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All Journal JURNAL ADMINISTRASI BISNIS I-ECONOMICS: A Research Journal on Islamic Economics Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmu Komputer dan Bisnis JPSI (Journal of Public Sector Innovations) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Global and Policy Journal of International Relations Jurnal Bisnis Indonesia KARYA: Jurnal Pengabdian Kepada Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Administrasi Bisnis IIJSE Jurnal Bisnis dan Komunikasi Digital JEBD Journal of Business Economics and Agribusiness Journal Pemberdayaan Ekonomi dan Masyarakat
Andarini, Sonja
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Peningkatan Daya Saing UMKM Dalam Menghadapi Masyarakat Ekonomi ASEAN Andarini, Sonja; Ikaningtyas, Maharani; Putri, Ratna Kusumawati; Fitria, Anggita Dini; Kartika, Ragita Widya
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3318

Abstract

In order to achieve stable and sustainable economic growth, it is necessary to support solid macroeconomic and financial system stability. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are getting serious attention to the government and the community's disability. Indonesia is progressing from year to year which cannot be underestimated. However, Indonesia must be more persistent in improving quality in all sectors of the economy, increasing competitiveness by utilizing advances in information and communication technology that are increasingly advanced as they are today. Why do Indonesian MSMEs have the right to improve the welfare of the Indonesian people and national economic growth, especially in the face of the ASEAN free market? And how are possible strategy efforts to be implemented for the government and Indonesian MSME business people? This study aims to provide an explanation of the form of efforts to Increase the Competitiveness of MSMEs in Facing the ASEAN Economic Community. This study uses a descriptive analytical research method to provide a complete picture of the current power of MSMEs. The approach used in this study is a qualitative approach through critical appraisal. The ability of MSMEs to face the flow of global competition does need to be further thought about in order to survive for the stability of the Indonesian economy.
Peran Mahasiswa MSIB Batch 4 Bank Syariah Indonesia KC Surabaya Basuki Rahmat Terhadap Peningkatan Literasi Keuangan Syariah Di Kota Surabaya Wibowo, Mohammad Rizal Rifans; Andarini, Sonja
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 3 (2023): Juni : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i3.678

Abstract

Indonesia's economy is one of the countries with significant economic strength in the world. However, the literacy rate among its population is still relatively low. The goal of this community service is to help improve the literacy of the Indonesian population by leveraging the role of Internship Students and Certified Independent Study (MSIB) Batch 4 from PT Bank Syariah Indonesia Regional Office VIII Surabaya. There are a total of 8 participants involved in this community service. The program has been running from January to June 2023 and has been monitored by mentors and accompanying staff. This activity runs in parallel with on-site internship activities. The results achieved show that the community has responded positively to Islamic finance and its prospects for helping improve Indonesia's economy.
Strategi Perusahaan Retail (Transmart Rungkut Surabaya) Dalam Menambah Peluang Usaha Bagi UMKM Fitria, Laila Romadhoni Ayu; Andarini, Sonja
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.729

Abstract

In the current era of globalization, there is a lot of competition among business people, especially in the MSME business (Micro, Small and Medium Enterprises). MSME is an activity that is simple, both in terms of production patterns, organization, workforce and technology. MSMEs have a crucial role in economic growth in Indonesia. Even so, the role of MSMEs has not been able to realize economic growth because there are still many constraints from several aspects, such as not being able to compete with products from large companies. The MSME business competitors are not only from within the country but also from abroad. This study aims to determine the strategy of Transmart Rungkut Surabaya in increasing business opportunities for MSMEs. The research method used is descriptive method with a qualitative approach such as making observations and conducting interviews with Transmart. The results of this study are that MSME business people can be helped in terms of increasing sales / income through collaboration between Transmart Rungkut Surabaya
Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Veryani, Farida; Andarini, Sonja
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 12 No. 2 (2022)
Publisher : Universitas Sam Ratulangi

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh e-service quality terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening. Jenis penelitian ini yaitu penelitian kuantitatif. Metode yang digunakan dalam penelitian ini dengan menggunakan analisis Partial Least Square (PLS) dengan menggunakan software SmartPLS 3.0 untuk menguji hubungan antar variabel. Populasi dalam penelitian ini yaitu pelanggan GrabBike di Kota Surabaya. Jumlah sampel dalam penelitian ini berjumlah 100 responden. Teknik penarikan sampel menggunakan metode purposive sampling. Teknik pengumpulan data yang diperoleh berasal dari penyebaran kuisioner dengan menggunakan google forms. Diketahui hasil dari penelitian ini menunjukkan bahwa e-service quality berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan, e-service quality berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan, secara tidak langsung e-service quality berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan.
Pengaruh Influencer Marketing dan Content Marketing Terhadap Brand Awareness Produk Avoskin: (Studi pada Instagram @avoskinbeauty) Muzakki, Farah Daroin Putri; Andarini, Sonja
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

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Abstract

This research aims to identify and determine the Influence of Influencer Marketing and Content Marketing on Brand Awareness of Avoskin Products (Study on Instagram @avoskinbeauty). The research method is quantitative, using a questionnaire distributed to 130 respondents. The research population consisted of Instagram followers @avoskinbeauty and known influencer Refal Hady, selected through purposive sampling. The data analysis method used is multiple linear regression. The results of this research are as follows: 1) Simultaneously Influencer Marketing and Content Marketing have a significant effect on Brand Awareness Avoskin products by involving Instagram @avoskinbeauty, 2) Partially Influencer Marketing has a significant effect on Brand Awareness Avoskin products by involving Instagram @avoskinbeauty, 3) Partially Content Marketing has a significant effect on Brand Awareness Avoskin products by involving Instagram @avoskinbeauty.
Pengaruh Social Media Marketing , Brand Image, dan Brand Trust Terhadap Brand Loyalty Produk Skintific: (Studi Pada Followers Tiktok @skintific_id) Firdaus, Labibah Izzati; Andarini, Sonja
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

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Abstract

This research aims to identify and determine the influence of social media marketing, brand image, and brand trust on brand loyalty for skintific products (Study on TikTok Followers @skintific_id). This research method is quantitative, using a questionnaire distributed to 150 respondents. The population in this study are TikTok users who follow the @skintific_id account using a purposive sampling method. The data analysis method used is multiple linear regression. The results of this research are 1) Social media marketing, brand image, and brand trust simultaneously influence brand loyalty for skintific products. 2) Social media marketing partially has a positive and significant effect on brand loyalty for skintific products. 3) Brand image partially has a positive and significant effect on brand loyalty of skintific products. 4) Brand trust partially has a positive and significant effect on brand loyalty for skintific products.
Pengaruh Kemudahan Penggunaan, Persepsi Harga Dan Electronic Word Of Mouth Terhadap Brand Switching Traveloka (Studi Pada Pengguna Traveloka Di Surabaya) Wardhani, Laily Nurfiana; Andarini, Sonja
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4736

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh dari Kemudahan Penggunaan, Persepsi Harga dan Electronic Word of Mouth terhadap Brand Switching pada aplikasi Traveloka. Kemudahan Penggunaan, Persepsi Harga dan Electronic Word of Mouth dipelajari untuk melihat bagaimana mereka memengaruhi kecenderungan pelanggan berganti merek saat menggunakan aplikasi Traveloka. Penelitian ini menggunakan metodologi kuantitatif berdasarkan teknik analisis deskriptif. Penulis menggunakan kuesioner online untuk mendistribusikan survei dan mengumpulkan data yang disebarkan kepada 204 orang. Sampel yang digunakan oleh penulis yaitu pengguna Traveloka yang berusia 17 tahun dan berdomisili di Surabaya serta pernah menggunakan platform online travel agent selain Traveloka. Hasil penelitian ini menunjukkan 1) Secara simultan variabel kemudahan penggunaan, persepsi harga, dan electronic word of mouth mempunyai pengaruh positif dan signifikan terhadap brand switching Traveloka. 2) Secara parsial variabel kemudahan penggunaan tidak berpengaruh dan tidak signifikan terhadap brand switching. 3) Secara parsial variabel persepsi harga dan electronic word of mouth memiliki pengaruh positif dan signifikan terhadap brand switching Traveloka.
Pengaruh Kualitas Pelayanandan Kepercayaan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Konsumen Kopi Janji Jiwa Rungkut Surabaya) Rahman, Salsabila Ramadhani; Andarini, Sonja
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6670

Abstract

Saat ini setiap perusahaan dituntut untuk menjaga dan meningkatkan kepuasan pelanggan untuk mencapai tingkat loyalitas pelanggan yang tinggi karena berguna bagi perusahaan dapat bertahan dalam persaingan yang semakin ketat dan kompetitif. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan dan kepercayaan terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening pada Kopi Janji Jiwa Rungkut Surabaya. Jenis penelitian ini menggunakan penelitian kuantitatif karena dalam penelitian ini data yang diperoleh berupa angka-angka. Populasi dalam penelitian ini yaitu konsumen yang membeli dan mengonsumsi produk Kopi Janji Jiwa Rungkut Surabaya. Pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling dengan jumlah 100 responden. Sumber data diambil melalui kuesioner, buku, website dan literatur. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan Google Form. Metode analisis data yang digunakan dalam penelitian ini yaitu menggunakan Partial Least Square dengan bantuan software SmartPLS 4.0 untuk menguji hubungan antara satu atau lebih variabel independen dengan variabel dependen. hasil dari penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh terhadap loyalitas pelanggan, kepercayaan berpengaruh terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, kepercayaan berpengaruh terhadap kepuasan pelanggan, kepuasan berpengaruh terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh terhadap loyalitas pelanggan melalui kepuasan pelanggan. Serta kepercayaan berpengaruh terhadap loyalitas pelanggan melalui kepuasan pelanggan. Kata Kunci; Kualitas Pelayanan, Kepercayaan, Loyalitas Pelanggan, Kepuasan Pelanggan
The Influence Of E-Trust And E-Service Quality On Customer Loyalty Of Access Application Users By KAI With Customer Satisfaction As An Intervening Variable Rahmawati, Lusiana; Andarini, Sonja
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid progression of digitization has revolutionized various sectors, including transportation. Several offline services have switched to online services in the form of applications. The high risk of online transactions can involve e-trust and e-service quality to achieve customer satisfaction with application users. This study investigates the influence of e-trust and e-service quality on customer loyalty in the Access by KAI application, with customer satisfaction as an intervening variable. Addressing user complaints, such as system errors and scheduling issues, the research explores how these factors affect customer loyalty. The study adopts a quantitative associative approach, surveying 160 KAI Access users in Surabaya, analyzed using the SEM-PLS method. Results indicate that e-service quality significantly impacts customer satisfaction and loyalty, while e-trust influences satisfaction but not loyalty directly. Customer satisfaction plays a critical role as an intervening variable, bridging e-trust and e-service quality with loyalty. The R-Square analysis reveals a moderate explanatory power for customer satisfaction (50%) and a strong explanatory power for customer loyalty (75%). Despite advancements in features like trip planners and live tracking, user complaints highlight areas needing improvement. The study concludes that enhancing e-service quality and resolving technical issues can strengthen customer loyalty, emphasizing the pivotal role of customer satisfaction. This research provides insights for PT Kereta Api Indonesia to optimize digital innovations and improve service quality, reinforcing customer trust and satisfaction in digital transportation platforms.
The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia) Fitria, Anggita Dini; Andarini, Sonja
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5479

Abstract

Global technological advancements accelerated the spread of Korean culture, creating the Korean Wave. K-pop music is in high demand by the Millennial generation, and fans are very enthusiastic about their idol group merchandise. Buying excessive K-pop merchandise can lead to consumptive behavior, such as impulse buying, which encourages hedonistic behavior in individuals. The shopping lifestyle also plays a role in this phenomenon. This study examines how hedonic shopping motivation and lifestyle affect impulse purchases of official K-pop merchandise (a study of the Monbebe community). This research methodology is quantitative research with a survey method. Samples were taken from the Monbebe community using non-probability sampling techniques with 100 respondents. Google Forms was used to collect data, and the multiple linear regression method was used to analyze it. The research findings show that impulse buying behavior is significantly and partially influenced by hedonic shopping motivation and shopping lifestyle when buying official K-pop merchandise.
Co-Authors Aditya, Didan Achmad Aditya, Robby Adiwana, Andrew Wijaya Adriani, Alexandra Aini, Khofifah Nur Akbar, Galang Falah Aldini, Dinda Alfianti Alexandre, Gerald Alfiah, Rizky Altaf, Damara Anaulia, Tita Rizky Anggraini, Ayu Dwi Aprilia, Selly Ardiansyah, Muhammad Ragil Atika Atika Aulia Rahma Safitri, Aulia Rahma Aulia, Lenita Devi Bahari, Winona Monica Baharudinsyah, Mohammad Vavian Berliana, Nabitha Widiya Brian, Johannes Baptista C, Adinda Putri Noer Cahyani, Aizam Syawalia D, Evangeline Cherryl Desintawati, Alivia Dwi Vivi Diana, Fita Durriyah, Arlin Khozinatud Fajar, Maulita Fawzia, Farah Qisma Febrianto, Valentino Firdaus, Labibah Izzati Firdausi, Iasa Nur Fitria, Anggita Dini Fitria, Laila Romadhoni Ayu Fiyara, Navis Salma Ganendra, Angga Satria Ginting, Doni Pranata Ginting, Rahella Ripatiana Br Halwa, Jentayu Bayu Warita Handoko, Fayi' Alifia Hidayat, Muhammad Arif Farhan Nur Hidayati, Dwi Nurul Hikmah , Annisa Dwi Nur Hudiyah, Intan Fairuz Ikaningtyas, Maharani Inaba, Anindita Firdaus Indra, Felicia Aurelia Putri Kalistarosa, Aqiela Kamila, Reghina Rahma Kartika, Ragita Widya Karyaadi, Maria Clarissa Amadearaya Khaqiqi, Ahmad Iqbal Khasanah, Fidiniati Khasanah, Siti Sofiatul Kresnawati, Megahnanda Alidyan Kusumasari , Indah Respati Kusumasari, Indah Respati Kusumasari, Indah Respita Laila, Hanin Atina Lailasari, Mutiara Wahyu Leisember, Ercie Leo, Tassya Priskilla Sara Lia, Falimatus Mei Lupitasari, Eva Lusiana Rahmawati Maghfiroh, Frisca Mei Mahara, Cendana Izha Mahardika, Mohammad Ryan Mamlu'ah, Savira Maslihatul Mariyam, Aprilia Marshanda Laura Gusti Cantika Masviansyah, Reihan Maurina, Annisa Cindy Muhammad Ali Rafif, Widyatmoko Murdiana, Nindia Muzakki, Farah Daroin Putri Nabila, Aisyah Putri Nabila, Naila Salsa Nadhif, Achmad Rafi’un Nafisah, Alya Hastin Nandita, Naila Anggun Putri Nathasa, Khaisya Bunga Nita Tiar Puspita Sari, Raka Novia, Chuzaematin Nur Bany, Maulyna Nur Khosyi, Hanun Aufa Nuraini, Inayah Luthfiyah Olyvviane, Jesslyn Pangestu, Ilham Asta Penggalih, Ragil Putri Ayu Pradika, Meiwulan Zulias Prakasita, Devira Prasetya, Rismaninda Putri Dwi Pratiwi, Galuh Widya Puspita, Devina Rahma Putri, Dwi Maulidia Putri, Pinky Arisma Putri, Ratna Kusumawati PUTRI, SUCI RAMADHANI Rahman, Salsabila Ramadhani Rahmatillah, Rieke Amaylinda Ramadani, Zulmi Fadillah Ramadhana, Salza Ayu Ramadhani, Sabeta Putri Revalina, RR. Viola Ridani, Fakhria Dwi Rizka, Zaizatun Rosida Rosida Rusdi Hidayat Nugroho Sabrina, Jihan Alya Safa, Nahwa Rahmania Zahira Safitri, Farah Adina Safitri, Maykhalis Nur Safitri, Rifasya Safira Sagala, Polarista Mariani Sakinah, Evfana Ayu Samita, Gading Rayya Sarah Anabarja Sari, Adiva Belva Sari, Devina Ananta Sari, Fitria Kartika Sari, Jingga Arum Sari, Riska Widya Satrio, Vina Margaretha Amalia Savitri, Fazhabilla Nanda Sinaga, Maria Cristin Amelia Sitompul, Stephanie Zefanya Sophia, Zika Aisyantus Sumara, Naura Nazifa Taya Suryanto, Dhia Aulia Tantular, Septya Nurul Tarigan, Krisna Melida Br Tukiman Tukiman Utami, Mega Citra Vebrianti, Monah Mardiana Verdiansyah, Noval Meistyafin Veryani, Farida Wardani, Nadia Putri Wardhani, Laily Nurfiana Wati, Dwi Indra Wibowo, Mohammad Rizal Rifans Wibowo, Wibi Riyandra Wijaya, Angela Clarisa Wilujeng , Niti Wulansari, Fatichah Putri Yustina, Ruth Larissa Budi Zhafar, Raden Dzakwan Zuhria, Maulida Zakiyatuz