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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Serawai Jurnal Fokus Manajemen MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Multidisiplin Dehasen (MUDE) JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Business JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) International Journal Business, Management and Innovation Review Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
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Strategi Penguatan SDM dan Pemasaran Digital Bagi Pelaku UMKM di Kota Bengkulu Ade Tiara Yulinda; Kusuma, Merta; Arianto, Tezar; Yuniarti, Rina
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.22488

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City has shown a positive trend in recent years. However, this progress has not been fully accompanied by increasing the capacity of human resources (HR) and the optimal use of digital technology. In the era of the digital economy marked by accelerated technology adoption and changes in consumer behavior, MSME actors are required to improve competence and adopt adaptive marketing strategies. The community service program initiated by the Faculty of Economics and Business, University of Muhammadiyah Bengkulu aims to strengthen the capacity of human resources and digital marketing skills for MSME actors in Bengkulu City. The activity is carried out through an educational, participatory, and needs-based approach, which includes digital literacy training, business management, and the use of social media and e-commerce platforms. The results of the program implementation show an increase in understanding of the importance of digitalization and practical skills in modern and market-oriented business management. Strengthening human resources and implementing a targeted digital marketing strategy is expected to increase competitiveness, expand market reach, and encourage sustainable adaptation in facing digital economy challenges. This kind of intervention needs to be carried out in a sustainable and collaborative manner to support an inclusive and resilient local MSME ecosystem.
The Influence Of Service Quality And Price Discounton Purchasing Decisions In Panenka Sports Sttore In Bengkulu Hafi Ihza Mahendra; Ade Tiara Yulinda
Jurnal Akuntansi, Manajemen, Ekonomi Islam Vol. 1 No. 1 (2024): July
Publisher : PT. MEMIKATTA PUBLISHER INDONESIA

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Abstract

The aim of the research is to determine the effect of service quality and price discounts on purchasing decisions at Panenka sports store in Bengkulu. And to find out which factors most dominantly influence purchasing decisions.his research used quantitative methods on 75 respondents. The population used in this research is consumers of the Panenka Sport Sports Shop and sampling in this research is a non-probability sampling technique.Based on the results of multiple linear regression, the regression equation Y = 1.312 + 0.690 (X_1) + 0.158 (X2) is obtained. The results of the research concluded that service quality and price discounts had a positive and significant effect, partially or simultaneously, on purchasing decisions at the Panenka Sport Sports Store in Bengkulu.
Business Strategy Development Of Salted Fish Msmes Based On Business Model Canvas In Malabero Village, Bengkulu City Mimi Kurnia Nengsih; Ade Tiara Yulinda; Meiffa Herfianti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7832

Abstract

Salted fish Micro, Small, and Medium Enterprises (MSMEs) in Malabero Village, Bengkulu City, play a significant role in the local economy. However, these businesses face challenges such as limited market reach, lack of innovation, inefficient production processes, and weak financial management. This study aims to analyze the current business model of salted fish MSMEs using the Business Model Canvas (BMC) framework and propose strategic improvements to enhance their competitiveness and sustainability.The research employs a qualitative approach, including field observations, interviews with business owners, and document analysis. The findings indicate that most MSMEs rely on traditional sales channels, lack product differentiation, and have minimal digital marketing adoption. To address these issues, this study suggests several strategic developments: (1) market expansion through digital platforms and retail partnerships, (2) product innovation with better packaging and value-added variants, (3) adoption of modern processing technologies to improve efficiency, and (4) improved financial management and access to funding.By implementing these strategies, salted fish MSMEs in Malabero Village can strengthen their market position, increase profitability, and ensure long-term sustainability. The study provides practical recommendations for business owners, policymakers, and industry stakeholders to support the growth of the salted fish sector in Bengkulu City.
The Influence of Price Discount and Store Atmosphere on Consumer Purchase Decisions at Equator Stores in Bengkulu City Monica Gustia; Ade Tiara Yulinda
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.971

Abstract

This study aims to determine the effect of price discount and store atmosphere on purchasing decisions at the Khatulistiwa Store, Bengkulu city. The sample in this study were 120 consumers who shop at the Khatulistiwa store, Bengkulu city. The data collection technique used a questionnaire. The analysis technique used is multiple linear regression, coefficient of determination and hypothesis testing. The results showed the regression equation with a positive direction, namely Y = 11.928 + 0.400X1 + 0.186 X2. This means that if the price discount and store atmosphere increase, the purchase decision will also increase. The coefficient of determination of the Adjusted R square is 0.143. This means that X1 (Price discount) and X2 (Store atmosphare) affect the purchase decision (Y) by 14.3%, while the rest 85.7% is influenced by other contributing factors. not examined in this study. Hypothesis test results show that the price discount has a significant effect on purchasing decisions at the Equator Stores, Bengkulu City with a significant value of 0.000. This illustrates that the higher the price discount given by the Khatulistiwa Store in Bengkulu city, the purchase decision will increase. Store atmosphare has a significant influence on purchasing decisions at the Khatulistiwa Store in Bengkulu city with a significant value of 0.025. This illustrates that the store's atmosphere in the Khatulistiwa Store in Bengkulu city can increase purchasing decisions. Together, the price discount and store atmosphare have a significant influence on purchasing decisions at the Khatulistiwa Store, Bengkulu city.
The Influence Of Leadership, Motivation, And Work Discipline On The Performance Of Village Community Development Officials (DPMD) In Bengkulu Selatan District Tegar Dewantara Yanwar; Ade Tiara Yulinda
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1334

Abstract

This study aims to determine the influence of leadership, motivation and work discipline on the performance of Village Community Empowerment Service (DPMD) Employees of South Bengkulu Regency, either partially or simultaneously. There are several factors that will be discussed in this study, including Leadership, Motivation, and Work Discipline. The objects in this study were 40 Village Community Empowerment Service (DPMD) employees of South Bengkulu Regency. In this study the authors used data collection methods by means of observation, distributing questionnaires or questionnaires and interviews.  There are several data analysis techniques used in this study, including by using respondent response analysis, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the research that has been done, it can be seen that the Leadership Variable has a positive and significant effect on the Employee Performance of the Village Community Empowerment Service (DPMD) of South Bengkulu Regency. This means that with the existence of leadership provided by agencies, of course this shows that the leadership in the Village Community Empowerment Service (DPMD) of South Bengkulu Regency is good at directing human resources (HR). The Variable Motivation has a positive and significant effect on the Performance of Village Community Empowerment Service (DPMD) Employees of South Bengkulu Regency. This means that with motivation in the form of appropriate salaries and incentives, of course this can trigger employees to work even better and be able to improve the performance of their employees. South. This means that with good work discipline, it will also have a good impact on employee performance
The Influence of Reputation and Web Quality on Lazada Customer Trust in Pendopo District, Empat Lawang Regency, South Sumatra Yeti Pristidayanti; Ade Tiara Yulinda
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1307

Abstract

The purpose of this study was to determine the influence of reputation and web quality on customer trust in Lazada in Pendopo District, Empat Lawang Regency, South Sumatra. This research is a type of quantitative research. Data collection techniques are interviews, observation, literature study and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the relationship between Web quality and reputation with customer trust in Lazada in Pendopo District, the following conclusions can be drawn: There is a positive and significant effect of Reputation (X1) on customer trust (Y) Lazada in Pendopo District, meaning that the higher the reputation, the more increase consumer confidence. There is an influence of Web quality (X2) on Lazada's customer trust (Y) in Pendopo District. meaning that the higher the relationship marketing, the more it increases consumer confidence. There is an influence of reputation and web quality which together influence the trust of Lazada customers in the Pendopo District with a Fsig value of 0.003 <0.05.
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN TERHADAP KINERJA KARYAWAN Syaifudin Nofrianto; Ade Tiara Yulinda
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the influence of work discipline and the work environment on employee performance at the Bengkulu City Fire and Rescue Service. The independent variables in this study are work discipline (X₁) and work environment (X₂), while the dependent variable is employee performance (Y). This study used a quantitative approach with multiple linear regression. Data were collected through questionnaires distributed to 96 respondents who were active employees of the Bengkulu City Fire and Rescue Service. Data analysis was performed using SPSS. The analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, simultaneous F-tests, and coefficients of determination (R²). The results of the study indicate that work discipline and the work environment have a positive and significant influence on employee performance. The multiple linear regression analysis yielded the equation Y = 9.204 + 0.421(X₁) + 0.583(X₂), with a coefficient of determination (R²) of 0.593, meaning that 59.3% of the variation in employee performance can be explained by these two variables. The F-test showed that the calculated F-value (67.690) was greater than the F-table (3.09) and a significance level of 0.000 < 0.05, indicating that simultaneously, work discipline and the work environment significantly influence employee performance. Keywords: work discipline, work environment, employee performance
STRATEGI COPING PROBLEM-FOCUSED DALAM MENGATASI TINGKAT STRES PEGAWAI Deli Arrahma; Ade Tiara Yulinda
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

The Problem-Focused Coping Strategy in Overcoming Employee Stress Levels in the Midst of Job Demands at the Seluma District Attorney's Office. This type of research uses qualitative descriptive with data collection techniques through observation, documentation, and interviews. Meanwhile, data analysis uses data reduction, data presentation, and conclusion drawn. The main findings of the study show that employees of the Seluma District Attorney's Office are indeed affected by work stress caused by various job demands ranging from high workloads, strict deadlines, lack of rest time, and large responsibilities that cause physical fatigue, emotional stress, and headaches. The problem-focused coping strategy that is often carried out by district attorney's employees usually starts from making work plans, grouping tasks according to priorities, arranging rest times, and seeking instrumental support from superiors or fellow colleagues who are more expert. Thus, overall, the results of the study show that  the problem-focused coping strategy  has been running effectively among employees of the Seluma District Attorney's Office in overcoming work stress stemming from job demands, and has been proven to help employees in controlling pressure, maintaining emotional balance, as well as maintaining the quality of performance at work. Keywords: Work Stress, Coping Problem-Focused
Navigating the challenges of studying abroad: a culturally responsive alumni mentorship (CRAM) approach for Indonesian freshmen at Asia University Taiwan Andi Azhar; Risda Yulianti; Ade Tiara Yulinda
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 9 No. 3 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v9i3.12202

Abstract

This paper examines a community engagement initiative employing Culturally Responsive Alumni Mentorship (CRAM) to support Indonesian freshmen at Asia University, Taiwan. Recognizing the challenges of cultural transition and financial constraints, this initiative, led by an Indonesian alumnus, provided a culturally relevant platform for students to thrive. A sharing and discussion session held on September 10th addressed key areas like academic strategies, cultural adjustment, and financial management. CRAM emphasizes leveraging alumni experiences to offer culturally specific guidance. The session fostered a sense of community and facilitated knowledge sharing, leading to positive outcomes such as enhanced cultural awareness, improved confidence, and reduced anxiety. This study highlights the potential of CRAM in empowering international students to navigate the complexities of studying abroad and achieve academic success
The Effect Of Live Streaming And Brand Awareness On Purchasing Decisions Of Glad2Glow Products On Tiktok E-Commerce Hili Puspita Sari; Ade Tiara Yulinda; Merta Kusuma
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.10917

Abstract

Consumer purchasing decisions on social media–based e-commerce platforms are influenced by various factors, including live streaming and brand awareness. This study aims to analyze the effect of live streaming and brand awareness on purchasing decisions of Glad2Glow skincare products on TikTok e-commerce among consumers in Bengkulu City. This research employs a quantitative method with a survey approach. The population of this study consists of consumers in Bengkulu City who have purchased Glad2Glow products through TikTok live streaming. The research sample comprises 130 respondents selected using an accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that live streaming has a positive and significant effect on purchasing decisions, meaning that more effective live streaming increases consumers’ likelihood of making purchases. Brand awareness also has a positive and significant effect on purchasing decisions, indicating that higher brand awareness enhances consumer trust and confidence in choosing products. Furthermore, live streaming and brand awareness simultaneously have a positive and significant effect on purchasing decisions of Glad2Glow products on TikTok e-commerce. Therefore, Glad2Glow is recommended to continuously optimize its live streaming strategies and strengthen brand awareness to improve consumer purchasing decisions.
Co-Authors Adi Sismanto Andi Azhar Anggi Josetio Prayoga Ardita Oktaviana Rizki Arianto, Tezar Asep Indra Gunawan Bahrun, Khairul Chandra Aditya Dayang Dea Dwi Sari Dea Ananda Regita Deli Arrahma Diah Purnamasari Ekowati, Sri Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Galang Juliansyah Hafi Ihza Mahendra Hana Syafira Hasim Asari Heldi Sahputra Herfianti, Meiffa hidayah, agung kharisma Hili Puspita Sari I Gede Sena Winaya Indah Tri Rahayu Indriani, Reni Ira Yuniati Islamuddin Islamuddin Islamuddin Islamuddin Islamuddin, Islamuddin Kusuma, Merta Lina Rosalinda M. Habibbullah Mabrur Rahman Malindra, Afif Dwi Cahya Marlia Prameswari Marthasari, Garnis Megawati - Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Muhammad Irham Prasetyo Muhammad Rizki Minandar Nara Tri Rahma Nengsih, Mimi Kurnia Nensi Yuniarti Nurul Trisnawati Onsardi, Onsardi Pefriyadi Pefriyadi Pefriyadi, Pefriyadi Peptiana Peptiana Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili Ratnawili Redoh Muhammad Abi Refiyahya, Afifah Huda Reni Indriani Reza Azirpa Rike Rahmawati Rina Yuniarti, Rina Ririn Armelinda Risda Yulianti Saroni, Saparudin Siska Yeliza Sonitra Sonitra Sri Ekowati Sukardi Putra Sumarni, Yenti Surya Ade Saputera Syaifudin Nofrianto Tegar Dewantara Yanwar Tongam Sihol Nababan Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Wicaksana, Fadli Wira Winda Susanti Yenti Sumarni Yeti Pristidayanti yonda Ahmeiza Putry Yosha Nanda Eka Putri