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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung International Research Journal of Business Studies (E-Journal) Distribusi Petra International journal of Business Studies (IJBS) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA Altasia : Jurnal Pariwisata Indonesia JIIP (Jurnal Ilmiah Ilmu Pendidikan) JPIn : Jurnal Pendidik Indonesia Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Abdimas Sangkabira ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Jurnal Pepadu Jurnal Manajemen, Akuntansi, Ekonomi Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Publikasi Ilmu Manajemen Jurnal Ilmiah Mahasiswa Agrokomplek Jurnal Abdi Anjani International Research Journal of Business Studies Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism Indonesian Journal of Education and Community Services
Herman, Lalu Edy
Fakultas Ekonomi Dan Bisnis Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Understanding Moslem Friendly Tourism in the Lombok Island: A Halal Tourism Literacy Role Didy Ika Supryadi; Lalu Edy Herman Mulyono; Santi Nururly; Himawan Sutanto; Taufan Handika Putra
Petra International Journal of Business Studies Vol. 8 No. 2 (2025): DECEMBER 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.2.246-256

Abstract

This study aims to examine the impact of information overload on the purchase behavior of millennials residing in Java. This study aims to identify the contribution of halal tourism literacy based on self-efficacy theory to visit decisions by integrating push and pull motivation theory as a bridge. Based on this theoretical framework, this study aims to analyze the relationship between halal tourism literacy, internal motivation, and external motivation in encouraging visit decisions. This research was conducted using primary data, namely by distributing questionnaires online via Google Forms and disseminating them through social media, namely Instagram, Line, and WhatsApp. The sampling technique used was purposive sampling, with a sample size of 150 respondents. Data processing uses Partial Least Squares (Smart-PLS) version 3.2.9. This study found that halal tourism literacy does not directly influence the decision to visit, but halal tourism literacy indirectly influences the decision to visit through internal motivation. Similarly, external motivation can mediate the relationship between halal tourism literacy and the decision to visit. This study contributes to resolving the controversy in previous research regarding the influence of halal tourism literacy on travel decisions. This study adds to the existing literature. Instead of relying solely on Halal Tourism Literacy, this study integrates Push and Pull Motivation Theory as a mediating framework, showing that internal and external motivations play a key role in driving the decision to visit Lombok Island. This study offers a more comprehensive, empirical approach, providing valuable insights for tourism stakeholders to focus on Halal compliance and the motivating factors that enhance the appeal of Muslim-friendly destinations.
Co-Authors Abdurahman Abdurrahman ACHMAD FAUZI Achmad Fauzi Agustiani, Eka Ajang Mandariza Akhmad Saufi Amirah, Ghassani Ghina Andriyansah . Ardina, Gusti Ayu Dwi Novia Athar, Handry Sudiartha Aulia Fathin Nadhira Baehaqi Baehaqi Baiq Fahmi Ilmiati Baiq Febrina Dwi Muliati Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Inne Melinda Baiq Lisdiana Apriani Baiq Nadia Nirwana Didy Ika Supryadi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti, Dwi Putra Buana Sakti Edy Fernandez Ega Dwi Putri M Fadila Tazkia Fadli Franycia Maria Pangkey G. A. Sri Oktaryani Handry Sudiartha Athar Handry Sudiartha Athar Hasbulloh Hasbulloh Heri Kusmanto, Heri Herman Jayadi hermanto hermanto Himawan Sutanto Himawan Sutanto, Himawan Ibrahim, Isra Dewi Kuntary Idham Kholid Imelda Syahfitri Iwan Kusmayadi Iwan Kusmayadi Junaidi Sagir Kurniadin Abd Latif Kusmayadi, Iwan Lalu Hamdani Husnan Lalu M Furkan Lalu M Furkan Lalu M. Furkan Lalu M. Furkan Liswati Liswati Moh. Khotibul Umam Muhamad Hariro Muhammad Ahyar Muhammad Marzuki Muhammad Mujahid Dakwah Naufal Athallah Hammami Negara, Erwin Satria Ninis Widhi Astuti Nurmayanti, Siti Nyoman Selsa Mustika Putri Prayitno Basuki Ririn Vantika Sari rodhi, mohammad najib Rojabi, Siti Hamdiah Hamdiah Sahrul Alim Salsabhilla Dhea Febyana Santy Nururly Sulhaini Sulhaini Suprayetno, Djoko Taufan Handika Putra Ulyani, Ulfa Wafik, Ahmad Zaenal Yeldy Dwi Genadi Zainal Abidin Zamroni Alpian Muhtarom Zefanya Andryan Girsang