Article Per Year (5 Year)
p-Index From 2020 - 2025
4.318
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Ilmu Manajemen JURNAL PENDIDIKAN TAMBUSAI Agroplantae: Jurnal Ilmiah Budidaya dan Pengelolaan Tanaman Perkebunan Dinasti International Journal of Digital Business Management Masyarakat Berdaya dan Inovasi Jurnal Agrotropika Ethical Lingua: Journal of Language Teaching and Literature Jurnal Pengabdian Nasional Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Jurnal Kajian Pembelajaran dan Keilmuan Abimanyu: Journal of Community Engagement Jurnal Ilmu Manajemen Journal of Comprehensive Science Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Proceeding Applied Business and Engineering Conference Research Horizon JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Blantika : Multidisciplinary Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Social Society Journal of Humanities Education Management Accounting and Transportation Jurnal Analisis Bisnis Ekonomi
subarjo, Subarjo
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Pengaruh Harga, Kualitas Produk, dan Kemasan Produk terhadap Keputusan Pembelian Ampyang Ibu Suharti Mal Myl di Yogyakarta Pratiwi, Nesti; Subarjo, Subarjo
Journal Social Society Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.1.2025.642

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya peran UMKM, seperti Ampyang Ibu Suharti Mal Myl di Yogyakarta, dalam mendorong pertumbuhan ekonomi daerah, khususnya melalui produk makanan tradisional. Di tengah persaingan pasar yang semakin ketat, pemahaman terhadap faktor-faktor yang memengaruhi keputusan pembelian konsumen menjadi hal yang krusial. Penelitian ini bertujuan untuk menguji pengaruh harga, kualitas produk, dan kemasan produk terhadap keputusan pembelian Ampyang Ibu Suharti. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik non-probability sampling melalui purposive sampling. Sampel penelitian terdiri dari 100 responden yang diperoleh melalui penyebaran kuesioner secara daring. Instrumen penelitian diukur menggunakan skala Likert, kemudian dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa variabel harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai t hitung masing-masing 2,280 dan 2,601, serta signifikansi di bawah 0,05. Sementara itu, variabel kemasan produk tidak berpengaruh signifikan, ditunjukkan dengan t hitung 0,333 dan signifikansi 0,740. Secara simultan, hasil uji F menunjukkan bahwa ketiga variabel secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai F hitung 4,342 > F tabel 2,70 dan signifikansi 0,006 < 0,05. Temuan ini menunjukkan bahwa untuk meningkatkan daya saing, pelaku usaha seperti Ampyang Ibu Suharti perlu memprioritaskan strategi harga dan peningkatan kualitas produk, sementara elemen kemasan dapat dikembangkan lebih lanjut agar memberikan kontribusi yang lebih besar terhadap keputusan pembelian konsumen.
The Effect of Price, Promotion, and Product Innovation on Grab Car Customer Satisfaction Heryanti, Heryanti; Subarjo, Subarjo
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.80711

Abstract

This study aims to analyze the effect of Price, Promotion, and Product Innovation on Customer Satisfaction. The research was conducted on 100 respondents selected using purposive sampling methods. Data were collected through questionnaires and analyzed using statistical methods, including validity tests, reliability tests, and multiple linear regression analysis. The results of the study indicate that all three independent variables, namely Price, Promotion, and Product Innovation, have a significant effect simultaneously on Customer Satisfaction. Partially, Promotion contributes the most dominant influence on customer satisfaction, followed by Product Innovation, while Price has a smaller but still significant effect. This study also demonstrates that Customer Satisfaction can be significantly enhanced through effective promotional strategies, relevant product innovations that meet market needs, and competitive pricing. This research provides practical recommendations for business practitioners to focus on strategic promotion and sustainable product innovation, as well as the importance of considering price management that aligns with market values. This study has limitations in terms of sample size and the focus on the variables used, thus, future research is suggested to expand the scope of variables and increase the number of respondents.
Pengaruh Literasi Digital, Pelatihan dan Pengembangan Terhadap Produktivitas Karyawan di Universitas Atma Jaya Yogyakarta : Penelitian Priastuti, Rina; subarjo, subarjo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2140

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Literasi Digital, Pelatihan dan Pengembangan terhadap Produktivitas Karyawan di Universitas Atma Jaya Yogyakarta. Penelitian menggunakan pendekatan kuantitaif dengan metode survei, data dikumpulkan melalui instrumen kuisoner tertutup yang disebarkan kepada 75 karyawan tetap di Universitas Atma Jaya Yogyakarta sebagai responden. Analisis data dilakukan dengan uji validitas, reliabilitas uji asumsi klasik, serta analisis regresi linear berganda menggunakan aplikasi SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial, variabel literasi digital, pelatihan, dan pengembangan masing-masing berpengaruh poritif dan signifikan terhadap produktivitas karyawan. Secara simultan, ketiga variabel tersebut juga terbukti berpengarug signifikan terhadap produktivitas. Temuan ini mengindikasikan bahwa penguatan literasi digital, penyelenggaraan kegiatan pelatihan yang relevan, program pengembangan berkontribusi besar dalam meningkatkan produktivitas karyawan di lingkungan Universitas Atma Jaya Yogyakarta
Pengaruh Motivasi, Gaya Kepemimpinan, dan Budaya Organisasi Terhadap Kinerja Karyawan pada CV Nugrah Pratama Labelindo Pratama, Bagus Aditiya; Subarjo, Subarjo
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.6682

Abstract

Tujuan dari penelitian ini untuk menganalisis pengaruh motivasi, gaya kepemimpinan dan budaya organisasi terhadap kinerja karyawan pada CV. Nugrah Pratama Labelindo. Populasi dalam penelitian ini sebanyak 51 responden. Teknik pengambilan sampel yang dilakukan dalam penelitian ini adalah menggunakan teknik sampel jenuh. Metode pengumpulan data berupa observasi dan kuesioner. Penelitian ini menggunakan teknik uji koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa motivasi berpengaruh signifikan terhadap kinerja karyawan, gaya kepemimpinan tidak berpengaruh signifikan terhadap kinerja karyawan dan budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan pada CV. Nugrah Pratama Labelindo.
PENENTUAN UMUR PANEN BEBERAPA GENOTIPE PADI (Oryza sativa L.) BERDASARKAN SATUAN PANAS PADA SISTEM BUDIDAYA ORGANIK DAN NON ORGANIK Putri, Della Alvia Kusuma; Dulbari, Dulbari; Sudrajat, Denny; Subarjo, Subarjo; Jaya, Moh. Haris Imron S.
JURNAL AGROTROPIKA Vol. 24 No. 2 (2025): Jurnal Agrotropika Vol 24 No 2, Oktober 2025
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ja.v24i2.11235

Abstract

Determining the harvest time of rice plants is one of the determining factors for the success of rice production. Calculation of harvest time can be done using the heat unit method. This study aims to calculate the accumulation of heat units of several rice genotypes (Oryza sativa L.) in organic and non-organic cultivation systems. This study was conducted in September-December 2023 at Polinela Organic Farm (POF), Lampung State Polytechnic (5°21'10"S 105°13'43"E, 114 m above sea level using a Randomized Complate Block Design (RCBD) with four rice genotypes (PTP 01, Inpari 24, Jaliteng, and Pandan Wangi), which were planted in two different cultivation systems and replicated three times. The results showed that the four rice genotypes used showed significant differences in the accumulation of heat units between organic and non-organic cultivation systems. Organic cultivation systems require a higher average heat unit (1193.1°C days) than non-organic systems (1146.3°C days). Organic cultivation systems provide more stable growth in grain weight per panicle, the number of filled grains per panicle, and fewer empty grains. This demonstrates the importance of genotype selection and cultivation system in optimizing production and harvest time.
The Use of ChatGPT Among High And Mid To Low Achiever Students in Writing Undergraduate Muhammad Waspul Hasyim; Alfan Zuhairi; Muhammad Yunus; Subarjo, Subarjo
Ethical Lingua: Journal of Language Teaching and Literature Vol. 12 No. 2 (2025): Volume 12 No 2 October 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.870

Abstract

This research investigates how students with varying academic achievement levels utilize ChatGPT in the process of writing their undergraduate theses. Employing a qualitative phenomenological approach, the study explores the patterns of use, perceptions, motivations, and challenges experienced by high-achieving, mid-achieving, and low-achieving students. Data were collected through in-depth interviews with three participants from Universitas Islam Malang, each representing a distinct academic category. The findings reveal that high-achieving students use ChatGPT critically and selectively to refine coherence and clarity, while mid-achievers rely on it for structural organization and motivational support. In contrast, low-achieving students exhibit a higher degree of dependence, often using ChatGPT as a primary source of content and guidance. Across all groups, ChatGPT is perceived as both a cognitive and emotional aid, though ethical concerns such as originality, over-reliance, and learning depth vary significantly. The research highlights the need for differentiated pedagogical strategies and ethical guidance to ensure responsible AI integration in academic writing.
BUDIDAYA PADI ( Oryza sativa L. ) VARIETAS IPB 9G DENGAN TEKNOLOGI BAPOKOK Ramadhan, Syahrul; Dulbari, Dulbari; Subarjo, Subarjo; Rahmadi, Rizky
Agroplantae: Jurnal Ilmiah Terapan Budidaya dan Pengelolaan Tanaman Pertanian dan Perkebunan Vol 14 No 2 (2025): Agroplantae: Jurnal Ilmiah Terapan Budidaya dan Pengelolaan Tanaman Pertanian da
Publisher : Jurusan Budidaya Tanaman Perkebunan, Politeknik Pertanian Negeri Pangkajene Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51978/agro.v14i2.977

Abstract

IPB 9G Rice Variety is one of the superior varieties newly developed by the Bogor Agricultural Institute, has high yield potential and efficiency in fertilizer and water use. The study aims to determine the growth and yield response of IPB 9G Variety cultivated using the Bapokok planting method. Bapokok technology is a rice cultivation method that emphasizes efficiency in utilizing planting time intervals and production input costs by utilizing straw as a source of organic material that is more environmentally friendly and sustainable. The study was arranged using a Randomized Completely Block Design (RCBD) with six treatments and four replications. The results showed that plant growth did not differ in the treatments tested, producing an average plant height of 135-145 cm, the number of tillers 4-6 stems per clump, with a leaf greenness level of 34-36 (SPAD). Yield conversion per hectare in various Bapokok planting methods ranged from 6-8 tonha-1. The organic Bapokok planting system treatment (P6) on the IPB 9G variety resulted in the highest average conversion yield of 8 tonha-1.
APLIKASI SEPASAR SEBAGAI PLATFORM EDUKASI HYBRID UNTUK MENINGKATKAN KAPASITAS PEDAGANG PASAR BERINGHARJO DI MASA PANDEMI COVID-19 Sumiyarsih, Sumiyarsih; Wahyuningsih, Tri Harsini; Subarjo, Subarjo; Santosa, Awan
Abimanyu : Jornal of Community Engagement Vol 4 No 2 (2023): August 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v4n2.p53-65

Abstract

Beringharjo Market is the largest traditional market in Yogyakarta owned by the Yogyakarta city government . Beringharjo Market is one of the markets affected by the Covid-19 pandemic so that this situation makes it difficult for market traders to serve consumers who usually gather at the stalls or market booths and make sales. The number of buyers decreased quite a lot and happened a decrease in visits from tourists by up to 70 percent. This condition resulted in approximately 5000 traders and 300 carrying workers experiencing negative impacts due to the Covid-19 outbreak. Based on these problems, the solution is the Sepasar application as a Hybrid Education and Online Marketing media. Sepasar as a solution to the problems faced by providing online courses according to the needs of Beringharjo market traders . The Sepasar application also helps increase sales for Beringharjo Market Merchants by promoting products, events, and services. Expected output targets from the joint community empowerment program Sepasar is existence enhancement knowledge, skills , HR and organizational capacity, as well as digital literacy of Beringharjo market traders in using various digital media that help them in marketing, finance and organizational management .
Analisis Pengaruh Kualitas Pelayanan, Kinerja Karyawan, Dan Penetapan Harga Terhadap Kepuasan Konsumen di Bengkel Marjan Agung Setiawan, Ardi; Subarjo, Subarjo
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12762

Abstract

Dengan adanya penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kinerja karyawan , dan penetapan harga terhadap kepuasan konsumen Bengkel Marjan. Penelitian ini menggunakan jenis penelitian kuantitatif dengan metode wawancara, observasi, dan menyebar kuisioner. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif. Dengan jumlah sampel yang digunakan sebanyak 100 responden yang merupakan konsumen Bengkel Marjan. Hasil penelitian ini menyatakan bahwa kualitas pelayanan tidak berpengaruh secara signifikan terhadap kepuasan konsumen bengkel Marjan, kinerja karyawan berpengaruh secara positif dan signifikan terhadap kepuasan konsumen Bengkel Marjan, penetapan harga berpengaruh positif dan signifikan terhadap kepuasan konsumen Bengkel Marjan, dan kualitas pelayanan, kinerja karyawan, dan penetapan harga secara simultan bepengaruh positif dan signifikan terhadap kepuasan konsumen Bengkel Marjan.
Pengaruh Influencer, Brand Image Dan Kepuasan Pelanggan Terhadap Pengambilan Keputusan Pembelian Skincare Ms Glow Paskalis Nahak, Aprianus; Subarjo, Subarjo
Journal of Comprehensive Science Vol. 2 No. 7 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i7.460

Abstract

Penulisan ini bertujuan untuk mengetahui (1) pengaruh influencer terhadap keputusan pembelian, (2) pengaruh brand image terhadap keuputusan pembelian, (3) pengaruh kepuasan pelanggan terhadap keputusan pembelian dan (4) pengaruh influencer, brand image, kepuasan pelanggan bersama terhadap keputusan pembelian Skincare Ms Glow oleh Mahasiswa Fakultas Ekonomi Universitas Mercu Buana Yogyakarta. Penelitian ini menggunakan metode kuantitatif survey. Penelitian ini dilaksanakan pada mahasiswa Fakultas Ekonomi Universitas Mercu Buana Yogyakarta. Teknik yang digunakan dalam pengambilan sampel adalah simple random sampling. Teknik pengumpulan data yang digunakan adalah angket. Untuk Teknik analisis data menggunakan regresi. Berdasarkan hasil penelitian ini menunjukkan bahwa: (1) Terdapat pengaruhpositif antara influencer terhadap keputusan pembelian, hal ini diketahui dari nilai sig sebesar 0,000 ? 0,05. (2) Terdapat pengaruh positif antara brand image terhadap keuputusan pembelian, hal ini diketahui dari nilai sig sebesar 0,000 < 0,05.(3) Terdapat pengaruh positif kepuasan pembelian terhadap keputusan pembelian, diketahui dari nilai sig 0,000 ? 0,05. Influencer, brand image, kepuasan pelanggan bersama-sama mempengaruhi keputusan pembelian Skincare Ms Glow oleh Mahasiswa Fakultas Ekonomi Universitas Mercu Buana Yogyakarta
Co-Authors Agung Setiawan, Ardi Aini, Chofifah Festi Nurul Alfan Zuhairi Andang Firmansyah Ardani, Meliza Arifin , Bustanul Arita Witanti Awan Santosa Casmi, Eno Chalil, Nurlita Rafiqah Chorina, Malisa Denny Sudrajat Dulbari, Dulbari Dwitia, Yosi Hazmi, Shadrina Heryanti Heryanti Holil, Maskur Iswadi, Melani Tissa Jaya, Moh. Haris Imron S. Muhammad Waspul Hasyim Muhammad Yunus Nasirudin, Hikmawan Nugroho, Hendrato Setiabudi Paskalis Nahak, Aprianus Permatasari, Devi Ramadhani Pratama, Bagus Aditiya Pratiwi, Nesti Priastuti, Rina Priyadi Priyadi Putri, Della Alvia Kusuma Qotimah, Chusnul Rachmawati, Alifah Widya Rahmadi, Rizky Ratna Dewi Reina Mariana, Julita Riadi, Wiwit Enggal Rina Dwiarti Rochman, Fajar Saptahadi, Dwija Setiawan, Feni Sri Buwono . Sumiyarsih, Sumiyarsih Suparmin, Muhammad Miftahurohman Syahid*, Slamet Umar Syahrul R, Syahrul Triwidodo, Triwidodo Wahyuningsih, Dewi Sri Wahyuningsih, Tri Harsini Widarta, Widarta Yansa, Hemri Yetti Lutiyan Suprapto