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Journal : Journal of Bussines Management Basic

Pricing Analysis Through Online Travel Agents At JNG Hotel & Resort PT Langen Kridha Pratyangga Kartiwa, Aa; Prayoga, Fauzan Huda; Dewi, Khisti Hanila; Jaja, Jaja
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The focus of this research is to analyze price setting through online travel agents, covering 4 dimensions: price affordability, price suitability with service quality, price suitability with benefits, and price according to ability or price competitiveness.The purpose of this research is to understand the optimization of pricing strategies across various Online Travel Agent (OTA) platforms in enhancing competitiveness.The informants in this study are the staff of PT Langen Kridha Pratyangga and the guests of Hotel JNG & Resort PT Langen Kridha Pratyangga.The method used in the preparation of this thesis is descriptive research with a qualitative approach.Data collection techniques were carried out through observation, interviews, documentation, and triangulation.In analyzing the data obtained, the Miles and Huberman model was used with the following steps: data collection, data reduction, data display, and conclusion drawing/verification.The results of this study indicate that the pricing through online travel agents at JNG & Resort PT Langen Kridha Pratyangga is quite good, but there are still indicators that need to be improved.Again, to improve the pricing through the online travel agent provided by the company
The Influence of The Work Environment on Employee Work Productivity PERUMDA Air Minum Tirta Medal Sumedang Utara Anggini, Megah Dewi; Damayanti, Wulan Ariani; Jaja, Jaja
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

An organization's expansion and improvement are inextricably bound up with its physical setting. Put another way, the company's productivity is only one indicator of how the work environment impacts the business. The key to a company's success or failure is its productivity, hence measuring it is crucial. North Sumedang Tirta Medal Water Company has also suffered a drop in output, which is attributable, in part, to staff carelessness but also to factors like an unpleasant workplace and inadequate illumination. The purpose of this research is to ascertain the extent to which the working conditions of the Perumda Water Drinking Tirta Medal, North Sumedang personnel affect their output on the job. Approach Quantitative methodologies were used in this investigation. The data is presented in this paper. This follows the rules of quantitative research, which use data collection, processing, and interpretation in statistical hypothesis testing to explain the connection between variables. This research found that for n = 28 (df=26), the t-value is 3.032, with a p-value of 0.05. The results show that the X-variable (Work Environment) influences the Y-variable (Work Productivity) according to these standards (tcount ttable = 3.032, 2.05553).
Analysis of Consumer Satisfaction with Smoothie Janji Manis Products in Sumedang City Through Taste, Price and Quality Factors Jaja, Jaja; Puspasari, Dewi; Nurtanti, Anisa Fauziah; Destania, Fany; Martiana, Novi Siti Rizki Nur; Permadi, Zahra Astri Dwi
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Customer satisfaction is the feeling of happiness or disappointment that arises from the comparison between expectations and the performance of the received product. Consumer satisfaction has five indicators, namely the complaint and suggestion system, customer satisfaction surveys, ghost shopping, lost customers, This research aims to identify the factors that influence consumer satisfaction with Smoothies Janji Manis products in the city of Sumedang. The type of research used is qualitative research based on post-positivism philosophy. This study uses the observation method with purposive sampling, along with interviews with the manager of Smoothies Janji Manis. This research yielded answers that the factors of taste, price, and quality significantly influence consumer satisfaction with Smoothies Janji Manis products. And consumers also agree on the large number of visitors to Smoothies Janji Manis.
Co-Authors Abdul Rozak Adhi W., Satia Agnes, Siska Alfariz, Ario Rizki Amalia, Hera Nur Amelia R., Riska Andita Permatasari Radia, Dewi Anggini, Megah Dewi Ani Rusilowati Ardiansyah, Muhammad Fauzan Asrizal Wahdan Wilsa Aurellia, Putri Nur Awalia, Afni Ayoub, Tawseef Shaikh Azzahra, Delia Bety Miliyawati Cahyo Hasanudin Damayanti, Wulan Ariani Destania, Fany Dewi Puspasari Dewi Ratna Sari Dewi, Khisti Hanila Dwiniasih Endang Susilaningsih Fadhillah, Muhamad Rizky Fadillah, Rizqi Fahrizal, Diki Fatia S., Sifah Fatoni, Puad Faturohman, Yadi Fauzan, Dwi Wahyu Fauziyah, Salma Ferdinand, Ihsan Herlawati Herlawati Hidayat, Gilang Farid Ibrahim, Aray Faqih Ilmi, Riyadul Indriani, Puput Ira Rahayu Irady, Adli Muhammad Fana Al Jajo Firman Raharjo Jimat Susilo kamil, Mughi iksan Karimah, Siti Kartiwa, Aa Kasda, Kasda Kurnia, Maya Dewi Kurniawan, Dady Kusuma, Dianne Amor Lalan Ramlan M, Fadia Martiana, Novi Siti Rizki Nur Maulana, Gagah Rizki Maulana, Ihrom Maulidah, Yeni Maulidan, Muhamad Ihsan Maya Dewi Kurnia Maya Kurnia Dewi, Maya Kurnia Mentari, Ian Mufidin, Pidin Mulyana, Dicky Ningsih, Salsa Widiya Nita Delima Nuraeni, Yani Nurbaetillah, Neli Nurendang, Nadia Nurfauzia, Fadila Nurlaeli, Nisa Nurpadillah, Veni Nurtalim, Firman Abdullah Nurtanti, Anisa Fauziah Nuryadin, Ade Parida, Nining Permadi, Zahra Astri Dwi Permana, Sidiq Pratika, Sendy Dien Prayoga, Fauzan Huda Purnamasari, Mita Putri Purwanti , Santi Purwanti, Santi Puspitasari, Nita Karlina Putri Andhini Rakhmayudhi , Rakhmayudhi Rakhmayudhi Rakhmayudhi Rakhmayudhi, Rakhmayudhi Ratnasari, Dea Rosmaya, Elin Sajidin, Fajar Santika, Tenny Sari, Irma Resti Yulfita Sindi Apriliyanti Suherli Kusmana Suherli Kusmana, Suherli Suparman, Aldi Surya, Irgi Sutiawan, Wawan Hadi Syuroyah, Do'atusy Tawakal, M ilham Tazkia Salsabila Ardan Triana N., Lita Ulfa Ulfa Wahidi, Zofan Wangi, Rima Diana Putri Wijaya, Fariz Zaidan Yusida Gloriani Zuhria, Azeta Fatha