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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Abdimas Serawai Journal of Indonesian Management MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Business JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) International Journal Business, Management and Innovation Review

Yulinda, Ade Tiara

Universitas Muhammadiyah Bengkulu

Author-ID : 1189770

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KINERJA KARYAWAN RUMAH SAKIT DAERAH ARGAMAKMUR BENGKULU UTARA Trio Budi Setyawan; Sri Ekowati; Ratnawili Ratnawili; Ade Tiara Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

This study aims to know the effect of competence and motivation on the performance of employees of ArgaMakmur Hospital, North Bengkulu. The object of this research is the employees of ArgaMakmur Hospital North Bengkulu, with the sampling method in this research is the total sampling method. The number of respondents in this study were 338 people. Data collection method in this study used questionnaires and observations. The data analysis technique used is multiple linear regression, the coefficient of determination (R2), and hypothesis testing. By using research test data analysis techniques, it can be concluded that competence (X1) and motivation (X2) have a positive effect on employee performance (Y) of ArgaMakmur Hospital North Bengkulu, this is proven by the multiple linear regression equation Y = 5.947 + 0.536 (X_1 ) + 0.261 (X2). In the results of multiple linear regression analysis, it shows the magnitude of the effect of the competency (X1) and motivation (X2) variables is positive on employee performance (Y) at ArgaMakmur Hospital, North Bengkulu, which is shown by the value of Adjusted R2 is 0.522. This means that the magnitude of the effect of the competency (X1) and motivation (X2) variables in this study is only able to affect the employee performance variable (Y) by 52.2% and 47.8% which is affected by other variables that are not included in this study. With the results of the hypothesis test, the competence has a significant effect on employee performance with the results of the t-test value of 0.000 <0.05.Work motivation has a significant effect on employee performance, with the results of the t-test show the value of t-sig is 0.000 <0.05, and the competence and motivation for employee performance simultaneously have a significant effect on employee performance. This is proven by the f-test which shows the F-sig value of 0.000 <0.05.Â Â Keywords: Motivation, Working Discipline, Employees, Performance.

PENGARUH GREEN MARKETING DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA YAMAHA PANCA MOTOR PAGAR DEWA Hana Syafira; Ade Tiara Yulinda Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Abstract This study aims to 1) determine the effect of green marketing on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. 2) Knowing the influence of lifestyle on purchasing decisions for sheren hijab products. 3) Knowing the effect of green marketing and lifestyle on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of Yamaha Panca Motor Pagar Dewa. The sample is 140 consumers of Yamaha Panca Motor Pagar Dewa. Based on the results of research on the effect of green marketing and lifestyle on purchasing decisions at Yamaha Panca Motor Pagar Dewa. 1) The tSig value for the Green marketing variable (X1) is 0.002. So it can be concluded that tSig<Sig (0.002<0.050 ) means Ha is accepted and H0 is rejected, that the Green marketing variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa .2) The tSig value for the Lifestyle variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050 ) means Ha is accepted and H0 is rejected, that the Lifestyle variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa. 3) The hypothesis test above can be seen for the Green marketing variable (X1), and Lifestyle (X2) Fsig value = 0.004. So it can be concluded that FSig < Sig (0.004 < 0.050 ) means Ha is accepted and H0 is rejected, that each variable has a significant effect on purchasing decisions (Y) on Yamaha Panca Motor Pagar Dewa. Keywords: Green Marketing, Lifestyle, Decision,

Pengaruh Brand Image Dan Kepercayaan Pelanggan Terhadap Loyalitas pelanggan Kitaro Pada Agen Kitaro Toko Arra Kecamatan Pino Raya Kabupaten Bengkulu Selatan Ade Tiara Yulinda; Febrian Iskandar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3000

Customer loyalty is the loyalty of consumers to a product/service. Several factors that influence customer loyalty are brand image and customer trust. This study aims to determine the effect of brand image and customer trust on customer loyalty for drinking water in the KitaRO brand packaging at the Kitaro agent, Arra Store, Pino Raya District, South Bengkulu Regency. This type of research is quantitative research with a descriptive approach. The population of this research is all customers of KitaRO branded bottled water at the KitaRO agent Toko Arra, Pino Raya District, South Bengkulu Regency. The number of research samples was 110 people. Data collection was done by observation and questionnaires. The data analysis technique used multiple linear regression analysis techniques. The results of data analysis obtained multiple linear regression equations as follows: Y = 2.188 + 1.082 X1 + 0.508 X2. The results of the analysis show that partially brand image has a positive and significant effect on customer loyalty (tcount = 10,929 and tsig = 0.000) and customer trust has a positive and significant effect on customer loyalty (tcount = 5.119 and tsig = 0.000). Simultaneously there is an effect of brand image and customer trust on customer loyalty (Fcount = 313.880 and Fsig = 0.000).It is recommended to the KitaRO Toko Arra agent to be able to increase customer loyalty by creating a high brand image and customer trust in drinking water products in the KitaRO brand packaging.

The Influence of Reputation and Web Quality on Lazada Customer Trust in Pendopo District, Empat Lawang Regency, South Sumatra Yeti Pristidayanti; Ade Tiara Yulinda
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1307

The purpose of this study was to determine the influence of reputation and web quality on customer trust in Lazada in Pendopo District, Empat Lawang Regency, South Sumatra. This research is a type of quantitative research. Data collection techniques are interviews, observation, literature study and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the relationship between Web quality and reputation with customer trust in Lazada in Pendopo District, the following conclusions can be drawn: There is a positive and significant effect of Reputation (X1) on customer trust (Y) Lazada in Pendopo District, meaning that the higher the reputation, the more increase consumer confidence. There is an influence of Web quality (X2) on Lazada's customer trust (Y) in Pendopo District. meaning that the higher the relationship marketing, the more it increases consumer confidence. There is an influence of reputation and web quality which together influence the trust of Lazada customers in the Pendopo District with a Fsig value of 0.003 <0.05.

PERAN MAHASISWA KAMPUS MENGAJAR DALAM MENINGKATKAN LITERASI SISWA SDN 87 KOTA BENGKULU Marlia Prameswari; Eti Ariani; Ade Tiara Yulinda; Islamuddin Islamuddin; Ratnawili Ratnawili
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16296

Kampus Mengajar bertujuan meningkatkan kualitas pendidikan di Indonesia dimana salah satu program kerja yang dijalankan yaitu, meningkatan literasi yang merupakan pengetahuan penting untuk dikuasai oleh siswa sekolah dasar agar berhasil dalam pendidikan dan kehidupan sehari-hari. Penelitian ini bertujuan untuk menganalisis upaya meningkatan literasi siswa SDN 87 Kota Bengkulu melalui pendekatan yang efektif, studi ini dilakukan dengan melibatkan siswa kelas 1 dan 2 SDN 87 Kota Bengkulu yang tingkat literasinya masih rendah. Metode yang digunakan adalah deskriptif kualitatif dengan objek penggunaan buku bacaan yang menarik, pengajaran berbasis proyek, serta penggunaan teknologi dalam pembelajaran. Hasil penelitian menunjukkan bahwa pendekatan yang melibatkan buku-buku bacaan yang menarik mampu meningkatkan minat baca siswa. Selain itu, pengajaran berbasis kreativitas memungkinkan siswa untuk mengembangkan keterampilan kritis dan pemecahan masalah, sementara penggunaan teknologi memberikan akses yang lebih luas terhadap sumber daya pembelajaran, penelitian ini memberikan kontribusi penting bagi meningkatan literasi siswa SDN 87 kota bengkulu. Hasilnya menunjukkan bahwa pendekatan yang beragam dan inovatif dapat meningkatkan minat siswa dalam membaca dan kemampuan literasi mereka secara keseluruhan.

The Influence Of Leadership, Motivation, And Work Discipline On The Performance Of Village Community Development Officials (DPMD) In Bengkulu Selatan District Tegar Dewantara Yanwar; Ade Tiara Yulinda
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1334

This study aims to determine the influence of leadership, motivation and work discipline on the performance of Village Community Empowerment Service (DPMD) Employees of South Bengkulu Regency, either partially or simultaneously. There are several factors that will be discussed in this study, including Leadership, Motivation, and Work Discipline. The objects in this study were 40 Village Community Empowerment Service (DPMD) employees of South Bengkulu Regency. In this study the authors used data collection methods by means of observation, distributing questionnaires or questionnaires and interviews. There are several data analysis techniques used in this study, including by using respondent response analysis, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the research that has been done, it can be seen that the Leadership Variable has a positive and significant effect on the Employee Performance of the Village Community Empowerment Service (DPMD) of South Bengkulu Regency. This means that with the existence of leadership provided by agencies, of course this shows that the leadership in the Village Community Empowerment Service (DPMD) of South Bengkulu Regency is good at directing human resources (HR). The Variable Motivation has a positive and significant effect on the Performance of Village Community Empowerment Service (DPMD) Employees of South Bengkulu Regency. This means that with motivation in the form of appropriate salaries and incentives, of course this can trigger employees to work even better and be able to improve the performance of their employees. South. This means that with good work discipline, it will also have a good impact on employee performance

PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA, MOTIVASI KERJA TERHADAP KINERJA PEGAWAI (BPBD KABUPATEN EMPAT LAWANG) Erdi Satria Novrata; Ade Tiara Yulinda
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5392

The purpose of this study was to determine the effect of leadership style on employee performance, work discipline on employee performance, work motivation on employee performance, and the influence of leadership style, work motivation, work discipline simultaneously on the performance of BPBD employees at Empat Lawang Regency. This research method is associative and data collection by observation, interviews and questionnaires. The population in this study were 38 employees, the data analysis method was "validation test, reliability test, classical assumption test, normality test, heteroscedasticity test, multicollinearity test, multiple regression analysis, f-test, and t-test, and hypothesis testing. "The results showed multiple linear regression of Y=.335(x1)=.324(x2)+.497(X3)+e, where the constant value (a)=.410 . While the -F test (simultaneous) where the significant value is 0.000 <0.05, which means that leadership style, work discipline, work motivation have a positive and significant effect on the performance of BPBD employees in Empat Lawang Regency. In the (partial) t-test of the leadership style variable (X1), t count (3.088) > (3.001954) means that it has an effect on employee performance variables, a significant level of 0.004 < 0.005 indicates leadership style has a positive and significant effect on performance, and work discipline (X2) partially t count (3.559) > (3.001954) and a significant level of 0.001 < 0.005 indicating that the work discipline variable has a positive and significant effect on the performance variable. While work motivation (X3) (6,343) > (3.001954) and significant 0.000 > 0.005 which means that the variable of work motivation has a positive and significant effect on performance. It can be concluded that leadership style (x1) work discipline (x2) and work motivation (X3) simultaneously and partially have a positive and significant effect on the performance (Y) of BPBD employees in Empat Lawang Regency. Keywords: Leadership Style, Discipline, Work Motivation and Performance

Pengaruh Kepercayaan dan Online Shopping Experience Terhadap Keputusan Pembelian Konsumen Shopee (Studi Kasus pada Mahasiswa Manajemen Universitas Muhammadiyah Bengkulu) Indah Tri Rahayu; Ade Tiara Yulinda; Ririn Armelinda; Qinasih Wahyono Putri
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1487

This study aims to determine Trust and Online Shopping Experience on Shopee Consumer Purchase Decisions in Class of 2019 Students of the Management Study Program, University of Muhammadiyah Bengkulu. The method used is a quantitative method. The population used in this study were 2019 batch students of the Management Study Program at the Muhammadiyah University of Bengkulu who had used the Shopee application. This study used a total sampling technique, namely all members of the population were immediately targeted and research objects. Thus the number of samples is all 2019 Batch Students of Management Study Program, Muhammadiyah University of Bengkulu, namely as many as 181 students as respondents. The data analysis technique in this study is the classical assumption test, multiple linear regression, the coefficient of determination.

The Influence of Price Discount and Store Atmosphere on Consumer Purchase Decisions at Equator Stores in Bengkulu City Monica Gustia; Ade Tiara Yulinda
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.971

This study aims to determine the effect of price discount and store atmosphere on purchasing decisions at the Khatulistiwa Store, Bengkulu city. The sample in this study were 120 consumers who shop at the Khatulistiwa store, Bengkulu city. The data collection technique used a questionnaire. The analysis technique used is multiple linear regression, coefficient of determination and hypothesis testing. The results showed the regression equation with a positive direction, namely Y = 11.928 + 0.400X1 + 0.186 X2. This means that if the price discount and store atmosphere increase, the purchase decision will also increase. The coefficient of determination of the Adjusted R square is 0.143. This means that X1 (Price discount) and X2 (Store atmosphare) affect the purchase decision (Y) by 14.3%, while the rest 85.7% is influenced by other contributing factors. not examined in this study. Hypothesis test results show that the price discount has a significant effect on purchasing decisions at the Equator Stores, Bengkulu City with a significant value of 0.000. This illustrates that the higher the price discount given by the Khatulistiwa Store in Bengkulu city, the purchase decision will increase. Store atmosphare has a significant influence on purchasing decisions at the Khatulistiwa Store in Bengkulu city with a significant value of 0.025. This illustrates that the store's atmosphere in the Khatulistiwa Store in Bengkulu city can increase purchasing decisions. Together, the price discount and store atmosphare have a significant influence on purchasing decisions at the Khatulistiwa Store, Bengkulu city.

The Effect of Customer Relationship Marketing and Trust on Customer Loyalty (Case Study on Jne Nusa Indah Customers Bengkulu City) Dea Ananda Regita; Ade Tiara Yulinda
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.4296

This study aims to determine the effect of customer relationship marketing and trust on customer loyalty (case study on JNE Nusa Indah customers in Bengkulu City). This type of research uses quantitative descriptive research methods. The population in this study is customers of JNE Bengkulu City with a total of 110 respondents. The data collection method uses questionnaires and uses analytical techniques using multiple linear regression analysis tests and hypothesis tests, namely t tests and f tests. Based on the results of multiple linear regression, the form of the regression equation Y = 15.287 + 0.201 (X1) + 0.190 (X2) and the results of the t test and f test of this study can be concluded that customer relationship marketing has a significant effect on customer loyalty, this is evidenced by the results of the t test showing the value of thit>ttable (2.066> 2.002) and (sig a = 0.03 < 0.050). This means H_0 is rejected and H_a is accepted. Trust has a significant effect on customer loyalty, this is evidenced by the results of the t test showing the value of t_hit>t_table (2.055 > 2.002) and (sig α = 0.02 F_table, namely (50.277 > 2.69) and (sig α = 0.000 < 0.050). This means H_0 is rejected and H_a is accepted.

Co-Authors Adi Sismanto Andi Azhar Anggi Josetio Prayoga Arianto, Tezar Asep Indra Gunawan Bahrun, Khairul Chandra Aditya Dayang Dea Dwi Sari Dea Ananda Regita Diah Purnamasari Ekowati, Sri Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hana Syafira Hasim Asari Heldi Sahputra Herfianti, Meiffa hidayah, agung kharisma I Gede Sena Winaya Indah Tri Rahayu Indriani, Reni Islamuddin Islamuddin Islamuddin Islamuddin Islamuddin, Islamuddin Kusuma, Merta Lina Rosalinda Mabrur Rahman Malindra, Afif Dwi Cahya Marlia Prameswari Marthasari, Garnis Megawati - Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Muhammad Rizki Minandar Nara Tri Rahma Nengsih, Mimi Kurnia Nensi Yuniarti Nurul Trisnawati Onsardi, Onsardi Pefriyadi Pefriyadi Pefriyadi, Pefriyadi Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili Ratnawili Refiyahya, Afifah Huda Reni Indriani Rike Rahmawati Rina Yuniarti, Rina Ririn Armelinda Saroni, Saparudin Sonitra Sonitra Sri Ekowati Sukardi Putra Sumarni, Yenti Surya Ade Saputera Tegar Dewantara Yanwar Tongam Sihol Nababan, Tongam Sihol Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Wicaksana, Fadli Wira Winda Susanti Yenti Sumarni Yeti Pristidayanti yonda Ahmeiza Putry Yosha Nanda Eka Putri

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