.3%). In addition, there are several other types of MSME businesses in the trading sector, such as retail trade in textiles and apparel (10%), personal goods (10%), household goods and second-hand goods (5.6%), and consumer goods. -craft items (5.6%). On average, the MSME sector actors also have the last education of SMA and Strata One (S1). Market orientation and entrepreneurial orientation support each other to improve the marketing performance of MSMEs in the trade sector in Bengkulu Province.
PENERAPAN AKUNTANSI MURABAHAH BERDASARKAN PSAK NO.102 STUDI PADA KOPERASI SYARIAH KOTA BENGKULU Faisal Muttaqin; Herry Novrianda; Selamet Fuadi
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 5, No 2 (2022): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v5i2.1099

Abstract

The purpose of this study was to determine 1) the application of PSAK.102 on Murabahah transactions at the Syariah Consumer Cooperative Bengkulu 2) to determine the suitability of the Murabahah accounting treatment at the Al-Muawanah Syariah Consumer Cooperative UIN Fatmawati Sukarno Bengkulu based on PSAK No.102 . To test this, the researcher used a qualitative descriptive method with primary data collection techniques in the form of interviews with five informants. Data analysis techniques used are data reduction, data presentation and conclusions. From the results of the research and discussion it was found that 1) the Al-Muawanah Syariah Consumer Cooperative UIN Fatmawati Sukarno Bengkulu had implemented PSAK No. 102 and 2) the disclosure and recording of transactions was in accordance with the provisions of PSAK No. 102 regarding murabahah.
ANALISIS CITRA DESTINASI PARIWISATA DI PROVINSI BENGKULU Herry Novrianda; Aan Shar
Derivatif : Jurnal Manajemen Vol 16, No 2 (2022): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v16i2.1100

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana citra destinasi yang meliputi citra kognitif dan citra afektif pada destinasi pariwisata Provinsi Bengkulu. Penelitian ini merupakan penelitian survei dengan pendekatan kuantitatif kepada 230 wisatawan destinasi wisata alam yang masuk kedalam rencana kawasan strategis pariwisata (KSP) Provinsi Bengkulu. Metode pengumpulan data digunakan kuesioner/ angket, wawancara dan studi kepustakaan. Metode analisis yang digunakan dalam penelitian ini yaitu menggunakan metode rata-rata (mean) dan tabel distribusi frekuensi. Hasil penelitian ini menunjukkan bahwa destinasi pariwisata di Provinsi Bengkulu memiliki citra destinasi yang baik dimata wisatawan, hal ini terlihat dari komponen citra destinasi yang meliputi citra kognitif (cognitive image) dan citra afektif(affective image) berada pada kategori baik dengan dengan nilai rata-rata pernyataan 4.00 (baik) dan 3.81 (baik).Kata kunci: Citra Kognitif, Citra Afektif, Destinasi Wisata
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTOR UNTUK BERTRANSAKSI DI BEI (Studi Pada Masyarakat Bengkulu) Herry Novrianda; Aan Shar; Dhimas Setyo Nugroho
The Manager Review Vol. 2 No. 1 (2020)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v2i1.11643

Abstract

The purpose of this research is to identify the most influential factors including cultural factors, social factors, personal factors and psychological factors on the investor's decision to trade on the IDX. This research is descriptive research, with the study population is Bengkulu community investors who transact on the IDX with the sampling technique used accidental sampling. The data analysis technique used is the validity and reliability test and multiple linear regression analysis. The results of this study are cultural, social, personal and psychological factors partially or simultaneously a positive and significant effect on investors' decisions to trade on the IDX. Psychological factors are the most dominant factors influencing investors' decisions to trade on the IDX.
MEMBANGUN LOYALITAS PELANGGAN MELALUI KUALITAS LAYANAN DAN COSTUMER SATISFACTION (Studi Pada Nasabah Pegadaian Syariah di Kota Bengkulu) Herry Novrianda; Aan Shar
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 6, No 2 (2023): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v6i2.1850

Abstract

The rapid development of the financial industry in Indonesia has created opportunities for financial institutions to compete by enhancing service quality and customer satisfaction, aiming to foster customer loyalty. This research aims to investigate the influence of service quality and customer satisfaction, both partially and simultaneously, in building customer loyalty among Pegadaian customers in the city of Bengkulu. The sample comprises 127 Sharia Pegadaian customers in Bengkulu city selected through purposive sampling. The data analysis method employed is multiple linear regression analysis. The findings of this research indicate that service quality and customer satisfaction, both simultaneously and partially, have a positive and significant impact on customer loyalty. This implies that the better the services provided by the Sharia Pegadaian company in Bengkulu city, the more loyal customers become to the company. Similarly, high customer satisfaction leads to increased loyalty towards the Sharia Pegadaian company in Bengkulu city.
OPTIMALISASI PERAN GENERASI MILENIAL DI KAMPUNG BAHARI MELALUI PENGOLAHAN LIMBAH IKAN MENJADI PUPUK ORGANIK CAIR SEBAGAI UPAYA PENANGGULANGAN KEMISKINAN Herry Novrianda; Veny Puspita; Sintia Safrianti; Iksan Hasibuan; Aan Sahar
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 5 (2023): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i5.16586

Abstract

Abstrak: Kegiatan Pengabdian Masyarakat ini bertujuan untuk menyelesaikan permasalahan prioritas yang terjadi di Kampung Bahari Kota Bengkulu dengan mengoptimalkan peran generasi milenial dengan membentuk unit usaha Kelompok Nelayan Bina Bersatu Bengkulu dengan memberikan kemampuan memproduksi limbah ikan menjadi pupuk organik cair (POC) dan memberikan pemahaman manajemen pemasaran melalui digital marketing sebagai upaya penanggulangan kemiskinan di Kota Bengkulu. Kegiatan ini di Kampung Bahari Kelurahan Sumber Jaya Kota Bengkulu dilaksanakan dengan tahapan pengidentifikasian masalah, pelatihan yang terdiri dari metode ceramah dan diskusi serta pendampingan kepada kelompok nelayan dan monotoring evaluasi. Peserta Kegiatan ini merupakan Generasi Milenial dari Kelompok Nelayan Bina Bersatu Mandiri yang berjumlah 40 orang. Hasil kegiatan ini yaitu adanya peningkatan pengetahuan mitra terkait pengolahan limbah ikan menjadi POC. Dari hasil kuesioner yang dibagiakan kepada peserta, sebelum mengikuti pelatihan 97,5% tidak mengetahui mengenai pengolahan limbah ikan, setelah mengikuti pelatihan menjadi 100% mengetahui mengenai pengolahan limbah ikan. Hasil kegiatan kedua adalah terbentuknya unit usaha Kelompok Nelayan Bina Bersatu Bengkulu yang akan memproduksi Pupuk Organik Cair (POC) dan mampu di pasarkan dengan memaksimalkan manajemen pemasaran melalui digital marketing.Abstract: This Community Service activity aims to solve priority problems that occur in Kampung Bahari, Bengkulu City by optimizing the role of the millennial generation by forming the Bengkulu Prosperous Fishermen Group business unit by providing the ability to produce fish waste into liquid organic fertilizer (POC) and provide an understanding of marketing management through digital marketing as an effort to reduce poverty in Bengkulu City. This activity in Kampung Bahari, Sumber Jaya Village, Bengkulu City, was carried out with the stages of problem identification, training consisting of lecture and discussion methods as well as mentoring to fishermen groups and evaluation monitoring. Participants in this activity came from the Millennial Generation from the Mandiri Prosperous Fishermen group, which totaled 40 people. The result of this activity is the formation of a Bengkulu Prosperous Fishermen group business unit which will produce Liquid Organic Fertilizer (POC) and be able to market it by maximizing marketing management through digital marketing.
Co-Authors Aan Sahar Aan Shar Aan Shar Aan Shar Aan Shar Aan shar Abdur Rahim, Abdur Abi, Yudi Irawan Ahmad Soleh Aji Purnomo Akmal, Samsul Al Hidayat, Rahmat Ana Nurmalia Andi Lopa Ginting Aprizal, M.Irpan Azuwandri, Azuwandri Chandra, M. Jeffri Arlinandes Debby Arisandi Debby Arisandi Debby Arisandi Debby Arisandi, Debby Dhimas Setyo Nugroho Ditasman, Ditasman Dora Wasi Dwi Kristanti Edwin Junidi Eka Putra, M Bima Faisal Muttaqin Fitri, Marsellina Gustini, Gustini Hadi, Effed Darta HANUARSYAH , DWI Hariyadi, Rizky Herlina, Meti Iksan Hasibuan Imam Hambali Indra Kurniawan Iwi Karmita Sari Janusi Waliamin Kusmawati, Nanda Lestari Lestari Lina Asnamawati M Bima Eka Putra Marliza Ade Fitri Marsellina Fitri Mikaresti, Pamela Mikaresti, Pamella Muttaqin, Faisal Nengsih, Mimi Kurnia Nour Farozi Nugroho, Dhimas Setyo Nurmalia, Ana Okka Adittio Putra Puspita, Veny Putra, M Bima Eka Rafsanjani, Rikei Risnita Tri Utami Robiansyah, Anton Rossa Damayanti Selamet Fuadi Shar, Aan Sherly Nelsa Fitri Sintia Safrianti Solichin Solichin Steviani Batti Sudriyanti Putri Timbul Rasoki Tito Irwanto Tito Irwanto Tito Irwanto, Tito Wediyanto, Eko Wiardi, Akram Harmoni Yusmaniarti Yusnita, Yuli