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All Journal JURNAL RELASI STIE MANDALA JEMBER J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajerial Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Dynamic Management Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Penelitian Ilmu Sosial dan Eksakta Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat dan Lingkungan Relasi : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Manage International Journal of Education Management and Religion Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity Jurnal Simki Economic Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Feti Fatimah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pendampingan Implementasi Marketing Mix Dan Tata Kelola Keuangan Untuk Mengoptimalkan Brand TK Aisyiyah Bustanul Athfal (ABA) Balung Feti Fatimah; Ibna Kamilia Fiel Afroh; Tria Emilia; Sofia Alifah
Jurnal Pengabdian Masyarakat Manage Vol. 7 No. 2 (2026): (On Progress)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v7i2.5104

Abstract

Aisyiyah Bustanul Athfa (ABA) Kindergarten in Balung is located in a densely populated residential area and is home to many children aged 4 to 5. However, the number of students attending the school has been dwindling. This is due to the community's lack of confidence in the quality and financial management of the school. Therefore, assistance with the implementation of the marketing mix and financial management through community service activities is needed. The goal of this activity is to optimize the brand, thereby increasing public trust in ABA Kindergarten. This is because ABA Kindergarten Balung is able to optimize its product (curriculum, facilities, flagship programs), price (tuition fees, discounts, packages), location (school location, accessibility, comfort), and promotion (advertising, social media, open events, partnerships). This increased trust can enhance the brand and increase the number of students. The methods used in this community service activity include mentoring, training, program implementation, and ongoing monitoring and evaluation. This community service activity has successfully achieved its main objective, which is to provide training and mentoring on the implementation of the marketing mix and financial governance to optimize the ABA Balung Kindergarten brand. This activity also produced various significant outputs, such as a portfolio document on the implementation of the marketing mix and the ability to prepare financial reports. The high enthusiasm from participants and support from partners demonstrates that this activity has a positive impact and is relevant to the partners' needs.
Co-Authors Achmad Hasan Hafidzi Achmad Hilmi Azisi Achmad Syahfrudin Afroh, Ibna Kamilia Fiel Agus Yudi Kurniawan Ahmad Izudin Ahmad Izzudin Akhmad Fahrur Rozi Arini Isfahila bachtiar apriyanto Budi Santoso Dino Angga**, Budi Santoso* Duta Pamungkas Dwi Oktavia Nirmalasari Dwiki Auly Qaristey Ely Setyowati Fadhol Ibrahim Fahmy Muhammad Ulviano Putra Fira Dinan Haris Hermawan Imam Syaiqoni Isfahila, Arini Jayawarsa, A.A. Ketut Jekti Rahayu Jekti Rahayu Kanta Dimas Prayogi Kosjoko Kosjoko Kosjoko Kurnia Firmanda Jayanti Lutfillah, Vina M. Naely Azhad Mega Anjar Widyabakti Mega Wahyu Ramadhanita Mega Wahyu Rhamadanita Mohammad Faesal Sodikin Mohammad Faisal Azroi Mohammad Sofianto Mohammad Ubait Hisni Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Ma’rifah Probowulan, Diyah Qurotul Aini Rahmadita Elsa Effendy Resa Yova Ferdiansa Rihadatul Aisylia Nuri S, Wahyu Eko Sevi Tasari Siti Nurjanah Sofia Alifah Sonnia Pritantiwi Toni Herlambang Tria Emilia Vina Lutfillah Vina Riza Nurillah Wahyu Eko S Wenny Murtalining Tyas Yohanes Gunawan Yohanes Gunawan Wibowo Yusron Rozzaid Zahruna, Ulfi Zulfahmi Zulfahmi