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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung International Research Journal of Business Studies (E-Journal) Distribusi Petra International journal of Business Studies (IJBS) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA Altasia : Jurnal Pariwisata Indonesia Al-Kharaj: Journal of Islamic Economic and Business JIIP (Jurnal Ilmiah Ilmu Pendidikan) JPIn : Jurnal Pendidik Indonesia Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Abdimas Sangkabira ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Jurnal Pepadu Jurnal Manajemen, Akuntansi, Ekonomi Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Publikasi Ilmu Manajemen Jurnal Ilmiah Mahasiswa Agrokomplek Jurnal Abdi Anjani International Research Journal of Business Studies Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism Indonesian Journal of Education and Community Services
Herman, Lalu Edy
Fakultas Ekonomi Dan Bisnis Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Understanding Moslem Friendly Tourism in the Lombok Island: A Halal Tourism Literacy Role Didy Ika Supryadi; Lalu Edy Herman Mulyono; Santi Nururly; Himawan Sutanto; Taufan Handika Putra
Petra International Journal of Business Studies Vol. 8 No. 2 (2025): DECEMBER 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.2.246-256

Abstract

This study aims to examine the impact of information overload on the purchase behavior of millennials residing in Java. This study aims to identify the contribution of halal tourism literacy based on self-efficacy theory to visit decisions by integrating push and pull motivation theory as a bridge. Based on this theoretical framework, this study aims to analyze the relationship between halal tourism literacy, internal motivation, and external motivation in encouraging visit decisions. This research was conducted using primary data, namely by distributing questionnaires online via Google Forms and disseminating them through social media, namely Instagram, Line, and WhatsApp. The sampling technique used was purposive sampling, with a sample size of 150 respondents. Data processing uses Partial Least Squares (Smart-PLS) version 3.2.9. This study found that halal tourism literacy does not directly influence the decision to visit, but halal tourism literacy indirectly influences the decision to visit through internal motivation. Similarly, external motivation can mediate the relationship between halal tourism literacy and the decision to visit. This study contributes to resolving the controversy in previous research regarding the influence of halal tourism literacy on travel decisions. This study adds to the existing literature. Instead of relying solely on Halal Tourism Literacy, this study integrates Push and Pull Motivation Theory as a mediating framework, showing that internal and external motivations play a key role in driving the decision to visit Lombok Island. This study offers a more comprehensive, empirical approach, providing valuable insights for tourism stakeholders to focus on Halal compliance and the motivating factors that enhance the appeal of Muslim-friendly destinations.
The Influence of Social Media Exposure and Influencers on Generation Z's Impulsive Buying of Fast Fashion Through Brand Awareness Ni Made Dwi Yanti; Lalu Edy Herman Mulyono
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9693

Abstract

This study aims to examine the influence of social media exposure and influencers on impulsive buying among Generation Z in the context of fast fashion products, with brand awareness as a mediating variable. The background of this study is based on the increasing trend of spontaneous purchases triggered by social media content and promotional activities carried out by influencers on social media platforms such as Instagram and TikTok. The research approach used a quantitative method with a survey design. The population for this study was fast fashion product buyers, with a sample size of 130 respondents. Data were obtained using a purposive sampling method, with the criteria being Generation Z aged 18–27 who are active on social media, follow at least one influencer, and have purchased a fast fashion product in the past six months. Data analysis was conducted using the SEMPLS software approach. The results showed that social media exposure and influencers have a direct positive and significant influence on impulsive buying. However, exposure to social media and influencers did not have a positive and significant influence on impulsive buying through brand awareness. Furthermore, brand awareness also did not have a positive and significant influence on impulsive buying. These results indicate that Generation Z tends to make impulsive purchases due to factors other than brand awareness.
The Influence of Content Marketing, Influencer Marketing, and Live Streaming on General Z Fashion Product Purchase Decisions on Tiktok Shop Nurul Aeni; Lalu Edy Herman Mulyono
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9739

Abstract

This study aims to analyze the simultaneous and partial effects of Content Marketing, Influencer Marketing, and Live Streaming on the purchasing decisions of Generation Z (Gen Z) consumers for fashion products on TikTok Shop. Generation Z is recognized as a group that is highly connected to social media and quick to adapt to trends, making TikTok Shop a relevant platform for fashion product marketing. The research employed a quantitative method with a survey approach, involving Gen Z respondents who actively use TikTok Shop to purchase fashion products. The sampling technique used was purposive sampling, with a total sample of 100 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that Content Marketing, which focuses on engaging, creative, and informative content, has a positive and significant effect on Gen Z purchasing decisions. Similarly, Influencer Marketing, through recommendations and the credibility of followed influencers, shows a positive and significant impact. In addition, the Live Streaming feature on TikTok Shop, which offers real-time interaction, product demonstrations, and exclusive promotions, also has a significant influence in encouraging purchases. Simultaneously, these three variables contribute substantially to explaining the variation in Gen Z fashion product purchasing decisions on TikTok Shop. The practical implication of this study is to provide insights for fashion businesses to optimize their digital marketing strategies on TikTok Shop, particularly by leveraging content features, influencer collaborations, and live streaming sessions to increase sales and effectively reach the Gen Z market segment.
The Role of Islamic Financial Literacy, Religiosity, and Trust in Sharia Compliance in Fostering Islamic Bank Reputation and Adoption of Sharia-Compliant Services Muaidy Yasin; Lalu Edy Herman Mulyono; Mohammad Najib Roodhi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9721

Abstract

This study investigates the impact of Islamic Financial Literacy, Religiosity, Islamic Bank Reputation, and Trust in Sharia Compliance on the Adoption of Islamic Banking Products in West Nusa Tenggara, Indonesia. A cross-sectional survey of 300 respondents was conducted using a structured questionnaire, with data analyzed through Structural Equation Modeling (SEM) using Smart PLS software. The findings reveal that Islamic Financial Literacy and Religiosity significantly influence the Adoption of Islamic Banking Products, both directly and indirectly, via Islamic Bank Reputation. Trust in Sharia Compliance moderates the relationship between Islamic Bank Reputation and Adoption, amplifying its effect. The measurement items were validated through a pilot test, ensuring their reliability and validity. This study offers theoretical and practical insights for Islamic banking institutions, emphasizing the importance of financial literacy, religiosity, and trust in fostering customer adoption of Islamic banking products.
Penyuluhan Hukum Penanggulangan Kekerasan Seksual di Desa Anjani, Lombok Timur suheflihusnaini ashady; Muaidy Yasin; Wahyunadi; Aryadi Almau Dudy; Lalu Edy Herman Mulyono; Zahratul Ain Taufik
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.15447

Abstract

According to a report from the Ministry of Women's Empowerment and Child Protection of the Republic of Indonesia, sexual violence in East Lombok Regency, the area of service, is the highest in West Nusa Tenggara Province. This figure, in crime statistics, represents a dark number of crimes, not the actual number. The low number of reported cases is influenced, in part, by limited public knowledge regarding the forms, risk factors, and reporting mechanisms for sexual violence. Following the service, communities in the partner areas experienced increased literacy regarding the forms of sexual violence regulated by various Indonesian laws, enabling them to participate in future efforts to address sexual violence.
Co-Authors Abdurahman Abdurrahman ACHMAD FAUZI Achmad Fauzi Agustiani, Eka Ajang Mandariza Akhmad Saufi Amirah, Ghassani Ghina Andriyansah . Ardina, Gusti Ayu Dwi Novia Aryadi Almau Dudy Athar, Handry Sudiartha Aulia Fathin Nadhira Baehaqi Baehaqi Baiq Fahmi Ilmiati Baiq Febrina Dwi Muliati Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Inne Melinda Baiq Lisdiana Apriani Baiq Nadia Nirwana Didy Ika Supryadi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti, Dwi Putra Buana Sakti Edy Fernandez Ega Dwi Putri M Fadila Tazkia Franycia Maria Pangkey G. A. Sri Oktaryani Handry Sudiartha Athar Handry Sudiartha Athar Hasbulloh Hasbulloh Heri Kusmanto, Heri Herman Jayadi hermanto hermanto Himawan Sutanto Himawan Sutanto, Himawan Ibrahim, Isra Dewi Kuntary Idham Kholid Imelda Syahfitri Iwan Kusmayadi Iwan Kusmayadi Junaidi Sagir Kurniadin Abd Latif Kusmayadi, Iwan Lalu Hamdani Husnan Lalu M Furkan Lalu M Furkan Lalu M. Furkan Lalu M. Furkan Liswati Liswati Moh. Khotibul Umam Mohammad Najib Roodhi MUAIDY YASIN, MUAIDY Muhamad Hariro Muhammad Ahyar Muhammad Marzuki Muhammad Mujahid Dakwah Naufal Athallah Hammami Negara, Erwin Satria Ni Made Dwi Yanti Ninis Widhi Astuti Nurmayanti, Siti Nurul Aeni Nyoman Selsa Mustika Putri Prayitno Basuki Ririn Vantika Sari Rojabi, Siti Hamdiah Hamdiah Sahrul Alim Salsabhilla Dhea Febyana Santy Nururly Suheflihusnaini Ashady Sulhaini Sulhaini Suprayetno, Djoko Taufan Handika Putra Ulyani, Ulfa Wafik, Ahmad Zaenal Wahyunadi Yeldy Dwi Genadi Zahratul Ain Taufik Zainal Abidin Zamroni Alpian Muhtarom Zefanya Andryan Girsang