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Muslim, Shohib
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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PENGUATAN UMKM OPAK JEPIT MELALUI PENERAPAN TTG DAN STRATEGI BRANDING BERBASIS DIGITAL Rachmawati, Rina; Muslim, Shohib; Aini, Yulis Nurul
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36464

Abstract

ABSTRAK                                                                                     Pemilik UMKM opak jepit Mekar Sari, Masruroh, mengeluhkan usaha miliknya belum mengalami peningkatan penjualan yang signifikan selama 35 tahun. Setelah dianalisis, ditemukan permasalahan pada sistem produksi dan pemasarannya: proses produksi yang masih bersifat konvensional, serta rendahnya pengetahuan mitra dalam pemasaran digital. Kondisi ini berdampak kepada keterbatasan jangkauan pasar dan rendahnya daya saing produk sehingga sangat dibutuhkan inovasi dalam sistem produksi dan pemasarannya. Tujuan dari kegiatan ini adalah untuk meningkatkan kuantitas produksi harian dengan kualitas sesuai standar quality control mitra, melakukan inovasi dengan menerapkan TTG mesin pencetak opak jepit, memperluas target pasar, dan meningkatkan kemampuan promosi digital melalui platform Instagram. Metode yang digunakan dalam pelaksanaan kegiatan ini adalah pelatihan dan pendampingan, serta demonstrasi TTG kepada mitra. Kegiatan ini menunjukkan hasil yang sangat positif. Melalui wawancara dan hasil angket, mitra menyatakan puas dan sangat terbantu dengan inovasi yang diberikan oleh tim PkM melalui pemanfaatan TTG mesin pencetak opak jepit dan pembuatan wadah promosi online menggunakan foto produk yang baik. Kualitas dan kuantitas produksinya membaik sehingga penjualannya juga mengalami peningkatan secara bertahap sehingga penjualannya pada bulan September dan Oktober 2025 berhasil meningkat sebanyak 30%.Kata kunci: Inovasi; Branding; Digital; Teknologi Tepat Guna. ABSTRACTThe owner of the opak jepit Mekar Sari MSME, Masruroh, complains that her business has not seen a significant increase in sales in 35 years. After analysis, problems were found in the production and marketing systems: a conventional production process and low knowledge in digital marketing. This condition impacts the limited market reach and low product competitiveness, making innovation in production and marketing systems highly necessary. The objectives of this activity are to increase daily production quantity with quality according to partner quality control standards, innovate by implementing the TTG opak jepit production machine, expand the target market, and enhance digital promotion capabilities through Instagram. The methods used in implementing this activity are training and mentoring, as well as demonstrating TTG. This activity showed very positive results. Through interviews and questionnaire results, the partner expressed satisfaction and significant assistance with the innovations provided by the PkM team, including the utilization of the TTG machine for producing opak jepit and the creation of online promotional media using good product photos. The quality and quantity of production improved, leading to a gradual increase in sales as well. Therefore that sales in September and October 2025 managed to increase by 30%. Keywords: Innovation; Branding; Digital; Appropriate Technology.
Peningkatan Legalitas Usaha dan Optimalisasi Produksi melalui Teknologi Tepat Guna pada Usaha Kering Kentang Dapur Bu Ardi Lova, Evi Fajriantina; Muslim, Shohib; Puspitasari, Dara
I-Com: Indonesian Community Journal Vol 5 No 4 (2025): I-Com: Indonesian Community Journal (Desember 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i4.8359

Abstract

Dapur Bu Ardi merupakan usaha katering yang berlokasi di Kota Surabaya dengan fokus pada produksi kering kentang. Meningkatnya gaya hidup praktis dan sehat masyarakat menjadi faktor pendukung utama keberlangsungan usaha ini. Namun, usaha tersebut masih menghadapi kendala pada proses produksi yang belum optimal serta aspek pemasaran yang terbatas, sehingga menghambat peningkatan kapasitas produksi. Kegiatan pengabdian masyarakat ini bertujuan memberikan solusi melalui edukasi dan pendampingan pengurusan legalitas serta penerapan teknologi tepat guna. Metode yang digunakan mencakup sosialisasi, pendampingan sertifikasi halal dan PIRT, serta penerapan mesin pengupas kentang, pemotong dan spinner peniris minyak. Hasil kegiatan menunjukkan peningkatan kualitas dan kapasitas produksi secara signifikan, disertai perluasan jangkauan pemasaran melalui legalitas yang lengkap. Dengan dukungan teknologi dan legalitas tersebut, Dapur Bu Ardi mampu meningkatkan daya saing, memperkuat keberlanjutan usaha, serta memperluas jaringan pasar secara lebih profesional.
THE ROLE OF MEDIA AND COMMUNICATION IN SHAPING PUBLIC POLICY NARRATIVES ON THE ENERGY TRANSITION IN INDONESIA Muslim, Shohib; Moyo, Sandra; Chirwa, Tafadzwa
Cognitionis Civitatis et Politicae Vol. 2 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v2i4.3137

Abstract

The energy transition in Indonesia represents a complex policy challenge that intertwines political will, economic interests, and environmental imperatives. Public understanding and acceptance of this transition are largely influenced by how the media and communication actors construct narratives around sustainability, fossil fuel dependency, and renewable energy adoption. This study aims to analyze the role of media and communication strategies in shaping public policy narratives and influencing stakeholder perceptions regarding Indonesia’s energy transition. A qualitative content analysis was conducted on 150 media articles, government press releases, and public statements published between 2019 and 2024, complemented by in-depth interviews with journalists, policymakers, and energy experts. The findings reveal that the Indonesian media often frames the energy transition within political and economic contexts rather than environmental urgency, leading to fragmented public understanding. Communication strategies employed by the government emphasize national development and energy sovereignty but lack consistency in sustainability messaging. The study concludes that effective and transparent communication supported by collaborative framing between media and policy institutions is essential to foster inclusive public engagement and accelerate the nation’s shift toward clean energy.
Co-Authors Abdallah Al- Shreifeen, Iyad Abdul Chalim, Abdul Ahmad Rizani, Ahmad Ahmad Siboy Aini, Yulis Nurul Amin Ayub, Zainal Arga Baskara, SH., MH. Asri Agustiwi Ayub, Zainal Amin Barroso, Uwe Chirwa, Tafadzwa Desi Syamsiah Dewi Setyowati Era Deka, Rio Fadloli, Fadloli Farida Akbarina Febri Atikawati Wiseno Putri Hadiwinata, Khrisna Hasibuan, Kalijunjung Hudriyah Mundzir, Hudriyah Ikhsan Setiawan Jonathan, Bouyea Judijanto, Loso Lova, Evi Fajriantina Manangin, Tindra Masloman, Nana Rolina Mitrin, Abdullah Mokodenseho, Sabil Moyo, Sandra Paulina, Julinta Prasetya, Aliya Afifah Purnomo, D Puspitasari, Dara Rahman Rahman Rina Rachmawati Rizqi Khoirunnisa Rokiyah, Rokiyah Ryke Kalalo, Rieneke Satria Putra Utama Sekamdo, Muhammad Aga Setiawan Noerdajasakti, Setiawan Shinta Hadiyantina Siregar, Retnawati Solapari, Nuryati Subianto, Pratiwi Syam, Anna Rahma syuhada, esa arung Umar Sako, Umar Wuryanta, Aloysius Gonzage Eka Wenats Yanti Parinduri, Ramadha Zamzami, Abid