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All Journal JURNAL ILMU PERTANIAN JURNAL AGRILAND BIOLINK (Jurnal Biologi Lingkungan, Industri, Kesehatan) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JASc (Journal of Agribusiness Sciences) Agrintech: Jurnal Teknologi Pangan dan Hasil Pertanian Hasil Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI PERSPEKTIF Jurnal Agroplasma Best Journal (Biology Education, Sains and Technology) Community Engagement and Emergence Journal (CEEJ) Jurnal Maritim AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agristan International Journal of Educational Review, Law And Social Sciences (IJERLAS) Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Universitas Serambi Mekkah Jurnal Ekonomi Pertanian dan Agribisnis GABBAH : Jurnal Pertanian Dan Perternakan Jurnal Gladiator Jurnal Agri Smart Deli Sumatera
Khairunnisa Rangkuti
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Transportation Other

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Analisis Strategi Pemasaran Jamur Tiram (Pleurotus Ostreatus) Studi Kasus: Pt. Mushiro Jaya Group Medan Fauzan, Muhammad Muklis; Rangkuti, Khairunnisa; Sinaga, Hardiansyah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4279

Abstract

The agricultural sector, especially horticulture, is crucial for Indonesia's economy. PT. Mushiro Jaya Group, an oyster mushroom farm, saw rising sales but faced marketing and competition challenges. This study aimed to analyze its internal and external factors and formulate priority marketing strategies. Using a descriptive qualitative method and purposive sampling, data were analyzed with IFE, EFE, SWOT, and QSPM matrices. Results showed a strong internal position (IFE: 3.10) and a responsive external position (EFE: 2.89), placing the company in a growth quadrant. QSPM analysis selected three top-priority strategies: (1) building partnerships with traders and culinary businesses (TAS 6.010), (2) diversifying products and packaging sizes (TAS 5.253), and (3) improving production efficiency via staff training and facility upgrades (TAS 5.242). These strategies are designed to optimize strengths and opportunities to enhance competitiveness and ensure sustainable growth.
Pengenalan Tanaman Toga (Tanaman Obat Keluarga) Pada Siswa Sekolah Dasar Julia, Hilda; Nazaa, Gus Nabila; Ketaren, Bunga Raya; Novita, Aisar; Rangkuti, Khairunnisa
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9892

Abstract

Pelaksanaan kkn (Kuliah Kerja Nyata) ini dilaksanakan di desa rawang pasar V, dusun X, kecamatan rawang panca arga kabupaten asahan. KKN merupakan Membantu mahasiswa menyumbangkan ilmu pengetahuan dan teknologi kepada masyarakat. Kegiatan kkn ini dilaksanakan pada tanggal 13 september 2025 di sekolah dasar SDN 010070 yang beralamat jl. Emplasmen kantor serbangan. Kegiatan yang dilakukan ialah memperkenalkan tanaman toga pada siswa sekolah dasar yang bertujuan agar anak anak mengetahui jenis tanaman yang dapat dijadikan obat alternatif. Permasalahan yang kami hadapi ialah kurangnya lingkup tanaman toga di sekolah dasar. Dalam pelaksanaan ini kami memberikan materi tentang tanaman toga dan juga melakukan kegiatan menanam langsung tanaman bibit toga di lingkungan sekolah bersama anak anak, yang bertujuan untuk mengedukasi anak agar dapat membantu orang tua dalam menanam tanaman di lingkungan rumah.
Co-Authors Afriani, Hesti Ainul Mardhiyah, Ainul Akbar Habib Akbar Habib, Akbar Amiroh, Yara Ummi Andini Dwayani Putri Aprianti, Ira Asritanarni Munar Cemda, Abdul Rahman Dafni Mawar Tarigan Dedi Siswanto Defriani, Jesika Desi Ardilla Deswanti, Nayna Dewantara, Raka Pandu Efrida Lubis Enda Gemilang Prandini Eri Barlian Fadhilah, Wizni Fauzan, Muhammad Muklis Gustina Siregar Gustina Siregar Hafizun, Mohd Harahap, Namirah Lita Namora Hasanah, Rizka Aulya Herwinda Syahrani Sitorus Hilda Julia Iqbal Ramadhan Daulay Ira Aprianti Ira Apriyanti Keke Putri Capah Ketaren, Bunga Raya Litna Nurjannah Ginting Lubis, Nurjannah M. Taufik Maidarman, Maidarman Mailina Harahap Malau, Rizki Wahida Arni Manurung, Nazla Azizah mawar sari Maysura MD Mhd.Buhari Sibuea Misril Fuadi Mohammad Yusri Muhammad Fahri Husyaini Harahap Muhammad Nabil Fauzi Muhammad Novriyansah Harahap MUHAMMAD TAUFIK Muhammad Thamrin Muhammad Thamrin Muhammad Thamrin Nandzah, Aula Nasution, Nugraha Nasution, Nur Indah Sari Nazaa, Gus Nabila Ningsih, Kartika Norman , Nurwijayanti Panggabean, Syahib Ashiddiq Panjaitan, Reby Sri Wijannah Perangin-angin, Reh Bungana Beru Purba, Andini Putri, Sarah Widya Rafli, M Ramadan, Fuji Surya Ramadani, Riski Ananda Reni Lestari Risnawati Risnawati Risnawati Rui Andriano Sabrina, Kartika Dhea Sasmita Siregar Sasmitha Siregar Sinaga, Hardiansyah Siti Nurhayati Sri Utami Sri Utami Surna Herman Syahbina, Gissa Syawal Harahap Tagor Hutauruk Tjung Hauw Sin, Tjung Hauw Wizni Fadhilah Yolanda Dalimunthe Yudha Andriansyah Yudha Andriansyah Putra Yusuf Tri Darma