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All Journal JURNAL RELASI STIE MANDALA JEMBER EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajerial Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review Ilomata International Journal of Management International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Dynamic Management Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Penelitian Ilmu Sosial dan Eksakta Indonesian Journal of Multidisciplinary Sciences Journal of Management, Economic, and Accounting Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat dan Lingkungan Relasi : Jurnal Ekonomi IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Manage International Journal of Education Management and Religion Jurnal Penelitian IPTEKS Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity Jurnal Simki Economic Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Feti Fatimah
Universitas Muhammadiiyah Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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PHENOMENOLOGY OF KINANSYAH GROUP'S PRODUCT MARKETING EXPANSION THROUGH ANALYSIS OF 7P MARKETING MIX Abdus Salam; Budi Santoso; Feti Fatimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9670

Abstract

The housing industry in Jember Regency is experiencing a rapid urbanization phenomenon with a backlog of millions of units, where PT Kinansyah Group has managed to dominate the market through adaptive marketing expansion that combines the 7P Marketing Mix strategy with the local cultural values of Pendalungan. This phenomenon of Local Resonance can be seen from the transformation of housing from a physical commodity to a symbol of social status and emotional security, supported by high-tech digitalization but still maintaining a high-touch personal touch typical of Java-Madura friendship. This study analyzes the phenomenology of PT Kinansyah Group's product marketing expansion in Jember Regency through the 7P Marketing Mix approach contextualized with Service Dominant Logic (SDL). Using a qualitative phenomenological method with in-depth interviews, observations, and data triangulation on management informants and consumers, it was found that the success of the expansion was based on Local Resonance through the privatization of the 7P: Product as a status symbol, Flexible price empathy, Place vision of the future, Promotion of relational getok contagion, People seduluran, Process seamless humanist, and Physical Evidence of early legitimacy. The main phenomena include Territorial Psychology, High-Touch High-Tech, Symbolic Materials, and Resilience Adaptation, forming an ecosystem of trust that transforms housing into emotional-social value, so that this strategy dominates the Jember local market through Local Market Mastery with recommendations for digitization of processes and stakeholder collaboration
The IMPACT OF LOYALTY MEDIATION ON THE WORK ENVIRONMENT AND COMPENSATION ON EMPLOYEE PERFORMANCE IN THE GENERAL SECTION OF THE REGIONAL SECRETARY (SEKDA) OF JEMBER REGENCY Eka Martiana; Ni Nyoman Putu Martini; Feti Fatimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9694

Abstract

This study aims to analyze the influence of work environment and compensation on the performance of employees of the General Section of the Jember Regency Secretary with loyalty as a mediation variable. The work environment includes work atmosphere, relationships between co-workers, relationships with leaders, facilities, and physical hygiene. Compensation includes salary, bonuses, incentives, indirect compensation, and award benefits. The research uses a quantitative method with a survey approach and data analysis using statistical techniques to test the direct and indirect influences between variables. The results of the study showed that the work environment and compensation had a positive and significant effect on employee loyalty, which further mediated the influence of these two variables on significantly improving employee performance. A conducive work environment and adequate compensation form high employee loyalty that encourages productivity, work quality, and employee commitment in carrying out duties. In conclusion, improving the quality of the work environment and a fair and transparent compensation system are essential to building employee loyalty, which ultimately improves organizational performance. This study provides recommendations for the management of the Jember Regency Secretary to continue to develop and optimize these two aspects for better and sustainable public services.
THE EFFECT OF ORGANIZATIONAL COMMUNICATION AND TECHNOLOGY TRAINING ON THE PERFORMANCE OF THE ROLE OF JOB SATISFACTION AS AN INTERVENING VARIABLE IN JEMBER REGENCY TRANSPORTATION OFFICE EMPLOYEES Ika Tyas Nurlina; Nurul Qomariah; Feti Fatimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9962

Abstract

This study aims to analyze and explain the influence of organizational communication and technology training on employee performance, with job satisfaction as an intervening variable in the Jember Regency Transportation Office. The background of this research is based on the importance of the role of effective communication and mastery of technology in improving professionalism and quality of public services in the digital era. The research method used is a quantitative approach with an explanatory research type. The population in this study is all employees of the Jember Regency Transportation Office, with the number of samples determined using the Slovin formula. Data collection was carried out through the distribution of questionnaires, then analyzed using path analysis techniques with the help of the SmartPLS program. Overall, this study emphasizes that improving the quality of communication and directed technology training is an important strategy for the Jember Regency Transportation Office in creating a competent, service-oriented, and adaptive apparatus to the development of digital technology in supporting the implementation of professional and efficient public transportation
Mediation of Work Motivation: The Impact of Talent Management and Transformational Leadership on Employee Performance Nursaid Nursaid; Feti Fatimah; Nurul Qomariah; Mu'ah Mu'ah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10046

Abstract

Competition in the education industry is currently increasing, so every educational organization must prepare human resources that can face increasing challenges. This study aims to determine and analyze the impact of talent management and transformational leadership on lecturer performance with motivation as an intervening variable at the University of Muhammadiyah Jember. The population in this study were all lecturers who teach at UM Jember, both DPK and Persyaritan lecturers, totaling 294 lecturers. The sample was determined using the Slovin formula, resulting in a total of 71 lecturers. Each lecturer had the opportunity to become a respondent where the questionnaire was distributed via Google Form. Analysis of respondent descriptions was carried out using descriptive statistics. Validity and reliability tests were also conducted to test the measuring instrument used, namely the research questionnaire compiled based on indicator variables. Smart PLS was used to test the research hypothesis. The results of the study found that talent management did not affect work motivation. Leadership did affect work motivation. Talent management did affect lecturer performance. Meanwhile, transformational leadership did not affect lecturer performance, while work motivation did affect lecturer performance.
Social Media Marketing And Brand Image As Determinant Patient Loyalty Wit Trust As Intervening Indri Agustin; Budi Santoso; Feti Fatimah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11551

Abstract

Purpose – Using patient trust as an intervening variable, the study intends to investigate and assess the direct and indirect effects of social media marketing and brand image on patient loyalty. Novelty – This study examines how social media marketing and brand image affect patient loyalty using an intervening test model (patient trust). Method – This study employs an explanatory/confirmatory design. The group consisted of outpatients from Jember Regency's Dr. Soebandi Regional General Hospital. Purposive and accidental sampling were used as the sampling techniques, and the number of samples was calculated using the Slovin formula. Partial Least Square (PLS) data analysis was performed using the WarpPLS 7.0 program. Findings – The results demonstrate that patient trust is greatly impacted by social media marketing and brand image. While company image has little bearing on patient loyalty, social media marketing has a substantial impact. Patient loyalty is positively and significantly impacted by patient trust. Patient loyalty is greatly impacted by social media marketing and brand image, with patient trust acting as an intervening variable. Limitations and Implications – The results of this study cannot be broadly applied because the research participants were restricted to patients at Dr. Sobeandi Regional Hospital in Jember. Future studies might use a larger population (national or regional). An additional constraint pertains to the requirement for a survey that integrates qualitative elements to elucidate the ways in which social media marketing impacts patient loyalty and trust.
The Role of Direct Marketing, Relationship Marketing, Purchasing Decisions on Consumer Loyalty in Micro-Scale Retail Business Feti Fatimah; Budi Santoso; Jekti Rahayu
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2303

Abstract

This study addresses the limited empirical understanding of how direct marketing and relationship marketing contribute to consumer loyalty in micro-scale retail businesses, particularly through the role of purchase decisions as a mediating mechanism. Focusing on minimarket-format micro retailers selling daily necessities in Jember Regency, East Java, the research aims to examine the direct and indirect effects of these marketing approaches on consumer loyalty. Data were collected from 270 consumers selected through purposive sampling and analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with AMOS. The findings indicate that both direct marketing and relationship marketing significantly influence purchase decisions, while only relationship marketing has a direct and significant effect on consumer loyalty; direct marketing affects loyalty indirectly through purchase decisions. Purchase decisions themselves significantly enhance consumer loyalty. These results provide context-specific evidence that clarifies how marketing practices shape loyalty formation in micro-scale retail settings and offer practical guidance for small retailers seeking to strengthen customer retention through targeted marketing strategies.
Co-Authors Abdus Salam Achmad Hasan Hafidzi Achmad Hilmi Azisi Achmad Syahfrudin Afroh, Ibna Kamilia Fiel Agus Yudi Kurniawan Ahmad Izudin Ahmad Izzudin Akhmad Fahrur Rozi Amalina Maryam Z Anistiana Amaliyatus Arini Isfahila bachtiar apriyanto Budi Santoso Dino Angga**, Budi Santoso* Duta Pamungkas Dwi Oktavia Nirmalasari Dwiki Auly Qaristey Eka Martiana Ely Setyowati Fadhol Ibrahim Fahmy Muhammad Ulviano Putra Fira Dinan Haris Hermawan Ika Tyas Nurlina Imam Syaiqoni Indri Agustin Isfahila, Arini Jayawarsa, A.A. Ketut Jekti Rahayu Jekti Rahayu Kanta Dimas Prayogi Kosjoko Kosjoko Kosjoko Kurnia Firmanda Jayanti Lutfillah, Vina M. Naely Azhad Maharani, Astrid Maheni Ika Sari Mega Anjar Widyabakti Mega Wahyu Ramadhanita Mega Wahyu Rhamadanita Mohammad Faesal Sodikin Mohammad Faisal Azroi Mohammad Sofianto Mohammad Ubait Hisni Mu'ah Mu'ah Muhammad Ariyanto Ni Nyoman Putu Martini G Nursaid Nursaid Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Ma’rifah Nurul Qomariah Nurul Qomariah Probowulan, Diyah Putri Lutfiana S Qurotul Aini Rahmadita Elsa Effendy Resa Yova Ferdiansa Rihadatul Aisylia Nuri S, Wahyu Eko Setiyo Budi Tripriyono Sevi Tasari Siti Nurjanah Sofia Alifah Sonnia Pritantiwi Toni Herlambang Toni Herlambang Tri Pepri Alfiyan Tria Emilia Vina Lutfillah Vina Riza Nurillah Wahyu Eko S Wahyu Eko Setianingsih Wenny Murtalining Tyas Winaldha Ninda Rossytania Yohanes Gunawan Yohanes Gunawan Wibowo Yusron Rozzaid Zahruna, Ulfi Zulfahmi Zulfahmi