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<![CDATA[Peran Mahasiswa Kampus Mengajar Angkatan 7 Dalam Meningkatkan Motivasi Belajar Siswa di SD Negeri 75 Kota Bengkulu ]]>
<![CDATA[yonda Ahmeiza Putry]]>;
<![CDATA[Ade Tiara Yulinda]]>;
<![CDATA[Andi Azhar]]>;
<![CDATA[Ratnawili Ratnawili]]>;
<![CDATA[Surya Ade Saputera]]>
<![CDATA[ Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[LPPI UMN AL WASHLIYAH ]]>
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DOI: 10.32696/ajpkm.v8i1.3081
<![CDATA[This research aims to explore the role of Class 7 Teaching Campus students in increasing student learning motivation at SD Negeri 75 Bengkulu City. The research method used is qualitative with a case study approach. Data was collected through observation, interviews and document analysis. The results of the research show that Class 7 Teaching Campus students have a significant role in increasing student learning motivation at SD Negeri 75 Bengkulu City. They bring new enthusiasm and energy to the teaching and learning process, introduce innovative and interactive learning methods, and provide additional motivation through character building and educational counseling. Apart from that, the personal approach taken by students in building relationships with students also contributes to increasing learning motivation.]]>
<![CDATA[Pengaruh Program Kampus Mengajar Dalam Meningkatkan Kemampuan Membaca Dan Menulis SDN 32 Kota Bengkulu ]]>
<![CDATA[Muhammad Rizki Minandar]]>;
<![CDATA[Ade Tiara Yulinda]]>;
<![CDATA[Tezar Arianto]]>;
<![CDATA[Surya Ade Saputera]]>
<![CDATA[ Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[LPPI UMN AL WASHLIYAH ]]>
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DOI: 10.32696/ajpkm.v8i1.3112
<![CDATA[Kegiatan ini betujuan untuk mengevaluasi pengaruh Program Kampus Mengajar dalam meningkatkan kemampuan membaca dan menulis siswa SDN 32 Kota Bengkulu. Program ini melibatkan mahasiswa sebagai pengajar tambahan dalam upaya meningkatkan literasi siswa. Metode penelitian yang digunakan adalah observasi langsung, wawancara, dan analisis hasil tes membaca dan menulis sebelum dan sesudah program. Hasil penelitian menunjukkan bahwa Program Kampus Mengajar memiliki dampak positif yang signifikan dalam peningkatan kemampuan membaca dan menulis siswa. Para siswa menunjukkan peningkatan motivasi belajar, rasa percaya diri, dan partisipasi aktif dalam kegiatan membaca dan menulis. Selain itu, program ini juga mendapat dukungan luas dari orang tua siswa dan staf sekolah. Meskipun demikian, evaluasi terus menerus dan penyesuaian kurikulum program diperlukan untuk memastikan keberlanjutan dan peningkatan yang berkelanjutan dalam literasi siswa. Program Kampus Mengajar memiliki potensi besar dalam meningkatkan kemampuan membaca dan menulis siswa kelas 1 dan kelas 2 di SDN 32 Kota Bengkulu, dengan catatan perlu adanya perbaikan dan peningkatan berkelanjutan melalui evaluasi dan penyesuaian yang tepat.]]>
<![CDATA[Pengaruh Content Marketing dan Influencer Marketing terhadap Keputusan Pembelian Handphone Vivo: Studi Kasus Konsumen Handphone Vivo Kota Bengkulu ]]>
<![CDATA[Chandra Aditya]]>;
<![CDATA[Ade tiara Yulinda]]>
<![CDATA[ ManBiz: Journal of Management and Business Vol 3 No 3 (2024): ManBiz: Journal of Management and Business ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/manbiz.v3i3.7231
<![CDATA[This research aims to determine the influence of content marketing and influencer marketing on Vivo cellphone purchasing decisions (case study of Vivo cellphone consumers in the city of Bengkulu). This research is quantitative research, the object of this research is Vivo cellphone consumers in the city of Bengkulu with a sample of 96 respondents, using a purposive sampling technique. Data was collected through questionnaires and analyzed using the multiple linear regression method. Based on the results of multiple linear regression, the regression equation Y = = 4.468 + 0.267 (X1) + 0.570 (X2) is obtained. The results of the hypothesis test show that content marketing has a significant influence on the decision to purchase a Vivo cellphone, with a significant level (0.007 < 0.050), and influencer marketing has a significant influence on the decision to purchase a Vivo cellphone, with a significant level (0.000 < 0.050), testing the hypothesis test f shows that content marketing and influencer marketing have a significant influence on Vivo cellphone purchasing decisions at a significant level (0.000 < 0.050). .This means that the results of the t test analysis state that the results are significant for all variables and the hypothesis is accepted. The results of multiple regression analysis also show a coefficient of determination of 0.432, which means that the content marketing and influencer marketing variables influence consumer purchasing decisions by 43.2%, while 56.8% is influenced by other variables not observed in this research.]]>
<![CDATA[Pengaruh Customer Review dan Customer Rating Terhadap Keputusan Pembelian Konsumen pada Marketplace Shopee: Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu ]]>
<![CDATA[Hasim Asari]]>;
<![CDATA[Ade Tiara Yulinda]]>
<![CDATA[ ManBiz: Journal of Management and Business Vol 3 No 3 (2024): ManBiz: Journal of Management and Business ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/manbiz.v3i3.7233
<![CDATA[Purchasing decision is a process where consumers evaluate various alternative choices and choose one or more alternatives based on certain considerations. Several factors that influence the purchasing decisions of online shopping consumers are customer reviews and customer ratings. This study aims to determine the effect of customer reviews and customer ratings on consumer purchasing decisions. This type of research is quantitative research with a descriptive approach. The population of this study were all students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu, who use the Shopee marketplace. The number of research samples was 90 people. Data collection was carried out by distributing questionnaires. The data analysis technique uses multiple linear regression analysis techniques. The results of data analysis obtained multiple linear regression equations as follows: Y = 1.577 + 0.483 X1 + 0.360 X2. The results of the analysis show that partially customer review has a positive and significant effect on purchasing decisions (tcount = 5,350 and Sig = 0.000) and customer rating has a positive and significant effect on purchasing decisions (tcount = 3,747 and Sig = 0.000). Simultaneously, there is an influence of customer review and customer rating on purchasing decisions (Fhitung = 85,744 and Sig = 0.000). It is recommended for online traders in the Shopee marketplace to be able to increase consumer purchasing decisions by increasing consumer confidence through increasing positive customer reviews and customer ratings.]]>
<![CDATA[Keberlanjutan Usaha Lemang Tapai Melalui Pendampingan Digital Marketing ]]>
<![CDATA[Ratnawili]]>;
<![CDATA[Ade Tiara Yulinda]]>;
<![CDATA[Agung Kharisma Hidayah]]>;
<![CDATA[Anggi Josetio Prayoga]]>
<![CDATA[ JURNAL ABDIMAS SERAWAI Vol. 3 No. 3 (2023): Jurnal Abdimas Serawai (JAMS) ]]>
Publisher : <![CDATA[Program Studi Administrasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/jams.v3i3.5923
<![CDATA[Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) memerlukan suatu strategi dalam pemasaran produknya untuk meningkatkan daya saing serta mengembangkan usahanya salah satunya melalui digital marketing agar mempunyai ciri dan dikenal lebih luas. Pengabdian ini bertujuan untuk memberikan penguatan kepada industri kreatif masyarakat (UMKM) usaha Lemang Tapai mengenai strategi marketing melalui digital marketing. Metode yang digunakan dalam kegiatan pengabdian ini adalah ceramah, diskusi, latihan dalam membuat web. Skema kegiatan terdiri dari tahap persiapan, pelaksanaan dan evaluasi. Kegiatan penguatan strategi marketing melalui digital marketing ini dilakukan di masjid sungai rupat yang dihadiri oleh 20 peserta dari UMKM Lemang Tapai. Kegiatan pelatihan dan pendampingan pemasaran digital Tim Pengabdian mempraktekkan mulai dari membuat website, membuat instagram dan membuat facebook, Pelaku Usaha didampingi oleh tim untuk mengakses website,instagram dan facebook melalui akun bisnis Kegiatan peningkatan usaha melalui pemasaran digital ini akan dilakukan dengan kegiatan pendampingan (monitoring) terhadap apa yang sudah mereka terapkan serta pendampingan jika terjadi kendala dalam pengaplikasian pemasaran produk melalui digital . Kegiatan pengabdian ini sangat bermanfaat untuk pengembangan UMKM Lemang tapai ke depan dalam meningkatkan penjualan dengan strategi pemasaran digital.]]>
<![CDATA[DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU ]]>
<![CDATA[Onsardi, Onsardi]]>;
<![CDATA[Ekowati, Sri]]>;
<![CDATA[Yulinda, Ade Tiara]]>;
<![CDATA[Megawati, Megawati]]>
<![CDATA[ Creative Research Management Journal Vol 5 No 2 (2022): December ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/crmj.v5i2.3096
<![CDATA[The purpose of the study is to determine the influence of digital marketing, brand image and relationship marketing on purchasing decisions. This study is a survey study using quantitative methods. Population in this study is the entire Lena MS Glow store composition in Bengkulu city. The number of samples set was 190 with the accedental sampling technique. To collect research data using questionnaires, and data analysis techniques using path analysis with PLS SEM. The results of this study prove that digital marketing has a positive and significant influence on purchasing decisions. Brand image has a positive an significant influence on purchasing decisions. Relationship marketing has a positive and significant influence on purchasing decisions. This research is limited to the Lena MS Glow store custamers in Bengkulu city, with variables of digital marketing, brand image and relationship marketing and purchasing decisions. The results of the study contributed to the Lena MS Glow store as a reference to increase sales volume.]]>
<![CDATA[PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENTTERHADAP IMPULSE BUYING BEHAVIOR ]]>
<![CDATA[Marthasari, Garnis]]>;
<![CDATA[Yulinda, Ade Tiara]]>
<![CDATA[ Creative Research Management Journal Vol 7 No 1 (2024): June ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/51r07n89
<![CDATA[This research aims to find out how Shopping Lifestyle and Fashion Involvement influence the Impulse Buying Behavior (case study of consumers at the Gallery RJ store in Bengkulu City). The research method used was quantitative, with a sample of 96 respondents from Gallery RJ buyers. Data analysis includes the Classic Assumption Test, Multiple Linear Regression, Coefficient of Determination (R2), and Partial tests (t test), Simultaneous (F test). The research results show that Shopping Lifestyle has a significant and positive influence on Impulsive Buying Behavior H1 is accepted, likewise Fashion Involvement also shows a significant positive influence on Impulsive Buying Behavior H2 is accepted. Meanwhile, the F Shopping Lifestyle (X1) and Fashion Involvement (X2) tests have a significant influence on Impulse Buying Behavior (Y) at Gallery RJ Bengkulu City so that H3 is accepted. The coefficient of determination shows that together Shopping Lifestyle and Fashion Involvement make a big contribution in influencing Impulsive Buying Behavior at Gallery RJ Bengkulu City. And the most dominant factor with the largest regression coefficient value is the Fashion Involvement variable (X2)]]>
<![CDATA[Pengolahan Persampahan dan Bank Sampah Kelurahan Betungan Kota Bengkulu ]]>
<![CDATA[Onsardi, Onsardi]]>;
<![CDATA[Kusuma, Merta]]>;
<![CDATA[Yulinda, Ade Tiara]]>;
<![CDATA[Yuniarti, Rina]]>;
<![CDATA[Saroni, Saparudin]]>;
<![CDATA[Arianto, Tezar]]>
<![CDATA[ Jurnal Solusi Masyarakat (JSM) Vol 2, No 1 (2024) ]]>
Publisher : <![CDATA[Universitas Malikussaleh ]]>
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DOI: 10.29103/jsm.v2i1.17379
<![CDATA[The implementation of this community service activity took the form of training on the use of digital marketing conducted by FEB and FKIP Biology lecturers at UM Bengkulu with community participants managing the Betungan sub-district waste bank. Previously, partners marketed waste bank handicrafts offline, namely by displaying them in the waste bank window only. Training participants are able to operate smartphones for internet access. This means that these community service partners are not completely unfamiliar with technological developments, especially the use of smartphones and social media. Based on the results of interviews, several participants have made online purchase transactions and have Instagram, Facebook and WhatsApp accounts.]]>
<![CDATA[Analisis Strategi Digital Marketing Terhadap Pertumbuhan Wisata Halal Di Kota Bengkulu ]]>
<![CDATA[Pefriyadi pefriyadi]]>;
<![CDATA[Ade Tiara Yulinda]]>;
<![CDATA[Yenti Sumarni]]>;
<![CDATA[Reni Indriani]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i4.10306
<![CDATA[Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang memengaruhi pertumbuhan wisata halal di Kota Bengkulu. Metode kualitatif digunakan dengan fokus pada persepsi dan pengalaman pengguna serta praktisi industri pariwisata halal. Desain penelitian melibatkan wawancara mendalam dan analisis konten digital terkait. Operasionalisasi variabel melibatkan identifikasi faktor-faktor kunci seperti kualitas konten digital dan pengaruh kredibilitas sumber informasi. Temuan menunjukkan bahwa strategi digital marketing yang efektif meningkatkan kesadaran dan preferensi konsumen terhadap destinasi wisata halal di Kota Bengkulu. Implikasi dari penelitian ini adalah pentingnya mengoptimalkan strategi digital marketing untuk mendukung pertumbuhan wisata halal, serta meningkatkan kerjasama antara pelaku industri pariwisata dengan pemerintah daerah dalam mengembangkan destinasi wisata halal. Penelitian ini memberikan kontribusi dalam memahami peran strategi digital marketing dalam pertumbuhan sektor pariwisata halal, khususnya di daerah dengan potensi wisata yang belum tergali sepenuhnya seperti Kota Bengkulu.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR DAN TAGLINE GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Wicaksana, Fadli Wira]]>;
<![CDATA[Yulinda, Ade Tiara]]>
<![CDATA[ Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari ]]>
Publisher : <![CDATA[UM. Bengkulu ]]>
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DOI: 10.36085/jems.v6i1.7325
<![CDATA[This study aims to Brand Ambassador and Tagline Free Shipping Shopee on Purchasing Decisions (Case Study of Shopee Consumers in University of Muhammadiyah Bengkulu). This research uses quantitative research methods. The population in this study was the University of Muhammadiyah Bengkulu, with the sampling method using the Purposive Sampling method. In the implementation of the research, 1,400 respondents were obtained randomly. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The results of data processing, it can be concluded that brand image and lifestyle partially or simultaneously have a positive and significant effect on purchasing decisions.Keywords: Purchase decision, abassador brand, free shipping]]>
