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Sulistyo, Agung
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
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Journal : PROSIDING SEMINAR NASIONAL

 1 
ANALISIS “MARKETING 3.0” PADA PERUSAHAAN PT. RADIO SUARA INDRAKILA (KR RADIO 107,2 FM) YOGYAKARTA Agung Sulistyo
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2017: Prosiding Seminar Nasional Publikasi Hasil-Hasil Penelitian dan Pengabdian Masyarakat
Publisher : Universitas Muhammadiyah Semarang

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Abstract

The success of a company or establishment, cannot be separated from a variety of factors, both internal factors and external factors. Similarly, KR Radio, the radio station continues to exist conduct their activities using a variety of strategies. This study aims to determine the analysisMarketing Concept 3.0 at PT. Radio Voice Indrakila (KR Radio) Yogyakarta in the face of competition. According to Kotler, Kartajaya and Setiawan in a book entitled "Marketing 3.0" described, some of the concepts that make a company to be successful, both developed and developing are: First, the mission of the company to the consumer market. Second, the market value - the value of the company to employees. Third, market value - value of distribution partners. Fourth, market vision to shareholders. Fifth, to create sociocultural transformation. Sixth, create entrepreneurs in emerging markets. Seventh, conduct environmental conservation efforts. Based on research that has been done, PT. Radio Voice Indrakila (KR Radio) have not been able to apply all of the instruments of Marketing 3.0. In other words, PT. Radio Voice Indrakila not been able to become a successful company with Concept Marketing 3.0. Of 7 (seven) instrument must-have for success, PT. Radio Voice Indrakila only able to apply the 3 (three) instrument, namely: mission to the consumer market, to market value - value of distribution partners, and environmental conservation efforts. Keywords: Marketing 3.0, KR Radio Yogyakarta
Co-Authors Adianto Adianto Agung Nurhaji Ahmad Wirian Alif Wibowo Amiluhur Soeroso Amiluhur Soeroso Amirulloh, Amri Andi Nabila Aura Maharani Aneke Rahmawati Annisa, Rosalina Nur Apit Buchori Apriliana, Muhammad Maulidvio Ari Sudanang, Ertanta Arisanti, Yuli Aulia, Ayunindya Sandy Ayu Salindri, Yerika Christiatmani, M.M Christiatmani, MMA Clarisa Terry Anjani David Christyanta Dena Danella Djamil, Farah Diana Djamil, Farah Diana Dwi Agus Kristianto Dwi Agus Kristianto Dwi Kusumawati, Fitri Edy Suharyono Edy Suharyono Edy Suharyono Eko Yudiandri, Tri Ernawati, Hani Ertanta Ari Sudanang Ertanta Ari Sudanang Fakhrul Hadianto Farah Diana Djamil Farah Diana Djamil Febriansyach, Bagas Fitri Dwi Kusumawati Fitria Agustin Sri Arwandi Fitriana Fitriana Hani Ernawati Hayatri, Maria Ana Sila Hermantyo, Nia Astri I Nyoman Gede Arya Astawa Insanaputra, Yanuar Satrhio Irawan, Novta Danyel Irma Wijaya, Jennie Izzi, Mochammad Alif Fatikhul Joanito Jordy Nauolim Juliana Juliana Kusumaningrum, Haritsah Kusumawati, Fitri Dwi Kusumawati, Pipin Mahanani, Sumiyar Mahanani, Sumiyar Maharani, Andi Nabila Aura Michelle Mudiono Mudiono Muhammad Bangga Arifkusuma Muhammad Zuhal Firmansyah Noviati, Fitria Novita Sari Pradnyana, I Putu Bagus Arya Pramukti, Regina Tyas Puspa Isfiani, Ines Rahmawati, Aneke Retno Palupi Ristanti Ristanti Ristanti, Ristanti Ristanti, Ristanti Romadani, Anggit Tiyas Fitra Rosalina Nur Annisa Rosalina Nur Annisa Rosalina Nur Annisa Salindri, Yerika Ayu Setya, Azizah Dwi Stefano Azarias Kusuma Esang Sudanang, Ertanta Ari Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suharyono, Edy Sumiyar Mahanani Supratman, Annida Khairiyyah Susiyanto Susiyanto Tioputri, Fenny Cintya Tri Eko Yudiandri Tri Eko Yudiandri Tri Eko Yudiandri Yeni Rahmawati, Yeni Yerika Ayu Salindri Yerika Ayu Salindri Yudiandri, Tri Eko Yudiandri, Tri Eko Yuli Arisanti Yusriel Ardian Zahraa Sulistya, Fadilah