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All Journal Jurnal Manajemen Bisnis Jurnal Mirai Management SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ekonomi dan Manajemen Economics and Digital Business Review WAHATUL MUJTAMA: Jurnal Pengabdian Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Digital Learning and Education juremi: jurnal riset ekonomi Terbuka Journal of Economics and Business Jurnal Teknologi dan Manajemen Industri Terapan Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat Bangsa Jurnal Bisnis dan Kewirausahaan Celebes Journal of Community Services Atestasi : Jurnal Ilmiah Akuntansi
Muhammad Fachmi
Sekolah Tinggi Ilmu Ekonomi Amkop Makassar, Indonesia
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Journal : YUME : Journal of Management

 1 
Kualitas Produk dan Word of Mouth sebagai Pendorong Keputusan Pembelian Telur Ayam Ras di Desa Malleleng Kabupaten Bulukumba Ikrar Putra Setiawan; Muhammad Fachmi
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i1.1418

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan Word of Mouth terhadap keputusan pembelian telur ayam ras, serta menemukan faktor mana yang paling dominan dalam meningkatkan keputusan pembelian telur ayam ras di Desa Malleleng Kabupaten Bulukumba.  Penelitian ini dilaksanakan di Desa Malleleng Kabupaten Bulukumba. Adapun besaran sampel yang digunakan yaitu sebanyak 140 orang responden, dengan teknik purposive sampling. Untuk memperoleh data penelitian, maka dilakukan penyebaran kuesioner yang terdiri dari daftar pertanyaan untuk mengukur sikap responden terhadap kualitas produk, word of mouth, dan keputusan pembelian. Data dalam penelitian ini dianalisis dengan menggunakan teknik analisis regresi linier berganda melalui bantuan software SPSS versi 23. Hasil penelitian menunjukkan bahwa kualitas produk merupakan salah satu faktor penting dalam mempengaruhi keputusan pembelian telur ayam ras. Disamping itu, juga terbukti bahwa adanya peranan word of mouth yang signifikan dalam melihat pengaruhnya pada keputusan pembelian telur ayam ras. Penelitian ini juga menemukan bahwa faktor kualitas produk yang paling dominan atau paling penting yang perlu diperhatikan dalam meningkatkan keputusan pembelian telur ayam ras di Desa Malleleng Kabupaten Bulukumba.Kata Kunci: Kualitas Produk, Word of Mouth, Keputusan Pembelian.AbstractThis study aims to analyze the effect of product quality and Word of Mouth on the purchasing decision of broiler eggs, and to find out which factors are the most dominant in increasing the purchasing decisions of broiler chicken eggs in Malleleng Village, Bulukumba Regency. This research was conducted in Malleleng Village, Bulukumba Regency. The sample size used is as many as 140 respondents, with purposive sampling technique. To obtain research data, a questionnaire was distributed consisting of a list of questions to measure respondents' attitudes towards product quality, word of mouth, and purchasing decisions. The data in this study were analyzed using multiple linear regression analysis techniques with the help of SPSS version 23 software. The results showed that product quality is one of the important factors in influencing the purchase decision of broiler chicken eggs. In addition, it is also proven that there is a significant role of word of mouth in seeing its effect on the decision to purchase broiler eggs. This study also found that the most dominant or most important product quality factor that needs to be considered in improving the purchase decision of broiler eggs in Malleleng Village, Bulukumba Regency. Keywords: Product Quality, Word of Mouth, Purchase Decision.
Peran Kebijakan Dividen dalam Memediasi Pengaruh Struktur Modal terhadap Nilai Perusahaan pada Indeks Saham Syariah Indonesia Mustafa Mustafa; Muhammad Fachmi
YUME : Journal of Management Vol 4, No 2 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i2.879

Abstract

Abstrak Penelitian ini dilakukan bertujuan untuk menganalisis pengaruh struktur modal terhadap kebijakan dividen dan nilai perusahaan, serta peranan kebijakan dividen dalam memediasi pengaruh struktur modal terhadap nilai perusahaan yang terdaftar pada Indeks Saham Syariah Indonesia. Teknik pemgambilan sampel dalam penelitian ini adalah metode purposive sampling dengan total sampel sebanyak 42 perusahaan yang memenuhi kriteria dari total 261 perusahaan. Analisis data yang dilakukan dalam penelitian ini yaitu dengan teknik analisis jalur menggunakan software AMOS. Untuk menguji pengaruh tidak langsung, maka peneliti menggunakan uji sobel dengan bantuan kalkulator sobel online. Adapun hasil penelitian yang telah dilakukan terbukti bahwa struktur modal berpengaruh positif dan signifikan terhadap kebijakan dividen dan nilai perusahaan yang terdaftar pada Indeks Saham Syariah Indonesia. Disamping itu, kebijakan dividen juga berpengaruh positif dan signifikan terhadap nilai perusahaan. Kemudian, secara tidak langsung kebijakan dividen berperan penting dalam memediasi pengaruh antara struktur modal terhadap nilai perusahaan secara positif dan signifikan. Kata Kunci: Struktur Modal, Kebijakan Dividen, Nilai Perusahaan Abstract This study aims to analyze the effect of capital structure on dividend policy and firm value, as well as the role of dividend policy in mediating the effect of capital structure on firm value listed on the Indonesian Sharia Stock Index. The sampling technique in this research is purposive sampling method with a total sample of 42 companies that meet the criteria of a total of 261 companies. Data analysis carried out in this study is path analysis technique using AMOS software. To test the indirect effect, the researchers used the Sobel test with the help of an online Sobel calculator. The results of the research that have been carried out have proven that the capital structure has a positive and significant effect on dividend policy and the value of companies listed on the Indonesian Sharia Stock Index. In addition, dividend policy also has a positive and significant effect on firm value. Then, indirectly dividend policy plays an important role in mediating the effect of capital structure on firm value in a positive and significant way. Keywords: Capital Structure, Dividend Policy, Firm Value
Co-Authors Ali Murdhani Ngandoh Amar Sani, Amar Arifah, Ika Diyah Candra Atik Andhayani Dammar, Tria Haryuni Dede Yusuf Maulana Dwinanto, Irwin Firdaus, Muhamad Iqbal Ansori Fresha Kharisma Ghofar, Abd Gunawan Gunawan Gunawan Gunawan Ikrar Putra Setiawan Inriati Kristi Ismail Iskandar Iskandar Jeki Purnama Putra Kinanthi, Hening Lintang Klimko, Roman Kusuma, Aditya Bayu Mardiman Mardiman , Mardiman Mardiman, Mardiman Muhammad Fathurrahman Muhammad Nurjaya Mulia, Reski Munir Munir Mustafa Mustafa Mustafa Mustafa Mustafa Narulita, Nabalah Nugraha, Yoga Nur El Ikhsan Nur Vadila Putri Nur Vadila Putri Nur Vadila Putri, Nur Vadila Nurul Qisthi Rahmawati Rahmawati Rahmawati, Rahmawati Rasiwan, Iwan Ratih Amelia, Ratih Roni Herison Santoso, Amelia Sofie Sari, Efti Novita Setiawan, Ikrar Putra Sinau, Hasriani Siti Amina Situmorang, Sintya Angelina SULTAN, ZULKIFLI Tasa, Tyan Taufik Taufik Thahirrah, Nadia Nur Tria Haryuni Dammar Yusrab Ardianto Sabban