Article Per Year (5 Year)
p-Index From 2021 - 2026
7.25
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Serawai MASTER: Jurnal Manajemen Strategik Kewirausahaan JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Business JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) International Journal Business, Management and Innovation Review Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 51 Documents
Search

 2   3   4   5   6 
Strategi Penguatan SDM dan Pemasaran Digital Bagi Pelaku UMKM di Kota Bengkulu Ade Tiara Yulinda; Kusuma, Merta; Arianto, Tezar; Yuniarti, Rina
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.22488

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City has shown a positive trend in recent years. However, this progress has not been fully accompanied by increasing the capacity of human resources (HR) and the optimal use of digital technology. In the era of the digital economy marked by accelerated technology adoption and changes in consumer behavior, MSME actors are required to improve competence and adopt adaptive marketing strategies. The community service program initiated by the Faculty of Economics and Business, University of Muhammadiyah Bengkulu aims to strengthen the capacity of human resources and digital marketing skills for MSME actors in Bengkulu City. The activity is carried out through an educational, participatory, and needs-based approach, which includes digital literacy training, business management, and the use of social media and e-commerce platforms. The results of the program implementation show an increase in understanding of the importance of digitalization and practical skills in modern and market-oriented business management. Strengthening human resources and implementing a targeted digital marketing strategy is expected to increase competitiveness, expand market reach, and encourage sustainable adaptation in facing digital economy challenges. This kind of intervention needs to be carried out in a sustainable and collaborative manner to support an inclusive and resilient local MSME ecosystem.
The Influence Of Service Quality And Price Discounton Purchasing Decisions In Panenka Sports Sttore In Bengkulu Hafi Ihza Mahendra; Ade Tiara Yulinda
Jurnal Akuntansi, Manajemen, Ekonomi Islam Vol. 1 No. 1 (2024): July
Publisher : PT. MEMIKATTA PUBLISHER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of the research is to determine the effect of service quality and price discounts on purchasing decisions at Panenka sports store in Bengkulu. And to find out which factors most dominantly influence purchasing decisions.his research used quantitative methods on 75 respondents. The population used in this research is consumers of the Panenka Sport Sports Shop and sampling in this research is a non-probability sampling technique.Based on the results of multiple linear regression, the regression equation Y = 1.312 + 0.690 (X_1) + 0.158 (X2) is obtained. The results of the research concluded that service quality and price discounts had a positive and significant effect, partially or simultaneously, on purchasing decisions at the Panenka Sport Sports Store in Bengkulu.
PEMBERDAYAAN EKONOMI LOKAL KOPI KITTO MELALUI PERAN BUMDES DURIAN INDAH DESA PELANGKIAN KAB. KEPAHIANG Arianto, Tezar; Yulinda, Ade Tiara; Kusuma, Merta
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 4 No. 3 (2021): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Setiap Usaha harus bisa mengelola usahanya dalam menghadapi persaingan pasar yang semakin pesat. Pemberdayaan Ekonomi lokal menjadi ekonomi kreatif dan inovatif melalui Bumdes ini sangat dibutuhkan dalam rangka meningkatkan pendapatan masyarakat. Kegiatan pengabdian ini bertujuan untuk memberikan pendampingan dalam pemberdayaan masyarakat/kelompok tani untuk meningkatkan pengetahuan dan pemahaman tentang kemasan serta pemasaran produk yang dapat bernilai dan bersaing. Masalah utama yang menjadi fokus dalam pengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif adalah pengetahuan dan pemahaman Sumber Daya Manusia (SDM) masyarakat/kelompok tani kopi Desa Pelangkian masih rendah dalam proses kemasan bubuk kopi dan pemasarannya, selain itu kelompok tani kopi Desa Pelangkian belum mendapatkan pembinaan dalam pengembangan usaha. Bentuk Kegiatan yang akan dilaksanakan adalah sosialisasi, pelatihan, pendampingan yang melibatkan masyarakat/kelompok tani serta Bumdes Desa Pelangkian dalam hal pengelolaan dan pengembangan usaha bubuk kopi mulai dari kemasan sampai kepemasaran produk bubuk Kopi Kitto. Dari kegiatan ini target dan hasil capaiannya adalah terlaksananya kegiatan-kegiatan pengabdian secara lancar, meningkatkan pengetahuan, pemahaman masyarakat/kelompok tani tentang pengembangan usaha kreatif dan inovatif melalui Bumdes dalam dapat meningkatkan pendapatan masyarakat/ kelompok tani serta munculnya wirausaha yang sejenis dengan kemitraan yang senergi dalam mengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif. Kata Kunci : Peningkatkan Pengetahuan, Kreatif dan Inovatif.Kata Kunci: Peningkatkan Pengetahuan, Kreatif dan Inovatif
PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPLUSE BUYING PADA PENGGUNA APLIKASI TIKTOK MAHASISWA MANAJEMEN UNIVERSITAS MUHAMMADIYAH BENGKULU Rizki, Ardita Oktaviana; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9784

Abstract

This study aims to determine the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying among TikTok application users who are Management Students at Muhammadiyah University of Bengkulu, both partially and simultaneously. There are several independent variables (x) to be discussed in this research, including Hedonic Shopping Value and Shopping Lifestyle. The research object is TikTok application users who are Management Students at Muhammadiyah University of Bengkulu, totaling 108 respondents. Several data analysis techniques are used in this study, including instrument testing, classical assumption testing, respondent response analysis, multiple linear regression analysis, and the coefficient of determination. also test the hypothesis. From the results of multiple linear regression tests, the regression equation obtained is as follows: 1. The research results indicate that the Hedonic shopping value variable significantly affects Impulse buying among TikTok application users at Muhammadiyah University of Bengkulu's Management students. 2. The research results indicate that the Shopping lifestyle variable significantly affects Impulse buying among TikTok application users at Muhammadiyah University of Bengkulu's Management students. 3. The research results indicate that the Hedonic shopping value and Shopping lifestyle variables significantly affect Impulse buying among TikTok application users at Muhammadiyah University of Bengkulu's Management students. Keywords: : Hedonic shopping value  , Shopping lifestyle  , Customer Satisfaction
PENGARUH INFLUENCER MARKETING RATING DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WARDAH Peptiana, Peptiana; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9827

Abstract

This study aims to analyze the influence of influencer marketing, product ratings, and transaction convenience on purchasing decisions for Wardah skincare products in Bengkulu City. With the rise of digital marketing, influencer-based promotions have become increasingly popular, while product ratings and transaction convenience also play a role in shaping consumer behavior in online shopping. This research employs a quantitative approach using a survey method, with data collected through questionnaires from 105 respondents who are Wardah consumers. Data analysis was conducted using multiple linear regression to examine the relationship between independent and dependent variables. The findings reveal that influencer marketing and transaction convenience significantly influence purchasing decisions, whereas product ratings do not have a significant effect. Partially, influencer marketing has the most dominant impact on consumer purchasing decisions, followed by transaction convenience. These findings highlight that marketing strategies involving credible influencers and seamless transaction processes can enhance consumer trust and purchasing decisions, even though product ratings are not a primary factor in consumer choices. Therefore, this study recommends that companies optimize their digital marketing strategies to increase product appeal and competitiveness in the market. Keywords: Influencer Marketing, Product Ratings, Transaction Convenience, Purchasing Decisions, Wardah Skincare.
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING PADA KONSUMEN GALERY RJ BENGKULU Yeliza, Siska; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9831

Abstract

This study aims to analyze the influence of shopping lifestyle and fashion involvement on impulse buying among consumers at Galery RJ Store in Bengkulu. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 respondents who are active customers of the store. The data were analyzed using multiple linear regression. The results show that both shopping lifestyle and fashion involvement have a positive and significant effect on impulse buying. These findings indicate that the higher the shopping lifestyle and fashion involvement, the more likely consumers are to engage in impulse buying. This study provides important implications for fashion business actors in designing more effective marketing strategies. Keywords: Shopping Lifestyle, Fashion Involvement, Impulse Buying
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN TERHADAP KINERJA KARYAWAN Nofrianto, Syaifudin; Yulinda, Ade Tiara
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of work discipline and the work environment on employee performance at the Bengkulu City Fire and Rescue Service. The independent variables in this study are work discipline (X₁) and work environment (X₂), while the dependent variable is employee performance (Y). This study used a quantitative approach with multiple linear regression. Data were collected through questionnaires distributed to 96 respondents who were active employees of the Bengkulu City Fire and Rescue Service. Data analysis was performed using SPSS. The analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, simultaneous F-tests, and coefficients of determination (R²). The results of the study indicate that work discipline and the work environment have a positive and significant influence on employee performance. The multiple linear regression analysis yielded the equation Y = 9.204 + 0.421(X₁) + 0.583(X₂), with a coefficient of determination (R²) of 0.593, meaning that 59.3% of the variation in employee performance can be explained by these two variables. The F-test showed that the calculated F-value (67.690) was greater than the F-table (3.09) and a significance level of 0.000 < 0.05, indicating that simultaneously, work discipline and the work environment significantly influence employee performance. Keywords: work discipline, work environment, employee performance
Business Strategy Development Of Salted Fish Msmes Based On Business Model Canvas In Malabero Village, Bengkulu City Mimi Kurnia Nengsih; Ade Tiara Yulinda; Meiffa Herfianti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7832

Abstract

Salted fish Micro, Small, and Medium Enterprises (MSMEs) in Malabero Village, Bengkulu City, play a significant role in the local economy. However, these businesses face challenges such as limited market reach, lack of innovation, inefficient production processes, and weak financial management. This study aims to analyze the current business model of salted fish MSMEs using the Business Model Canvas (BMC) framework and propose strategic improvements to enhance their competitiveness and sustainability.The research employs a qualitative approach, including field observations, interviews with business owners, and document analysis. The findings indicate that most MSMEs rely on traditional sales channels, lack product differentiation, and have minimal digital marketing adoption. To address these issues, this study suggests several strategic developments: (1) market expansion through digital platforms and retail partnerships, (2) product innovation with better packaging and value-added variants, (3) adoption of modern processing technologies to improve efficiency, and (4) improved financial management and access to funding.By implementing these strategies, salted fish MSMEs in Malabero Village can strengthen their market position, increase profitability, and ensure long-term sustainability. The study provides practical recommendations for business owners, policymakers, and industry stakeholders to support the growth of the salted fish sector in Bengkulu City.
The Influence of Price Discount and Store Atmosphere on Consumer Purchase Decisions at Equator Stores in Bengkulu City Monica Gustia; Ade Tiara Yulinda
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.971

Abstract

This study aims to determine the effect of price discount and store atmosphere on purchasing decisions at the Khatulistiwa Store, Bengkulu city. The sample in this study were 120 consumers who shop at the Khatulistiwa store, Bengkulu city. The data collection technique used a questionnaire. The analysis technique used is multiple linear regression, coefficient of determination and hypothesis testing. The results showed the regression equation with a positive direction, namely Y = 11.928 + 0.400X1 + 0.186 X2. This means that if the price discount and store atmosphere increase, the purchase decision will also increase. The coefficient of determination of the Adjusted R square is 0.143. This means that X1 (Price discount) and X2 (Store atmosphare) affect the purchase decision (Y) by 14.3%, while the rest 85.7% is influenced by other contributing factors. not examined in this study. Hypothesis test results show that the price discount has a significant effect on purchasing decisions at the Equator Stores, Bengkulu City with a significant value of 0.000. This illustrates that the higher the price discount given by the Khatulistiwa Store in Bengkulu city, the purchase decision will increase. Store atmosphare has a significant influence on purchasing decisions at the Khatulistiwa Store in Bengkulu city with a significant value of 0.025. This illustrates that the store's atmosphere in the Khatulistiwa Store in Bengkulu city can increase purchasing decisions. Together, the price discount and store atmosphare have a significant influence on purchasing decisions at the Khatulistiwa Store, Bengkulu city.
The Influence Of Leadership, Motivation, And Work Discipline On The Performance Of Village Community Development Officials (DPMD) In Bengkulu Selatan District Tegar Dewantara Yanwar; Ade Tiara Yulinda
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1334

Abstract

This study aims to determine the influence of leadership, motivation and work discipline on the performance of Village Community Empowerment Service (DPMD) Employees of South Bengkulu Regency, either partially or simultaneously. There are several factors that will be discussed in this study, including Leadership, Motivation, and Work Discipline. The objects in this study were 40 Village Community Empowerment Service (DPMD) employees of South Bengkulu Regency. In this study the authors used data collection methods by means of observation, distributing questionnaires or questionnaires and interviews.  There are several data analysis techniques used in this study, including by using respondent response analysis, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the research that has been done, it can be seen that the Leadership Variable has a positive and significant effect on the Employee Performance of the Village Community Empowerment Service (DPMD) of South Bengkulu Regency. This means that with the existence of leadership provided by agencies, of course this shows that the leadership in the Village Community Empowerment Service (DPMD) of South Bengkulu Regency is good at directing human resources (HR). The Variable Motivation has a positive and significant effect on the Performance of Village Community Empowerment Service (DPMD) Employees of South Bengkulu Regency. This means that with motivation in the form of appropriate salaries and incentives, of course this can trigger employees to work even better and be able to improve the performance of their employees. South. This means that with good work discipline, it will also have a good impact on employee performance
Co-Authors Adi Sismanto Anggi Josetio Prayoga Arianto, Tezar Asep Indra Gunawan Bahrun, Khairul Chandra Aditya Dayang Dea Dwi Sari Dea Ananda Regita Diah Purnamasari Ekowati, Sri Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hafi Ihza Mahendra Hana Syafira Hasim Asari Heldi Sahputra Herfianti, Meiffa hidayah, agung kharisma I Gede Sena Winaya Indah Tri Rahayu Indriani, Reni Islamuddin Islamuddin Islamuddin Islamuddin Islamuddin, Islamuddin Kusuma, Merta Lina Rosalinda Mabrur Rahman Malindra, Afif Dwi Cahya Marlia Prameswari Marthasari, Garnis Megawati - Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Nara Tri Rahma Nengsih, Mimi Kurnia Nensi Yuniarti Nofrianto, Syaifudin Nurul Trisnawati Onsardi, Onsardi Pefriyadi Pefriyadi Pefriyadi, Pefriyadi Peptiana, Peptiana Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili Ratnawili Refiyahya, Afifah Huda Reni Indriani Rike Rahmawati Rina Yuniarti, Rina Ririn Armelinda Rizki, Ardita Oktaviana Saroni, Saparudin Sonitra Sonitra Sri Ekowati Sukardi Putra Sumarni, Yenti Tegar Dewantara Yanwar Tongam Sihol Nababan Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Wicaksana, Fadli Wira Winda Susanti Yeliza, Siska Yenti Sumarni Yeti Pristidayanti Yosha Nanda Eka Putri