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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pro Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Syntax Literate: Jurnal Ilmiah Indonesia Indikator: Jurnal Ilmiah Manajemen & Bisnis JURNAL PENDIDIKAN TAMBUSAI Jurnal Kewarganegaraan Gemilang: Jurnal Manajemen dan Akuntansi Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Education Technology Information Social Sciences and Health Innovative: Journal Of Social Science Research Journal of Management and Social Sciences Journal of Law, Education and Business Riset Ilmu Manajemen Bisnis dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Journal of Management Accounting, Tax and Production Jurnal Projemen UNIPA Digital Innovation : International Journal Of Management Journal of Citizen Research and Development Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmiah Ultras Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Ikhwan, Syariefful
Universitas Muhadi Setiabudi
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pengaruh Citra Destinasi dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali Wisatawan di Pantai Randusanga Indah Brebes Deni Setiawan; Andi Yulianto; Syariefful Ikhwan; Akbar NP Darma Wahana; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7885

Abstract

This study aims to evaluate the extent to which destination image and service quality influence tourists' intention to revisit Randusanga Indah Beach in Brebes, both partially and simultaneously. The background of this study is based on the phenomenon that the success of a tourist destination in attracting repeat visits is strongly influenced by tourists' positive perceptions of the destination image and the quality of services provided. A total of 156 respondents who had experienced visiting Randusanga Indah Beach were selected as research participants. Data collection was conducted online through the distribution of questionnaires using the Google Form platform. The collected data were then analyzed using SPSS software with stages including descriptive analysis to describe the respondents' profiles and their perceptions, instrument validity and reliability tests to ensure measurement accuracy, classical assumption tests to meet the prerequisites for regression analysis, and multiple linear regression tests to test the research hypotheses. The results of the study indicate that destination image has a positive and significant influence on tourists' intention to revisit. This indicates that the better the destination image formed in the minds of tourists, the higher their tendency to return. In addition, service quality has also been shown to have a positive and significant influence on intention to revisit, which means that friendly, fast, and satisfying service can increase tourist loyalty. Simultaneously, destination image and service quality have a positive and significant influence on tourists' revisit intentions. These findings emphasize the importance of tourism destination managers consistently building a positive image and improving service quality to maintain and increase visitation. This research is expected to provide practical contributions to the development of tourism marketing strategies and serve as a reference for future studies on tourist loyalty.
Pengaruh Digital Marketing pada Peningkatan Brand Awarness dan Brand Image terhadap Pengambilan Keputusan Pembelian di Lavala Store Brebes : Studi pada Konsumen Generasi Z Dewi Indah Astuti; Syariefful Ikhwan; Andi Yulianto; Azizah Indriyani; Roby Setiadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7887

Abstract

Tight competition in the fashion industry has encouraged Lavala Store Brebes to adopt a more effective digital marketing strategy, particularly to attract attention and influence purchasing decisions of Generation Z consumers. Although Lavala Store's exposure level on social media is relatively high, initial findings indicate that most consumers consider the content presented to be less interesting, less interactive, and not fully relevant to their preferences. This study aims to analyze the influence of digital marketing on brand awareness, brand image, and purchasing decisions of Generation Z consumers at Lavala Store. The study used a quantitative method with a survey approach to 200 respondents aged 18–27 who had made purchases at Lavala Store. The sampling technique used purposive sampling, and data analysis was carried out using AMOS-based Structural Equation Modeling (SEM). The results showed that digital marketing has a significant positive influence on brand awareness (C.R. = 11.046; p < 0.001) and brand image (C.R. = 8.926; p < 0.001). This indicates that the implemented digital marketing strategy is able to increase brand awareness and brand image in the minds of Generation Z consumers. However, the test results also show that digital marketing does not have a significant effect on purchasing decisions, either directly or through brand awareness and brand image. These findings lead to the conclusion that Generation Z purchasing decisions at Lavala Store are more influenced by other factors such as product quality, competitive pricing, a pleasant shopping experience, and recommendations from close friends or influencers. The implications of this study emphasize the need for Lavala Store to design a more creative, relevant, and interaction-based digital marketing strategy, and integrate it with improving product quality and customer experience. This integrated approach is expected to increase purchase conversions among Generation Z in a sustainable manner.
Pengaruh Financial Technology dan Sikap Keuangan terhadap Perilaku Menabung dengan Literasi Keuangan sebagai Variabel Intervening pada Karyawan Generasi Z Putri Meilinawati; Dwi Harini; Syariefful Ikhwan; Indah Dewi Mulyani; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7891

Abstract

Generation Z as a young workforce has unique characteristics in financial management, which is often influenced by the development of digital technology, especially financial technology (fintech). At PT Big, this phenomenon is seen in the increasing use of fintech, low consistency in saving, and minimal understanding of financial literacy among Generation Z employees. This study aims to analyze the influence of financial technology and financial attitudes on saving behavior, with financial literacy as an intervening variable. The study used a quantitative approach with a survey method, which was conducted at Building B of PT Big in February–June 2025. The study population consisted of 1,798 Generation Z employees, with a sample of 100 respondents selected purposively. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method through SmartPLS software. The results showed that financial technology had a negative and significant influence on saving behavior (T Statistic = 2.517; p-value = 0.012), which indicates that the use of fintech has the potential to encourage consumptive behavior and thus reduce saving habits. In contrast, financial attitudes have a positive and significant effect on saving behavior (T Statistic = 8.516; p-value = 0.000), confirming that individuals with good financial attitudes tend to be more consistent in setting aside funds for savings. Financial literacy is also proven to have a positive and significant effect on saving behavior (T Statistic = 2.662; p-value = 0.008), while also significantly mediating the effect of financial technology on saving behavior (T Statistic = 2.503; p-value = 0.013). However, the direct relationship between financial technology and financial literacy (T Statistic = 1.149; p-value = 0.251) and the indirect effect of financial attitudes on saving behavior through financial literacy (T Statistic = 1.242; p-value = 0.242) are not significant. These findings imply that improving financial literacy and developing prudent financial attitudes are crucial to offset the negative impact of fintech use on savings behavior among Generation Z employees.
Co-Authors Adjizah, Adjizah Ahmad Farizal Aini, Dewi Nurul Ainul Musyafiah Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur PDW Akhsiva Nurul Maulida Alamsyah, M. Viter Andi Yulianto Andi Yulianto Anggi Ayu Saputra Annissa Atussholiha Annissa Atussholiha Ari Kristiana Aziz, Muhamad Syahrul Azzah Hanifah Bangun Satrio Nugroho Deni Setiawan Dewi Indah Astuti Dewi Mulyani, Indah Diantoro Dumadi, Dumadi Dwi Ariyanti Barkah Dwi Harini DWI HARINI Faka Khaerul Birul Hasip Farizal, Ahmad Findhy Dwita Kumala Firda Fiah Zaini Gian Fitralisma Gisela Maslakhatul Umah Hanari Fajarini Hendri Sucipto Hendri Sucipto Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ita Aulia Khalid Iskandar Khojin, Nur Kristiana, Ari Kristiana, Ari Laeli Istifana Laeli Kirana Putri Lili Nur Intan Lutfianah Ulfa M. Ajis Susilo M. Ibnu Nasirin M. Viter Alamsyah Moh Toharudin Mohamad Basuni Mohamad Basuni Mohammad Badrun Zaman Muhammad Badrun Zaman Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Murdiono Nasiruddin, Nasiruddin Ni’matul Maulla Noer Dyah Rahmawati Zaeni Novanka Yanusa Nur Afridah Nur Khojin Nur Khojin Putri Meilinawati Putri Ulfa Putri Ulfa Riono, Slamet Bambang Rismayanti, Aisyah Nur Riyadi Riyadi Robby Setiadi Robi Setiadi Roby Setiadi Roby Setiadi Roni Roni Rudi Syaiful Anwar Salsa Ainurrohmah Setiadi, Roby Siti Musdalifah Siti Tasyakurotul Mubarokah Sopiyah Sri Tahany* Sucipto, Hendri Tahany*, Sri Tri Octaviani Umamatul Khoeriyah Valentine, Listantia Wadli Wadli Wahyu Wibowo Wibowo, Maulana Ade Yenny Ernitawati Yuni Inda Yani