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All Journal PROMUSIKA: Jurnal Pengkajian, Penyajian, dan Penciptaan Musik Indonesian Journal of Business and Entrepreneurship (IJBE) PINUS: Jurnal Penelitian Inovasi Pembelajaran Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Kewarganegaraan Jurnal Abdimas Akademika Wacana : Jurnal Bahasa, Seni, dan Pengajaran Journal Of Human And Education (JAHE) Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Informatika Ekonomi Bisnis Journal of Community Service and Society Empowerment Multifinance Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Asa Jurnal Penelitian Pendidikan dan Pembelajaran
raharjo, itot bian
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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INFLUENCE MARKETING MIX AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS AT CORNER CELL Prasasti, Heni Eka; Raharjo, Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5990

Abstract

Research aim : The aim of this research is to determine the influence of marketing mix and service quality on consumer purchasing decisions at corner cells Design/Methode/Approach : This research uses a descriptive quantitative approach method. The population in this research is all corner cell consumers whose number is unlimited. The sample used in this research was 60 respondents taken using random sampling techniques. Data collection techniques use questionnaires. Data analysis in this research uses the multiple linear regression method. Research Finding : This research found that marketing mix and service quality have an influence on consumer purchasing decisions by 81.6% compared to other factors. Theoretical contribution/Originality : This research provides a theoretical contribution by integrating the concepts of marketing mix and service quality in the context of the mobile retail industry. In previous literature, marketing mix and service quality are often studied separately. However, this research shows that the combination of these two elements has a significant influence on consumer satisfaction. Thus, this research adds to the understanding of how optimal marketing and service strategies can be implemented simultaneously to improve consumer purchasing experience and satisfaction Practitionel/Policy implication : The results of this research provide practical guidance for Corner Cell management in designing more effective marketing and service strategies. By understanding that the combination of a good marketing mix and high service quality significantly increases customer satisfaction, management can focus resources on optimizing these aspects. For example, increasing staff training to improve service quality or adjusting promotional strategies to better attract customers. At the policy level, these results can be used to develop policies that support more holistic and customer-focused marketing practices. Research limitation : This research is limited to a sample of corner cell consumers located in Banggi Village, Kediri City, so the results may not be generalized to all retail stores.
Influence Brand Equity, Lifestyle, And Product Variation On The Decision To Purchase Geoff Max Shoes In Ngadisimo Kediri City Priyandani, Andy; Raharjo, Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7gp6yw14

Abstract

Research aim :The purpose of this study was to determine the influence of brand equity, lifestyle, and product variation on purchasing decisions for Geoff Max shoes in Ngadisimo, Kediri City. Design/Method/Approach: The method used in this research is quantitative.Sampling technique using techniquenonprobability sampling. The sample taken in this study were consumers who bought and wore Geoff Max shoes totaling 40 people. This study used classical assumption analysis techniques, multiple linear regression and hypothesis testing (t-test and F-test). Research Findings :The results of the t-test study showed that the variables of brand equity, lifestyle, and product variation partially had a significant effect on purchasing decisions. Based on the results of the F test, it is known that the variables of brand equity, lifestyle, and product variation simultaneously have a significant effect on purchasing decisions. Theoretical contribution/Originality :This research brings together key concepts in marketing (brand equity, lifestyle, and product variety) and provides new insights into how these three factors interact to shape consumer purchasing decisions, particularly in the context of a local brand such as Geoff Max.  Practitionel/Policy implications :This research provides Geoff Max company with strategic guidance that can be applied immediately to strengthen the brand's position in the market. Strengthening brand equity, adjusting to consumer lifestyles, increasing product variety, will support purchasing decisions. By continuing to innovate and adjust products and marketing to the needs of Geoff Max can increase competitiveness and achieve company goals. Research limitations:Because in this study it is proven that there are still other variables such as price, product quality, consumer satisfaction, and others that influence purchasing decisions, this can be used as material for conducting similar further research in order to obtain better results.
PENGARUH LINGKUNGAN KERJA, KEMAMPUAN KERJA DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN STUDI KASUS PADA PT. JACCS MPM FINANCE INDONESIA CABANG KEDIRI H.M, Mefrinta Nadya; Meilina, Restin; Raharjo, Itot Bian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study is to identify the variables that influence employee performance. This study was carried out. at PT JACCS MPM Finance Indonesia Kediri Branch. Employee performance is the study's dependent variable, whereas the work environment and independent variables are work abilities and individual characteristics. Data was obtained from employees of PT JACCS MPM Finance Indonesia Kediri Branch. With the saturated sampling technique, 40 employees were sampled. To create a thorough picture of the link between one variable and another, the study strategy employed multiple linear regression analysis techniques with a 5% confidence level. According to the findings of the t-test research, work environment variables, work abilities, and individual traits, all have a substantial effect on employee performance. According to the F test results, the variables of work environment, job ability, and individual characteristics all have a substantial effect on employee performance at the same time. The modified R Square value is 0.573, indicating a 57.3% influence of the work environment, job aptitude, and individual attributes on employee performance.
PENGARUH KEADILAN PROSEDURAL DAN PROSES REKRUTMEN TERHADAP KINERJA KARYAWAN BAKSO BAKAR AMBYAR Santoso, Calvin Denny; Raharjo, Itot Bian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research was conducted with the aim of knowing the effect of two variables, namely procedural justice, the recruitment process and employee performance at UMKM Bakso Bakar Ambyar Ngadiluwih. The method used in this study is a quantitative research method with sampling techniques using saturated samples, namely with a total sample of 35 respondents which are all employees at Bakso Bakar Ambyar. Data collection in this study included observations, questionnaires, and literature studies where the results of data collection were tested using the SPSS version 25 application through validity testing, reliability testing, classical assumption testing, Kolmogorov testing, normality testing, multiple linear regression analysis, and testing. hypothesis. The results of the research tests that have been carried out conclude that the Procedural Justice variable is obtained by t count > t table, namely 5.678 > 1.684 and the variable obtained by Recruitment Proces obtained by t count > t table, namely 3.415 > 1.684. This shows that the variables of procedural justice, the recruitment process and have a positive and significant effect on employee performance.
PENGARUH DISIPLIN, STRES DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN SELAMA WFH (WORK FROM HOME) PADA CV. PARAMITA KEDIRI Saputri, Heni Beti; Subagyo, Subagyo; Raharjo, Itot Bian
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 1 (2022): Simposium Nasional Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/f59vdm43

Abstract

Penelitian ini bertujuan buat mengetahui  disiplin, stres, & efek lingkungan berdasarkan riwayat kinerja seseorang karyawan. Haramitsu Kediri. Pendekatan penelitian yg dipakai merupakan kuantitatif, jenis penelitian kausal. Karyawan CV. Paramita Kediri, misalnya penduduknya. Paramita Kediri sebesar 50 individu dan dijadikan sampel semua populasi  (sampel jenuh). Metode pengumpulan data memakai informasi lapangan dan dianalisis memakai analisis regresi linier berganda menggunakan memakai acara SPSS for Windows versi 23. Hasil penelitian ini menampakan bahwa disiplin kerja, stres kerja, dan lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan. Untuk itu, perusahaan wajib  bisa lebih memperhatikan & mengawasi supervisi ketenagakerjaan karyawan serta  mengatasi taraf stres kerja yg semakin meningkat. Selain itu, menjaga lingkungan kerja karyawan selama  WFH bertujuan buat menjaga ketenangan dan menaikkan kualitas kinerja karyawan.
MENINGKATKAN KINERJA KARYAWAN MELALUI DISIPLIN KERJA, GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA Sahara, Ardi Shina Toya; Raharjo, Itot Bian
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 2 (2023): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/1n0rh996

Abstract

Penelitian ini bertujuan untuk menguji pengaruh secara parsial dan simultan variabel disiplin kerja, gaya kepemimpinan dan lingkungan kerja terhadap kinerja para karyawan Perusahaan Daerah Air Minum Kabupaten Kediri. Jenis dan pendekatan penelitian menggunakan deskriptif kausalitas, dengan sampel semua karyawan Perusahaan Daerah Air Minum Kabupaten Kediri sebanyak 40 karyawan. Analisis data menggunakan uji asumsi, regresi berganda, uji t, uji F, dan uji koefisien determinasi. Temuan penelitian menyatakan bahwa disiplin kerja dan motivasi berpengaruh pada kinerja karyawan Perusahaan Daerah Air Minum Kabupaten Kediri, baik secara parsial maupun secara simultan.
IMPLEMENTASI STRATEGI PEMASARAN DALAM MENJAGA EKSISTENSI DAN MENINGKATKAN KEPERCAYAAN CALON KONSUMEN PADA LUNA PIENA WEDDING ORGANIZER Shellya, Caroline Intan Selma; Prasojo, Aji; Raharjo, Itot Bian
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 2 (2023): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ht6sbf46

Abstract

Tujuan penelitian ini adalah untuk mengetahui implementasi strategi pemasaran Luna Piena Wedding Organizer dalam menjaga eksistensi dan meningkatkan kepercayaan calon konsumen. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Hasil penelitian menunjukkan bahwa implementasi strategi pemasaran menggunakan analisis segmenting, targeting, dan positioning. Selain itu, demi menjaga eksistensi dan meningkatkan kepercayaan, Luna Piena Wedding Organizer menawarkan harga, fasilitas, dan kualitas pelayanan terbaik, serta menunjukkan integritas, kemampuan dalam menyelesaikan masalah, juga kemampuan dalam memenuhi kebutuhan konsumen. Kesimpulan hasil penelitian menunjukkan implementasi strategi pemasaran Luna Piena Wedding Organizer dalam menjaga eksistensi dan meningkatkan kepercayaan calon konsumen sudah berjalan dengan baik.
PENGARUH VIRAL MARKETING, FLASH SALE, DAN SHOPEE PAYLATER TERHADAP PEMBELIAN IMPULSIF PADA SHOPEE Wiyono, Syaiful Hadi; Kusumaningtyas, Dian; Raharjo, Itot Bian
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 2 (2023): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ht6qc513

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Viral Marketing, Flash Sale, dan Shopee PayLater terhadap Pembelian Impulsif pada Shopee. Populasi dalam penelitian ini adalah mahasiswa progam studi manajemen Universitas Nusantara PGRI Kediri angkatan 2019. Teknik sampel pada penelitian ini menggunakan purposive sampling dimana dalam pengambilan data hanya dilakukan bagi mahasiswa pengguna Shopee dan menggunakan fitur pembayaran Shopee PayLater. Metode analisis yang digunakan dalam penelitian ini adalah Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji Koefisien Determinasi dan Uji Hipotesis dan diolah menggunakan SPSS 23. Hasil dari penelitian ini menunjukkan bahwa viral marketing berpengaruh signifikan terhadap pembelian impulsif, flash sale berpengaruh signifikan terhadap pembelian impulsif, sedangkan Shopee PayLater tidak berpengaruh terhadap pembelian impulsif. Secara simultan viral marketing, flash sale, dan Shopee paylater berpengaruh signifikan terhadap pembelian impulsif.
PENGARUH CRM, NILAI PELANGGAN, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PDAM KOTA KEDIRI Putri, Lina Wahyuni; Kusumaningtyas, Dian; Raharjo, Itot Bian
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 2 (2023): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/k4f3sf56

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh secara parsial dan simultan CRM, nilai pelanggan, kualitas pelayanan terhadap kepuasan pelanggan pada PDAM Kota Kediri. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik kausalitas. Pengumpulan data dengan menyebarkan kuesioner. Populasi dalam penelitian ini adalah pelanggan PDAM Kota Kediri. Teknik pengambilan sampel menggunakan simple random sampling, sampel penelitian ini sebanyak 100 responden yang menjadi pelanggan golongan rumah tangga PDAM Kota Kediri. Teknik analisis data menggunakan uji asumsi klasik, uji regresi linier berganda, koefisien determinasi, dan uji hipotesis dengan software SPSS Statistics 23. Kesimpulan dari penelitian ini secara parsial dan simultan berpengaruh signifikan antara CRM, nilai pelanggan dan kualitas pelayanan terhadap kepuasan pelanggan PDAM Kota Kediri. Hasil kebaruan penelitian ini adalah variabel yang paling dominan terhadap kepuasan pelanggan adalah CRM.
ANALISIS GAYA KEPEMIMPINAN UNTUK MENINGKATKAN KOMITMEN KARYAWAN PADA UD. AROFAH JAYA Fandana, Oppi Salma; Raharjo, Itot Bian
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 2 (2023): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/m2m6dv28

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis gaya kepemimpinan, menganalisis komitmen karyawan, dan menganalisis peningkatan komitmen karyawan melalui gaya kepemimpinan. Penelitian ini menggunakan pendekatan kaulitatif dengan metode deskriptif. Pengumpulan data dilakukan dengan wawancara kepada 5 informan yaitu terhadap pemilik perusahaan dan 4 karyawan. Penelitian ini menggunakan uji keabsahan triangulasi sumber, yaitu untuk membandingkan hasil wawancara terhadap sumber yang berbeda. Kesimpulan dari hasil penelitian ini adalah (1) gaya kepemimpinan yang diterapkan pada UD. Arofah Jaya adalah gaya kepemimpinan yang berubah-ubah sesuai dengan kebutuhan yaitu tegas, memaksa dalam memberikan tugas atau otoriter, dan gaya kepemimpinan yang memberikan kebebasan atau demokratis. (2) komitmen karyawan yang kurang baik karena adanya pemimpin yang sering memarahi karyawan dan menunda gaji karyawan. (3) gaya kepemimpinan sangat berpengaruh terhadap peningkatan komitmen karyawan. Diharapkan selanjutnya untuk UD. Arofah Jaya lebih memperhatikan gaya kepemimpinan untuk meningkatkan komitmen karyawan.
Co-Authors Adela, Meylani Luthfi Adjid, Adjid azril ananta Agustina, Rifana ahmad yani Ahyani, Edi Al Hidayat, Rahmat Aliami, Sri Antika, Rindy Aprila, Anggi Ragil Aria Mulyapradana, Aria Ariana, Supin Aryani, Nur Aini Azri Dwi Ausat, Abu Muna Almaududi Bambang Agus Sumantri, Bambang Agus Bhae, Benediktus Yoseph Cahyantik, Irma Dewi Dema Yulianto Devi Rahmawati, Devi Dian Kusumaningtyas, Dian Dwiyanti, Linda Eko Nur Hermansyah Eliata , Kezya Yunias Epritha Kurnia Wati Fandana, Oppi Salma Firman Aziz Forijati Forijati, RR Gunawan Witjaksono H.M, Mefrinta Nadya Hadi, Dodi Kusuma Hidayat, Rahmat Al Hutabarat, Arnold Sultantio Imroh, Alvina Isfauzi Hadi Nugroho Isnawan, Mohammad Bagus Kartamihardja, Sobarna Kurniawan, Rony Lasmiatun, KMT Magdalena Magdalena Maurisyen, Chornes Vraylin Mavira, Sherli Na'afi, Septiana Nafisa, Milatun Nasar, Ismail Nimah, Munthaha Nisa Rahmawati, Nisa Oseany, Rahma Laila Paramitha, Dyah Poniran Yudho Leksono Prasasti, Heni Eka Prasetyo, Moh. Andi Prasojo, Aji Priyandani, Andy Puspitasari, Inge Oviliana Yulanda Putri, Lina Wahyuni Putri, Sella Anggraini Putri, Yossi Primada Rahmadina, Amelia RESTIN MEILINA Riesna Apramilda RiziqiFath, Zain Fuadi Muhammad Romawi, Juleo Prabowo Adnan Rr. Forijati -, Rr. Forijati Sahara, Ardi Shina Toya Samari Samari, Samari Santoso, Calvin Denny Saputri, Heni Beti Sari, Ade Risna Sari, Ayu Titis Rukmana Sari, Yulita Fatma Sasongko, Muhammad Zuhdi Septiana, Elsa Intan Shellya, Caroline Intan Selma Shintaro, Margareta Sigit Ratnanto Soeprajitno, Edy Djoko Sofyan, Harnavela Sri Purwati, Sri Subagyo Subagyo Sugiono Sugiono Sunarso, Budi Sunita, Lutvi Deva Susanti, Eka Noviana Sutjiatmo, Bayu Prabowo Triandini, Windri Usulu, Elvira M. Veny Iswantiningtyas Wahyu Widodo Wanof, M. Indre Windakirana, Asshafrada Putri Wiyono, Syaiful Hadi Wulandari, Galuh Agusti Wulandari, Nike Yuliana, Risma Nila Zulistiani Zulistiani, Zulistiani