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All Journal Jurnal Manajemen Bisnis Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan SENTRI: Jurnal Riset Ilmiah Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies Jurnal Ragam Pengabdian IJOT International Journal of Artificial Intelligence for Digital Marketing Academia Open
Lilik Indayani
Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Influential Factors on Online Repurchase Intentions: A Study on Tokopedia Marketplace: Faktor-faktor yang Mempengaruhi Niat Pembelian Ulang Secara Online: Studi pada Pasar Tokopedia Adam Jody Suwarno Suwarno; Lilik Indayani
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5367

Abstract

This quantitative study investigates the impact of trust, risk perception, and perceived benefits on online repurchase intentions within the Tokopedia marketplace. Conducted in Sidoarjo, Indonesia, the research sampled individuals who had made multiple purchases on Tokopedia. Findings reveal that trust exerts a positive partial influence on online repurchase intentions, while risk perception and perceived benefits also influence repurchase intentions positively. Collectively, these factors underscore the complex dynamics of consumer behavior in the online marketplace, offering insights for e-commerce platforms and marketers seeking to enhance customer loyalty and repeat purchases. Highlight: This study examines the influence of trust, risk perception, and perceived benefits on online repurchase intentions in the Tokopedia marketplace. Trust plays a significant positive role in shaping online repurchase intentions. Findings provide valuable insights for e-commerce platforms and marketers aiming to foster customer loyalty and repeat purchases in the online marketplace. Keywords: Online Repurchase Intentions,Trust, Risk Perception, Perceived Benefits, Tokopedia Marketplace
Implora Cosmetic Purchase: Quality, Brand Image, and Price Impact: Keputusan Pembelian Produk Kosmetik Implora di Sidoarjo: Kualitas, Citra Merek, dan Harga Sherin Farahdilla; Lilik Indayani
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5651

Abstract

This quantitative research aims to examine the influence of Product Quality, Brand Image, and Price on the purchasing decisions of Implora cosmetic products in Sidoarjo. Employing a purposive sampling technique, 100 Implora consumers participated in the study, with data collected through Google Form questionnaires distributed via social media. Utilizing multiple linear regression analysis in IBM SPSS 26, the findings indicate that Product Quality, Brand Image, and Price individually impact purchasing decisions. Moreover, collectively, these factors significantly influence the purchasing decisions of Implora cosmetic products in Sidoarjo. This study contributes valuable insights for marketers and practitioners in the cosmetic industry, emphasizing the importance of product quality, brand image, and pricing strategies in shaping consumer choices. Highlights: Impactful Factors: Explore the individual contributions of Product Quality, Brand Image, and Price on consumer decisions in the cosmetic industry. Quantitative Approach: Employ a robust quantitative methodology, including multiple linear regression analysis, to assess the significance of key variables in the research context. Practical Insights: Provide valuable insights for marketers by emphasizing the collective influence of Product Quality, Brand Image, and Price on the purchase decisions of cosmetic products in a specific market. Keywords: Consumer Behavior, Cosmetic Products, Branding, Pricing Strategies, Purchase Decision
Unlocking Purchasing Decisions through Quality, Price, and the Role of Social Media in Indonesia: Membuka Keputusan Pembelian melalui Kualitas, Harga, dan Peran Media Sosial di Indonesia Fahim Ridho Irawan; Lilik Indayani
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7797

Abstract

This study explores the combined influence of product quality, price, and social media utilization on purchasing decisions. Using a quantitative approach, data were collected from 97 consumers in Sidoarjo Regency who purchased nylon thread from CV. BUMI HIJAU PLAST through questionnaires and analyzed using SPSS16. The results demonstrate that all three factors significantly impact purchasing decisions. These findings suggest that consumers should consider these elements in their decision-making process, and businesses can enhance their marketing strategies by focusing on these key factors. Highlights: Product quality, price, social media significantly impact purchasing decisions. Data collected from 97 consumers, analyzed with SPSS16. Businesses should focus on these factors to improve marketing. Keywords: Product quality, price, social media, purchasing decisions, consumer behavior
Boosting Productivity through Recruitment, Motivation, and Training in Indonesia: Meningkatkan Produktivitas melalui Rekrutmen, Motivasi, dan Pelatihan di Indonesia Kiki amelia; Lilik Indayani
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7946

Abstract

This study investigates the impact of recruitment, work motivation, and job training on employee productivity at PT. Sinar Bima Sakti. Utilizing a quantitative, descriptive approach, data were gathered from 71 employees through accidental sampling and analyzed using SPSS Version 2022. Results show that all three factors positively and significantly influence productivity, explaining 66.1% of its variance. The study suggests that improving recruitment practices, maintaining effective motivation strategies, and optimizing job training can significantly enhance employee productivity. Highlights: 1. Positive Impact: Recruitment, motivation, and training boost employee productivity. 2. Significant Contribution: Factors explain 66.1% of productivity variance. 3. Improvement Needed: Enhance recruitment, maintain motivation, optimize training. Keywords: recruitment, work motivation, job training, employee productivity, quantitative analysis
Pengaruh Flash Sale, Fear of Missing Out, dan Live Streaming terhadap Keputusan Pembelian pada Produk Skincare di TikTok Shop Fitriana Salsabila Putri; Lilik Indayani; Misti Hariasih
Jambura Journal of Educational Management Volume 6 Nomor 1, Maret 2025
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v6i1.3805

Abstract

This study aims to analyze the level of effectiveness of using Flash Sale, Fear of Missing Out, and Live Streaming on purchasing decisions for skincare products at TikTok Shop. The method used in this research is quantitative, with data collected from 96 respondents through distributing questionnaires in the form of a list of questions. The data obtained is then processed using SmartPLS software. Respondents in this study are consumers who buy skincare products through TikTok Shop. The results showed that the use of Flash Sale, Fear of Missing Out, and Live Streaming had a strong and significant influence on purchasing decisions for skincare products at TikTok Shop
Pengaruh Iklan, Online Customer Review, dan Harga terhadap Keputusan Pembelian pada Platform Shopee Brand Erigo Aldi Dwi Mahendra; Muhammad Yani; Lilik Indayani
Jurnal Ekonomi Efektif Vol. 7 No. 3 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i3.49001

Abstract

Penelitian ini berfokus untuk mengetahui pengaruh Iklan, Online Customer Review, dan Harga Terhadap Keputusan Pembelian Pada Platform Shopee Brand Erigo. Penelitian ini memanfaatkan pendekatan kuantitatif, untuk populasi pada penelitian ini yakni semua masyarakat di Sidoarjo yang pernah membeli produk Erigo. Teknik sampling pada penelitian menggunakan metode non probability sampling dengan teknik purposive sampling. Dengan kriteria sampel laki – laki dan perempuan yang berdomisili di Sidoarjo serta berusia ≥17 tahun yang pernah membeli produk Erigo minimal satu kali pembelian serta total responden sejumlah 100 orang. Teknik pengumpulan dengan menyebarkan kuesioner serta jawaban akan diukur dengan skala likert. Teknik analisa data pada penelitian ini yakni dengan metode PLS-SEM memanfaatkan bantuan software SmartPLS 3.0. Hasil penelitian ini membuktikan bahwa iklan berpengaruh terhadap keputusan pembelian pada brand Erigo di platform shopee dengan signifikansi 0,25, online customer review berpengaruh terhadap keputusan pembelian pada brand Erigo di platform shopee dengan signifikansi 0,40 , dan harga berpengaruh terhadap keputusan pembelian pada brand erigo di platform shopee dengan signifikansi 0,17.
Pengaruh Price Discount, Fashion Involvement Dan Shopping Lifestyle terhadap Impulse Buying pada Pengguna Produk Fashion E-Commerce Shopee Fatimatuz Zahro; Misti Hariasih; Lilik Indayani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5839

Abstract

The purpose of this study is to determine and analyze the effect of price discounts, fashion involvement and shopping lifestyle on increasing impulse buying on users of fashion products in e-commerce shopee. This research was conducted using quantitative methods and the population was people who were shopee E-commerce consumers and consumers aged 17 years and over. The sample determination was carried out using non-probability sampling techniques through purposive sampling method so that a sample of 96 respondents was obtained. The types of data in this study include primary data and secondary data, with data collection techniques using questionnaires. Data analysis in this study was carried out using SPSS version 25 which includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, T test, and determination coefficient test (R2). So that the results obtained state that price discount, fashion involvement and shopping lifestyle have an effect on impulse buying.  
Pengaruh Harga, Strategi Promosi, dan Kemudahan Pengguna Aplikasi Terhadap Kepuasan Pelanggan Aplikasi Gojek Nabila Uswatul Aprianti; Lilik Indayani; Satrio Sudarso
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zpyzw976

Abstract

Studi ini menunjukkan bahwa harga, strategi promosi, dan kemudahan penggunaan aplikasi memiliki dampak positif dan signifikan terhadap kepuasan pelanggan terhadap aplikasi Gojek, sehingga perusahaan perlu memperhatikan faktor-faktor ini dalam strategi pemasaran mereka. Khususnya, penetapan harga yang kompetitif dan sesuai dengan persepsi nilai konsumen merupakan kunci untuk menarik dan mempertahankan pengguna. Selain itu, strategi promosi yang efektif harus terus dikembangkan untuk meningkatkan kesadaran konsumen dan daya tarik layanan yang ditawarkan. Selain itu, kemudahan penggunaan aplikasi harus terus diprioritaskan agar menyenangkan dan memudahkan proses transaksi, sehingga meningkatkan loyalitas dan kepuasan pelanggan. Dengan demikian, perusahaan dapat meningkatkan daya saingnya di pasar layanan digital yang semakin kompetitif. Studi ini menggunakan metode kuantitatif dengan pendekatan survei. Populasi penelitian meliputi semua pengguna aktif aplikasi Gojek, dengan sampel ditentukan menggunakan metode sampling non-probabilitas. Jumlah responden dihitung menggunakan rumus Lameshow, menghasilkan sampel minimum sebanyak 100 responden. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan aplikasi Structural Equation Modelling-Partial Least Squares (SEM-PLS) versi 3.0. Hasil penelitian menunjukkan bahwa: Harga (x1) memiliki pengaruh langsung, positif, dan signifikan terhadap kepuasan pelanggan terhadap aplikasi Gojek; Strategi Promosi (x2) memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan terhadap aplikasi Gojek; dan Kemudahan penggunaan aplikasi (x3) memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan terhadap aplikasi Gojek.
Pengaruh Brand Ambassador, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk OMG Matte Kiss Lip cream Pada Marketplace Shopee Dhea Nabella Meirani; Lilik Indayani; Rizky Eka Febriansah
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 18 No. 1 (2026): February
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v18i1.1128

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Ambassador, Kualitas Produk, daN Harga terhadap keputusan pembelian produk OMG Matte Kiss Lip cream pada Marketplace Shopee. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini yakni yang pernah membeli produk OMG Matte Kiss Lip cream di Marketplace Shopee. Jumlah sampel pada penelitian ini berjumlah 100 responden, yang diambil menggunakan kuesioner dengan metode purposive sampling. Analisis data pada penelitian ini menggunakan IBM SPSS Statistic Versi 25 windows. Hasil penelitian ini menunjukkan bahwa Brand Ambassador berpengaruh negatif terhadap keputusan pembelian, kualitas produk berpengaruh negatif terhadap keputusan pembelian, dan harga berpengaruh positif terhadap keputusan pembelian
Analis Citra Merek, Kesadaran Merek, Kepercayaan Merek Terhadap Keputusan Pembelian pada Toko Hanna Tobaku Hazaeirin Hazaeirin; Lilik Indayani
Journal of Business Economics and Agribusiness Vol. 2 No. 3 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v2i3.1180

Abstract

Tujuan Penelitian ini adalah untuk mengetahui citra merek, kesadaran merek dan kepercayaan merek terhadap keputusan pembelian pada Toko Hanna Tobaku. Dengan menggunakan pendekatan kuantitatif, pendekatan ini dapat digunakan untuk menguji teori secara objectif dengan melihat hubungan antar variabel. Pengambilan sampel dengan Teknik Probobality sampling dengan metode purpove sampling. Jumlah sampel sebanyak 100 konsumen toko Hanna Tobaku di kabupaten Sampit. Teknik Analisa data menggunakan Analisa regresi linier berganda dengan program SPSS V25. Hasil penelitian antara lain : Citra merek berpengaruh terhadap Keputusan Pembelian, Kesadaran merek berpengaruh terhadap Keputusan pembelian, Kepercayaan merek berpengaruh terhadap Keputusan Pembelian.
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adam Jody Suwarno Suwarno Adelia, Wahyu Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Aldi Dwi Mahendra Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amaliyah, Fitrotul Ananda Mety Amelia Andira, Delsy Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi aprilia imaniar Aprilia, Rizka Wahyu Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Detak Prapanca Dewi Komala Sari Dewi, Ayu Tri Tungga Dhea Ariesta Dhea Nabella Meirani Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Ellysa Aristha Dewi Erni Fatmawati Errinda Ayu Dwi Pramesti Fahim Ridho Irawan Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Febriyanti , Sofia Naya Firmansyah, Rama Ade Fitria, Lailatul Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Hazaeirin Hazaeirin Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki amelia Kiki Amelia, Kiki Kumara Adji Kusuma Kurnia, Indah Nillam Larasati , Yesika Lina Permatasari Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulana Hila Julian Salasa Maulidiyah, Nur Laili Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Mokhammad Thoriq Al Khaq Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nabila Uswatul Aprianti Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Fadila, Rahmatul Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pebrianggara , Alshaf Pramana, Sugianto Eko Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Sadilah, Ainun Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta Septanaya, Erneisha Adiesti setiawan, akhmad david Setyaningrum, Vira Sherin Farahdilla Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti