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Sulistyo, Agung
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
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Journal : prosiding seminar nasional

 1 
ANALISIS “MARKETING 3.0” PADA PERUSAHAAN PT. RADIO SUARA INDRAKILA (KR RADIO 107,2 FM) YOGYAKARTA Agung Sulistyo
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2017: Prosiding Seminar Nasional Publikasi Hasil-Hasil Penelitian dan Pengabdian Masyarakat
Publisher : Universitas Muhammadiyah Semarang

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Abstract

The success of a company or establishment, cannot be separated from a variety of factors, both internal factors and external factors. Similarly, KR Radio, the radio station continues to exist conduct their activities using a variety of strategies. This study aims to determine the analysisMarketing Concept 3.0 at PT. Radio Voice Indrakila (KR Radio) Yogyakarta in the face of competition. According to Kotler, Kartajaya and Setiawan in a book entitled "Marketing 3.0" described, some of the concepts that make a company to be successful, both developed and developing are: First, the mission of the company to the consumer market. Second, the market value - the value of the company to employees. Third, market value - value of distribution partners. Fourth, market vision to shareholders. Fifth, to create sociocultural transformation. Sixth, create entrepreneurs in emerging markets. Seventh, conduct environmental conservation efforts. Based on research that has been done, PT. Radio Voice Indrakila (KR Radio) have not been able to apply all of the instruments of Marketing 3.0. In other words, PT. Radio Voice Indrakila not been able to become a successful company with Concept Marketing 3.0. Of 7 (seven) instrument must-have for success, PT. Radio Voice Indrakila only able to apply the 3 (three) instrument, namely: mission to the consumer market, to market value - value of distribution partners, and environmental conservation efforts. Keywords: Marketing 3.0, KR Radio Yogyakarta
Co-Authors Adianto Adianto Agung Nurhaji Ahmad Wirian Alif Wibowo Amiluhur Soeroso Amiluhur Soeroso Amri Amirulloh Andi Nabila Aura Maharani Aneke Rahmawati Annida Khairiyyah Supratman Annisa, Rosalina Nur Apit Buchori Ari Sudanang, Ertanta Arisanti, Yuli Ayu Salindri, Yerika Christiatmani, M.M Christiatmani, MMA Clarisa Terry Anjani David Christyanta Dena Danella Djamil, Farah Diana Djamil, Farah Diana Dwi Agus Kristianto Dwi Agus Kristianto Dwi Kusumawati, Fitri Edy Suharyono Edy Suharyono Edy Suharyono Ernawati, Hani Ertanta Ari Sudanang Ertanta Ari Sudanang Fadilah Zahraa Sulistya Fakhrul Hadianto Farah Diana Djamil Farah Diana Djamil Febriansyach, Bagas Fitri Dwi Kusumawati Fitria Agustin Sri Arwandi Fitria Noviati Fitriana Fitriana Fitriana Fitriana Hani Ernawati Hayatri, Maria Ana Sila Ines Puspa Isfiani Insanaputra, Yanuar Satrhio Irma Wijaya, Jennie Izzi, Mochammad Alif Fatikhul Joanito Jordy Nauolim Juliana Juliana Kusumawati, Fitri Dwi Mahanani, Sumiyar Mahanani, Sumiyar Maharani, Andi Nabila Aura Michelle Mudiono Mudiono Muhammad Bangga Arifkusuma Muhammad Maulidvio Apriliana Muhammad Zuhal Firmansyah Nia Astri Hermantyo Noviati, Fitria Novita Sari Pipin Kusumawati Pramukti, Regina Tyas Rahmawati, Aneke Retno Palupi Ristanti Ristanti Ristanti, Ristanti Ristanti, Ristanti Romadani, Anggit Tiyas Fitra Rosalina Nur Annisa Rosalina Nur Annisa Rosalina Nur Annisa Salindri, Yerika Ayu Setya, Azizah Dwi Stefano Azarias Kusuma Esang Sudanang, Ertanta Ari Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suharyono, Edy Sumiyar Mahanani Susiyanto Susiyanto Tioputri, Fenny Cintya Tri Eko Yudiandri Tri Eko Yudiandri Tri Eko Yudiandri Yeni Rahmawati, Yeni Yerika Ayu Salindri Yerika Ayu Salindri Yudiandri, Tri Eko Yudiandri, Tri Eko Yuli Arisanti