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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Mirai Management EKONOMIS : Journal of Economics and Business YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming EconBank : Journal Economics and Banking Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Bisnis Mahasiswa Innovative: Journal Of Social Science Research IIJSE Social Sciences Insights Journal Journal of Sustainable Community Development PESHUM
Pristiyono, Pristiyono
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Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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INDONESIAN SCHOLARPLAN : CREATIVE SOLUTIONS TO INCREASE VEGETABLE CULTIVATION COMPETENCIES EARLY IN CLASS 3 AND 4 MADRASAH IBTIDAIYAH AL-IKHLAS DUSUN SIDOMULYO Agustina, Sela; Pristiyono, Pristiyono; Safri, Hayanuddin
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 4 (2022): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i4.1518

Abstract

Vegetables are a general term for plant foods that usually contain high water content, vegetables are very beneficial for health, development and growth, especially consumed for children, especially elementary school age who are still in the period of development and growth, the nutrients contained in vegetables are: Fiber is needed by our body for metabolic processes. In addition to fiber, vegetables also contain vitamins needed to prevent various diseases such as night blindness (lack of vitamin A), beriberi (lack of vitamin B), canker sores (lack of vitamin C), and others. For this reason, socialization of vegetable cultivation is carried out so that students of Madrasah Ibtidaiyah Al-Ikhlas know and understand the meaning of vegetables, types of vegetables, benefits and content contained in vegetables, the impact of not consuming vegetables, and how to grow vegetables properly and correctly. The method used in the PKM program at Madrasah Ibtidaiyah Al-Ikhlas in Sidomulyo Hamlet is to increase students' knowledge of the importance of consuming vegetables, carried out by the lecture method, namely by providing an explanation accompanied by material that has been prepared previously in the form of power points, the discussion method is question and answer between the presenters and students about the material that has been delivered, and the training method is the practice of how to grow vegetables from preparing planting media, selecting seeds, nursery, and planting. The results of the socialization activities were that students were very enthusiastic about participating in the socialization and listening and paying close attention when the service team delivered material to practice vegetable cultivation methods.
Analisis Penggunaan Media Sosial sebagai alat Promosi Ditinjau dari Instagram, Facebook, Tiktok dan Whatsapp Wati, Sinta Kurnia; Pristiyono, Pristiyono; Gulo, Nurainun
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1319

Abstract

With social media now, the overall way consumers shop has changed, they purchase products online, from ordering to payment, they are done online. One way of electronic marketing and promotion is displaying advertisements on social media. The type of research used in this research is quantitative research. The sample taken in this research was 110 respondents. The data analysis method used in this research is variance based structural equation modeling where data processing uses the Partial Least Square (Smart-PLS) program. The research results found that social media and promotional variables had a significant effect on purchasing decisions.
MEASURING CUSTOMER TRUST THROUGH DIGITAL TRANSFORMATION OF BANKING AS A COMPETITIVE ADVANTAGE Pristiyono, Pristiyono; Juliana, Juliana; Prayoga, Yudi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 11 No. 2 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.982 KB) | DOI: 10.26418/jebik.v11i2.51986

Abstract

The financial and banking industry has implemented digitalization as a marketing weapon and realized industry 4.0. The purpose of this study was to determine the extent of the implementation of banking digitalization in the expansion areas. The population of this research is the customers registered at Bank Sinar Mas Rantauprapat in 2021 as many as 1445 people. Research using multivariate data should use the number of samples in the survey as many as 200 samples with purposive sampling technique. Smart PLS data analysis through the stages of convergent validity, discriminant, composite reliability, Cronbach's alpha and R-square. The results show that customer trust is very important in the business practice of the financial or banking industry, this is because customer trust is the most effective weapon in the banking service industry based on digital transformation as banking services will be able to increase customer satisfaction and even loyalty and attract new customers. Digital transformation in the banking world is an important phenomenon as access to the realization of customer-company interactions through information and communication technology, making it easier for companies to win the competition and become a competitive advantage for banking.
D & Dimsum Marketing Analysis of Purchasing Decisions and Word of Mouth Hermawati, Dewi; Pristiyono, Pristiyono; Hutagaol, Anita Sri Rejeki
Social Sciences Insights Journal Vol. 2 No. 1 (2024): Social Sciences Insights Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11180192

Abstract

The importance of marketing in a business, including for the D&Dimsum culinary business in attracting interest and purchasing decisions can be influenced by word of mouth. The purpose of this study was to determine the direct effect of product and promotion on purchasing decisions and word of mouth. The author's theoretical analysis uses a systematic literature review that is relevant to the research needs and a minimum sample size of 100 samples with an error rate of 5% with a simple random sampling technique. This study found that the percentage of research respondents' answers was dominated by answers agreeing to the product variable of 53.8%, the promotion variable of 47.2%, the purchase decision variable of 40.0% and the word of mouth variable of 41.4%. The research findings that local culinary products D & Dinsum from hypothesis testing that products and promotions directly have an influence on purchasing decisions and purchasing decisions directly have a relationship with word of mouth
Measuring Tourist Satisfaction with Route Analysis as a Business Advantage Sutriani, Sutriani; Pristiyono, Pristiyono; Lubis, Junita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1504

Abstract

Although covid-19 is increasingly haunting the world, it has not reduced local investors to develop service businesses and place them as a type of business that is quite developed because it is directly related to consumer satisfaction. loyal customers who have become members of Mirota Swimming Pool. Technical analysis of data using path analysis with SPPS and Amos applications as a tool to determine the significant effect of the proposed hypothesis. The results of the study prove that facilities have a direct effect on tourist satisfaction, service quality has a significant effect on tourist satisfaction, facilities have a significant effect on business excellence, service quality has a significant effect on business excellence and tourist satisfaction has a significant effect on business excellence. The hope is that local tourism business developers Mirota Ajamu Swimming Pool in coastal areas can expand their business through various promotions and advertisements to improve their image and introduce their business to outsiders. For other research, it is expected to be able to develop the phenomenon by looking for sources of relevant variables that are closely related to satisfaction
Coffee Shop Marketing Innovation through Differentiation Strategies during COVID-19 Pristiyono, Pristiyono; Husain, Husain; Harahap, Aziddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.3566

Abstract

The aim of this research is to dig deeper into differentiation strategies through appropriate indicators and what differentiation is offered by coffee shop business actors. Based on data from the Labuhanbatu Regency Cooperatives and SMEs Service in 2021, currently, the number of MSMEs operating in coffee shops is still surviving and is recorded as being actively assisted by 156 MSMEs. So, the authors decided to use the entire population as a sample of 156 respondents. Determination of sampling applies purposive sampling, one of the non-random sampling techniques. Data analysis uses validity and reliability tests as well as problem-solving using the IBM SPSS AMOS 22 path analysis approach. Based on the results of the respondent profile description, it is known that the majority are male, aged 31-40 years. The majority of businesses last 7-10 years with owner status. All hypotheses in this research can be accepted so that the variables of product differentiation, price differentiation, and service differentiation have a significant effect on marketing innovation.
Factors That Influence Consumer Attractiveness in Purchasing on Consumer Satisfaction Star Mobil Showroom Valevy, Reza; Pristiyono, Pristiyono; Al Ihsan, Muhammad Ali
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4156

Abstract

The aim of this research is to prove that product innovation, price, and product quality influence the decision to purchase used cars in Labuhanbatu Regency. Data collection techniques include observation, questionnaires, literature studies, and documentation. The number of samples used in research using Partial Least Square-SEM analysis in this research was 50 consumers. This research uses descriptive statistical data analysis and Partial Least Square-SEM, which is an analysis used to develop or predict an existing theory. This research uses PLS structural model analysis with the help of SmartPLS 4.0 software. Structural model analysis has several stages, namely: 1) Formulating structural model theory, 2) Outer model analysis, 3) Inner model analysis, and 4) Hypothesis testing. The conclusion that can be conveyed in this research is that the hypothesized variables of product innovation and brand image partially influence the decision to purchase a used car. Meanwhile, the price variable does not have a strong relationship with the decision to purchase a used car. Finally, the purchasing decision variable influences consumer satisfaction in buying a used car, influenced by three indicators, namely product trust, other people’s views, and the presence of friends about the Star Mobil Rantauprapat showroom.
ANALISIS MOTIVASI KONSUMEN DAN IMPULSIVE BUYING DALAM BERBELANJA ONLINE E-COMMERCE INDONESIA Rahmawati, Yulia; Pristiyono, Pristiyono; Gulo, Nur’ainun
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13693

Abstract

This research aims to determine the analysis of consumer motivation and impulsive buying in online shopping for Indonesian e-commerce. The total sample was 150 respondents, namely people from Kampung Rakyat District who shopped using the Shopee application. This research uses data processing assistance, namely smart pls version 4.0, by conducting outer model testing, inner capital testing and bootstrapping (hypothesis testing). In the outer model test, the test was carried out by looking at the outer loading, average variance extracted (AVE), cross loading reliability and Cronbach alpha values, all research results were said to be good, in the inner model test there were 2 equations produced by r square with the highest r square value found in the second equation, namely impulsive buying. In hypothesis testing, it was found that the research results of all research hypotheses were accepted with the results that the website quality variable had an effect on consumer motivation (2.723>1.96), advertising policy had an effect on consumer motivation (2.723>1.96), Consumer motivation influences impulsive buying (2.723>1.96), and smartphone penetration influences consumer motivation (2.723>1.96).
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Agustina, Sela Al Ihsan, Muhammad Ali Amelia, Reza Rizki Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arjuna, Syukron Devi Andriani Efendi Siregar, Zukifli Musannip Elvina Elvina Fadillah, Sri Fatimah Siregar Fauziah Hanum Gulo, Nur'Ainun Gulo, Nurainun Gulo, Nur’ainun Harahap, Aziddin Hasibuan, Habibur Rahman Hermawati, Dewi Husain Husain Ihsan, Muhammad Ali Al Juliana Juliana Jumianto, Jumianto Kanchanawongpaisan, Sipnarong Kasandra, Cici Lubis, Junita Lubis, Mela Apriana Manik, Mei Magdalena Muhammad Ali Al Ihsan Muhammad Yasir Arafat Pohan Munthe, Abdillah Menri Musyarrof, Fauzi Muti'ah, Rahma Nasution, Ahmad Syuhairi Nasution, Meisa Fitri Ningsih, Milda Suci Oktaviani, Dera Pangestu, Irnandari Ramadhani, Eka Fitri Rambe, Bhakti Helvi Rini Andriyani Ritonga, Erliana Ritonga, Jurniati Ritonga, Mulkan Safri, Hayanuddin Sahputri Cahaya Sipahutar Simanjuntak, Daslan Simbolon, Hotbin Sri Hayati, Sri Sri Langgeng Ratnasari SRI RAHAYU Suliawati, Silvia Suryadi, Sudi Sutriani Sutriani Syahfii, Muhammad Valevy, Reza Wati, Sinta Kurnia Yudi Prayoga Yulia Rachmawati Yulia Rahmawati, Yulia Zaunuri, Muhammad Zufrie, Zufrie Zulkifli Musannip Efendi Siregar