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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Abdimas Serawai Journal of Indonesian Management MASTER: Jurnal Manajemen Strategik Kewirausahaan JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Business JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) International Journal Business, Management and Innovation Review Jurnal Akuntansi, Manajemen, Ekonomi Islam
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Analisis Strategi Digital Marketing terhadap Pertumbuhan Wisata Halal di Kota Bengkulu Pefriyadi, Pefriyadi; Yulinda, Ade Tiara; Sumarni, Yenti; Indriani, Reni
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 4 No. 1 (2024): MASTER: Jan 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v4i1.1285

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang memengaruhi pertumbuhan wisata halal di Kota Bengkulu. Metode kualitatif digunakan dengan fokus pada persepsi dan pengalaman pengguna serta praktisi industri pariwisata halal. Desain penelitian melibatkan wawancara mendalam dan analisis konten digital terkait. Operasionalisasi variabel melibatkan identifikasi faktor-faktor kunci seperti kualitas konten digital dan pengaruh kredibilitas sumber informasi. Temuan menunjukkan bahwa strategi digital marketing yang efektif meningkatkan kesadaran dan preferensi konsumen terhadap destinasi wisata halal di Kota Bengkulu. Implikasi dari penelitian ini adalah pentingnya mengoptimalkan strategi digital marketing untuk mendukung pertumbuhan wisata halal, serta meningkatkan kerjasama antara pelaku industri pariwisata dengan pemerintah daerah dalam mengembangkan destinasi wisata halal. Penelitian ini memberikan kontribusi dalam memahami peran strategi digital marketing dalam pertumbuhan sektor pariwisata halal, khususnya di daerah dengan potensi wisata yang belum tergali sepenuhnya seperti Kota Bengkulu.
Business Strategy Development Of Salted Fish Msmes Based On Business Model Canvas In Malabero Village, Bengkulu City Nengsih, Mimi Kurnia; Yulinda, Ade Tiara; Herfianti, Meiffa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7832

Abstract

Salted fish Micro, Small, and Medium Enterprises (MSMEs) in Malabero Village, Bengkulu City, play a significant role in the local economy. However, these businesses face challenges such as limited market reach, lack of innovation, inefficient production processes, and weak financial management. This study aims to analyze the current business model of salted fish MSMEs using the Business Model Canvas (BMC) framework and propose strategic improvements to enhance their competitiveness and sustainability.The research employs a qualitative approach, including field observations, interviews with business owners, and document analysis. The findings indicate that most MSMEs rely on traditional sales channels, lack product differentiation, and have minimal digital marketing adoption. To address these issues, this study suggests several strategic developments: (1) market expansion through digital platforms and retail partnerships, (2) product innovation with better packaging and value-added variants, (3) adoption of modern processing technologies to improve efficiency, and (4) improved financial management and access to funding.By implementing these strategies, salted fish MSMEs in Malabero Village can strengthen their market position, increase profitability, and ensure long-term sustainability. The study provides practical recommendations for business owners, policymakers, and industry stakeholders to support the growth of the salted fish sector in Bengkulu City.
The Impact of Artificial Intelligence (AI) -Based Marketing and Lifestyle Changes on Purchasing Decisions for Samsung Galaxy Flip5 Smartphones Dayang Dea Dwi Sari; Tezar Arianto; Mimi Kurnia Nengsih; Ade Tiara Yulinda
International Journal Business, Management and Innovation Review Vol. 2 No. 2 (2025): : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i2.125

Abstract

This study aims to examine the impact of Artificial Intelligence (AI) -based marketing and lifestyle changes on purchasing decisions for Samsung Galaxy Flip 5 smartphones. The research adopts a quantitative approach, involving a sample of 110 respondents who utilize AI features on Samsung devices at Toko Jaya Ponsel Bengkulu. The results indicate that AI-based marketing and lifestyle changes have a positive and significant influence on purchasing decisions, both partially and simultaneously. Specifically, the findings reveal that AI-based marketing and lifestyle changes account for 24.1% of the variance in purchasing decisions. These findings have strategic implications for Samsung and Toko Jaya Ponsel Bengkulu, emphasizing the importance of leveraging AI-based marketing strategies and understanding consumers’ evolving lifestyles to enhance sales performance.
THE EFFECT OF WORK MOTIVATION, COMMUNICATION, AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE ON PT. JNE EXPRESS BENGKULU (Case Study of PT. JNE Express Bengkulu) I Gede Sena Winaya; Ade Tiara Yulinda; Islamuddin; Asep Indra Gunawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.7968

Abstract

The title of this research is The Effect of Work Motivation, Communication and Work Discipline on Employees at PT JNE Express Bengkulu.  This study aims to analyze the effect of work motivation, communication, and work discipline on employee performance at PT. JNE Express Bengkulu. Quantitative methods were used with a sample of 55 employees, and data were collected through questionnaires and analyzed by multiple linear regression to determine the relationship between the variables studied.The results showed that work motivation, effective communication, and work discipline have a positive and significant influence on employee performance. Employees who are motivated, communicate well, and are disciplined tend to have better performance compared to employees who have low work motivation. In addition, effective communication is also proven to have a positive influence on employee performance. Overall, this study concludes that work motivation, communication, and work discipline together have a significant impact on employee performance. These findings provide practical recommendations for company management to improve performance through increased motivation, communication, and work discipline
PENGARUH CUSTOMER EXPERIENCE DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING PADA APLIKASI SHOPEE Refiyahya, Afifah Huda; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the effect of Customer Experience and Hedonic Shopping Value on Impulse Buying on the Shopee Application (Case Study of FEB Students Class of 2021, University of Muhammadiyah Bengkulu). This type of research is a type of quantitative descriptive research, the object of this research is FEB Students Class of 2021, Universitas Muhammadiyah Bengkulu. The population in the study were Shopee Application Consumers in the Muhammadiyah Bengkulu University environment with a research focus on 2021 Faculty of Economics and Business Students as the object of research. In determining the number of samples used in this study using the formula n x 10 observed variables (indicators) with 150 respondents. The data collection method uses a questionnaire that uses a Likert scale measuring instrument. Data analysis techniques using Multiple Linear Regression Analysis Tests and Hypothesis Tests. Research results in the t test (partial) that the Customer Experience and Hedonic Shopping Value variables have a positive and significant effect on Impulse Buying. In the f test (Simultaneously) the variables Customer Experience and Hedonic Shopping Value together have a significant influence on Impulse Buying in the Shopee application on FEB Students, Class of 2021, Universitas Muhammadiyah Bengkulu. Keywords: Customer Experience. Hedonic Shopping Value, Impulse Buying
PENGARUH BEBAN KERJA DAN LINGKUNGAN TERHADAP PRILAKU CYBERLOAFING KARYAWAN (Studi Kasus pada PT. Telkom Indonesia Witel Bengkulu) Malindra, Afif Dwi Cahya; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the effect of workload and work environment on cyberloafing behavior of employees at PT Telkom Indonesia Witel Bengkulu. The independent variables in this study are workload (X1) and work environment (X2), while the dependent variable is cyberloafing (Y). This study uses a quantitative method with a multiple linear regression approach. Data were collected through questionnaires distributed to 50 respondents, and data analysis was carried out using SPSS. There are several data analysis techniques used in this study, including using multiple linear regression analysis, determinant coefficients, and also hypothesis testing. Based on the results of the study, it can be concluded that workload (X1) and work environment (X2) have a positive effect on cyberloafing behavior (Y). with the results of multiple linear regression analysis obtained the equation Y = 8.894 + 0.580 (X1) + 0.587 (X2) and the determination coefficient (R²) of 0.356 or 35.6%. Based on the hypothesis test, namely the t test (partial) and the f test (simultaneous) with the F-count value (12.983)> F-table (3.18) and the significance value (0.003) <0.05, then together these variables have a positive and significant effect on cyberloafing. Keywords: workload, work environment and employee cyberloafing
Strategi Penguatan SDM dan Pemasaran Digital Bagi Pelaku UMKM di Kota Bengkulu Ade Tiara Yulinda; Kusuma, Merta; Arianto, Tezar; Yuniarti, Rina
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.22488

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City has shown a positive trend in recent years. However, this progress has not been fully accompanied by increasing the capacity of human resources (HR) and the optimal use of digital technology. In the era of the digital economy marked by accelerated technology adoption and changes in consumer behavior, MSME actors are required to improve competence and adopt adaptive marketing strategies. The community service program initiated by the Faculty of Economics and Business, University of Muhammadiyah Bengkulu aims to strengthen the capacity of human resources and digital marketing skills for MSME actors in Bengkulu City. The activity is carried out through an educational, participatory, and needs-based approach, which includes digital literacy training, business management, and the use of social media and e-commerce platforms. The results of the program implementation show an increase in understanding of the importance of digitalization and practical skills in modern and market-oriented business management. Strengthening human resources and implementing a targeted digital marketing strategy is expected to increase competitiveness, expand market reach, and encourage sustainable adaptation in facing digital economy challenges. This kind of intervention needs to be carried out in a sustainable and collaborative manner to support an inclusive and resilient local MSME ecosystem.
The Influence Of Service Quality And Price Discounton Purchasing Decisions In Panenka Sports Sttore In Bengkulu Hafi Ihza Mahendra; Ade Tiara Yulinda
Jurnal Akuntansi, Manajemen, Ekonomi Islam Vol. 1 No. 1 (2024): July
Publisher : PT. MEMIKATTA PUBLISHER INDONESIA

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Abstract

The aim of the research is to determine the effect of service quality and price discounts on purchasing decisions at Panenka sports store in Bengkulu. And to find out which factors most dominantly influence purchasing decisions.his research used quantitative methods on 75 respondents. The population used in this research is consumers of the Panenka Sport Sports Shop and sampling in this research is a non-probability sampling technique.Based on the results of multiple linear regression, the regression equation Y = 1.312 + 0.690 (X_1) + 0.158 (X2) is obtained. The results of the research concluded that service quality and price discounts had a positive and significant effect, partially or simultaneously, on purchasing decisions at the Panenka Sport Sports Store in Bengkulu.
PEMBERDAYAAN EKONOMI LOKAL KOPI KITTO MELALUI PERAN BUMDES DURIAN INDAH DESA PELANGKIAN KAB. KEPAHIANG Arianto, Tezar; Yulinda, Ade Tiara; Kusuma, Merta
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 4 No. 3 (2021): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Setiap Usaha harus bisa mengelola usahanya dalam menghadapi persaingan pasar yang semakin pesat. Pemberdayaan Ekonomi lokal menjadi ekonomi kreatif dan inovatif melalui Bumdes ini sangat dibutuhkan dalam rangka meningkatkan pendapatan masyarakat. Kegiatan pengabdian ini bertujuan untuk memberikan pendampingan dalam pemberdayaan masyarakat/kelompok tani untuk meningkatkan pengetahuan dan pemahaman tentang kemasan serta pemasaran produk yang dapat bernilai dan bersaing. Masalah utama yang menjadi fokus dalam pengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif adalah pengetahuan dan pemahaman Sumber Daya Manusia (SDM) masyarakat/kelompok tani kopi Desa Pelangkian masih rendah dalam proses kemasan bubuk kopi dan pemasarannya, selain itu kelompok tani kopi Desa Pelangkian belum mendapatkan pembinaan dalam pengembangan usaha. Bentuk Kegiatan yang akan dilaksanakan adalah sosialisasi, pelatihan, pendampingan yang melibatkan masyarakat/kelompok tani serta Bumdes Desa Pelangkian dalam hal pengelolaan dan pengembangan usaha bubuk kopi mulai dari kemasan sampai kepemasaran produk bubuk Kopi Kitto. Dari kegiatan ini target dan hasil capaiannya adalah terlaksananya kegiatan-kegiatan pengabdian secara lancar, meningkatkan pengetahuan, pemahaman masyarakat/kelompok tani tentang pengembangan usaha kreatif dan inovatif melalui Bumdes dalam dapat meningkatkan pendapatan masyarakat/ kelompok tani serta munculnya wirausaha yang sejenis dengan kemitraan yang senergi dalam mengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif. Kata Kunci : Peningkatkan Pengetahuan, Kreatif dan Inovatif.Kata Kunci: Peningkatkan Pengetahuan, Kreatif dan Inovatif
PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPLUSE BUYING PADA PENGGUNA APLIKASI TIKTOK MAHASISWA MANAJEMEN UNIVERSITAS MUHAMMADIYAH BENGKULU Rizki, Ardita Oktaviana; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying among TikTok application users who are Management Students at Muhammadiyah University of Bengkulu, both partially and simultaneously. There are several independent variables (x) to be discussed in this research, including Hedonic Shopping Value and Shopping Lifestyle. The research object is TikTok application users who are Management Students at Muhammadiyah University of Bengkulu, totaling 108 respondents. Several data analysis techniques are used in this study, including instrument testing, classical assumption testing, respondent response analysis, multiple linear regression analysis, and the coefficient of determination. also test the hypothesis. From the results of multiple linear regression tests, the regression equation obtained is as follows: 1. The research results indicate that the Hedonic shopping value variable significantly affects Impulse buying among TikTok application users at Muhammadiyah University of Bengkulu's Management students. 2. The research results indicate that the Shopping lifestyle variable significantly affects Impulse buying among TikTok application users at Muhammadiyah University of Bengkulu's Management students. 3. The research results indicate that the Hedonic shopping value and Shopping lifestyle variables significantly affect Impulse buying among TikTok application users at Muhammadiyah University of Bengkulu's Management students. Keywords: : Hedonic shopping value  , Shopping lifestyle  , Customer Satisfaction
Co-Authors Adi Sismanto Andi Azhar Anggi Josetio Prayoga Arianto, Tezar Asep Indra Gunawan Bahrun, Khairul Chandra Aditya Dayang Dea Dwi Sari Dea Ananda Regita Diah Purnamasari Ekowati, Sri Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hafi Ihza Mahendra Hana Syafira Hasim Asari Heldi Sahputra Herfianti, Meiffa hidayah, agung kharisma I Gede Sena Winaya Indah Tri Rahayu Indriani, Reni Islamuddin Islamuddin Islamuddin Islamuddin Islamuddin, Islamuddin Kusuma, Merta Lina Rosalinda Mabrur Rahman Malindra, Afif Dwi Cahya Marlia Prameswari Marthasari, Garnis Megawati - Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Muhammad Rizki Minandar Nara Tri Rahma Nengsih, Mimi Kurnia Nensi Yuniarti Nofrianto, Syaifudin Nurul Trisnawati Onsardi, Onsardi Pefriyadi Pefriyadi Pefriyadi, Pefriyadi Peptiana, Peptiana Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili Ratnawili Refiyahya, Afifah Huda Reni Indriani Rike Rahmawati Rina Yuniarti, Rina Ririn Armelinda Rizki, Ardita Oktaviana Saroni, Saparudin Sonitra Sonitra Sri Ekowati Sukardi Putra Sumarni, Yenti Surya Ade Saputera Tegar Dewantara Yanwar Tongam Sihol Nababan Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Wicaksana, Fadli Wira Winda Susanti Yeliza, Siska Yenti Sumarni Yeti Pristidayanti yonda Ahmeiza Putry Yosha Nanda Eka Putri