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All Journal JURNAL GALUNG TROPIKA Journal TABARO Agriculture Science Turbo : Jurnal Program Studi Teknik Mesin Edukasi Islami: Jurnal Pendidikan Islam JTP - Jurnal Teknologi Pendidikan Arthavidya Jurnal Ilmiah Ekonomi Justisia Ekonomika Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Madaniya Unri Conference Series: Community Engagement Jurnal Sains dan Teknologi Pertanian Perbal : Jurnal Pertanian Berkelanjutan Sultan Agung Notary Law Review Wanatani Perbal: Jurnal Pertanian Berkelanjutan Jurnal Penelitian Tindakan Kelas Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat Mekongga: Jurnal Pengabdian Masyarakat EKBIS
Naim, Muhammad
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Digital Marketing dan Kepercayaan Konsumen Terhadap Kepuasan Pembelian di TikTok Shop Naim, Muhammad; Eikman, Alfian; Nabila, Nur
EKBIS : Jurnal Ekonomi & Bisnis Vol. 1 No. 02 (2025): EKBIS : Jurnal Ekonomi & Bisnis
Publisher : YAYASAN HAMJAH DIHA bekerjasama dengan PENA INSTITUTE

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Abstract

This study aims to analyze the influence of digital marketing and consumer confidence on purchase satisfaction on the TikTok Shop platform. TikTok Shop is one of the short video-based social media that has now developed into a means of electronic commerce that is of interest to the public, especially the younger generation. The research method used is quantitative with causal approach (explanatory). The Data was collected through the distribution of questionnaires to 50 respondents who had made purchases on TikTok Shop. The results showed that partially digital marketing does not have a positive effect on purchase satisfaction and for consumer confidence variables proved to have a positive effect on purchase satisfaction.But simultaneously, the results of the third hypothesis show that Digital marketing and consumer confidence contribute positively to increasing purchase satisfaction in TikTok Shop. These findings indicate that ineffective digital marketing strategies and efforts to build customer trust are important factors in creating a satisfying shopping experience on social media-based e-commerce platforms such as TikTok Shop
Co-Authors A. Irma Mariyana Abdul Halik Abdul Rais Ali, Baso Ali, Baso Amir, Baso Andi Baso Kaswar Andi Baso Kaswar Andi Jumardi Andi Safitri Sacita Asrofi, Muhammad Ghufran Aswar Aswar Bantun, Suharsono Darme, Agustinus Suria Das, St. Wardah Hanafie E. Kartini Eikman, Alfian Eka Sudartik Esti Handayani Hardi Firdamayanti, Erni Harjuma, Harjuma Hasim, Rizal Idkhan, A. Muhammad Idkhan, Andi Muhammad Iriansa Jayanti Yusmah Sari Katiandagho, Simson Lina Warlina Mahsan, Syaiful Mariah, Yuni Masluki, Masluki Muhammad Ikram Muhtar, Hafidz Muis, Ichwan Musakkir, Musakkir Mutmainnah Mutmainnah Mutmainnah Nabila, Nur Nirsal nuradi, nuradi Nurfalaq, Aryadi Nurwijayanti Parekke, Simon R, Ranir Aftar Rachmawati, Sela Rahma Rani Darmayanti Rapa, Wiwi salsabillah, Adinda Sartika Sari St. Azizah Firdauzah Sukidin Suwarso Suwarso T, Syamsu Usmiyatun Usmiyatun Wakifatul Hisani Yasin, Robiha Zahra, Afifi Tita