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Lilik Indayani
Universitas Muhammadiyah Sidoarjo
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Journal : academia open

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Analyzing Factors Shaping Amanda Brownies Consumers' Purchase Decisions: Menganalisis Pengaruh Citra Merek, Kualitas Produk, dan Harga pada Keputusan Pembelian Konsumen: Studi Kuantitatif pada Konsumen Amanda Brownies Moch Agung Kurniawan; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3854

Abstract

This research aims to investigate the partial and simultaneous effects of brand image, product quality, and price on the purchasing decisions of Amanda brownies consumers in Sidoarjo, employing a quantitative survey method and utilizing the SPSS application for data analysis. The study adopts an accidental sampling technique to determine the respondents and collects data through online questionnaires distributed via Google Forms. The findings provide insights into the significant influence of brand image, product quality, and price on consumer purchasing decisions. The implications of this research offer valuable recommendations for marketers and businesses in enhancing their strategies to attract and retain consumers, while also contributing to the broader field of consumer behavior research. Highlight: Brand image: Influence on consumer perception and loyalty. Product quality: Key determinant of consumer satisfaction and repeat purchases. Price: Impact on consumer affordability and perceived value. Keywords: Brand image, Product quality, Price, Consumer purchasing decisions, Amanda Brownies
Global Marketing Success: Market Orientation, Innovation, Competitive Advantage: Sukses Pemasaran Global: Orientasi Pasar, Inovasi Produk, dan Keunggulan Kompetitif Iin Aniyati; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3888

Abstract

This study investigates the relationships between market orientation, product innovation, competitive advantage, and marketing performance in a global context. Using the Slovin method, a sample of 251 respondents was collected to analyze primary data through Partial Least Squares (PLS). The findings highlight that market orientation positively affects competitive advantage and marketing performance, while product innovation positively influences both competitive advantage and marketing performance. Moreover, competitive advantage serves as a mediator between market orientation and marketing performance, as well as between product innovation and marketing performance. These results emphasize the strategic significance of market orientation, product innovation, and competitive advantage in achieving superior marketing performance in a competitive global marketplace. The implications suggest that firms should prioritize developing market orientation, fostering product innovation, and leveraging competitive advantage to enhance their marketing performance in the global context. Highlights: Market orientation and product innovation positively influence competitive advantage and marketing performance. Competitive advantage acts as a mediator between market orientation and marketing performance, as well as between product innovation and marketing performance. Emphasizing market orientation, fostering product innovation, and leveraging competitive advantage are crucial for achieving marketing success in a global context. Keywords: Market orientation, Product innovation, Competitive advantage, Marketing performance, Global context
Fast-Food Consumer Purchasing Decisions: Quality, Price, and Service Impact: Pengaruh Kualitas Produk, Harga, dan Kualitas Layanan terhadap Keputusan Pembelian Konsumen: Studi Kasus Restoran Cepat Saji Vebia Afni Riszaini; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3939

Abstract

This quantitative study investigates the influence of product quality, price, and service quality on purchasing decisions at a fast-food restaurant, utilizing a purposive sampling technique to gather data from 170 participants. Questionnaires were distributed using a modified 4-point Likert scale. The collected data underwent data quality testing, classic assumption testing, multiple linear regression analysis, and hypothesis testing. The findings reveal that product quality, price, and service quality each have a significant impact on purchasing decisions at the fast-food restaurant. Furthermore, the combined influence of these factors on purchasing decisions was also observed. This study highlights the importance of considering these factors to enhance consumer decision-making processes in the context of fast-food restaurants, thereby providing valuable insights for both practitioners and researchers in the field of consumer behavior. Highlights: Product quality, price, and service quality significantly influence consumer purchasing decisions at fast-food restaurants. This study utilizes quantitative research methods and a purposive sampling technique to examine the impact of these factors. The findings emphasize the importance of considering product quality, price, and service quality to enhance consumer decision-making processes in the fast-food industry. Keywords: consumer purchasing decisions, product quality, price, service quality, fast-food restaurant.
Influential Factors on Online Repurchase Intentions: A Study on Tokopedia Marketplace: Faktor-faktor yang Mempengaruhi Niat Pembelian Ulang Secara Online: Studi pada Pasar Tokopedia Adam Jody Suwarno Suwarno; Lilik Indayani
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5367

Abstract

This quantitative study investigates the impact of trust, risk perception, and perceived benefits on online repurchase intentions within the Tokopedia marketplace. Conducted in Sidoarjo, Indonesia, the research sampled individuals who had made multiple purchases on Tokopedia. Findings reveal that trust exerts a positive partial influence on online repurchase intentions, while risk perception and perceived benefits also influence repurchase intentions positively. Collectively, these factors underscore the complex dynamics of consumer behavior in the online marketplace, offering insights for e-commerce platforms and marketers seeking to enhance customer loyalty and repeat purchases. Highlight: This study examines the influence of trust, risk perception, and perceived benefits on online repurchase intentions in the Tokopedia marketplace. Trust plays a significant positive role in shaping online repurchase intentions. Findings provide valuable insights for e-commerce platforms and marketers aiming to foster customer loyalty and repeat purchases in the online marketplace. Keywords: Online Repurchase Intentions,Trust, Risk Perception, Perceived Benefits, Tokopedia Marketplace
Implora Cosmetic Purchase: Quality, Brand Image, and Price Impact: Keputusan Pembelian Produk Kosmetik Implora di Sidoarjo: Kualitas, Citra Merek, dan Harga Sherin Farahdilla; Lilik Indayani
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5651

Abstract

This quantitative research aims to examine the influence of Product Quality, Brand Image, and Price on the purchasing decisions of Implora cosmetic products in Sidoarjo. Employing a purposive sampling technique, 100 Implora consumers participated in the study, with data collected through Google Form questionnaires distributed via social media. Utilizing multiple linear regression analysis in IBM SPSS 26, the findings indicate that Product Quality, Brand Image, and Price individually impact purchasing decisions. Moreover, collectively, these factors significantly influence the purchasing decisions of Implora cosmetic products in Sidoarjo. This study contributes valuable insights for marketers and practitioners in the cosmetic industry, emphasizing the importance of product quality, brand image, and pricing strategies in shaping consumer choices. Highlights: Impactful Factors: Explore the individual contributions of Product Quality, Brand Image, and Price on consumer decisions in the cosmetic industry. Quantitative Approach: Employ a robust quantitative methodology, including multiple linear regression analysis, to assess the significance of key variables in the research context. Practical Insights: Provide valuable insights for marketers by emphasizing the collective influence of Product Quality, Brand Image, and Price on the purchase decisions of cosmetic products in a specific market. Keywords: Consumer Behavior, Cosmetic Products, Branding, Pricing Strategies, Purchase Decision
Unlocking Purchasing Decisions through Quality, Price, and the Role of Social Media in Indonesia: Membuka Keputusan Pembelian melalui Kualitas, Harga, dan Peran Media Sosial di Indonesia Fahim Ridho Irawan; Lilik Indayani
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7797

Abstract

This study explores the combined influence of product quality, price, and social media utilization on purchasing decisions. Using a quantitative approach, data were collected from 97 consumers in Sidoarjo Regency who purchased nylon thread from CV. BUMI HIJAU PLAST through questionnaires and analyzed using SPSS16. The results demonstrate that all three factors significantly impact purchasing decisions. These findings suggest that consumers should consider these elements in their decision-making process, and businesses can enhance their marketing strategies by focusing on these key factors. Highlights: Product quality, price, social media significantly impact purchasing decisions. Data collected from 97 consumers, analyzed with SPSS16. Businesses should focus on these factors to improve marketing. Keywords: Product quality, price, social media, purchasing decisions, consumer behavior
Boosting Productivity through Recruitment, Motivation, and Training in Indonesia: Meningkatkan Produktivitas melalui Rekrutmen, Motivasi, dan Pelatihan di Indonesia Kiki amelia; Lilik Indayani
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7946

Abstract

This study investigates the impact of recruitment, work motivation, and job training on employee productivity at PT. Sinar Bima Sakti. Utilizing a quantitative, descriptive approach, data were gathered from 71 employees through accidental sampling and analyzed using SPSS Version 2022. Results show that all three factors positively and significantly influence productivity, explaining 66.1% of its variance. The study suggests that improving recruitment practices, maintaining effective motivation strategies, and optimizing job training can significantly enhance employee productivity. Highlights: 1. Positive Impact: Recruitment, motivation, and training boost employee productivity. 2. Significant Contribution: Factors explain 66.1% of productivity variance. 3. Improvement Needed: Enhance recruitment, maintain motivation, optimize training. Keywords: recruitment, work motivation, job training, employee productivity, quantitative analysis
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adam Jody Suwarno Suwarno Adelia, Wahyu Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Aldi Dwi Mahendra Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amaliyah, Fitrotul Amelia, Ananda Mety Andira, Delsy Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi aprilia imaniar Aprilia, Rizka Wahyu Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Detak Prapanca Dewi Komala Sari Dewi, Ayu Tri Tungga Dhea Ariesta Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Ellysa Aristha Dewi Erni Fatmawati Errinda Ayu Dwi Pramesti Fahim Ridho Irawan Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Febriyanti , Sofia Naya Firmansyah, Rama Ade Fitria, Lailatul Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki amelia Kiki Amelia, Kiki Kumara Adji Kusuma Kurnia, Indah Nillam Larasati , Yesika Lina Permatasari Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulana Hila Julian Salasa Maulidiyah, Nur Laili Meirani, Dhea Nabella Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Mokhammad Thoriq Al Khaq Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nabila Uswatul Aprianti Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Fadila, Rahmatul Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pebrianggara , Alshaf Pramana, Sugianto Eko Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Sadilah, Ainun Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta Septanaya, Erneisha Adiesti setiawan, akhmad david Setyaningrum, Vira Sherin Farahdilla Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti