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All Journal International Journal of Advances in Applied Sciences Petra International journal of Business Studies (IJBS) Community Engagement and Emergence Journal (CEEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Dinasti International Journal of Digital Business Management Indonesian Journal of Tourism and Leisure Jurnal Manajemen dan Kewirausahaan International Journal of Applied Sciences in Tourism and Events Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Paradharma: Jurnal Aplikasi IPTEK Journal of Entrepreneurial and Business Diversity IIJSE Help: Journal of Community Service
Christimulia Purnama Trimurti
Universitas Dhyana Pura
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Help: Journal of Community Service

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Empowering Glamping Entrepreneurs through Financial and Marketing Training at Agro Puncak Bukit Lestari Tabanan Adinegara, Gusti Ngurah Joko; Komalasari, Yeyen; Santoso, R. Tri Priyono Budi; Trimurti, Christimulia Purnama; Junaedi, I Wayan Ruspendi; Nainggolan, Gilbert
Help: Journal of Community Service Vol. 2 No. 2 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i2.204

Abstract

Business sustainability requires not only the provision of products and facilities but also effective marketing activities and structured financial management. However, problem identification revealed that marketing practices in the glamping business remain conventional, relying solely on existing customers without targeting specific markets, while financial reporting is still unstructured. This community service program was conducted in three stages: preparation, implementation, and evaluation. The activities included training and mentoring on financial management, financial report preparation, and marketing strategies for glamping managers. The training improved participants’ ability to prepare financial reports, starting from recording transactions to producing structured financial statements. In addition, participants gained a better understanding of marketing program strategies, particularly in identifying and managing target markets. Evaluation results indicated an 89% increase in participants’ understanding of both financial management and marketing practices. The program contributed significantly to enhancing the managerial capacity of glamping businesses, particularly in marketing and financial management. These improvements are expected to support long-term business performance and sustainability.
Co-Authors Andi Sintia Yulianto Antara, I Ketut Ady Merta Arycha Sheren Bagus Oka Frenky Saputra Bagus Oka Frenky Saputra Cecep Pahrudin Debel, Gede Bagus Ivan Suartika Dermawan Waruwu Dermawan Wuruwu DEWI, Dewa Ayu Dwi Sukma Dewi, Putu Silvia Elviera Dwi Puja Sastra Eka Putri Suryantari Febby Ica Cahyani Fitria Ariyani Gusti Ngurah Joko Adi Negara I Gede Agus Mertayasa I Gede Krisna Dharmana Adi Putra I Gede Mertayasa I Gusti Bagus Rai Utama I Made Darmayasa I Made Dwi Wira Ardana I Made Yoga Adnyana I Nyoman Tingkes I Nyoman Tri Arjana I Putu Darmawijaya I Wayan Benyamin Eddy Yulianto I Wayan Ruspendi Junaedi IWK Teja Sukmana Jilian M. Rondonuwu Joko Adinegara, I Gusti Ngurah Kadek Fransiska Kharisma Oktarina Komalawati . Komang Trianta Komang Trianta Komang Yuda Widiarta Krismawintari, N.P.D. Lia Sukma Dewi Luh Putu Sulistya Ari Utami Made Selvia Marchella Magdalena F Maria Fransiska Ginting Maria Ofin Ganung Mariano Putra Denay Kantu MARTINIASIH, Putu Mas Mrs Komalawati Nainggolan, Gilbert Negara, Gusti Ngurah Joko Adi Ni Kadek Dian Cintya Dewi Ni Luh Putu Ari Santi Dewi Ni Luh Putu Deva Yanti Ni Luh Putu Sri Purnama Pradnyani Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Laksmi Kusuma Dewi Ni Putu Dewi Yantini Ni Putu Elika Crusita Dewi3 Ni Wayan Nursini Nita Naga Octavia Nunung Ayu Sofiati Pawitri, Ni Nyoman Herlina Maha Prakasa, Made Bagus Putu Brigita Ayu Melani Putu Chris Susanto Putu Dicky Fernaldi Setiawan Putu Mas Martiniasih Putu Mira Damayanti Putu Suarmi Sri Patni R Tri PriyonoBudi Santoso R. Tri Priyono Budi Santoso Rai G. Artaningrum Regita Putri Wardani Rintis Eko Widodo Sang Made Widhi Wiguna SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sulestiyorini, Christina Rosalia Widiyantara, I Gede Agus Windayanti, Putu Ayu Wirnawan, I Wayan Agus Yeyen Komalasari Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik