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All Journal Voteteknika (Vocational Teknik Elektronika dan Informatika) Jupiter Jurnal Media Infotama Jurnal Informatika Rekursif: Jurnal Informatika Jurnal Pseudocode PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer JE (Journal of Empowerment) JSAI (Journal Scientific and Applied Informatics) Jurnal Teknologi Informasi dan Pendidikan Journal of Technopreneurship and Information System (JTIS) Progresif: Jurnal Ilmiah Komputer JATI (Jurnal Mahasiswa Teknik Informatika) Just TI (Jurnal Sains Terapan Teknologi Informasi) Journal of Empowerment Community Jurnal Teknologi Sistem Informasi dan Sistem Komputer TGD Jurnal Abdimas Serawai Jurnal Komputer, Informasi dan Teknologi Jurnal Teknoif Teknik Informatika Institut Teknologi Padang Jurnal Sistem Informasi Dan E-Bisnis Jurnal Ilmu Komputer Dan Informatika JURNAL BESEMAH Jurnal Pendidikan dan Pengabdian Masyarakat Cendikia Pendidikan GEMBIRA (Pengabdian Kepada Masyarakat) JPMTT (Jurnal Pengabdian Masyarakat Teknologi Terbarukan) Jurnal Al-Maun Jurnal TAM (Technology Acceptance Model)
hidayah, agung kharisma
Universitas Muhammadiyah Bengkulu
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Journal : Jurnal TAM (Technology Acceptance Model)

 1 
COMPARATIVE ANALYSIS OF SHOPEE AND TIKTOK SHOP USER SENTIMENT USING NAÏVE BAYES ALGORITHM Lestari, Putri Dwi; Hidayah, Agung Kharisma; Saputera, Surya Ade; Erwadi, Yetman; Alam, RG Guntur
Jurnal TAM (Technology Acceptance Model) Vol 16, No 1 (2025): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v16i1.1796

Abstract

The rapid growth of e-commerce has influenced changes in people's online shopping behaviour. Shopee and TikTok Shop are two popular e-commerce platforms in Indonesia, each offering unique features and shopping experiences. This research aims to analyse and compare user sentiment towards the two platforms by applying Naïve Bayes algorithm. User review data was obtained from Google Play Store through web scraping technique, then processed using Knowledge Discovery in Database (KDD) approach, which includes data collection, preprocessing, transformation, modelling, and evaluation stages. Naïve Bayes algorithm was used to classify the sentiment of the reviews into positive or negative categories. The results show that the majority of reviews for both platforms are positive, with Shopee having a higher proportion of positive sentiment than TikTok Shop. The model used shows good accuracy in classifying sentiment, although there is still a tendency to bias towards positive sentiment. The findings are expected to provide insights for e-commerce platform managers in improving service quality and better understanding user preferences.
Co-Authors -, Rozali Toyib Abdullah, Dedy Ade Saputra Ade Viola Gustina Adinda, Fitri Aditian, Fraz Admira, Siti Alam, RG.Guntur Aminudin, Rahmad Andika Kurniawan Andilala Anggara , Yozi Anggi Josetio Prayoga Anisa Nur Amalah Apridiansyah, Yovi Ar. Walad Mahfuzi Ardi wijaya Ari Pitriyo Ari Satrio Wibowo Belo Sungkowo Bryan Febriansyah Cahyo Prihantoro cantika Chandra Kusuma Johan2 Checario, Devano Dandi Sunardi Darnita , Yulia Darnita, Yulia Dedy Abdullah Deslianti, Dwita Diana Diana Diana Diana Eka Sahputra Eko Saputra farid, farid achmadi Febriansyah, Bryan Fitri Adinda Gunawan Gunawan Gunawan Guntur Alam Guntur Alam, RG Hadi, Bintang Handayani, Sri Haris Munandar Haris Munandar Harry Witriyono Harry Witriyono Harry Witriyono Witriyono Hary Witriyono Helen Anggraini Hendri Wibowo, Sastya Hendri, Sastya Hendro eka purnama Hennie Lestyaningsih Hidayah, Aditia Hidayat, Wahid Iklas Iradat Sanjaya Imanullah, Muhammad Irawan, Raditya Frandika Iskandarsyah, Muhammad Juhardi, Ujang Khairullah Khairullah khairullah Koko Saputra Koko Saputra Legi Sarwanto Lestari, Putri Dwi Mahfuzhi, A.R Walad Mahfuzy, AR. Walad marhalim, marhalim Muhammad Imanullah Muntahanah Muntahanah Muntahanah Muntahanah, Muntahanah Novian, Arif Tri Nur Ade Wijaya Nurmansyah Oki, M. Oktavia, Niken Onsardi, Onsardi Pahrizal, Pahrizal Pane, Ali Sutan pebriano, pigo Putra , Erwin Dwika Putra, Muhammad Ardiansah Putri Rahma Della Rajes, Achmad Ramzi, Reja Muhamad Ratnawili Regi Saputra Ridho Afriansyah Rifqo, Muhammad Husni Riozi, M Fakhrur Ririn Apriza Rojali Toyib Rozali Toyib Sahputra, Eka Sandhy Fernandez Santika, Bima Sapitri, Tari Juita Saputra, Regi Sarwanto, Legi Sastya H. Wibowo Sastya Hendri Wibowo Siregar, Fadel Muhammad Sonita, Anisya Sri Handayani Sri Handayani Sulastri, Eni Surya Ade Saputera Syaldanis Syam Tari Juita Sapitri Toyib , Rozali Toyib, Rozali Tri Putra, Bagus Tri Rahayu Triwahyuda, Bony ujang juhardi Ulit, Icuk Gempa Venny Arisi Vioneka, Ranti Wibada Alsupana, Bima Wibowo, Ari Satrio Wibowo, Sastya H. Wijaya, Ardi Wijaya, Nur Ade Witriyono, Harry Yetman Erwadi Yoga Saputra Yonaldo Putra Yosa, Ari Yulia Darmi Yulinda, Ade Tiara Yuza Reswan