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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies IJOT
Lilik Indayani
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Decoding Consumer Behavior: The Role of Pricing, Branding, and Social Media in Market Choices Mukhammad Yusuf Ridwan; Lilik Indayani; Misti Hariasih
Indonesian Journal of Law and Economics Review Vol 19 No 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1036

Abstract

This study explores the impact of price, brand, and social media on consumer purchasing decisions within a regional textile market, employing a quantitative methodology. Data was collected through questionnaires and analyzed using multiple linear regression. Findings reveal that each factor significantly influences consumer behavior, suggesting that a holistic marketing strategy incorporating these elements is crucial for enhancing consumer engagement and retention. This research highlights the importance of synchronized marketing efforts in maximizing the effectiveness of pricing, branding, and digital engagement in regional markets. Highlights : Price, Brand, and Social Media Impact: Each factor significantly affects consumer purchasing decisions, emphasizing their critical role in marketing strategies. Holistic Marketing Approach: Integrating price, brand, and social media strategies is vital for enhancing market penetration and customer loyalty. Quantitative Analysis Validation: The use of multiple linear regression confirms the strong influence of these variables on consumer choices, supporting targeted marketing tactics. Keywords : Consumer Behavior, Pricing Strategy, Brand Influence, Social Media Marketing, Textile Industry
Influence of TikTok, Influencers, and Prices on Global Consumer Decisions Muhammad Haris Rahmadana; Lilik Indayani
Indonesian Journal of Law and Economics Review Vol 19 No 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1119

Abstract

The emergence of social media platforms has revolutionized marketing strategies, offering new avenues for influencing consumer behavior. This study investigates the impact of TikTok social media, influencers, and prices on purchase decisions, focusing on Mie Gacoan noodles in East Java, Indonesia. With a lack of known population size, non-probability purposive sampling was employed, gathering data from 100 respondents via online questionnaires. Utilizing quantitative techniques and hypothesis testing, SPSS software facilitated data analysis. Findings reveal a significant positive effect of TikTok, influencers, and prices on purchase decisions. This research addresses a gap in understanding the influence of emerging digital marketing channels on consumer choices, providing valuable insights for marketers and policymakers. Highlight: TikTok influence: Analyze purchase decisions. Influencers' effect: Examine consumer behavior. Pricing impact: Assess purchase choices. Keywoard: Social Media, Influencers, Prices, Purchase Decisions, Consumer Behavior
STRATEGI DAYA TARIK CELEBRITY ENDORSE, TRUST, DAN CUSTOMER KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPEDA MOTOR HONDA (SIDOARJO) Faridatul Nur Afifah; Lilik Indayani
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.20

Abstract

The purpose of this research is to determine the influence of celebrity endorsement, trust, and customer knowledge on purchasing decisions for Honda motorbikes. This research uses quantitative methods with a population of Honda motorbike users in Sidoarjo and this sample consists of 100 respondents. The sampling technique uses nonprobability sampling with purposive sampling. Data collection methods include interviews and questionnaires. Questionnaire using Google Form online. The data analysis technique uses a Likert scale and uses multiple linear regression analysis with the help of the SPSS program.
The Effectiveness of Influencer Marketing, Content Marketing, and Electronic Word of Mouth (E-WoM) on Purchasing Decisions for Beauty Products on Shoope Live Streaming Dhea Ariesta; Lilik Indayani; Rita Ambarwati Sukmono
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4127

Abstract

Selling products via live streaming is something that is increasingly in demand, therefore business actors continue to improve their skills to attract consumers in live streaming sales. This research aims to describeinfluence of the effectiveness Influencer Marketing, Content Marketing, and Electronic Word of Mouth (E-WOM) on Beauty Product Purchasing Decisions on Shoope Live Streaming. With a sample of 100 Shopee application users who have purchased beauty products via live streaming. This research uses quantitative research with a data analysis method using Partial Least Square (PLS) with the Smart-PLS program. The research results show that Influencer Marketing, Content Marketing and Electronic Word of Mouth (E-WOM) has a positive and significant effect on Beauty Product Purchasing Decisions on Shope Live Streaming, so that all hypotheses in this research are accepted. So it is revealed that the variables Influencer Marketing, Content Marketing, and Electronic Word of Mouth can be said to have strong implications for Beauty Product Purchasing Decisions on Shopping Live Streaming. With this, it is hoped that business actors will try to improve the quality of their live streaming so they can attract buyers.
The Effect of Sales Promotion, Product Quality, and E-Word Of Mouth on Shopee Live on Impulsive Buying Behavior Among University Students Naily Fitria Faroha; Rizky Eka Febriansah; Mochamad Rizal Yulianto; Lilik Indayani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5041

Abstract

This research aims to determine the influence of sales promotion, product quality, and e-word of mouth on Shopee Live on impulsive buying behavior among Muhammadiyah University Sidoarjo students. The population in this study is all students at the Muhammadiyah University of Sidoarjo who regularly make purchases on Shopee Live. The sample determination method used a purposive sampling method, with a total of 100 respondents. The data analysis technique uses multiple linear regression analysis techniques. The research results show that sales promotion has a positive and significant effect on impulsive buying behavior, product quality has a positive but not significant effect on impulsive buying behavior, while e-word of mouth has a negative and not significant effect on impulsive buying behavior. The research results show that sales promotion, Product quality, and e-word of the mouth simultaneously have a positive and significant influence on impulsive buying behavior.
An Analysis of Convenience, Trust, and Security of E-Wallet through Understanding Technology as an Intervening Variable Rosdiana, Monica; Supardi; Indayani, Lilik; Febriansah, Rizky Eka
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.690

Abstract

This study aims to analyze the convenience, trust, and security in the decisions to use electronic wallets (Shopee Pay), understanding technology as an intervening variable. The study adopts a quantitative approach, collecting data through questionnaires. The research sample comprises 100 Shopee Pay users in Sidoarjo Regency, selected through purposive sampling. Data analysis involves hypothesis testing and processing using SPSS v.25. Findings indicate that convenience, trust, and security, mediated by an understanding of technology, significantly influence the decision to use E-Wallet (Shopee Pay). The study concludes that convenience, trust, and security, through an understanding of technology, significantly impact the decision to use E-Wallet (Shopee Pay). This research is urgently needed due to the rapid growth of electronic wallet usage in the current digital era. Understanding the factors influencing the decision to use E-Wallets (Shopee Pay) provides valuable insights for companies and payment service providers to enhance user experience and strengthen operational sustainability in an increasingly competitive market. Additionally, understanding technology as an intervening variable provides additional insights into consumer behavior related to financial technology usage. Therefore, this research contributes academically and has significant practical relevance for the industry and stakeholders.
Live Streaming, Electronic Word of Mouth, and Brand Trust on Consumer Purchase Decisionsat Parfume Mykonos Fitria, Lailatul; Indayani, Lilik; Sukmono, Rita Ambrawati
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.870

Abstract

This consider points to decide the impact of Live Streaming, Electronic Word of mouth, and Brand Trust on Consumer Purchasing Decisions for Mykonos Aroma in Sidoarjo. This consider employments quantitative inquire about with speculation testing. The test utilized in this think about summed to 96 respondents. The explanatory instrument utilized in this investigate is way investigation procedure, carried out utilizing SmartPLS (Fractional Slightest Square) computer program adaptation 4.0 for Windows. Essential information in this ponder were gotten from a survey whose estimations utilized a Likert scale that had been tried for legitimacy and unwavering quality. The comes about of this ponder demonstrate that (1) Live Streaming affects purchasing decisions, (2) electronic word of mouth affects purchasing decisions, (3) brand trust affects purchasing decisions.
Pengaruh Akreditasi, Promosi, dan Kualitas Pelayanan terhadap Minat Kuliah Mahasiswa di Program Studi Manajemen Universitas Muhammadiyah Sidoarjo Ahmed, Zuhal Yussi; Yulianto, Mochamad Rizal; Indayani, Lilik
Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i1.1708

Abstract

Pada era modern ini, terdapat beragam jenis perguruan tinggi yang secara aktif bersaing dalam meningkatkan mutu mereka guna menarik perhatian calon mahasiswa dengan metode melalui berbagai macam faktor yaitu akreditasi, strategi promosi dan kualitas layanan. Tujuan akhirnya adalah Untuk menciptakan tenaga kerja yang telah dipersiapkan Untuk mengatasi berbagai rintangan yang timbul dalam era globalisasi. Studi ini memakai metode kuantitatif. Sampel terpilih untuk memakai metode purposive sampling dan jumlahnya ditentukan menggunakan rumus Slovin. Data yang dipakai diperoleh dari sumber data primer yang terkumpul melalui penyebaran kuesioner. Temuan dari riset ini menunjukkan bahwa Akreditasi, Promosi, dan Kualitas Pelayanan mempunyai pengaruh yang positif dan signifikan pada minat kuliah mahasiswa untuk memilih jurusan dalam jurusan Manajemen di Universitas Muhammadiyah Sidoarjo.
PENGARUH PENGGUNAAN PLATFORM MEDIA SOSIAL, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA CATERING RUMAHAN DAPUR BUNDA PASURUAN Zuhroh, Siti; Febriansah, Rizky Eka; Indayani, Lilik; Yani, Muhammad
JURNAL DARMA AGUNG Vol 32 No 3 (2024): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i3.4257

Abstract

Penelitian ini bertujuan untuk menghasilkan strategi pemasaran yang lebih efisien, pemahaman yang lebih baik tentang memahami preferensi pelanggan dan peningkatan kualitas layanan. Untuk mendukung penelitian ini kami akan memeriksa penelitian sebelumnya tentang Penggunaan media sosial dalam konteks bisnis, bagaimana hal itu memengaruhi Keputusan pembelian, dan bagaimana persepsi harga dan kualitas pelayanan penting dalam proses tersebut. Dalam penelitian ini yang digunakan adalah pendekatan kuantitatif. Teknik pengambilan pada penelitian ini adalah Teknik non probabilitiy sampling, yaitu accidental sampling sebagai metode menentukan sampel dengan Jumlah respon sebanyak 100 orang. Teknik analisis data menggunakan Statistic Package for the Social Sciences (SPSS) dengan program IBM SPSS versi 25. Analisis dalam SPSS (Statistic Package for the Social Sciences) dilakukan dengan tiga tahap yaitu analisis statistik (uji validitas dan uji reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas), uji hipotesis (uji t, uji f, uji R dan uji R2). Berdasarkan hasil penelitian secara persial menunjukkan bahwa media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian, persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh Brand Image, Cita Rasa, dan Persepsi Harga Terhadap Keputusan Pembelian pada Momentum Coffee di Sidoarjo Darmayanti, Ilga Dewi; Indayani, Lilik
Innovative Technologica: Methodical Research Journal Vol. 1 No. 4 (2022): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v1i4.43

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Cita Rasa, Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Momentum Coffee Di Sidoarjo. Penelitian ini merupakan penelitian deskriptif dengan menggunakan metode kuantitatif. Populasi yang digunakan pada penelitian ini adalah pengunjung yang pernah membeli di Momentum Coffee Di Sidoarjo yang berjumlah 96 orang responden deengan menggunakan teknik accidental sampling. Penelitian ini menggunakan teknik pengumpulan data yang digunakan adalah kuesioner. Teknik analisis data yang digunakan pada penelitian ini adalah analisis Regresi Linier Berganda dengan menggunakan program SPSS versi 22 (Statistical Program For the Social Sciences). Hasil dari penelitian ini menunjukkan bahwa Brand Image berpengaruh signifikan terhadap Keputusan Pembelian, Cita Rasa berpengaruh signifikan terhadap Keputusan Pembelian, dan Persepsi Harga berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Dewi Komala Sari Dewi, Ayu Tri Tungga Dewi, Ellysa Aristha Dhea Ariesta Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Erni Fatmawati Errinda Ayu Dwi Pramesti Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Febriansyah, Rizky Eka Febrianti, Davina Avrilia Firmansyah, Rama Ade Fitria, Lailatul Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Harijono, Dyah Alifia Wulandhari Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki Amelia, Kiki Kumara Adji Kusuma Leksono, Hana Fitania Indri Lina Permatasari Mahendra, Aldi Dwi Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulidiyah, Nur Laili Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pramana, Sugianto Eko Prapanca , Detak Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Fitriana Salsabila Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta setiawan, akhmad david Setyaningrum, Vira Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti