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All Journal Media Ekonomi dan Manajemen Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Surya Abdimas FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Performance Jurnal Doktor Manajemen (JDM) Kumawula: Jurnal Pengabdian Kepada Masyarakat Creative Research Management Journal Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Journal On Teacher Education (Jote) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen DIVERSIFIKASI JELAJAH: Journal of Tourism and Hospitality Jurnal Dehasen Untuk Negeri The Manager Reveiew Jurnal Administrasi Bisnis Nusantara Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Bisnis Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Herry Novrianda
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Marketing Dynamics of Muslim MSMEs In Bengkulu Province: Product Innovation, Competitive Advantage, and Market Orientation in Improving Marketing Performance Novrianda, Herry; Shar, Aan
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 1 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i1.6188

Abstract

Purpose:The purpose of this study is to explore the impact of business strategy development, mainly focusing on product innovation, competitive advantage, and market orientation, on the marketing performance of micro, small, and medium enterprises (MSMEs) in Bengkulu Province. The research emphasizes the importance of optimizing marketing performance to boost economic outcomes, not only for large enterprises but also for MSMEs, which play a significant role in local economies.Design/Methodology:This research utilizes a descriptive quantitative methodology to investigate the proposed relationships. A non-probability sampling technique, precisely the judgmental (purposive) method, was employed to select a sample of 500 owners or managers of MSMEs across various districts of Bengkulu Province, including Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu. The data were subjected to reliability and validity tests based on pre-test results, and multiple linear regression was applied to analyze the main hypotheses.Findings:The findings reveal that product innovation, competitive advantage, and market orientation all have a positive and significant influence on the marketing performance of MSMEs in Bengkulu Province. The results highlight the critical role these factors play in enhancing the marketing effectiveness of MSMEs, demonstrating that improvements in these strategic areas can lead to substantial gains in overall marketing performance.Practical Implications:The practical implications of this research suggest that MSME owners and managers should focus on strengthening their product innovation capabilities, leveraging competitive advantages, and adopting a more market-oriented approach to improve marketing performance. These strategies could drive economic growth and sustainability for MSMEs in Bengkulu Province, contributing to broader regional economic development.Originality/Value:This study offers valuable insights into the marketing performance of MSMEs in a developing region, specifically Bengkulu Province. By focusing on the combined impact of product innovation, competitive advantage, and market orientation, the research provides a comprehensive understanding of how these strategic elements influence MSME marketing outcomes. The originality lies in its application to a relatively under-researched context, offering practical recommendations for MSME development.
Effectiveness of Halal Certification Labels on Halal Cuisine at Beach Tourist Sites on Tourists' Customer Satisfaction and Behavioral Intention Novrianda, Herry; Muttaqin, Faisal
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 10, No 2 (2024)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v10i2.4809

Abstract

Purpose: This study aims to explore the impact of halal certification on tourist satisfaction and behavioral intention. The primary focus is to understand the extent to which halal certification influences the experiences of tourists within the context of halal culinary offerings.Design/methodology: The research employs an experimental methodology, with an experimental design structured as (visual label, textual label) x 2 (halal content warning label, non-label) between subjects. The study involves 120 tourists visiting various attractions across Bengkulu Province. Participants were randomly assigned to different experimental cells, each exposed to distinct stimuli, to assess the effects of halal certification.Findings: The results of the study support all proposed hypotheses. The halal certification label on halal culinary products has a significant positive effect on customer satisfaction. Additionally, the presence of halal certification significantly influences tourists' behavioral intentions.Practical implications: The findings of this research provide valuable insights for policymakers, particularly government authorities, in formulating and enhancing policies related to halal certification and tourism development in Indonesia.Originality/Value: This research contributes to the literature by addressing a theoretical gap concerning the effectiveness of halal certification in the context of halal tourism. The study offers a substantial academic contribution, with implications for policy formulation in the tourism sector.
Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu Novrianda, Herry; Shar, Aan; Arisandi, Debby
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 7, No 1 (2021)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v7i1.2930

Abstract

The purpose of this study is to analyze and determine the development of market orientation and entrepreneurial orientation and their effects on the marketing performance of small and medium enterprises (SMEs) in Bengkulu Province. This research is a descriptive study with a quantitative approach. The sampling method used non probability with judgmental techniques (purposive) with a total sample of 270. The results showed that SMEs in Bengkulu Province had run their business with market orientation and entrepreneurial orientation in good categories. When viewed from the marketing performance, most of them have achieved a fairly good level of performance as well. For this reason, if we look at the influence between variables, market orientation and entrepreneurial orientation have a positive and significant effect at the marketing performance of SMEs in Bengkulu Province. This means that the better market orientation and entrepreneurial orientation, the better marketing performance for SMEs in Bengkulu Province. Thus, the hypothesis which states that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance for small and medium enterprises (SMEs) can be accepted
Motivasi dalam Pemanfaatan Layanan Pembelajaran Novrianda, Herry; Mikaresti, Pamela
Journal on Teacher Education Vol. 5 No. 4 (2024): Journal on Teacher Education
Publisher : Universitas Pahlawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jote.v5i4.24660

Abstract

Pemanfaatan layanan pembelajaran menjadi solusi dalam meningkatkan proses kemandirian belajar mahasiswa Universitas Terbuka (UT). Penelitian bertujuan untuk menganalisis motivasi mahasiswa UT Bengkulu dalam memanfaatkan layanan bantuan belajar. Metode penelitian menggunakan pendekatan kualitatif melalui wawancara mahasiswa dari berbagai program studi di UT Bengkulu, dipilih melalui teknik purposive sampling. Data dianalisis dengan pendekatan analisis konten. Hasil penelitian menunjukkan terdapat beberapa faktor yang mempengaruhi motivasi mahasiswa dalam memanfaatkan layanan bantuan belajar, yaitu minat pribadi mahasiswa terhadap mata kuliah; tuntutan akademik, dukungan keluarga, kemandirian belajar mahasiswa, dan lingkungan belajar antara dosen, tutor, dan teman sekelas. Implikasinya adalah diperlukan pemahaman lebih dalam terhadap minat dan kebutuhan individu serta respon mahasiswa terhadap tuntutan akademiknya. Selanjutnya, kemandirian belajar perlu didorong melalui pelatihan dan panduan, serta peran dosen, tutor, dan rekan sekelas perlu diperkuat dalam memberikan dukungan akademik yang efektif. Terakhir, perlu dilakukan pemantauan dan evaluasi rutin untuk memastikan efektivitas bantuan layanan belajar yang diberikan oleh UT Bengkulu.
ANALISIS PENGENDALIAN INTERN ATAS PERSEDIAAN BARANG DAGANG PADA CV. MITA JAYA KOTA BENGKULU Azuwandri, Azuwandri; Yusnita, Yuli; Novrianda, Herry
Jurnal Adminitrasi Bisnis Nusantara Vol 3 No 1 (2024): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v3i1.141

Abstract

Inventory is a very important asset for trading and industry companies because it is a source of revenue for the company. Inventory is very adamant to damage and crime, therefore it is necessary internal control of inventory. Therefore, the purpose of this study is to find out how the application of internal control of merchandise inventory on the CV. Mita Jaya. In this writing, the method of analysis used is descriptive analysis method. Data collection methods used in this paper is to make direct observation, interviews and literature study by studying reference books and similar previous research results to get the theoretical basis of the problem to be studied. The result of this research is internal control system on inventory at CV. Mita Jaya includes procedures for purchasing / ordering merchandise, sales procedures and procedures for receipt of merchandise. In the application of this internal control there are several parties responsible for monitoring and overseeing the process of transactions related to merchandise inventory.
Peningkatan Pengetahuan Masyarakat Desa Penembang Kecamatan Merigi Kelindang Kabupaten Bengkulu Tengah Tentang Manajemen Pembuangan Sampah Yang Baik Yusnita, Yuli; Ditasman, Ditasman; Eka Putra, M Bima; Al Hidayat, Rahmat; Novrianda, Herry
Jurnal Semarak Mengabdi Vol 3 No 1 (2024): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v3i1.142

Abstract

One of the environmental problems that is often encountered in daily life is waste. Waste is a never-ending problem because its volume continues to increase along with population growth. The volume of waste produced by households is the second largest after industrial waste. In our daily lives we can never be separated from what is called rubbish. The problem of waste is not a new problem, because until now the waste problem has not been resolved properly, so its management needs to be carried out comprehensively and integrated from upstream to downstream in order to provide economic benefits, be healthy for the community, and be safe for the environment. In order to help the community understand how to manage waste properly, this community service aims to provide knowledge to the community or residents in Penembang village regarding the meaning of waste, characteristics of waste, waste management, good waste management planning.
ANALISIS INOVASI PRODUK DAN KEUNGGULAN BERSAING UMKM DI KOTA BENGKULU Novrianda, Herry; Shar, Aan; Rahim, Abdur
Derivatif : Jurnal Manajemen Vol 19, No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v19i2.2485

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi responden terhadap inovasi produk dan keunggulan bersaing UMKM di Kota Bengkulu. Penelitian ini merupakan penelitian survei dengan pendekatan kuantitatif dengan teknik pengambilan sampel yang digunakan yaitu judgemental (purposive) berjumlah 140 responden yang merupakan pemilik/ pelaku dan karyawan usaha mikro, kecil, dan menengah (UMKM) di Kota Bengkulu. Metode pengumpulan data digunakan kuesioner/ angket dengan metode analisis dalam penelitian ini yaitu menggunakan metode rata-rata (mean) dan tabel distribusi frekuensi. Hasil penelitian ini menunjukkan bahwa UMKM di Kota Bengkulu cenderung lebih fokus pada inovasi produk dalam bentuk perluasan produk dan peniruan produk yang sudah ada, dengan sedikit penekanan pada pengembangan produk yang benar-benar baru. Dalam hal keunggulan bersaing, UMKM di Bengkulu menunjukkan kekuatan dalam aspek produksi dan keterampilan, namun masih memiliki tantangan dalam pengelolaan pembiayaan dan waktu pemasaran produk. Secara keseluruhan, meskipun UMKM di Kota Bengkulu menunjukkan performa yang cukup baik, ada beberapa area yang perlu diperbaiki untuk meningkatkan daya saing mereka di pasar.Kata kunci: Inovasi Produk, Keunggulan Bersaing, UMKM
Co-Authors Aan Sahar Aan Shar Aan Shar Aan shar Aan Shar Aan Shar Abdur Rahim, Abdur Abi, Yudi Irawan Ahmad Soleh Aji Purnomo Akmal, Samsul Akram Harmoni Wiardi Al Hidayat, Rahmat Ana Nurmalia Andi Lopa Ginting Aprizal, M.Irpan Azuwandri, Azuwandri Chandra, M. Jeffri Arlinandes Debby Arisandi Debby Arisandi Debby Arisandi Debby Arisandi, Debby Dhimas Setyo Nugroho Ditasman, Ditasman Dora Wasi Dwi Kristanti Edwin Junidi Effed Darta Hadi Eka Putra, M Bima Faisal Muttaqin Fitri, Marsellina Gustini, Gustini HANUARSYAH , DWI Hariyadi, Rizky Herlina, Meti Iksan Hasibuan Imam Hambali Iwi Karmita Sari Janusi Waliamin Kusmawati, Nanda Lestari Lestari Lina Asnamawati M Bima Eka Putra Marliza Ade Fitri Marsellina Fitri Mikaresti, Pamela Mikaresti, Pamella Muttaqin, Faisal Nengsih, Mimi Kurnia Nour Farozi Nugroho, Dhimas Setyo Okka Adittio Putra Puspita, Veny Putra, M Bima Eka Rafsanjani, Rikei Risnita Tri Utami Robiansyah, Anton Rossa Damayanti Selamet Fuadi Shar, Aan Sherly Nelsa Fitri Sintia Safrianti Solichin Solichin Steviani Batti Sudriyanti Putri Timbul Rasoki Tito Irwanto Tito Irwanto Tito Irwanto, Tito Wediyanto, Eko Yusmaniarti Yusnita, Yuli