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All Journal Jurnal Penelitian dan Evaluasi Pendidikan PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic JURNAL KONFIKS International Journal of Artificial Intelligence Research Panggung ARISTO Jurnal Seni Makalangan International Journal of Applied Sciences and Smart Technologies Jurnal Tuturan Coopetition : Jurnal Ilmiah Manajemen Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Devotion: Journal of Research and Community Service Jurnal Pendidikan dan Sastra Inggris (JUPENSI) ALLURE JOURNAL Journal of Comprehensive Science Jubah Raja : Jurnal Bahasa, Sastra, Dan Pengajaran Gunung Djati Conference Series Indonesian Journal of Advanced Research (IJAR) JBSI: Jurnal Bahasa dan Sastra Indonesia Journal of Bussines Management Basic SINTESA Journal of Computer Science Contributions (Jucosco) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pendidikan MIPA ANUFA Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
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Journal : Journal of Bussines Management Basic

 1 
Pricing Analysis Through Online Travel Agents At JNG Hotel & Resort PT Langen Kridha Pratyangga Kartiwa, Aa; Prayoga, Fauzan Huda; Dewi, Khisti Hanila; Jaja, Jaja
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The focus of this research is to analyze price setting through online travel agents, covering 4 dimensions: price affordability, price suitability with service quality, price suitability with benefits, and price according to ability or price competitiveness.The purpose of this research is to understand the optimization of pricing strategies across various Online Travel Agent (OTA) platforms in enhancing competitiveness.The informants in this study are the staff of PT Langen Kridha Pratyangga and the guests of Hotel JNG & Resort PT Langen Kridha Pratyangga.The method used in the preparation of this thesis is descriptive research with a qualitative approach.Data collection techniques were carried out through observation, interviews, documentation, and triangulation.In analyzing the data obtained, the Miles and Huberman model was used with the following steps: data collection, data reduction, data display, and conclusion drawing/verification.The results of this study indicate that the pricing through online travel agents at JNG & Resort PT Langen Kridha Pratyangga is quite good, but there are still indicators that need to be improved.Again, to improve the pricing through the online travel agent provided by the company
The Influence of The Work Environment on Employee Work Productivity PERUMDA Air Minum Tirta Medal Sumedang Utara Anggini, Megah Dewi; Damayanti, Wulan Ariani; Jaja, Jaja
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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An organization's expansion and improvement are inextricably bound up with its physical setting. Put another way, the company's productivity is only one indicator of how the work environment impacts the business. The key to a company's success or failure is its productivity, hence measuring it is crucial. North Sumedang Tirta Medal Water Company has also suffered a drop in output, which is attributable, in part, to staff carelessness but also to factors like an unpleasant workplace and inadequate illumination. The purpose of this research is to ascertain the extent to which the working conditions of the Perumda Water Drinking Tirta Medal, North Sumedang personnel affect their output on the job. Approach Quantitative methodologies were used in this investigation. The data is presented in this paper. This follows the rules of quantitative research, which use data collection, processing, and interpretation in statistical hypothesis testing to explain the connection between variables. This research found that for n = 28 (df=26), the t-value is 3.032, with a p-value of 0.05. The results show that the X-variable (Work Environment) influences the Y-variable (Work Productivity) according to these standards (tcount ttable = 3.032, 2.05553).
Analysis of Consumer Satisfaction with Smoothie Janji Manis Products in Sumedang City Through Taste, Price and Quality Factors Jaja, Jaja; Puspasari, Dewi; Nurtanti, Anisa Fauziah; Destania, Fany; Martiana, Novi Siti Rizki Nur; Permadi, Zahra Astri Dwi
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Customer satisfaction is the feeling of happiness or disappointment that arises from the comparison between expectations and the performance of the received product. Consumer satisfaction has five indicators, namely the complaint and suggestion system, customer satisfaction surveys, ghost shopping, lost customers, This research aims to identify the factors that influence consumer satisfaction with Smoothies Janji Manis products in the city of Sumedang. The type of research used is qualitative research based on post-positivism philosophy. This study uses the observation method with purposive sampling, along with interviews with the manager of Smoothies Janji Manis. This research yielded answers that the factors of taste, price, and quality significantly influence consumer satisfaction with Smoothies Janji Manis products. And consumers also agree on the large number of visitors to Smoothies Janji Manis.
The Influence Of Consumer Behavior And Its Impact On Sales Strategies In UMKM Pastacology Jaja, Jaja; Mulia, Septya Widi; Rachmayati, Regia Ramadhani; Gani, Toriq Abdul
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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This study aims to examine the influence of consumer behavior on the sales strategy of the UMKM Pastacology, a local culinary business specializing in modern pasta menus at affordable prices. Consumer behavior, such as interest in product appearance, reasonable pricing, ease of digital ordering, and quality of service, plays a significant role in purchasing decisions. The research employed a qualitative descriptive method, collecting data through direct observation, interviews with management, and review of supporting documents related to marketing and product innovation. The results indicate that Pastacology adjusts its sales strategies by strengthening digital promotions, enhancing service quality, and innovating products to meet consumer needs and preferences. This study emphasizes that the success of UMKM sales strategies depends not only on product quality but also on the ability to understand and respond dynamically to consumer behavior. By implementing adaptive and consumer focused marketing strategies, Pastacology can maintain customer loyalty and remain competitive, even against celebrity-endorsed brands with high initial popularity.
Co-Authors Abdul Rozak Adhi W., Satia Ading Rahman Sukmara Agnes, Siska Amelia R., Riska Andita Permatasari Radia, Dewi Anggini, Megah Dewi Ani Rusilowati Ardiansyah, Muhammad Fauzan Asrizal Wahdan Wilsa Awalia, Afni Ayoub, Tawseef Shaikh Azzahra, Delia Cahyo Hasanudin Damayanti, Wulan Ariani Destania, Fany Dewi Puspasari Dewi Ratna Sari Dewi, Khisti Hanila Dianne Amor Kusuma Dwiniasih Endang Susilaningsih Fahrizal, Diki Fatia S., Sifah Fatoni, Puad Fauziyah, Salma Ferdinand, Ihsan Fernandes Simangunsong, Fernandes Gani, Toriq Abdul Herlawati Herlawati Hidayat, Gilang Farid Ibrahim, Aray Faqih Ilmi, Riyadul Indriani, Puput Ira Rahayu Jajo Firman Raharjo Jimat Susilo Karimah, Siti Kartiwa, Aa Kurnia, Maya Dewi Kurniawan, Dady Lalan Ramlan M, Fadia Martiana, Novi Siti Rizki Nur Maulana, Gagah Rizki Maulana, Ihrom Maulidah, Yeni Maya Dewi Kurnia Maya Kurnia Dewi, Maya Kurnia Mufidin, Pidin Muhammad Irfan Nur'arif Mulia, Septya Widi Ningsih, Salsa Widiya Nining Kurniasih Nita Delima Nurendang, Nadia Nurfauzia, Fadila Nurlaeli, Nisa Nurpadillah, Veni Nurtanti, Anisa Fauziah Nuryadin, Ade Permadi, Zahra Astri Dwi Pratika, Sendy Dien Prayoga, Fauzan Huda Purnamasari, Mita Putri Purwanti, Santi Puspitasari, Nita Karlina Putri Andhini Rachmayati, Regia Ramadhani Rakhmayudhi Rakhmayudhi Rakhmayudhi, Rakhmayudhi Rosmaya, Elin Sajidin, Fajar Sari, Irma Resti Yulfita Sindi Apriliyanti Suherli Kusmana Suherli Kusmana, Suherli Sukmayadi Sukmayadi Surya, Irgi Syuroyah, Do'atusy Triana N., Lita Ulfa Ulfa Wangi, Rima Diana Putri Yusida Gloriani Zuhria, Azeta Fatha