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Journal : Room of Civil Social Development

Wabula Village Woven Fabric Craftswomen Group: Utilisation of E-Commerce technology innovation to increase product marketability Sa'ban, L.M. Azhar; Maulana Wijaya, Andy Arya; Ardiansah Putra, Muhammad Rizal; Gufran, La
Room of Civil Society Development Vol. 4 No. 2 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.612

Abstract

This community service activity was conducted in Wabula Village, Buton Regency, involving participants from the Wabula Village Weaving Women’s Group. The group possesses significant economic potential; however, they have not yet fully optimised the marketing and sales of their woven fabric products. The primary objective of this initiative was to introduce the use of e-commerce platforms to transition traditional face-to-face transactions into a faster and more efficient online system. The method employed in this activity consisted of socialisation and hands-on mentoring. As a result, participants received essential information and practical assistance related to e-commerce utilisation. Furthermore, this initiative served as a motivational platform, encouraging the weaving group to expand their market reach by using their newly created e-commerce accounts and continuously innovating their products to enhance the growth and sustainability of their businesses.
Branding of Wasuemba Tourism Village and Strengthening of Lahunduru Tourism Awareness Groups Maulana, Harry Fajar; Sa'ban, L.M. Azhar; Ardiansah Putra, Muhammad Rizal; Sari Anwar, Nirmala
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.654

Abstract

Community service activities were carried out in Wasuemba Village, Buton Regency with participants from the Lahunduru Tourism Awareness Group. Wasuemba Village has tourism potential that can be developed as a tourist village. Wasuemba village has many interesting and unique things that can be presented to visitors/tourists who come to this place. Some of the partner's priority problems, namely the Lahunduru Tourism Awareness Group of Wasuemba Village has not prepared a mature concept for branding activities and the unavailability of human resources in managing the branding of Wasuemba Tourism Village. The Lahunduru Tourism Awareness Group of Wasuemba Village is still lacking in branding Wasuemba Tourism Village, digital technology media is a means of marketing or digital marketing to advance the products they want to market. The data and information will make it easier for the Tourism Awareness Group to create or develop something that they want to market. The purpose of this service is to increase the knowledge and ability of the Lahunduru Tourism Awareness Group in branding Wasuemba Tourism Village so that it can target tourists. The method used in this community service activity is to conduct a survey, then conduct a needs analysis by the PKM Team, after that proceed with socializing and assisting PKM activities. The results of this activity were that the Lahunduru Tourism Awareness Group of Wasuemba Village received information about tourism awareness groups that are actors driving village tourism, and the Lahunduru Tourism Awareness Group received additional knowledge related to branding tourist villages.
Co-Authors Abdan Syakur Abdul Rahim Adan, L.M. Hasrul Ahmad Munardin Hadma Alzarliani, Wa Ode Amiruddin, Amirudin Andi Reni Andika, Rian Andy Arya Maulana Wijaya Anggoro, Juliardi Dwi Ansar Suherman, Ansar Anton Anton Anwar Sadat Anwar Sadat Ardiansah Putra, Muhammad Rizal Ardiansyah Putra, Muh. Rizal Arham, Laode Arwan, La Ode Asrul Nazar Aulia Diah Mavista Raif Djays Djays Dyah Mutiarin, Dyah Eka Setianingsi Eko Satria Fahrul Puadji Farid Yusuf Nur Achmad Faris Tawakal Finangsih Finangsih Fitriani Abbas Fitriyani Fitriyani Gufran, La Hadmar, Ahmad Muhardin Hamiyani Hamiyani Hanafi, Hanafi Azhar Hastuti Hastuti Hastuti Hastuti Hastuti Hastuti Herman Herman Herman Lawelai Ichsan Hidayat Rifaham Ilwan Ilwan Indra Indra Irman Irman Jestino Andre Pratama Jumadil Jumadil Karim, Sairul L.M. Fakhri Mihzan Rabbani La Doli La Gufran La Ode Asmanang Latif Latif LM Fajar Ramadhan Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Maria Ulfa Marsiah Ramuli Maulana, Harry Fajar Mayunita, Sry Moebbrey, Nur Inayah Hasanah Muh Askal Basir, Muh Askal Muh. Rizal Ardiansyah Putra Mustita Hadini N, Lendra Nanda Hartawati Nastia Nastia Nastia Nastia Nastia Nastia, Nastia Ningsih, Sri Adhi Nunarti, Nunarti Nur Fazila Nur Inzana Ode Bau, Waode Asmawati Rahmat Ramadhan Rahmatul Ajhar Ramadan, Rafly Rani Anawai Rano Rendi Priono Rezky Mahendra Alfayeed Rimayasi Rimayasi Risno Alami Tarman Rosita Rosita Sahbriyah, Nahda Saputri, Meri Melianti Sari Anwar, Nirmala Setiawan, Muh. Farhan Shabrina Hanum Syaharuddin Siti Sarah Siti Sarah, Siti Somat Somat Sry Mayunita Sufiarni Syahril Darmah Wa Ode Sitti Mayang Wa Ode Sunarli Wa Ode Syahrina Rizky Amalia Wd. Riniati Wijaya, Andi Arya Maulana