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Journal : ALLURE JOURNAL

Language Politeness of Presidential and Vice Presidential Candidates 2024-2029 Period in Campaign Impressions on TikTok Social Media Ulfa, Ulfa; Syuroyah, Do'atusy; Jaja, Jaja; Rosmaya, Elin
Allure Journal Vol 4, No 2 (2024): July 2024
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v4i2.19273

Abstract

To attract public attention, presidential and vice-presidential candidates conduct campaign activities as a form of introduction and delivery of their work programs through 'sweet message and promise'. In delivering these messages, intentionally or unintentionally, sometimes the candidates use language that is less polite. This is interesting to study from the aspect of politeness. Therefore, the researchers were interested in examining the language politeness This research was conducted using descriptive research approach. The theory used was Leech's politeness principle. The research data were in the form of expressions containing the maxims of politeness sourced from TikTok social media campaign showed and obtained using documentation techniques with the instrument of documentation study guidelines. Then, the data were processed using the extra lingual pairing method. From the results of the study, it is concluded that the maxim of generosity is the most widely used maxim in the campaign for the election of the president and vice president of Indonesia for the 2024 elections. Through the use of this maxim, candidates try to humble themselves in the hope of gaining public sympathy so as to get a lot of votes and win the contestation. The contemporary context, the specific application of politeness theory to political campaigns on a modern social media platform became the novelty of this study. By pursuing these avenues, future researchers can deepen the understanding of political communication strategies and their effects on the electorate.
Co-Authors Abdul Rozak Adhi W., Satia Agnes, Siska Alfariz, Ario Rizki Amalia, Hera Nur Amelia R., Riska Andita Permatasari Radia, Dewi Anggini, Megah Dewi Ani Rusilowati Ardiansyah, Muhammad Fauzan Asrizal Wahdan Wilsa Aurellia, Putri Nur Awalia, Afni Ayoub, Tawseef Shaikh Azzahra, Delia Bety Miliyawati Cahyo Hasanudin Damayanti, Wulan Ariani Destania, Fany Dewi Puspasari Dewi Ratna Sari Dewi, Khisti Hanila Dwiniasih Endang Susilaningsih Fadhillah, Muhamad Rizky Fadillah, Rizqi Fahrizal, Diki Fatia S., Sifah Fatoni, Puad Faturohman, Yadi Fauzan, Dwi Wahyu Fauziyah, Salma Ferdinand, Ihsan Herlawati Herlawati Hidayat, Gilang Farid Ibrahim, Aray Faqih Ilmi, Riyadul Indriani, Puput Ira Rahayu Irady, Adli Muhammad Fana Al Jajo Firman Raharjo Jimat Susilo kamil, Mughi iksan Karimah, Siti Kartiwa, Aa Kasda, Kasda Kurnia, Maya Dewi Kurniawan, Dady Kusuma, Dianne Amor Lalan Ramlan M, Fadia Martiana, Novi Siti Rizki Nur Maulana, Gagah Rizki Maulana, Ihrom Maulidah, Yeni Maulidan, Muhamad Ihsan Maya Dewi Kurnia Maya Kurnia Dewi, Maya Kurnia Mentari, Ian Mufidin, Pidin Mulyana, Dicky Ningsih, Salsa Widiya Nita Delima Nuraeni, Yani Nurbaetillah, Neli Nurendang, Nadia Nurfauzia, Fadila Nurlaeli, Nisa Nurpadillah, Veni Nurtalim, Firman Abdullah Nurtanti, Anisa Fauziah Nuryadin, Ade Parida, Nining Permadi, Zahra Astri Dwi Permana, Sidiq Pratika, Sendy Dien Prayoga, Fauzan Huda Purnamasari, Mita Putri Purwanti , Santi Purwanti, Santi Puspitasari, Nita Karlina Putri Andhini Rakhmayudhi , Rakhmayudhi Rakhmayudhi Rakhmayudhi Rakhmayudhi, Rakhmayudhi Ratnasari, Dea Rosmaya, Elin Sajidin, Fajar Santika, Tenny Sari, Irma Resti Yulfita Sindi Apriliyanti Suherli Kusmana Suherli Kusmana, Suherli Suparman, Aldi Surya, Irgi Sutiawan, Wawan Hadi Syuroyah, Do'atusy Tawakal, M ilham Tazkia Salsabila Ardan Triana N., Lita Ulfa Ulfa Wahidi, Zofan Wangi, Rima Diana Putri Wijaya, Fariz Zaidan Yusida Gloriani Zuhria, Azeta Fatha