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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Serawai MASTER: Jurnal Manajemen Strategik Kewirausahaan JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Business JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) International Journal Business, Management and Innovation Review Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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PENGARUH GREEN MARKETING DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA YAMAHA PANCA MOTOR PAGAR DEWA Hana Syafira; Ade Tiara Yulinda Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.214 KB) | DOI: 10.36085/jems.v3i2.3560

Abstract

Abstract This study aims to 1) determine the effect of green marketing on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. 2) Knowing the influence of lifestyle on purchasing decisions for sheren hijab products. 3) Knowing the effect of green marketing and lifestyle on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of Yamaha Panca Motor Pagar Dewa. The sample is 140 consumers of Yamaha Panca Motor Pagar Dewa. Based on the results of research on the effect of green marketing and lifestyle on purchasing decisions at Yamaha Panca Motor Pagar Dewa. 1) The tSig value for the Green marketing variable (X1) is 0.002. So it can be concluded that tSig<Sig (0.002<0.050 ) means Ha is accepted and H0 is rejected, that the Green marketing variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa .2) The tSig value for the Lifestyle variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050 ) means Ha is accepted and H0 is rejected, that the Lifestyle variable affects the purchasing decision of Yamaha Panca Motor Pagar Dewa. 3) The hypothesis test above can be seen for the Green marketing variable (X1), and Lifestyle (X2) Fsig value = 0.004. So it can be concluded that FSig < Sig (0.004 < 0.050 ) means Ha is accepted and H0 is rejected, that each variable has a significant effect on purchasing decisions (Y) on Yamaha Panca Motor Pagar Dewa. Keywords: Green Marketing, Lifestyle, Decision,
Pengaruh Brand Image Dan Kepercayaan Pelanggan Terhadap Loyalitas pelanggan Kitaro Pada Agen Kitaro Toko Arra Kecamatan Pino Raya Kabupaten Bengkulu Selatan Ade Tiara Yulinda; Febrian Iskandar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3000

Abstract

Customer loyalty is the loyalty of consumers to a product/service. Several factors that influence customer loyalty are brand image and customer trust. This study aims to determine the effect of brand image and customer trust on customer loyalty for drinking water in the KitaRO brand packaging at the Kitaro agent, Arra Store, Pino Raya District, South Bengkulu Regency. This type of research is quantitative research with a descriptive approach. The population of this research is all customers of KitaRO branded bottled water at the KitaRO agent Toko Arra, Pino Raya District, South Bengkulu Regency. The number of research samples was 110 people. Data collection was done by observation and questionnaires. The data analysis technique used multiple linear regression analysis techniques. The results of data analysis obtained multiple linear regression equations as follows: Y = 2.188 + 1.082 X1 + 0.508 X2. The results of the analysis show that partially brand image has a positive and significant effect on customer loyalty (tcount = 10,929 and tsig = 0.000) and customer trust has a positive and significant effect on customer loyalty (tcount = 5.119 and tsig = 0.000). Simultaneously there is an effect of brand image and customer trust on customer loyalty (Fcount = 313.880 and Fsig = 0.000).It is recommended to the KitaRO Toko Arra agent to be able to increase customer loyalty by creating a high brand image and customer trust in drinking water products in the KitaRO brand packaging.
PERAN MAHASISWA KAMPUS MENGAJAR DALAM MENINGKATKAN LITERASI SISWA SDN 87 KOTA BENGKULU Marlia Prameswari; Eti Ariani; Ade Tiara Yulinda; Islamuddin Islamuddin; Ratnawili Ratnawili
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16296

Abstract

Kampus Mengajar bertujuan meningkatkan kualitas pendidikan di Indonesia dimana salah satu program kerja yang dijalankan yaitu, meningkatan literasi yang merupakan pengetahuan penting untuk dikuasai oleh siswa sekolah dasar agar berhasil dalam pendidikan dan kehidupan sehari-hari. Penelitian ini bertujuan untuk menganalisis upaya meningkatan literasi siswa SDN 87 Kota Bengkulu melalui pendekatan yang efektif, studi ini dilakukan dengan melibatkan siswa kelas 1 dan 2 SDN 87 Kota Bengkulu yang tingkat literasinya masih rendah. Metode yang digunakan adalah deskriptif kualitatif dengan objek penggunaan buku bacaan yang menarik, pengajaran berbasis proyek, serta penggunaan teknologi dalam pembelajaran. Hasil penelitian menunjukkan bahwa pendekatan yang melibatkan buku-buku bacaan yang menarik mampu meningkatkan minat baca siswa. Selain itu, pengajaran berbasis kreativitas memungkinkan siswa untuk mengembangkan keterampilan kritis dan pemecahan masalah, sementara penggunaan teknologi memberikan akses yang lebih luas terhadap sumber daya pembelajaran, penelitian ini memberikan kontribusi penting bagi meningkatan literasi siswa SDN 87 kota bengkulu. Hasilnya menunjukkan bahwa pendekatan yang beragam dan inovatif dapat meningkatkan minat siswa dalam membaca dan kemampuan literasi mereka secara keseluruhan.
PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA, MOTIVASI KERJA TERHADAP KINERJA PEGAWAI (BPBD KABUPATEN EMPAT LAWANG) Erdi Satria Novrata; Ade Tiara Yulinda
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5392

Abstract

The purpose of this study was to determine the effect of leadership style on employee performance, work discipline on employee performance, work motivation on employee performance, and the influence of leadership style, work motivation, work discipline simultaneously on the performance of BPBD employees at Empat Lawang Regency. This research method is associative and data collection by observation, interviews and questionnaires. The population in this study were 38 employees, the data analysis method was "validation test, reliability test, classical assumption test, normality test, heteroscedasticity test, multicollinearity test, multiple regression analysis, f-test, and t-test, and hypothesis testing. "The results showed multiple linear regression of Y=.335(x1)=.324(x2)+.497(X3)+e, where the constant value (a)=.410 . While the -F test (simultaneous) where the significant value is 0.000 <0.05, which means that leadership style, work discipline, work motivation have a positive and significant effect on the performance of BPBD employees in Empat Lawang Regency. In the (partial) t-test of the leadership style variable (X1), t count (3.088) > (3.001954) means that it has an effect on employee performance variables, a significant level of 0.004 < 0.005 indicates leadership style has a positive and significant effect on performance, and work discipline (X2) partially t count (3.559) > (3.001954) and a significant level of 0.001 < 0.005 indicating that the work discipline variable has a positive and significant effect on the performance variable. While work motivation (X3) (6,343) > (3.001954) and significant 0.000 > 0.005 which means that the variable of work motivation has a positive and significant effect on performance. It can be concluded that leadership style (x1) work discipline (x2) and work motivation (X3) simultaneously and partially have a positive and significant effect on the performance (Y) of BPBD employees in Empat Lawang Regency. Keywords: Leadership Style, Discipline, Work Motivation and Performance
Pengaruh Kepercayaan dan Online Shopping Experience Terhadap Keputusan Pembelian Konsumen Shopee (Studi Kasus pada Mahasiswa Manajemen Universitas Muhammadiyah Bengkulu) Indah Tri Rahayu; Ade Tiara Yulinda; Ririn Armelinda; Qinasih Wahyono Putri
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1487

Abstract

This study aims to determine Trust and Online Shopping Experience on Shopee Consumer Purchase Decisions in Class of 2019 Students of the Management Study Program, University of Muhammadiyah Bengkulu. The method used is a quantitative method. The population used in this study were 2019 batch students of the Management Study Program at the Muhammadiyah University of Bengkulu who had used the Shopee application. This study used a total sampling technique, namely all members of the population were immediately targeted and research objects. Thus the number of samples is all 2019 Batch Students of Management Study Program, Muhammadiyah University of Bengkulu, namely as many as 181 students as respondents. The data analysis technique in this study is the classical assumption test, multiple linear regression, the coefficient of determination.
The Effect of Customer Relationship Marketing and Trust on Customer Loyalty (Case Study on Jne Nusa Indah Customers Bengkulu City) Dea Ananda Regita; Ade Tiara Yulinda
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.4296

Abstract

This study aims to determine the effect of customer relationship marketing and trust on customer loyalty (case study on JNE Nusa Indah customers in Bengkulu City). This type of research uses quantitative descriptive research methods. The population in this study is customers of JNE Bengkulu City with a total of 110 respondents. The data collection method uses questionnaires and uses analytical techniques using multiple linear regression analysis tests and hypothesis tests, namely t tests and f tests. Based on the results of multiple linear regression, the form of the regression equation Y = 15.287 + 0.201 (X1) + 0.190 (X2) and the results of the t test and f test of this study can be concluded that customer relationship marketing has a significant effect on customer loyalty, this is evidenced by the results of the t test showing the value of thit>ttable (2.066> 2.002) and (sig a = 0.03 < 0.050). This means H_0 is rejected and H_a is accepted. Trust has a significant effect on customer loyalty, this is evidenced by the results of the t test showing the value of t_hit>t_table (2.055 > 2.002) and (sig α = 0.02 F_table, namely (50.277 > 2.69) and (sig α = 0.000 < 0.050). This means H_0 is rejected and H_a is accepted.
Pengaruh Content Marketing dan Influencer Marketing terhadap Keputusan Pembelian Handphone Vivo: Studi Kasus Konsumen Handphone Vivo Kota Bengkulu Chandra Aditya; Ade tiara Yulinda
ManBiz: Journal of Management and Business Vol 3 No 3 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.7231

Abstract

This research aims to determine the influence of content marketing and influencer marketing on Vivo cellphone purchasing decisions (case study of Vivo cellphone consumers in the city of Bengkulu). This research is quantitative research, the object of this research is Vivo cellphone consumers in the city of Bengkulu with a sample of 96 respondents, using a purposive sampling technique. Data was collected through questionnaires and analyzed using the multiple linear regression method. Based on the results of multiple linear regression, the regression equation Y = = 4.468 + 0.267 (X1) + 0.570 (X2) is obtained. The results of the hypothesis test show that content marketing has a significant influence on the decision to purchase a Vivo cellphone, with a significant level (0.007 < 0.050), and influencer marketing has a significant influence on the decision to purchase a Vivo cellphone, with a significant level (0.000 < 0.050), testing the hypothesis test f shows that content marketing and influencer marketing have a significant influence on Vivo cellphone purchasing decisions at a significant level (0.000 < 0.050). .This means that the results of the t test analysis state that the results are significant for all variables and the hypothesis is accepted. The results of multiple regression analysis also show a coefficient of determination of 0.432, which means that the content marketing and influencer marketing variables influence consumer purchasing decisions by 43.2%, while 56.8% is influenced by other variables not observed in this research.
Pengaruh Customer Review dan Customer Rating Terhadap Keputusan Pembelian Konsumen pada Marketplace Shopee: Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu Hasim Asari; Ade Tiara Yulinda
ManBiz: Journal of Management and Business Vol 3 No 3 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.7233

Abstract

Purchasing decision is a process where consumers evaluate various alternative choices and choose one or more alternatives based on certain considerations. Several factors that influence the purchasing decisions of online shopping consumers are customer reviews and customer ratings. This study aims to determine the effect of customer reviews and customer ratings on consumer purchasing decisions. This type of research is quantitative research with a descriptive approach. The population of this study were all students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu, who use the Shopee marketplace. The number of research samples was 90 people. Data collection was carried out by distributing questionnaires. The data analysis technique uses multiple linear regression analysis techniques. The results of data analysis obtained multiple linear regression equations as follows: Y = 1.577 + 0.483 X1 + 0.360 X2. The results of the analysis show that partially customer review has a positive and significant effect on purchasing decisions (tcount = 5,350 and Sig = 0.000) and customer rating has a positive and significant effect on purchasing decisions (tcount = 3,747 and Sig = 0.000). Simultaneously, there is an influence of customer review and customer rating on purchasing decisions (Fhitung = 85,744 and Sig = 0.000). It is recommended for online traders in the Shopee marketplace to be able to increase consumer purchasing decisions by increasing consumer confidence through increasing positive customer reviews and customer ratings.
Keberlanjutan Usaha Lemang Tapai Melalui Pendampingan Digital Marketing Ratnawili; Ade Tiara Yulinda; Agung Kharisma Hidayah; Anggi Josetio Prayoga
JURNAL ABDIMAS SERAWAI Vol. 3 No. 3 (2023): Jurnal Abdimas Serawai (JAMS)
Publisher : Program Studi Administrasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Bengkulu 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jams.v3i3.5923

Abstract

Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) memerlukan suatu strategi dalam pemasaran produknya untuk meningkatkan daya saing  serta mengembangkan usahanya salah satunya melalui digital marketing agar mempunyai ciri dan dikenal lebih luas. Pengabdian ini bertujuan untuk memberikan penguatan kepada industri kreatif masyarakat (UMKM) usaha Lemang Tapai mengenai strategi marketing melalui digital marketing.   Metode yang digunakan dalam kegiatan pengabdian ini adalah ceramah, diskusi, latihan dalam membuat web. Skema kegiatan terdiri dari tahap persiapan, pelaksanaan dan evaluasi. Kegiatan penguatan strategi marketing melalui digital marketing ini dilakukan di masjid sungai rupat yang dihadiri oleh 20 peserta dari UMKM Lemang Tapai. Kegiatan pelatihan dan pendampingan pemasaran digital  Tim Pengabdian mempraktekkan mulai dari membuat website, membuat instagram dan membuat facebook, Pelaku Usaha didampingi oleh tim untuk mengakses website,instagram dan facebook melalui akun bisnis Kegiatan peningkatan usaha melalui pemasaran digital ini akan dilakukan  dengan kegiatan pendampingan (monitoring) terhadap apa yang sudah mereka terapkan serta pendampingan jika terjadi kendala dalam pengaplikasian pemasaran produk melalui digital . Kegiatan pengabdian ini sangat bermanfaat untuk pengembangan UMKM Lemang tapai ke depan dalam meningkatkan penjualan dengan strategi pemasaran digital.
DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU Onsardi, Onsardi; Ekowati, Sri; Yulinda, Ade Tiara; Megawati, Megawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3096

Abstract

The purpose of the study is to determine the influence of digital marketing, brand image and relationship marketing on purchasing decisions. This study is a survey study using quantitative methods. Population in this study is the entire Lena MS Glow store composition in Bengkulu city. The number of samples set was 190 with the accedental sampling technique. To collect research data using questionnaires, and data analysis techniques using path analysis with PLS SEM. The results of this study prove that digital marketing has a positive and significant influence on purchasing decisions. Brand image has a positive an significant influence on purchasing decisions. Relationship marketing has a positive and significant influence on purchasing decisions. This research is limited to the Lena MS Glow store custamers in Bengkulu city, with variables of digital marketing, brand image and relationship marketing and purchasing decisions. The results of the study contributed to the Lena MS Glow store as a reference to increase sales volume.
Co-Authors Adi Sismanto Anggi Josetio Prayoga Arianto, Tezar Asep Indra Gunawan Bahrun, Khairul Chandra Aditya Dayang Dea Dwi Sari Dea Ananda Regita Diah Purnamasari Ekowati, Sri Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hafi Ihza Mahendra Hana Syafira Hasim Asari Heldi Sahputra Herfianti, Meiffa hidayah, agung kharisma I Gede Sena Winaya Indah Tri Rahayu Indriani, Reni Islamuddin Islamuddin Islamuddin Islamuddin Islamuddin, Islamuddin Kusuma, Merta Lina Rosalinda Mabrur Rahman Malindra, Afif Dwi Cahya Marlia Prameswari Marthasari, Garnis Megawati - Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Nara Tri Rahma Nengsih, Mimi Kurnia Nensi Yuniarti Nofrianto, Syaifudin Nurul Trisnawati Onsardi, Onsardi Pefriyadi Pefriyadi Pefriyadi, Pefriyadi Peptiana, Peptiana Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili Ratnawili Refiyahya, Afifah Huda Reni Indriani Rike Rahmawati Rina Yuniarti, Rina Ririn Armelinda Rizki, Ardita Oktaviana Saroni, Saparudin Sonitra Sonitra Sri Ekowati Sukardi Putra Sumarni, Yenti Tegar Dewantara Yanwar Tongam Sihol Nababan Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Wicaksana, Fadli Wira Winda Susanti Yeliza, Siska Yenti Sumarni Yeti Pristidayanti Yosha Nanda Eka Putri