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Rahmat, Muhammad
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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

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Pengaruh Brand Awereness, Brand Trust dan Promosi Terhadap Keputusan Pembelian Regulator Gas Siregar, Feby Veronica Aini; Hadian, Arief; Hidayat, Toni; Gami, Emelia Rahmadany Putri; Rahmat, Muhammad
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4571

Abstract

The use of the Kopana Top Gas Brand Gas Regulator makes cooking easier for consumers, alleviating concerns about safety. This, in turn, reduces the risk of unexpected accidents such as fires resulting from gas leaks or gas cylinders losing gas due to loose regulator installation. Not all products offer a safety guarantee, leaving consumers unaware of potentially significant risks. This lack of awareness can make it challenging for consumers to distinguish between products that provide genuine benefits and those that may be less reliable. Therefore, the aim of this research is to examine the impact of the Brand Awareness variable, Brand Trust, and promotional activities on the purchasing decisions regarding the Kopana Top Gas Brand Gas Regulator. The study employed a questionnaire distribution method with 60 respondents selected randomly from a population of 150 potential respondents. Data analysis was conducted using the SPSS version 26 program, involving three testing stages: instrument validation, classical assumption testing, and hypothesis testing. The findings indicate that the variables brand awareness, brand trust, and promotion collectively influence the purchasing decision of the kopana top gas brand gas regulator. specifically, brand trust emerges as the most influential factor in shaping purchasing decisions.
Co-Authors Adawiyah, Marissa Tasya ahmad rizal Aisah, Dewi Nur Aliyas Aliyas Amalia, Rima Amelia, Fitria Rizki Andi Hasanuddin, Andi Anggia Sari Lubis, Anggia Sari Anwar, Zulvian Arifin, Dinar Azizah Ayu Monia, Fenny Ayu Monia Baru Harahap Batubara, Dedi Iskandar Bunga Amelia, Bunga Cahyani, Aulia Ita Dalimunthe, Ritha F. Darwis, Ahmad Dewi, Mawar Kumala Dian Safina, Wan Ditta Kharisma Yolanda Putri Efendi, Fadilanata Elminaliya Sandra Elvina Damayanti Ersi Sisdianto Fajar Pasaribu Fathuri, Danu Fatimah, Dianavita Fatma, Lailatul Fauziah, Nabilah Lu'aili Gami, Emelia Rahmadany Putri Hadian, Arief Hardian, Arief Hazmanan Khair, Hazmanan Hendri Herman Hidayat, Toni Husna, Tasya Apri Hutama, Timothy Iskandar Batubara, Dedi Ismawati Ismawati Jufrizen Julianto Hutasuhut Kasmalla, Puri Lubis, Syaiful Bahri Lukman Nasution Manzilah Putri Daulay Maya Richmayati Meliza, Dona Meylani, Frina Muhammad Agung Nursyeha, Muhammad Agung Muhammad Ridho Muharri, Meigi Nur Mukti, Ridho Mutholib, Mutholib Mutiara, Rizky Nevy Saskia Fitri Nirmala, Adelya Setia Novien Rialdy Nugroho, Bimo Aji Nur Isra Laili Nurlaili Nurlaili Octavia, Tia Kirana Owen De Pinto Simanjuntak Parinduri, Arifin Tahir Pratama, Nugraha Purba, Roberto Roy Purnomo, Sakti Bambang Putri , Arnet Anggi Ramadani, Putri Reywanda, Saskia Dea Rini Hartati Rochim, Ari Nur Rojabi, Rofi Syifa'ur Roy Purba, Roberto Rukmini Sabrina, R. Safina, WA Dian Safina, Wan Dian Salsabilah, Almas Sari Wulandari Sari, Mainda Sholihah, Ni'matus Siagian, Hendra Sakti Putra Sihite, Frans Antoni Siregar, Feby Veronica Aini Siti Khotimah Tambunan, Elisabet Tirtayasa, Satria Tukimin Tukimin Tumanggor, Mutawaqil Bilah Tuti Alawiyah Udroto, Firsta Retnaningtyas Utama, Indra WARUWU, KHAMO Wisra, Mefri Yudi Yulianto Yulianto Zainidah Siagian