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All Journal Jurnal Manajemen Bisnis JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Mirai Management Agregat: Jurnal Ekonomi dan Bisnis CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Ecoment Global: Kajian Bisnis dan Manajemen ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Riset Entrepreneurship JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekonomi dan Manajemen Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Digital Learning and Education Terbuka Journal of Economics and Business Abimanyu: Journal of Community Engagement International Journal of Humanities Education and Social Sciences Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat Bangsa JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Bisnis dan Kewirausahaan Journal of Digital Business and Innovation Management Journal of Innovative and Creativity Celebes Journal of Community Services Vifada Management and Social Sciences Dinasti Information and Technology Jurnal Ekonomi, Manajemen, Akuntansi Atestasi : Jurnal Ilmiah Akuntansi Global Economic, Social, and Development Review (GESDR) Economics and Digital Business Review
Muhammad Fachmi
Universitas Negeri Surabaya, Surabaya, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Green Product Perception, Brand Awareness, dan Price Perception terhadap Purchase Intention Produk Brand Artiq: The Influence of Green Product Perception, Brand Awareness, and Price Perception on Purchase Intention of Artiq Brand Products Barbie Diva Aulia; Hafid Kholidi Hadi; Muhammad Fachmi; Dhiyan Septa Wihara
Jurnal Aplikasi Manajemen dan Bisnis Vol. 7 No. 1 (2026): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2026
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/jamb.v7i1.12584

Abstract

Penelitian kuantitatif eksplanatori ini melibatkan 200 calon konsumen berusia 17–35 tahun di Kota Surabaya yang belum pernah mengenal maupun membeli produk Artiq, dipilih melalui purposive sampling. Sebelum mengisi pernyataan penelitian, responden diberi stimulus berupa pengenalan singkat merek, gambar produk, dan informasi harga Artiq. Data dianalisis menggunakan SEM-PLS dengan SmartPLS 3.0. Hasil pengujian outer model menunjukkan model valid dan reliabel, dan pengujian inner model menunjukkan daya jelas moderat (R² = 0,302) dengan relevansi prediktif menengah (Q² = 0,280). Ketiga hipotesis diterima dengan Green Product Perception sebagai determinan paling dominan (β = 0,343; T = 4,018; p = 0,000; f² = 0,164), diikuti Price Perception (β = 0,295; T = 4,110; p = 0,000; f² = 0,113) dan Brand Awareness (β = 0,181; T = 2,262; p = 0,024; f² = 0,041). Temuan ini menegaskan bahwa pada brand baru, persepsi keberlanjutan produk justru mendorong niat beli lebih kuat dibandingkan kesadaran merek itu sendiri, meski Brand Awareness tetap memberikan kontribusi yang signifikan terhadap model. Dengan memperluas pemahaman green purchase behavior pada kategori produk elektronik, penelitian ini memberikan implikasi praktis bagi Artiq dan brand sejenis untuk memprioritaskan komunikasi atribut lingkungan, positioning harga yang sepadan, dan penguatan Brand Awareness melalui kanal digital. Kata Kunci: Green Product Perception, Brand Awareness, Price Perception, Purchase Intention.
Pengaruh Influencer Marketing, Content Marketing, dan Brand Awareness Terhadap Minat Beli Konsumen UMKM Lensa Optik Dhaffa Fadlurrahman Faiz; Muhammad Fachmi
Journal of Business and Economics Research (JBE) Vol 7 No 3 (2026): October 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i3.11217

Abstract

Instagram and TikTok are the main marketing channels for Aletalens, a local MSME-scale eyewear brand, while similar businesses often find it difficult to determine which efforts should take priority. This research examines the three variables IM, CM, and BA that encourage consumer buying interest, as well as which variable is the strongest. The approach is quantitative associative. A total of 107 active followers of Aletalens' Instagram and TikTok accounts, selected purposively, filled out a 5-point Likert questionnaire, then the answers were processed using multiple linear regression (SPSS 26) after the classic assumption test. The partial effects of all three are positive and significant: t count 5.024 for IM (sig. 0.000), 3.173 for CM (sig. 0.002), and 2.520 for BA (sig. 0.013). The model is declared feasible (F = 152.747; sig. 0.000) and explains 81.1% of the variation in buying interest according to Adjusted R² 0.811. IM stands out the most (Beta 0.454). These results direct MSMEs with limited funds to combine these three efforts and give the largest portion to collaboration with influencers.
Co-Authors Abd Ghofar Abdul Mongid Abdul Syukur ACHMAD KAUTSAR Ali Murdhani Ngandoh Amar Sani, Amar Amelia Ratih Andini Amalia Zarvianti Aqeela Istigfarin Yarbo Arifah, Ika Diyah Candra Aulia Azarah Tinasyah Putri Ayu Febrini Putri Barbie Diva Aulia Daivano Farraz Dammar, Tria Haryuni Dana Azizah Rahmat Dana Azizah Rahmat Danang Ary Dewangga Danang Ary Dewangga Deky Widiatmoko Demas Muhammad Rijal Desinta Riski Azhari Desinta Riski Azhari Dhaffa Fadlurrahman Faiz Dhaffa Fadlurrahman Faiz Dhiyan Septa Wihara Dhiyan Septa Wihara Dhiyan Septa Wihara Dhiyan Septa Wihara Dhiyan Septa Wihara Dhiyan Septa Wihara Dimas Satria Ramandha Fazlurrahman Hujjatullah Febi Abdillah Achmad Ferinda, Puspa Fitro, Achmad Fresha Kharisma Fresha Kharisma Gunawan Gunawan Gunawan Gunawan Hadi, Hafid Kholidi Hafid Kholidi Hadi Hisbulloh Edgaritoh Hujjatullah Fazlurrahman Hujjatullah Fazlurrahman Hujjatullah Fazlurrahman Ika Diyah Candra Arifah Ika Diyah Candra Arifah Ika Diyah Candra Arifah Ikrar Putra Setiawan Inriati Kristi Ismail Iqbal Iman Zabidi Irwin Dwinanto Klimko, Roman Lidya Nurhapsari Prasetya Ningsih M Gibran Rifka Pramudia Mardiman Mardiman Mohammad Hendrew Priasmono Muhammad Fajar Wahyudi Rahman Muhammad Febrilian Dwi Syahputra Febri Muhammad Fikri Annafi Muhammad Nurjaya Muhammad Rafail Nur Munir Munir Mustafa Mustafa Mustafa Mustafa Nadia Asandimitra Haryono Nanang Hoesen Hidroes Abrori Narulita, Nabalah Nisa Uzahrok Nisrinaa Marwaa Nabilah Nur Afifa Nur Vadila Putri Nur Vadila Putri Nur Vadila Putri, Nur Vadila Olyvia Trista Surya Hendra Swari Rafidah Latifah Hana Rahmawati Rahmawati Rahmawati, Rahmawati Ratih Amelia Ratih Amelia Ratih Amelia Renny Sari Dewi Riska Dhenabayu Riska Dhenabayu Roni Herison Saharuddin Saharuddin Salsabila Sari Santoso, Amelia Sofie Setiawan, Ikrar Putra Sherissa Callista Huanggino Sinau, Hasriani Siti Amina Situmorang, Sintya Angelina Sovi Istiqomatur Rizkiyah SULTAN, ZULKIFLI Thahirrah, Nadia Nur Tria Haryuni Dammar Trilolorin Sitorus Yoel Rensisko Prasetya Yoga Nugraha Yusrab Ardianto Sabban Zuliani Siti