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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Serawai MASTER: Jurnal Manajemen Strategik Kewirausahaan JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Business JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) International Journal Business, Management and Innovation Review Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENTTERHADAP IMPULSE BUYING BEHAVIOR Marthasari, Garnis; Yulinda, Ade Tiara
Creative Research Management Journal Vol 7 No 1 (2024): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/51r07n89

Abstract

This research aims to find out how Shopping Lifestyle and Fashion Involvement influence the Impulse Buying Behavior (case study of consumers at the Gallery RJ store in Bengkulu City). The research method used was quantitative, with a sample of 96 respondents from Gallery RJ buyers. Data analysis includes the Classic Assumption Test, Multiple Linear Regression, Coefficient of Determination (R2), and Partial tests (t test), Simultaneous (F test). The research results show that Shopping Lifestyle has a significant and positive influence on Impulsive Buying Behavior H1 is accepted, likewise Fashion Involvement also shows a significant positive influence on Impulsive Buying Behavior H2 is accepted. Meanwhile, the F Shopping Lifestyle (X1) and Fashion Involvement (X2) tests have a significant influence on Impulse Buying Behavior (Y) at Gallery RJ Bengkulu City so that H3 is accepted. The coefficient of determination shows that together Shopping Lifestyle and Fashion Involvement make a big contribution in influencing Impulsive Buying Behavior at Gallery RJ Bengkulu City. And the most dominant factor with the largest regression coefficient value is the Fashion Involvement variable (X2)
Pengolahan Persampahan dan Bank Sampah Kelurahan Betungan Kota Bengkulu Onsardi, Onsardi; Kusuma, Merta; Yulinda, Ade Tiara; Yuniarti, Rina; Saroni, Saparudin; Arianto, Tezar
Jurnal Solusi Masyarakat (JSM) Vol. 2 No. 1 (2024)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v2i1.17379

Abstract

The implementation of this community service activity took the form of training on the use of digital marketing conducted by FEB and FKIP Biology lecturers at UM Bengkulu with community participants managing the Betungan sub-district waste bank. Previously, partners marketed waste bank handicrafts offline, namely by displaying them in the waste bank window only. Training participants are able to operate smartphones for internet access. This means that these community service partners are not completely unfamiliar with technological developments, especially the use of smartphones and social media. Based on the results of interviews, several participants have made online purchase transactions and have Instagram, Facebook and WhatsApp accounts.
Analisis Strategi Digital Marketing Terhadap Pertumbuhan Wisata Halal Di Kota Bengkulu Pefriyadi pefriyadi; Ade Tiara Yulinda; Yenti Sumarni; Reni Indriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10306

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang memengaruhi pertumbuhan wisata halal di Kota Bengkulu. Metode kualitatif digunakan dengan fokus pada persepsi dan pengalaman pengguna serta praktisi industri pariwisata halal. Desain penelitian melibatkan wawancara mendalam dan analisis konten digital terkait. Operasionalisasi variabel melibatkan identifikasi faktor-faktor kunci seperti kualitas konten digital dan pengaruh kredibilitas sumber informasi. Temuan menunjukkan bahwa strategi digital marketing yang efektif meningkatkan kesadaran dan preferensi konsumen terhadap destinasi wisata halal di Kota Bengkulu. Implikasi dari penelitian ini adalah pentingnya mengoptimalkan strategi digital marketing untuk mendukung pertumbuhan wisata halal, serta meningkatkan kerjasama antara pelaku industri pariwisata dengan pemerintah daerah dalam mengembangkan destinasi wisata halal. Penelitian ini memberikan kontribusi dalam memahami peran strategi digital marketing dalam pertumbuhan sektor pariwisata halal, khususnya di daerah dengan potensi wisata yang belum tergali sepenuhnya seperti Kota Bengkulu.
PENGARUH BRAND AMBASSADOR DAN TAGLINE GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN Wicaksana, Fadli Wira; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7325

Abstract

This study aims to Brand Ambassador and Tagline Free Shipping Shopee on Purchasing Decisions (Case Study of Shopee Consumers in University of Muhammadiyah Bengkulu). This research uses quantitative research methods. The population in this study was the University of Muhammadiyah Bengkulu, with the sampling method using the Purposive Sampling method. In the implementation of the research, 1,400 respondents were obtained randomly. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The results of data processing, it can be concluded that brand image and lifestyle partially or simultaneously have a positive and significant effect on purchasing decisions.Keywords: Purchase decision, abassador brand, free shipping
PENGARUH KINERJA DOSEN, KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAAN MAHASISWA UNIVERSITAS MUHAMMADIYAH BENGKULU Islamuddin, Islamuddin; Bahrun, Khairul; Yulinda, Ade Tiara; Nababan, Tongam Sihol
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 9 No. 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v9i2.350

Abstract

AbstractThis study aims to determine the effect of lecturer performance, service quality and facilities on student satisfaction at the University of Muhammadiyah Bengkulu. The type of research used in this research is descriptive quantitative method. the population in this study were students of the University of Muhammadiyah Bengkulu. The sample used in this study was 637 respondents. Data collection techniques using a questionnaire. The data analysis technique uses Multiple Linear Regression Test, and Hypothesis Testing, namely T Test and F Test. The results of this study can be concluded that the Lecturer Performance variable has a positive and significant effect on Student Satisfaction, Service Quality has a positive and significant effect on Student Satisfaction, then Facilities have an effect on Student Satisfaction, and Lecturer Performance, Service Quality and Facilities together have a positive and significant effect on Student Satisfaction at the University of Muhammadiyah Bengkulu. Keywords: Lecturer Performance, Service Quality, Facilities, and Student Satisfaction 
Analisis Strategi Digital Marketing terhadap Pertumbuhan Wisata Halal di Kota Bengkulu Pefriyadi, Pefriyadi; Yulinda, Ade Tiara; Sumarni, Yenti; Indriani, Reni
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 4 No. 1 (2024): MASTER: Jan 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v4i1.1285

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang memengaruhi pertumbuhan wisata halal di Kota Bengkulu. Metode kualitatif digunakan dengan fokus pada persepsi dan pengalaman pengguna serta praktisi industri pariwisata halal. Desain penelitian melibatkan wawancara mendalam dan analisis konten digital terkait. Operasionalisasi variabel melibatkan identifikasi faktor-faktor kunci seperti kualitas konten digital dan pengaruh kredibilitas sumber informasi. Temuan menunjukkan bahwa strategi digital marketing yang efektif meningkatkan kesadaran dan preferensi konsumen terhadap destinasi wisata halal di Kota Bengkulu. Implikasi dari penelitian ini adalah pentingnya mengoptimalkan strategi digital marketing untuk mendukung pertumbuhan wisata halal, serta meningkatkan kerjasama antara pelaku industri pariwisata dengan pemerintah daerah dalam mengembangkan destinasi wisata halal. Penelitian ini memberikan kontribusi dalam memahami peran strategi digital marketing dalam pertumbuhan sektor pariwisata halal, khususnya di daerah dengan potensi wisata yang belum tergali sepenuhnya seperti Kota Bengkulu.
The Impact of Artificial Intelligence (AI) -Based Marketing and Lifestyle Changes on Purchasing Decisions for Samsung Galaxy Flip5 Smartphones Dayang Dea Dwi Sari; Tezar Arianto; Mimi Kurnia Nengsih; Ade Tiara Yulinda
International Journal Business, Management and Innovation Review Vol. 2 No. 2 (2025): : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i2.125

Abstract

This study aims to examine the impact of Artificial Intelligence (AI) -based marketing and lifestyle changes on purchasing decisions for Samsung Galaxy Flip 5 smartphones. The research adopts a quantitative approach, involving a sample of 110 respondents who utilize AI features on Samsung devices at Toko Jaya Ponsel Bengkulu. The results indicate that AI-based marketing and lifestyle changes have a positive and significant influence on purchasing decisions, both partially and simultaneously. Specifically, the findings reveal that AI-based marketing and lifestyle changes account for 24.1% of the variance in purchasing decisions. These findings have strategic implications for Samsung and Toko Jaya Ponsel Bengkulu, emphasizing the importance of leveraging AI-based marketing strategies and understanding consumers’ evolving lifestyles to enhance sales performance.
THE EFFECT OF WORK MOTIVATION, COMMUNICATION, AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE ON PT. JNE EXPRESS BENGKULU (Case Study of PT. JNE Express Bengkulu) I Gede Sena Winaya; Ade Tiara Yulinda; Islamuddin; Asep Indra Gunawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.7968

Abstract

The title of this research is The Effect of Work Motivation, Communication and Work Discipline on Employees at PT JNE Express Bengkulu.  This study aims to analyze the effect of work motivation, communication, and work discipline on employee performance at PT. JNE Express Bengkulu. Quantitative methods were used with a sample of 55 employees, and data were collected through questionnaires and analyzed by multiple linear regression to determine the relationship between the variables studied.The results showed that work motivation, effective communication, and work discipline have a positive and significant influence on employee performance. Employees who are motivated, communicate well, and are disciplined tend to have better performance compared to employees who have low work motivation. In addition, effective communication is also proven to have a positive influence on employee performance. Overall, this study concludes that work motivation, communication, and work discipline together have a significant impact on employee performance. These findings provide practical recommendations for company management to improve performance through increased motivation, communication, and work discipline
PENGARUH CUSTOMER EXPERIENCE DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING PADA APLIKASI SHOPEE Refiyahya, Afifah Huda; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Customer Experience and Hedonic Shopping Value on Impulse Buying on the Shopee Application (Case Study of FEB Students Class of 2021, University of Muhammadiyah Bengkulu). This type of research is a type of quantitative descriptive research, the object of this research is FEB Students Class of 2021, Universitas Muhammadiyah Bengkulu. The population in the study were Shopee Application Consumers in the Muhammadiyah Bengkulu University environment with a research focus on 2021 Faculty of Economics and Business Students as the object of research. In determining the number of samples used in this study using the formula n x 10 observed variables (indicators) with 150 respondents. The data collection method uses a questionnaire that uses a Likert scale measuring instrument. Data analysis techniques using Multiple Linear Regression Analysis Tests and Hypothesis Tests. Research results in the t test (partial) that the Customer Experience and Hedonic Shopping Value variables have a positive and significant effect on Impulse Buying. In the f test (Simultaneously) the variables Customer Experience and Hedonic Shopping Value together have a significant influence on Impulse Buying in the Shopee application on FEB Students, Class of 2021, Universitas Muhammadiyah Bengkulu. Keywords: Customer Experience. Hedonic Shopping Value, Impulse Buying
PENGARUH BEBAN KERJA DAN LINGKUNGAN TERHADAP PRILAKU CYBERLOAFING KARYAWAN (Studi Kasus pada PT. Telkom Indonesia Witel Bengkulu) Malindra, Afif Dwi Cahya; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of workload and work environment on cyberloafing behavior of employees at PT Telkom Indonesia Witel Bengkulu. The independent variables in this study are workload (X1) and work environment (X2), while the dependent variable is cyberloafing (Y). This study uses a quantitative method with a multiple linear regression approach. Data were collected through questionnaires distributed to 50 respondents, and data analysis was carried out using SPSS. There are several data analysis techniques used in this study, including using multiple linear regression analysis, determinant coefficients, and also hypothesis testing. Based on the results of the study, it can be concluded that workload (X1) and work environment (X2) have a positive effect on cyberloafing behavior (Y). with the results of multiple linear regression analysis obtained the equation Y = 8.894 + 0.580 (X1) + 0.587 (X2) and the determination coefficient (R²) of 0.356 or 35.6%. Based on the hypothesis test, namely the t test (partial) and the f test (simultaneous) with the F-count value (12.983)> F-table (3.18) and the significance value (0.003) <0.05, then together these variables have a positive and significant effect on cyberloafing. Keywords: workload, work environment and employee cyberloafing
Co-Authors Adi Sismanto Anggi Josetio Prayoga Arianto, Tezar Asep Indra Gunawan Bahrun, Khairul Chandra Aditya Dayang Dea Dwi Sari Dea Ananda Regita Diah Purnamasari Ekowati, Sri Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hafi Ihza Mahendra Hana Syafira Hasim Asari Heldi Sahputra Herfianti, Meiffa hidayah, agung kharisma I Gede Sena Winaya Indah Tri Rahayu Indriani, Reni Islamuddin Islamuddin Islamuddin Islamuddin Islamuddin, Islamuddin Kusuma, Merta Lina Rosalinda Mabrur Rahman Malindra, Afif Dwi Cahya Marlia Prameswari Marthasari, Garnis Megawati - Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Nara Tri Rahma Nengsih, Mimi Kurnia Nensi Yuniarti Nofrianto, Syaifudin Nurul Trisnawati Onsardi, Onsardi Pefriyadi Pefriyadi Pefriyadi, Pefriyadi Peptiana, Peptiana Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili Ratnawili Refiyahya, Afifah Huda Reni Indriani Rike Rahmawati Rina Yuniarti, Rina Ririn Armelinda Rizki, Ardita Oktaviana Saroni, Saparudin Sonitra Sonitra Sri Ekowati Sukardi Putra Sumarni, Yenti Tegar Dewantara Yanwar Tongam Sihol Nababan Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Wicaksana, Fadli Wira Winda Susanti Yeliza, Siska Yenti Sumarni Yeti Pristidayanti Yosha Nanda Eka Putri