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All Journal Jurnal Ekonomi Pembangunan ETIKONOMI IQTISHODUNA JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Dimensi Jurnal Ilmiah Ekonomi Islam AKRUAL: Jurnal Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) MALIA JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JOURNAL OF APPLIED BUSINESS ADMINISTRATION TSAQAFAH Pena Justisia: Media Komunikasi dan Kajian Hukum JURNAL LENTERA BISNIS JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Dialektika: Jurnal Ekonomi dan Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Journal of Islamic Economics and Finance Studies AL-FALAH : Journal of Islamic Economics Jurnal Manajemen Bisnis dan Keuangan Share: Jurnal Ekonomi dan Keuangan Islam BISMA (Bisnis dan Manajemen) Relevance: Journal of Management and Business Journal of Islamic Economics Lariba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vivin Maharani Ekowati
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MARKETPLACE SHOPEE DENGAN RATING PENJUALAN TOKO SEBAGAI VARIABEL MODERASI Nuri Ma'rifatul Laily; Vivin Maharani Ekowati
JURNAL LENTERA BISNIS Vol 12, No 1 (2023): JURNAL LENTERA BISNIS, Januari 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i1.690

Abstract

This research was conducted with the aim of knowing the effect of price and brand image on purchasing decisions at Shopee with store sales ratings as a moderating variable. This study uses purposive sampling with the criteria of using a shopee which has made a purchase with at least 2 transactions with 102 respondents. This type of research is quantitative research by collecting data by distributing questionnaires through Google Form. Data were analyzed using a simple regression analysis test and moderating regression analysis using the SPSS 16 program. The results indicate that purchase decision at Shopee is influenced by the price and brand image. Store sales ratings weaken the relationship between price, brand image, Shopee purchase decisions.Key words: Price, Brand Image, Store Sales Rating, Buying Decision
PENGARUH HAPPINESS AT WORKLIFE DAN QUALITY OF WORKLFE TERHADAP KINERJA KARYAWAN DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR SEBAGAI VARIABEL MEDIASI PADA BADAN AMIL ZAKAT NASIONAL (BAZNAS) Dafin Ardiano; Vivin Maharani Ekowati
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1266

Abstract

Happiness at Worklife and Quality of Work Life (QWL) are essential strategies to improve employee performance. The declining quality of service at Baznas Microfinance indicates that the implementation of Happiness at Worklife and QWL has not been optimal, necessitating further research to understand their impact on employee performance, particularly with Organizational Citizenship Behavior (OCB) as a mediating variable. This study aims to analyze the influence of Happiness at Worklife and QWL on employee performance, with OCB as a mediating variable. The study's background lies in the observed decline in service quality at Baznas Microfinance, reflecting suboptimal implementation of Happiness at Worklife and QWL, which has affected employee motivation and performance. The research employs a quantitative approach with an explanatory research design. The study population consists of 66 employees at Baznas Microfinance, with a sample of 50 respondents selected using the purposive sampling method. Data were collected through a Likert scale-based closed questionnaire and analyzed using IBM SPSS software. The results indicate that Happiness at Worklife and QWL significantly influence employee performance. OCB was found to partially mediate the relationship between QWL and employee performance, but the mediating effect of OCB on the relationship between Happiness at Worklife and performance was not significant.This study contributes theoretically by emphasizing the importance of QWL in enhancing performance through OCB, while Happiness at Worklife requires a tailored approach to foster a positive impact on performance. The practical implications of this research highlight the need for Baznas Microfinance management to enhance the quality of work life through policies that support work-life balance, fair compensation, and an OCB-based work culture. Additionally, strategies to improve work happiness should focus on aspects that effectively boost employee motivation and productivity.
PENGARUH PENGETAHUAN DAN KETERAMPILAN TERHADAP CAREER WELL-BEING DENGAN CAREER ADAPTABILITY SEBAGAI MEDIASI (STUDI PADA KARYAWAN GEN Z DI KOTA MALANG) Utmiati, Nur Aulia Kusuma; Ekowati, Vivin Maharani; Alim, Syahirul
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1949

Abstract

The rapid development of the world of work accelerated by digitalization and globalization requires Generation Z to have relevant competencies and high adaptability skills. Psychological pressure, career uncertainty, and the need for new skills are major challenges for Gen Z workers in Malang City. These conditions emphasize the importance of knowledge, skills, and career adaptability in shaping career well-being. This study aims to analyze the influence of knowledge and skills on career well-being with career adaptability as a mediating variable among Generation Z employees. The study uses a quantitative approach through surveys, with data analysis using PLS-SEM to test direct and indirect relationships between concepts. The results show that knowledge and skills have a positive and significant effect on career well-being, and career adaptability is proven to mediate this relationship, so that individual competencies become more effective in improving career well-being when supported by the ability to adapt to the dynamics of the modern world of work.
Co-Authors Abdul Fatah Rusydi Achmad Sani Supriyanto Ahamed, Forbis Ahmad, Yusuf Falaqi Amelindha Vania AR, Sri Wahyuni Safitri Arsyad, Maulana Kamal AUNUR ROFIQ Baharuddin, Jukri Ceta Indra Lesmana Choiriyah, Siti Nur Dafin Ardiano Eko Suprayitno Fadhila, Abdil Tsabit Fadilah, Frika Fahmi, Much. Maftuhul Fahreza Sani, Ahmad Firza Fajrin, Yunita Agfa Faruq, Muhammad Al Fauzan Almanshur Febria Agustianingsih Frisna Zulfi Salsabila Grandis Imama Hendra Grandis Imama Hendra, Grandis Imama Hasibuan, Lempang Hidayati, Elly Wahyu Hilda Vironika Husni Azahiroh Ikhsan Maksum Ilfi Nur Diana Inavatul Mafrukhah Indah Yuliana Innayah, Eka Putri Johari, Fuadah Binti Julaihah, Umi Kamila, Putri Muhtarisa Sahda Khan, Ryan Basith Kurniawati Meylianingrum Lestari, Alisca Umi M ADRIKNI SYIFA Marasabessy, Masaalah MARDIANA Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Maulida Fiha Fadzilasani Maulidina, Nur Izzah Meldona Minarni Mu’is, Achmad Munirul Abidin Nur Asnawi Nur Kholis Nur Shodiq Askandar Nuri Ma'rifatul Laily Permadani, Viola Putri Rachmawati, Dewi Lailatul Ratna Mitasari Ridwan, Muhtadi Rohmah, Lathifah Aulia Nur S Siswanto Sani, Ahmad Firza Fahreza Sari, Lutfiah Novita Setiani Setiani, Setiani Sopiyatun, Sopiyatun Syahirul Alim Titis Miranti, Titis Triwahyuni, Ririn Ulfi Kartika Oktaviana Utmiati, Nur Aulia Kusuma Wibisono, Nurharibnu Wicaksono, Ahmad Tibrizi Soni Yuwan Ferdiana Ilahi