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PEMBERDAYAAN PEREMPUAN NELAYAN DALAM PENGEMBANGAN USAHA NUGGET KERANG DESA BLURU KIDUL KECAMATAN SIDOARJO KABUPATEN SIDOARJO Tukiman Tukiman; Rosida Rosida; Sonja Andarini
JPSI (Journal of Public Sector Innovations) Vol. 2 No. 2 (2018): Mei 2018
Publisher : Department of Public Administration, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.263 KB) | DOI: 10.26740/jpsi.v2n2.p51-55

Abstract

Community service is done by the empowerment of women fishermen by developing shell nugget in Bluru Kidul Village, Sidoarjo Sub-district, Sidoarjo Regency. This activity was conducted from March to June 2018, the methods of community service are training, mentoring, and practice of making shell nugget according to the receipe of dough that flavor and hygiene, marketing management practices of packaging and labeling. It aims to create an independent and creative society in projecting their future, the family of fishermen in Bluru Kidul Village, Sidoarjo Sub-District, Sidoarjo Regency, so that they will no longer rely on local government in developing home industry business in their village. In addition, they will be able to stand on their own with potential in their area. Management system based on independence and creativity in the development of shell nugget production is still rare. Therefore, Bluru Kidul Village is expected to be a pilot village especially in the production of shell nugget in East Java in particular, and in Indonesia in general, especially for coastal villages.
Pengaruh Brand Image terhadap Brand Equity melalui Brand Loyalty Provider Telkomsel di Surabaya Sinta Kurnia Illahi; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.155 KB) | DOI: 10.47467/alkharaj.v5i2.1250

Abstract

This study aims to examine the effect of brand image on brand equity through the brand loyalty of Telkomsel provider users in Surabaya. This research is a quantitative research, data collection techniques using literature studies and questionnaires. Data were analyzed using PLS (Partial Least Square). Determination of the sample using the Wibisono formula, the number of samples used in this study was 100 respondents. The results showed that brand image had a significant effect on brand equity for Telkomsel provider users in Surabaya, and brand image had a significant effect on brand equity through brand loyalty on Telkomsel provider users in Surabaya. Keywords: Brand Image, Brand Loyalty, Brand Equity
Analisis Pengaruh Citra Merek, Desain Kemasan, dan Harga terhadap Loyalitas Pelangan Melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Produk Minuman Bersoda Sprite Fikia Siti Meisaroh; Rusdi Hidayat Nugroho; Sonja Andarini; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.488 KB) | DOI: 10.47467/reslaj.v5i3.1822

Abstract

This study aims to examine and analyze the effect of brand image, packaging design, and price on customer loyalty through customer satisfaction as an intervening variable on sprite soda products. The population in this study was the people of Surabaya City who had bought and drank Srite products in the city of Surabaya. The number of samples used in this study were 100 respondents. The sampling technique used is a non-probability sampling technique. This type of research uses descriptive quantitative. The results of this study indicate that brand image has a significant effect on customer satisfaction. Packaging design has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction, brand image has a significant effect on customer loyalty. Price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Brand image has no significant effect on customer loyalty through customer satisfaction. Satisfaction design has no significant effect on customer loyalty through customer satisfaction. Price has a significant effect on customer loyalty through customer satisfaction. Keywords: Brand Image; Packaging Design; Price; Customer loyalty; Customer satisfaction
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pt.Sicepat Ekspres Indonesia (Studi Kasus Pelanggan Ekspedisi Sicepat Di Kota Surabaya) Emmas Win Faulina Marbun; Sonja Andarini
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada era modern saat ini,perkembangan industri jasa dibidang logistik semakin mengalami peningkatan hal ini sejalan dengan semakin berkembangnya bisnis online dan juga semakin banyaknya aplikasi-aplikasi yang memberikan kesempatan bagi masyarakat untuk melakukan transaksi jual-beli secara online, sehingga perusahaan ekspedisi di Indonesia tentunya memanfaatkan kesempatan yang ada. Tujuan dalam penelitian ini adalah untuk mengetahui adanya pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan.Objek pada penelitian ini adalah pelanggan dari PT.SiCepat Ekspres Indonesia wilayah kota Surabaya. Penelitian ini menggunakan metode Kuantitatif dengan jenis Asosiatif.Teknik pengumpulan data pada penelitian ini menggunakan kuesioner dengan teknik Non-Probability Sampling. Hasil dari penelitian menunjukkan bahwa kualitas pelayanan dan harga memiliki pengaruh positif dan signifikan secara simultan terhadap kepuasan pelanggan. Harga memberikan pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan namun kualitas pelayanan diketahui secara parsial memberikan pengaruh positif namun tidak signifikan terhadap kepuasan pelanggan ekspedisi SiCepat di kota Surabaya.
Strategi Bauran Pemasaran dengan Analisis SWOT pada Kedai Cokelat Klasik Idha Dwi Firdayanti; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 4 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.68 KB) | DOI: 10.47467/alkharaj.v5i4.1811

Abstract

This research was conducted at the Kedai Cokelat Klasik which is a business engaged in the culinary business sector as the object of research. The purpose of this study is to identify and analyze the marketing mix strategy implemented based on the SWOT analysis by Kedai Cokelat Klasik. The results of the SWOT analysis method are used as the basis for determining the marketing mix strategy that can be carried out by Kedai Cokelat Klasik. The research method used is a qualitative type with descriptive analysis which refers to the concept of the 4P marketing mix, namely Product, Price, Place and Promotion. Data collection techniques were carried out by means of in-depth interviews, participatory observation and field research. The analytical method used is the SWOT analysis method with the stages of compiling the IFAS and EFAS matrices, determining the SWOT quadrant and SWOT matrix. From the results of the study, it can be concluded that Kedai Cokelat Klasik is in quadrant I position. It can be concluded that the marketing mix strategy applied by SWOT analysis is an aggressive strategy, namely by maximizing its strengths to take advantage of existing opportunities. Keywords: Marketing Mix Strategy, SWOT Analysis, IFAS Matrix, EFAS Matrix
PENGARUH PRODUCT PLACEMENT KOPIKO TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS SEBAGAI VARIABEL MEDIASI Vindha Fajar Ethika; Sonja Andarini; Rusdi Hidayat Nugroho; Budi Prabowo
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 2 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i2.1749

Abstract

The increasing number of viewers for Korean dramas is an opportunity for companies to collaborate and promote and advertise their products. South Korean companies take advantage of the popularity of Korean dramas to advertise their products by including products in dramas. This study aims to analyze and examine the effect of placing Kopiko candy products in Korean dramas on buying interest with brand awareness as a mediating variable. This research is included in the type of quantitative research through a descriptive approach. The population that is the target of this research is the people of Surabaya who have watched or been exposed to the Korean drama “Vincenzo” and or “Hometown Cha-cha-cha”, from that population, 100 samples of respondents were taken. For the sampling technique, the researcher uses a purposive sampling technique which is included in the non-probability sampling method. Meanwhile, in the data analysis technique, the researcher used path analysis techniques, Sobel hypothesis testing techniques and t-test. The research that has been done has concluded that there is a positive and significant influence between Product Placement on Kopiko's Purchase Intention in Surabaya through the Brand Awareness variable.
THE EFFECT OF JOB STRESS AND LEADERSHIP SUPPORT ON IRING MANTEN WEDDING ORGANIZER EMPLOYEES’ PERFORMANCE Rendi Alvianto; Sonja Andarini
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To develop competent human resources, it is crucial to provide excellent education, suitable training, and enough social facilities. This study aimed to assess the effect of job stress and leadership support on Iring Manten Wedding Organizer employees' performance. This study employed a quantitative form of methodology. The population consisted of 40 Iring Manten Wedding Organizer employees as the research sample. Based on the processed data results, the sig value of the job stress variable (X1) is 0.003 < 0.05. The value is tcount -3,239 < ttable 2.024. Then, H2 is accepted and H0 is rejected. It means that the job stress has a significant effect, but has no effect on employee performance. Then the sig value on the job stress variable (X2) is 0.000 < 0.05. The value is tcount 4.214 > ttable 2.024. Then, H3 is accepted. It means that leadership support has a significant effect on employee performance.
Analisis Faktor-Faktor Yang Dipertimbangkan Dalam Meningkatkan Kinerja Karyawan Ramayana City Plaza Sidoarjo Reta Anugrah; Sonja Andarini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1739

Abstract

Penelitian dilakukan agar mengetahui faktor-faktor yang dapat dipertimbangkan untuk meningkatkan kinerja karyawan Ramayana City Plaza Sidoarjo. Populasi dan sampel penelitian ini adalah karyawan Ramayana City Plaza Sidoarjo yang berjumlah 84 karyawan. Metode analisis yang digunakan adalah analisis faktor eksploratori dengan kuesioner sebagai metode pengumpulan data. Hasil dari ekstraksi faktor didapati dari 17 variabeldari kepemimpinan, motivasi, disiplin kerja, dan kompetensi karyawan yang telah diukur, dapat disimpulkan menjadi enam faktor dominan yang dapat dipertimbangkan untuk meningkatkan kinerja karyawan Ramayana City Plaza Sidoarjo.
Pengaruh Product Knowledge, Product Quality, dan Brand Image terhadap Purchase Intention Produk Kosmetik Maybelline di Surabaya Brilian Valentia Stevani; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1133.767 KB) | DOI: 10.47467/alkharaj.v5i6.3638

Abstract

This study aims to investigate and comprehend The Influence of Product Knowledge, Product Quality, and Brand Image on Purchase Intention of Maybelline cosmetic products in Surabaya. The Quantitative approach used in this study involves distributing questionnaires to 100 respondents. Multiple linear regression is used as the method of analysis using SPSS 26 For Windows. Three independent variables in this study, i.e. Product Knowledge, Product Quality, and Brand Image, as well as dependent variable, purchase Intention. The result of this study 1) Product Knowledge, Product Quality, and Brand Image simultaneously influence Purchase Intention of Maybelline cosmetic products in Surabaya. 2) Product Knowledge partially has a positive effect and significant effect on Purchase Intention of Maybelline cosmetic products in Surabaya. 3). Product Quality partially has a positive effect and significant effect on Purchase Intention of Maybelline cosmetic products in Surabaya. 4) Brand Image partially has a positive effect but not significant effect on Purchase Intention of Maybelline cosmetic products in Surabaya. Keywords: Product Knowledge, Product Quality, Brand Image, Purchase Intention
Pengaruh Product Quality dan Brand Trust terhadap Repurchase Intention Melalui Customer Satisfaction sebagai Variabel Intervening pada Produk Kecantikan Brand Somethinc Yunita Aprilia; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1277.19 KB) | DOI: 10.47467/alkharaj.v5i6.3649

Abstract

The purpose of this study was to analyze the effect of product quality and brand trust on repurchase intention through customer satisfaction as an intervening variable in Something beauty products. This study used a quantitative method by distributing questionnaires online to 100 respondents. The population in this study involves consumers who have repeatedly purchased products from Something in 2022. Based on data analysis techniques using validity tests, reliability tests, classical assumption tests, statistical tests and hypothesis tests using path analysis and Sobel test analysis with the help of data processing programs using SPSS for windows version 25. The results of this study are 1) Product Quality has a positive and insignificant effect on repurchase intention of Something products 2) Brand Trust has a negative and insignificant effect on repurchase intention of Something products. 3) Product Quality has a positive and significant impact on customer satisfaction of Something's product. 4) Brand Trust has a positive and significant influence on customer satisfaction of Something products. 5) Customer satisfaction has a positive and significant effect on repurchase intention of Something's product. 6) Product Quality has a positive and significant influence on repurchase intention through Customer Satisfaction of Something product. 7) Brand Trust has a negative and insignificant effect on repurchase intention through Customer Satisfaction of Something products. Keywords: Product Quality, Brand Trust, Repurchase Intention, Customer Satisfaction
Co-Authors Aditya, Didan Achmad Aditya, Robby Adiwana, Andrew Wijaya Adriani, Alexandra Afrianti , Athika Dewi Agustin Nur Awaliah Aini, Khofifah Nur Akbar Tri Kurniawan Akbar, Galang Falah Akyla Ortzi Kirandhis Aldini, Dinda Alfianti Alexandre, Gerald Alfiah, Rizky Altaf, Damara Althafa Aurelya Mu’min Anabarja, Sarah Anaulia, Tita Rizky Angela Clarisa Wijaya Angga Satria Ganendra Angger , Gayoe Anggita Dini Fitria Anggraini, Ayu Dwi Anjelita, Nana Wilia Annisa Cindy Maurina Aprilia, Selly Arda Firmansyah Purnama Ardiansyah, Muhammad Ragil Ariyanti, Dian Ayu Ath Thariq Athrizqullah Gunawan Atika Atika Aulia Rahma Safitri, Aulia Rahma Aulia, Lenita Devi Awaliah, Agustin Nur Bahari, Winona Monica Baharudinsyah, Mohammad Vavian Berliana Rizka Khusnul Azizah Berliana, Nabitha Widiya Bhakti, Yogi Surya Brian, Johannes Baptista Brilian Valentia Stevani Budi Prabowo C, Adinda Putri Noer Cahyani, Aizam Syawalia Candra , Dewi Cintania Aubin Shafanada Cynarawita Firjatullah D, Evangeline Cherryl Desintawati, Alivia Dwi Vivi Dewi Candra Wulan Dhyna Putri Wahyu Anggraeny Diah Nur Fauzia Diana, Fita Didiek Tranggono Dini Aristanti Prihatini Durriyah, Arlin Khozinatud Eka Satya Nugraha Emmas Win Faulina Marbun Fajar, Maulita Fawzia, Farah Qisma Febrianto, Valentino Fikia Siti Meisaroh Firdaus, Labibah Izzati Firdausi, Iasa Nur Firjatullah, Cynarawita Firmansyah, Muhammad Fahmi Fitria, Anggita Dini Fitria, Laila Romadhoni Ayu Fiyara, Navis Salma Ganendra, Angga Satria Ganendra, Angga Satria Gayoe Angger Arhofa Ginting, Doni Pranata Ginting, Rahella Ripatiana Br Halwa, Jentayu Bayu Warita Handoko, Fayi' Alifia Hannah Emmanuella Delia Hanun Aufa Nur Khosyi Hidayat, Muhammad Arif Farhan Nur Hidayati, Dwi Nurul Hikmah , Annisa Dwi Nur Hudiyah, Intan Fairuz Iasa Nur Firdausi Idha Dwi Firdayanti Ikaningtyas, Maharani Ilham Asta Pangestu Inaba, Anindita Firdaus Indah Respati Kusumasari Indra, Felicia Aurelia Putri Ira Wikartika Jojok Dwiridhotjahjono Kalistarosa, Aqiela Kamila, Reghina Rahma Kartika, Ragita Widya Karyaadi, Maria Clarissa Amadearaya Khaqiqi, Ahmad Iqbal Khasanah, Fidiniati Khasanah, Siti Sofiatul Khoirunnisa, Maulidya Kresnawati, Megahnanda Alidyan Kusuma Wardhani Mas’udah Kusumasari , Indah Respati Kusumasari, Indah Respati Kusumasari, Indah Respita Laila, Hanin Atina Lailasari, Mutiara Wahyu Leisember, Ercie Leo, Tassya Priskilla Sara Lia Nirawati Lia, Falimatus Mei Lunardi , Arleta Arvind Lupitasari, Eva Lusiana Rahmawati Maghfiroh, Frisca Mei Mahara, Cendana Izha Maharani Ikaningtyas Mahardika, Mohammad Ryan Mariyam, Aprilia Marpaung, Charles Fernando Marshanda Laura Gusti Cantika Marshanda Laura Gusti Cantika Masviansyah, Reihan Maurina, Annisa Cindy Mohamad Royhan Arkhan Mohammad Vavian Baharudinsyah Muhammad Ali Rafif, Widyatmoko Muhammad Luthfi Murdiana, Nindia Muzakki, Farah Daroin Putri Nabila, Aisyah Putri Nabila, Naila Salsa Nadhif, Achmad Rafi’un Nadin, Sarah Putri Nafisah, Alya Hastin Namira Maulida Eka Putri Nandita, Naila Anggun Putri Nathasa, Khaisya Bunga Nita Tiar Puspita Sari, Raka Novia, Chuzaematin Novita Amalia Riyanjaya Nur Bany, Maulyna Nuraini, Inayah Luthfiyah Olyvviane, Jesslyn Pangestu, Ilham Asta Penggalih, Ragil Putri Ayu Pradika, Meiwulan Zulias Prakasita, Devira Prasetya, Rismaninda Putri Dwi Pratiwi, Galuh Widya Puspita, Devina Rahma Putri, Dwi Maulidia Putri, Pinky Arisma Putri, R.A Tania Eriezna Putri, Ratna Kusumawati Putriana Novitasari Rafika Athiyah Kurniawan Ragita Widya Kartika Rahman, Salsabila Ramadhani Rahmatillah, Rieke Amaylinda Ramadani, Zulmi Fadillah Ramadhana, Salza Ayu Ramadhani, Sabeta Putri Rasyidah, Resa Rena Arriva Dwi Nisaul Hotimah Rendi Alvianto Reta Anugrah Revalina, RR. Viola Ridani, Fakhria Dwi Rista Maria Hartono Putri Rizka Ananda Rumiris Panjaitan Rizka, Zaizatun Robby Aditya Robhittur Rohmi Achmad Rochmah, Firly Dwi Ainur Rosida Rosida Rosida Rosida Rusdi Hidayat Nugroho Sabrina, Jihan Alya Safa, Nahwa Rahmania Zahira Safitri, Farah Adina Safitri, Maykhalis Nur Safitri, Rifasya Safira Sagala, Polarista Mariani Sakinah, Evfana Ayu Samita, Gading Rayya Saputri, Intan Dwi Isma Sari, Adiva Belva Sari, Devina Ananta Sari, Fitria Kartika Sari, Jingga Arum Sari, Riska Widya Satrio, Vina Margaretha Amalia Savitri, Fazhabilla Nanda Sihite, Julius Emmanual Sinaga, Maria Cristin Amelia Sindi Kurnia Sari Sinta Kurnia Illahi Sophia, Zika Aisyantus Sri Tjondro Winarno, Sri Tjondro Stephanie Zefanya Sitompul Suhufa, Mailis Satus Sumara, Naura Nazifa Taya Suryanto, Dhia Aulia Syahrani Nur Aullia Octivanti Syahrani, Ananda Rizkiah Tantular, Septya Nurul Tarigan, Krisna Melida Br Tukiman Tukiman Tukiman Tukiman Utami, Mega Citra Vebrianti, Monah Mardiana Verdiansyah, Noval Meistyafin Veryani, Farida Vindha Fajar Ethika Wahyu Arrofiq Wardani, Nadia Putri Wardhani, Laily Nurfiana Wati, Dwi Indra Wibowo, Mohammad Rizal Rifans Wibowo, Wibi Riyandra Widyana Dini Maylinda Wilujeng , Niti Wulandari, Elfitra Widia Wulansari, Fatichah Putri Yarangga , Mitha Monik Yoseph Santovino Roso Yunita Aprilia Yustina, Ruth Larissa Budi Zainal Abidin Achmad Zhafar, Raden Dzakwan Zuhria, Maulida Zakiyatuz Zumrotul Fitriyah