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All Journal Jurnal Penelitian dan Evaluasi Pendidikan PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic JURNAL KONFIKS International Journal of Artificial Intelligence Research Panggung ARISTO Jurnal Seni Makalangan International Journal of Applied Sciences and Smart Technologies Jurnal Tuturan Coopetition : Jurnal Ilmiah Manajemen Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Devotion: Journal of Research and Community Service Jurnal Pendidikan dan Sastra Inggris (JUPENSI) ALLURE JOURNAL Journal of Comprehensive Science Jubah Raja : Jurnal Bahasa, Sastra, Dan Pengajaran Gunung Djati Conference Series Indonesian Journal of Advanced Research (IJAR) JBSI: Jurnal Bahasa dan Sastra Indonesia Journal of Bussines Management Basic SINTESA Journal of Computer Science Contributions (Jucosco) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pendidikan MIPA ANUFA Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
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Journal : ALLURE JOURNAL

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Language Politeness of Presidential and Vice Presidential Candidates 2024-2029 Period in Campaign Impressions on TikTok Social Media Ulfa, Ulfa; Syuroyah, Do'atusy; Jaja, Jaja; Rosmaya, Elin
Allure Journal Vol 4, No 2 (2024): July 2024
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v4i2.19273

Abstract

To attract public attention, presidential and vice-presidential candidates conduct campaign activities as a form of introduction and delivery of their work programs through 'sweet message and promise'. In delivering these messages, intentionally or unintentionally, sometimes the candidates use language that is less polite. This is interesting to study from the aspect of politeness. Therefore, the researchers were interested in examining the language politeness This research was conducted using descriptive research approach. The theory used was Leech's politeness principle. The research data were in the form of expressions containing the maxims of politeness sourced from TikTok social media campaign showed and obtained using documentation techniques with the instrument of documentation study guidelines. Then, the data were processed using the extra lingual pairing method. From the results of the study, it is concluded that the maxim of generosity is the most widely used maxim in the campaign for the election of the president and vice president of Indonesia for the 2024 elections. Through the use of this maxim, candidates try to humble themselves in the hope of gaining public sympathy so as to get a lot of votes and win the contestation. The contemporary context, the specific application of politeness theory to political campaigns on a modern social media platform became the novelty of this study. By pursuing these avenues, future researchers can deepen the understanding of political communication strategies and their effects on the electorate.
Co-Authors Abdul Rozak Adhi W., Satia Ading Rahman Sukmara Agnes, Siska Amelia R., Riska Andita Permatasari Radia, Dewi Anggini, Megah Dewi Ani Rusilowati Ardiansyah, Muhammad Fauzan Asrizal Wahdan Wilsa Awalia, Afni Ayoub, Tawseef Shaikh Azzahra, Delia Cahyo Hasanudin Damayanti, Wulan Ariani Destania, Fany Dewi Puspasari Dewi Ratna Sari Dewi, Khisti Hanila Dianne Amor Kusuma Dwiniasih Endang Susilaningsih Fahrizal, Diki Fatia S., Sifah Fatoni, Puad Fauziyah, Salma Ferdinand, Ihsan Fernandes Simangunsong, Fernandes Gani, Toriq Abdul Herlawati Herlawati Hidayat, Gilang Farid Ibrahim, Aray Faqih Ilmi, Riyadul Indriani, Puput Ira Rahayu Jajo Firman Raharjo Jimat Susilo Karimah, Siti Kartiwa, Aa Kurnia, Maya Dewi Kurniawan, Dady Lalan Ramlan M, Fadia Martiana, Novi Siti Rizki Nur Maulana, Gagah Rizki Maulana, Ihrom Maulidah, Yeni Maya Dewi Kurnia Maya Kurnia Dewi, Maya Kurnia Mufidin, Pidin Muhammad Irfan Nur'arif Mulia, Septya Widi Ningsih, Salsa Widiya Nining Kurniasih Nita Delima Nurendang, Nadia Nurfauzia, Fadila Nurlaeli, Nisa Nurpadillah, Veni Nurtanti, Anisa Fauziah Nuryadin, Ade Permadi, Zahra Astri Dwi Pratika, Sendy Dien Prayoga, Fauzan Huda Purnamasari, Mita Putri Purwanti, Santi Puspitasari, Nita Karlina Putri Andhini Rachmayati, Regia Ramadhani Rakhmayudhi Rakhmayudhi Rakhmayudhi, Rakhmayudhi Rosmaya, Elin Sajidin, Fajar Sari, Irma Resti Yulfita Sindi Apriliyanti Suherli Kusmana Suherli Kusmana, Suherli Sukmayadi Sukmayadi Surya, Irgi Syuroyah, Do'atusy Triana N., Lita Ulfa Ulfa Wangi, Rima Diana Putri Yusida Gloriani Zuhria, Azeta Fatha