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All Journal JURNAL SAINS PEMASARAN INDONESIA JUITA : Jurnal Informatika Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Sinkron : Jurnal dan Penelitian Teknik Informatika Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Information System JEM17: Jurnal Ekonomi Manajemen ILKOM Jurnal Ilmiah Jurnal Informatika Global MBIA Jurnal Mantik Jurnal Abdimas Mandiri Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Journal of Computer Networks, Architecture and High Performance Computing Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Media Ekonomi (JURMEK) International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Madani: Jurnal Pengabdian Ilmiah. Golden Ratio of Data in Summary Jurnal Saintifik Jurnal Pengabdian West Science Jurnal Software Engineering and Computational Intelligence Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Juhaini Alie
Program Studi Magister Manajemen Universitas Indo Global Mandiri
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Journal : Golden Ratio of Data in Summary

 1 
Empowering MSMEs Through Product Branding Innovation and Rengginang Location Digitalization: A Case Study in Mainan Village Pratiwi , Imanda Ajeng; Akbar , M. Alif; Wulandari, Siska; Alie, Juhaini; Munandar, Aris; Ghina, Aliah
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1685

Abstract

Empowering Micro, Small, and Medium Enterprises (MSMEs) is a strategic agenda for driving inclusive economic growth in Indonesia. This study explores MSME empowerment strategies through rengginang product innovation in Mainan Village. Using a descriptive qualitative approach and case studies, the research highlights various aspects of product development, marketing digitalization, and branding strategies. The results show that product innovation, packaging, and the use of digital technology can improve business competitiveness and sustainability. Continuous mentoring, multi-stakeholder collaboration, and a locally-based approach are key factors in the success of MSME empowerment in this village.
Digitalization Strategy for Tailoring UMKM Branding in Mainan Village Banyuasin Callistasari, Nidia Putri; Jannah, Raudatul; Aldi, Muhammad Rahmad; Alie, Juhaini; Munandar, Aris; Ghina, Aliah
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1686

Abstract

This Community Service Program (KKN) was conducted in Mainan Village, Sembawa District, Banyuasin Regency, with a focus on branding digitalization strategies for local sewing MSMEs. The home-based sewing business targeted by the program is owned by Mrs. Sandiya, who previously lacked a business identity, such as a brand name, logo, banner, or attractive product packaging. The methods used included surveys and interviews, planning, implementation, and evaluation. The implementation stages included creating the business name "Sandiya Fashion", designing a logo, banner, packaging stickers, and creating social media accounts (Facebook) to expand marketing reach. The results of the mentoring showed increased brand awareness, ease of consumer recognition, and location of the business, and increased product visual appeal. This branding digitalization is expected to strengthen the business identity, expand the market, and encourage MSME sales growth in the technology era.
Optimizing Google My Business to Increase the Competitiveness of Mainan Village MSMEs in Thematic Community Service Activities Universitas Indo Global Mandiri Sabina, Veni Allya; Sukesih, Ade Ayu; Deninta, Dinda Dwi; Alie, Juhaini; Munandar, Aris; Ghina, Aliah
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1700

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, yet they still face challenges in digitalization. The Thematic Community Service Program (KKNT) in Mainan Village, Sembawa District, Banyuasin Regency, aimed to enhance the digital capacity of MSMEs through the use of Google My Business (GMB). The methods used included observation, seminars, training, and evaluation. The results showed that MSMEs were able to create and manage Google My Business (GMB) accounts independently. A case study of the Rengginang Ceu Eem business demonstrated that the business profile was successfully displayed on Google Search and Google Maps with complete information, including the business name, category, address, operating hours, and telephone number. The use of Google My Business (GMB) has been proven to increase business visibility, expand marketing reach, and strengthen consumer trust. This activity significantly contributes to encouraging the digital transformation of MSMEs in villages to be more adaptive to modern market competition.
Co-Authors Ahmad Rapiudinsyah Ahmad Sanmorino Akbar , M. Alif Aldi, Muhammad Rahmad Ali, Marzuki Amrina Rosyada Anggi Prissilia Ariati, Nining Aris Munandar Bekti Setiadi Callistasari, Nidia Putri Delvi Rahma Novianti Deninta, Dinda Dwi Dewi Agnesia Dwi Fury Maulina Dwi Utami, Della Edi Susanto Endah Dewi Purnamasari Fidya Nur Syabitha Fitriani Fitriani Ghina, Aliah Godlyfe Smarthene Ryck Hawai Halima Eka Diansari Hamid Halin Irawan Irawan Jefirstson Richset Riwu Kore Jefirstson Richset Riwukore Jefirstson Richset Riwukore Jimmi Oscar John Roni Coyanda Jurlinda Jurlinda Krisman B Riwu Kore Linda Linda Luis Marnisah Luis Marnisah Luis Marnisah Luis Marnisah Riwukore M. Fadhil Ramadhan Nurbani M. Hafis Erlangga Manafe, Graendy Zimrat Marnisah, Luis Megat Norulazmi Megat Mohamed Noor Meilin Veronica Meilin Veronica Meilin Veronika Mgs. Prima Darma Muh Febrianto Ello Saputra Muhammad Haviz Irfani Muhammad Kurniawan DP Muhammad Muhardeny Muhammad Raffy Anugra Alsha Nabila Hasanah Nadinta Ardianty Nazori Suhandi Pratiwi , Imanda Ajeng Prima Darma Putra Putri Tsabita Putri, Melia Sari Onika raudatul jannah Recja Fahlevie Rendra Gustriansyah Riwu Kore, Firda R Riwu Kore, Jefirstson R Romadlona, Ariatna Roswaty Roswaty Roswaty Rudi Heriansyah Russela Russela Sabina, Veni Allya Sandys Vena Ade Putri Hattu Sartika, Dewi Saskia Maharani Septiana Septiana Shinta Puspasari Siska Wulandari, Siska Siti Komariah Hildayanti Siti Komariah Hildayanti Siti Ulfa Ridayani Sofi Tamara Sukesih, Ade Ayu Suwirya Tjandra Tabrani Tabrani Tampubolon, Miranda Roulina Tiara Yudianita Tien Yustin Tien Yustini Tien Yustini Tien Yustini Tien Yustini, Tien Trevinata bella Tri Maradona Fajar Putra Valentika, Chindhi Putri Wadud, Muhammad Wulanda, Sanza Vittria Yeyen Lestari Yogi Darminto Yogie Ardiwinata Yosef Ekliopas Ishak Rohi