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Ruang Wisata Literasi dalam Mendukung Pengembangan Desa Wisata di Kawasan Borobudur Prakoso, Aditha Agung; Nugroho, Ardiyanto Hadi; Prasetyo, Hendi
BACA: Jurnal Dokumentasi dan Informasi Vol. 46 No. 2 (2025): BACA: Jurnal Dokumentasi dan Informasi : (Desember)
Publisher : Direktorat Repositori, Multimedia, dan Penerbitan Ilmiah - Badan Riset dan Inovasi Nasional (BRIN Publishing)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/baca.2025.7900

Abstract

Literacy tourism is a type of tourism activity that focuses on education. This tourism activity provides new experiences and knowledge and serves as a medium of information for tourists about tourist destinations. As a Super Priority Tourism Destination, the Borobudur area has unresolved issues, such as the low length of stay and the movement of tourist activities still centered in the temple area. The existence of Village Economic Centers (Balai Ekonomi Desa/Balkondes) as alternative tourism dispersed across 20 tourism villages in the Borobudur Area is currently seen as inadequate as a supporting tourist attraction and is frequently overlooked. This research aims to develop literacy tourism activities in the Borobudur area by revitalizing the Balkondes building as a literacy tourism space to support alternative tourist attractions and proposing alternative design concepts based on artificial intelligence (AI). This research employs a descriptive qualitative approach, utilising data collection methods that include observation, in-depth interviews with three informants, documentation, and a review of previous studies. Data analysis was conducted by synthesising the theory of literacy tourism and literacy tourism spaces with a localisation perspective, as well as data processing using Text-to-Image-based Gencraft AI. This research resulted in the integration of the concept of literacy tourism with the use of AI technology in the design of cultural tourism spaces in Balkondes, offering an approach to revitalising abandoned spaces while presenting an innovative model of tourism space that combines educational, social, and interpretive functions.
Community-based tourism: concepts, opportunities and challenges Prakoso, Aditha Agung; Pradipto, Eugenius; Roychansyah, Muhammad Sani; Nugraha, Bima Setya
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 2 (2020): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i2.563

Abstract

Purpose: The community-based tourism concept needs to be understood deeply. We need to know and predict the opportunities and challenges that exist and will occur in the future in developing the community and tourism as a mutualism. This research analyzed the theories to describe it and derive conclusions for the basic concepts of community-based tourism as well as further explore the cases of applying these concepts to gain opportunities and challenges from community-based tourism Research methodology: This study is a conceptual article using the literature review method Results: This study elaborates the concepts, opportunities and challenges of the community-based tourism paradigm. Limitations: This study is a secondary data-based analysis (literature review) on the concept of community-based tourism in the social and cultural context of the community, as well as the opportunities and challenges of its application to tourism development Contribution: This study provides an in-depth and comprehensive view of community-based tourism to assist in exploring approaches and theories in community-based tourism research and planning and policymaking in the tourism sector, especially in the local community aspect.
Factors of sustainability in mice tourism entrepreneurship: The role of stakeholders and its benefits for SME’s: case study in Yogyakarta Yuniati, Nining; Prakosa, Aditha Agung; Susilo, Susilo
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.16051

Abstract

One important activity for tourism promotion is organizing various MICE (Meeting Incentive Conference Exhibition) events on both local and international scales. MICE is a business primarily supported by SMEs, both as organizers and suppliers/vendors. However, MICE business owners often don't understand how to keep their businesses sustainable, and suppliers often just hope their businesses continue without understanding how. This research aims to identify factors that can support the business continuity of MICE industry players. The study was conducted using the grounded theory model, starting with in-depth interviews with event organizers and suppliers in Yogyakarta to identify factors that would be used to develop a theory, with the assistance of coding in NVIVO software. These factors, which were transformed into a theory, were then directly tested on business actors (80 respondents) using multiple regression analysis. Based on the results of the regression test, it was found that the 8 keywords generated from NVIVO data processing do indeed have a significant influence on supporting the sustainability of the MICE business, both partially and simultaneously. The eight keywords are Commitment & Contract, Innovation & Novelty of Event; Mutual Partnership; Payment; Portfolio & Experience; Product Quality; Profit; Zero Complaint.