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All Journal JEBD Journal of Business Economics and Management
Ria Aulia
Universitas Pamulang
Economics, Econometrics & Finance Engineering

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Pengaruh Sound Effect dalam Konten Tiktok Marketing dan Audio Branding Terhadap Peningkatan Traffic Website Bisnis Umkm Asmal Fajri; Mochamad Kiki Apriliandi; Novia Roman Danisyah; Aska Dwi Rahmadhayanti; Silvi Herliyani; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the influence of sound effects in TikTok marketing content and audio branding on increasing website traffic among SMEs. A quantitative approach was employed through a survey method by distributing questionnaires to 90 SME owners in West Java who actively use TikTok as a marketing platform and operate business websites. Data were analyzed using multiple linear regression. The results indicate that sound effects in TikTok marketing content have a positive and significant effect on website traffic (β = 0.299; p = 0.002). Furthermore, audio branding has a positive and significant effect on website traffic (β = 0.340; p < 0.001) and represents the strongest determinant of website traffic. Simultaneously, both variables explain 29.3% of the variance in website traffic (F = 18.049; p < 0.001). These findings suggest that optimizing audio elements in digital marketing strategies, through engaging sound effects and strong audio branding, can effectively increase website visits and support SME business growth.
Co-Authors Abdul Rohman Ahmad Abdul Mujib Ahmad Basyir Ahmad Rendy Prasetyo Alika Oktaviana Andini Amanda Diva Nadia Andy Nuryanto Aska Dwi Rahmadhayanti Asmal Fajri Dea Karolina Dwi Yulianto Dzuklifi Dzuklifi Elis Pricillia Hadi Susanto Hitung Nius Halawa Jekson Waluyo Kartika Johar Ngafisah Maya Aulia Ramadhani Melinda Maulinda Minta Syukur Zega Mochamad apriliandi Mochamad Kiki Apriliandi Muhammad Aqil Rozan Muhammad Rosyid Rafiudin Muhammad Sofa Sodiki Muthli`Atul Aziizah Nazwa Aqila Zulfahdi Novia Roman Danisyah Noviana Roman Denisyah Nunu Maria Ria Mutiara Diandra Riki Ardiyanto Sasi Karisma Lutfiah Selvi Herliyani Sherina Aprilia Zanetra Silvi Herliyani Suro Irwanto