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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Indonesia Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan JURNAL PENDIDIKAN TAMBUSAI STI Policy and Management Journal Journal of Islamic Monetary Economics and Finance JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Journal of Digital Marketing and Halal Industry ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ekonomi Indonesia Education Achievement: Journal of Science and Research Journal of Islamic Economic and Business Research Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Muslim Business and Economic Review Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Global Ilmiah Journal of Accounting Law Communication and Technology PENG: Jurnal Ekonomi dan Manajemen As-Syirkah: Islamic Economic & Financial Journal
RIOFITA, HENDRA
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ANALISIS PERAN DAN EFEKTIVITAS CHATBOT DALAM PEMASARAN DIGITAL DI ERA E-COMMERCE" (THE EFFECTIVENESS OF CHATBOTS IN DIGITAL MARKETING E-COMMERCE) Hutagalung, Dwie Vania; Riofita, Hendra
Kohesi: Jurnal Sains dan Teknologi Vol. 5 No. 6 (2024): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v5i6.8037

Abstract

Perkembangan teknologi digital telah mengubah cara bisnis berinteraksi dengan konsumen, terutama melalui pemasaran digital. Artikel ini membahas peran chatbot, sebuah program berbasis kecerdasan buatan, dalam meningkatkan efisiensi, personalisasi, dan kepuasan pelanggan di sektor e-commerce. Menggunakan pendekatan studi literatur, penelitian ini menunjukkan bahwa chatbot mampu memberikan respons cepat, layanan 24/7, dan pengalaman pengguna yang lebih nyaman, sehingga berkontribusi pada peningkatan konversi penjualan dan loyalitas pelanggan. Namun, chatbot juga memiliki keterbatasan, seperti kesulitan dalam memahami permintaan kompleks, ketergantungan pada koneksi internet, dan tantangan dalam keamanan data pelanggan. Studi ini menyimpulkan bahwa penerapan chatbot yang efektif dapat memberikan manfaat signifikan bagi bisnis, tetapi harus diimbangi dengan pengelolaan data yang baik dan pemahaman atas keterbatasan teknologi ini
PEMANFAATAN TEKNOLOGI AI DALAM MENINGKATKAN EFEKTIVITAS STRATEGI PEMASARAN Syamsi, Muhammad Firdaus; Riofita, Hendra
Kohesi: Jurnal Sains dan Teknologi Vol. 5 No. 8 (2024): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v5i8.8483

Abstract

Artificial Intelligence (AI) has revolutionized the landscape of marketing by offering innovative tools to enhance effectiveness, efficiency, and customer engagement. This study explores the application of AI in improving marketing strategies, focusing on its impact on personalization, data-driven decision-making, and customer relationship management. By analyzing recent advancements in AI technologies such as machine learning, natural language processing, and predictive analytics, the study highlights how businesses can leverage AI to optimize campaigns, automate routine tasks, and provide tailored customer experiences. Key findings reveal that AI not only reduces operational costs but also increases customer satisfaction and retention through targeted recommendations and personalized interactions. Despite its numerous benefits, challenges such as data privacy concerns and implementation costs remain significant barriers. The conclusion of this study offers helpful suggestions for companies looking to implement AI technologies as well as ideas for further research to improve its incorporation into marketing strategies. Kecerdasan Buatan (AI) telah merevolusi lanskap pemasaran dengan menawarkan alat inovatif untuk meningkatkan efektivitas, efisiensi, dan keterlibatan pelanggan. Studi ini mengeksplorasi penerapan AI dalam meningkatkan strategi pemasaran, dengan fokus pada dampaknya terhadap personalisasi, pengambilan keputusan berdasarkan data, dan manajemen hubungan pelanggan. Dengan menganalisis kemajuan terkini dalam teknologi AI seperti pembelajaran mesin, pemrosesan bahasa alami, dan analisis prediktif, penelitian ini menyoroti bagaimana bisnis dapat memanfaatkan AI untuk mengoptimalkan kampanye, mengotomatiskan tugas-tugas rutin, dan memberikan pengalaman pelanggan yang disesuaikan. Temuan utama mengungkapkan bahwa AI tidak hanya mengurangi biaya operasional tetapi juga meningkatkan kepuasan dan retensi pelanggan melalui rekomendasi yang ditargetkan dan interaksi yang dipersonalisasi. Meskipun memiliki banyak manfaat, tantangan seperti masalah privasi data dan biaya implementasi masih menjadi hambatan yang signifikan. Kesimpulan dari penelitian ini memberikan saran yang bermanfaat bagi perusahaan yang ingin menerapkan teknologi AI serta ide untuk penelitian lebih lanjut guna meningkatkan penggabungannya ke dalam strategi pemasaran.
Predicting Muslim Female Customer Retention Through Islamic Marketplace Attractiveness Riofita, Hendra
Journal of Islamic Economic and Business Research Vol. 4 No. 2: December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jiebr.v4i2.282

Abstract

This study aims to employ Islamic marketplace attractiveness to predict Muslim female customer retention and price attributes to trigger the predictor effect to encourage Islamic marketplaces to lead Indonesian e-commerce. The data were processed with SPSS and Amos programs and collected through the questionnaire filled in by 407 respondents taken using purposive, snowball, and non-probable sampling methods in a survey conducted for 2 months. The respondents were Muslim female customers who had experience purchasing fashion products in Islamic marketplaces.  The Findings show that Islamic marketplace attractiveness is the predictor of Muslim female customer retention. Meanwhile, price attributes partially trigger the Islamic marketplace attractiveness effect on Muslim female customer retention.  The findings are insights from Indonesia for developing countries, especially for Muslim developing countries, to encourage Islamic marketplaces to lead e-commerce, especially for their digital economic growth, by predicting Muslim female customer retention.  All research constructs can implement the Theory of Reasoned Action in an e-commerce context. Since the theory reveals that behavior is determined by a predictor, Islamic marketplace attractiveness is the predictor of Muslim female customer retention on Islamic marketplaces. Meanwhile, price attributes are the trigger for the predictor effect on Muslim female customer retention.
Manajemen Strategis dan Proses Pemasaran(Studi Kasus: Cara Xpander Melakukan Perencanaan dan Proses Pemasaran) Siregar, Aditya; Riofita, Hendra
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari-Maret, Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8en2ah81

Abstract

Strategic management is an important framework for formulating, implementing, and evaluating strategies used by companies to achieve long-term goals. In this case study, the focus is on the planning and marketing processes of the Mitsubishi Xpander, a successful automotive product in the Indonesian market. This research analyzes the strategic planning steps undertaken by Mitsubishi Motors to introduce and market the Xpander, starting from market analysis, segmentation, target market establishment, to product positioning. The marketing process applied includes various elements such as promotion, pricing, distribution, and product features tailored to consumer preferences in Indonesia. This study emphasizes the importance of synchronizing business and marketing strategies, as well as adapting to local market dynamics, which contribute to the success of the Mitsubishi Xpander in winning competition in the multi-purpose vehicle (MPV) segment. The method used is a case study with a library research. The results of this study indicate that a well-planned and strategic marketing approach can enhance competitiveness and market share of products in the automotive industry.
Strengthening the Competitive Image of Private Islamic Higher Educational Institutions in Indonesia as an Effective Marketing Material: The Mediating Role of Service Innovation Riofita, Hendra
STI Policy and Management Journal Vol 9, No 2 (2024): STI Policy and Management
Publisher : National Research and Innovation Agency, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/STIPM.2024.404

Abstract

This study is carried out to employ service innovation to trigger effective leader and employee involvement effect respectively on competitive image to respond highly competitive market in recruiting prospective students. This survey study takes the data processed with SPSS and Amos program using a questionnaire sent in the form of Google link to the elements of the leaders organizing Private Islamic Higher Educations in Indonesia. They are the respondents of this study taken using multi stage and simple random sampling method. The findings of this study show that service innovation triggers effective leader and employee involvement effect respectively on competitive image. Through the service innovation, effective leader and employee involvement can drive competitive image to be an effective marketing material to recruit prospective students. All constructs employed can manifest the role of institutional resources to compete as intended by resource-based view theory.    Keywords: Islam, leadership, service innovation, image, higher education 
Penerapan dan Strategi Riset serta Sistem Informasi Pemasaran di Telkomsel Siregar, Aditya; Riofita, Hendra
Education Achievement: Journal of Science and Research Volume 5 Issue 3 November 2024
Publisher : Pusdikra-Publishing.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jsr.v5i3.2184

Abstract

Penelitian ini membahas sistem informasi pemasaran dan riset pemasaran di Telkomsel dengan metode studi kasus dan library research. Sistem informasi pemasaran sangat penting untuk memahami kebutuhan pelanggan, memprediksi tren pasar, dan mengembangkan strategi kompetitif. Dalam riset pemasaran, data yang terkumpul dianalisis untuk menggambarkan preferensi pelanggan dan posisi Telkomsel di pasar Indonesia. Metode studi kasus memberikan pemahaman mendalam tentang implementasi sistem informasi pemasaran di Telkomsel, sementara library research digunakan untuk memperkuat dasar teori. Hasil penelitian menunjukkan bahwa penggunaan sistem informasi pemasaran yang efektif meningkatkan kepuasan pelanggan dan daya saing Telkomsel. Studi ini diharapkan menjadi acuan untuk pengembangan strategi pemasaran yang lebih efektif di industri telekomunikasi.
Perceived Opportunity and Risk Control Role on Willingness to Recommend Sharia Fintech Riofita, Hendra
Jurnal Ikatan Sarjana Ekonomi Indonesia Vol 13 No 2 (2024): August
Publisher : Jurnal Ekonomi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52813/jei.v13i2.353

Abstract

This study aims to improve Muslim MSME customers’ willingness to recommend other Muslims to use Sharia Fintech to purchase MSME products at Sharia marketplaces through perceived opportunity and perceived risk control. The data processed with SPSS and Amos program were collected through a questionnaire in the form of Google link sent to the respondents with experience using Sharia Fintech to purchase MSMEs products at Sharia marketplaces. Findings demonstrate that all hypotheses are supported and that the relationship among constructs within the framework of TAM and the Theory of Reasoned Action can be elaborated in the context of the use of Sharia Fintech at Sharia marketplaces.
Strategi Pengembangan Sumber Daya Manusia Dalam Era Digital Pada E-Commerce Di Kota Pekanbaru Ar Royan, Fadhil; Nazwa, Maharani; Anggraini Nurfadliah, Shella; Aprilia, Shiva; Fazira, Winni; Riofita, Hendra
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 2 No. 5 (2024)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v2i5.1771

Abstract

This research aims to analyse HR development strategies in e-commerce companies in Pekanbaru City. Descriptive qualitative method was used involving 10 subjects from 5 largest e-commerce companies in Pekanbaru City. The results show the main challenges are rapid technological changes and the need for digital skills. The strategies implemented include continuous training, digital talent recruitment, performance management system improvement, and technology adoption for HR management optimisation. A thorough evaluation was conducted to assess the effectiveness of the strategies in supporting digital transformation. This research provides an in-depth understanding of HR development in the e-commerce era.
Maksimalkan Keunggulan Daya Saing Melalui Peran Strategis SDM Hotel Bintang Tiga: Studi Kasus Hotel Ameera Pekanbaru Siti Labibah, Ana; Purnama, Intan; Suraya, Nur; Wulandari, Shevia; Riofita, Hendra
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 2 No. 5 (2024)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v2i5.1773

Abstract

The role of strategic human resource management is the main key in changing company management to achieve competitive advantage. To make this happen, the Human Resources Manager (HR Manager) must be able to carry out the strategic role of HR and provide added value to the company so that competitive advantage can be achieved. However, not many new HR Manager roles have been implemented by mid-level companies, let alone small companies. This research was conducted with the aim of knowing and identifying the strategic role of HR Managers in anticipating current business competition, the strategic role of HR Managers, and using HR as a factor to create a company's competitive advantage. This research was conducted using qualitative methods in the mid-level hotel industry in the city of Pekanbaru. The underlying philosophical assumption is positivist. The data collection technique uses semi-structured interviews. Data analysis uses coding with NVivo International 10 software. The themes used are the role of the HR Manager in contributing to business competition and the strategic role of the HR Manager in creating the company's competitive advantage which is analyzed based on the number of coding references. The result was that there were three participants who had carried out strategic HR roles. Meanwhile, the HR theme as a factor in achieving a company's competitive advantage is analyzed based on a text search query which produces a word tree. The result is that HR is used as a factor to achieve the company's competitive advantage.
Dampak Kemudahan Transaksi terhadap Minat Investasi Emas Digital di Tokopedia Putri, Melia; Riofita, Hendra
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.26827

Abstract

Investasi emas digital menjadi salah satu alternatif investasi yang semakin diminati masyarakat di era digital, khususnya melalui platform e-commerce seperti Tokopedia. Penelitian ini bertujuan untuk menganalisis dampak kemudahan transaksi terhadap minat investasi emas digital di Tokopedia. Menggunakan pendekatan kualitatif deskriptif, data diperoleh melalui wawancara dengan pengguna aktif fitur investasi emas digital Tokopedia. Hasil penelitian menunjukkan bahwa fitur kemudahan transaksi, seperti pembelian dengan nominal kecil, integrasi metode pembayaran digital, dan antarmuka aplikasi yang user-friendly, menjadi faktor utama pendorong minat investasi. Meskipun terdapat tantangan seperti spread harga yang tinggi dan keterbatasan cross-platform, kepercayaan terhadap Tokopedia dan kenyamanan layanan tetap menjadi nilai tambah yang signifikan. Penelitian ini menegaskan bahwa kemudahan transaksi tidak hanya bersifat teknis, tetapi juga memberikan dampak psikologis berupa rasa aman dan nyaman bagi investor. Oleh karena itu, investasi emas digital berpotensi menjadi solusi investasi yang inklusif, efisien, dan adaptif terhadap kebutuhan masyarakat modern.
Co-Authors Adriliansyah, Nanang Afifah, Zahro Nur Afriani, Cindy Aidi, Asyraful Amelia, Ella Amelia, Suci Amir, Muhammad Khoirul Anandi, Fibra Vinoti Anggraini Nurfadliah, Shella Anggraini, Sri Rahayu Angraini Nurfadliah, Shela Anjani, Clara Annisa, Rahma Dinda Apriana, Sapna Aprilia, Shiva Ar Royan, Fadhil Armadia, Raysha Aslamiah, Suaibatul Aulia, Antika Aulia, Sella Azahara, Natasya Aziza, Meisya Azizi, Fahri Bella, Dara Cahyani, Ayunita Chitayana, Jechika Dayanti, Sistri Dimasadra, Waldana Dinata, Haris Adrian Dominika Panjaitan, Ruth Ermanita, Ermanita Farida, Des Fartama, Ade Zamsi Fazira, Winni Fitriani, Yulinda Gilman, Billy Gladiezta, Adira Gunawan, Azzahra Hanif Rydma, Muhammad Hanifah, Siti Salsabilla Harahap, Apriansyah Hasibuan, Mirna Hikma, Innayatul Hrp, Nurjannah Huda, Fitria Naifa Nurul Hutagalung, Dwie Vania Ikhlas Saputra, M. Iqbal, Muhammad Amjed Irawati, Desi Ismilah, Ismilah Istikomah, Siti Juliana, Eka Julizar Julizar Lestari, Rahmi Puji Lestari, Sri Indah Liza, Dina Mai Mardiana, Sella Marisa Anggraini Maryuri, Amanda Moenada, Meimunah S. Muhammad Ridho Murpy, Adinda Aulia Musdalifah Musdalifah Muslim, Jepri Muttaqin Lubis, M. Nabila, Ananda Putri Nabila, Rizka Ayu Nagista, Debi Nailul Amani, Afifa Nainggolan, Aswin Nazera, Wilda Nazwa, Maharani Nur Khasanah, Alfiya Nur'Anisa, Nur'Anisa Nurjanah, Inez Nurlia Nurlia Nurmelita, Dinda Nurzanah, Siti Ocuhito, Ridwan Palupi, Oktaviana Paraswati, Sinta Pendri, Nesa Aprilarosa Permata, Ceysea Febry Pradiva Isnawan, Bintang Prameswari, Aulia Dyah Pratama Putra, Doni Pratama, Rio Pratama, Rio Hadi Pratiwi, Elsa Purnama, Intan Putri, Melia Putri, Novi Widia Putri, Nurhakimah Queennanta, Pinky Rahmah, Khalisha Nur Ramadani, Caca Renti, Renti Reza Cahyani Putri, An Rizan, Nor Rofiqoh, Riva Aprilia Rydma, Muhammad Hanif Safitri, Dea Ananda Sahil Alfikri, Nashihuddin Sandriani, Shanda Santoso, Wahyu Agung Saputra, Panji Sari, Rini Permata Sari, Sinta Permata Sastra Wira, Efadri Savitri, Puji Septiani, Dinda Setya, Pamela Dharma Sidik, Fazila Siregar, Aditya Siti Labibah, Ana Siti Lestari Sri Gustiani Stevani, Amelia Suci Ramadani, Nurrizky Suci Wulandari Sukamto, Ika Sumiyarsi Sumayyah, Yety Suraya, Nur Suriyati ., Suriyati Syamsi, Muhammad Firdaus Syifa Filzatullah, Raudhotu Tanjung, Mutiara Suhada Tiara Maharani, Tiara Triana Putri, Intan Triana, Mei Ulmasyhuri, Aulia Umaynah, Fara Umi Latifah Utari Putri, Silvi Wahyuni, Fitria Tri Warahma, Lena Mawaddah Wayuni, Titin Sri Wira, Elfadri Sastra Wiryanada, Meilina Wulandari, Lidia Wulandari, Shevia Yulanda, Rista Yuniar, Winda Yurianty, Pretty Shintha Zaskia, Raisya Khairani