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All Journal Al-Tahrir: Jurnal Pemikiran Islam AT-TABSYIR: Jurnal Komunikasi Penyiaran Islam Isamic Communication Journal Ilmu Dakwah: Academic Journal for Homiletic Studies AJIS : Academic Journal of Islamic Studies MODELING: Jurnal Program Studi PGMI JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Martabe : Jurnal Pengabdian Kepada Masyarakat An-Nida : Jurnal Komunikasi Islam MUHARRIK: JURNAL DAKWAH DAN SOSIAL AT-TURAS: Jurnal Studi Keislaman SANGKEP: Jurnal Kajian Sosial Keagamaan Journal of Humanities and Social Studies Jurnal Ilmiah Mandala Education (JIME) Pena Justisia: Media Komunikasi dan Kajian Hukum Ulumuddin : Jurnal Ilmu-ilmu Keislaman JURNAL LENSA MUTIARA KOMUNIKASI SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme El-Usrah: Jurnal Hukum Keluarga Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Journal La Sociale INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Social Library Jurnal Ilmu Komunikasi Dan Media International Journal of Biology Education Towards Sustainable Development Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan el-Buhuth: Borneo Journal of Islamic Studies YASIN: Jurnal Pendidikan dan Sosial Budaya Electronic Journal of Education, Social Economics and Technology Innovative: Journal Of Social Science Research Asas wa Tandhim: Jurnal Hukum, Pendidikan, dan Sosial Keagamaan Maktabatun: Jurnal Perpustakaan dan Informasi SCHOULID: Indonesian Journal of School Counseling Jurnal Pendidikan Islam IIJSE EduInovasi: Journal of Basic Educational Studies Journal of Social Work and Science Education CHANNEL: Jurnal Komunikasi
rubino, rubino
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Journal : Isamic Communication Journal

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The branding of Kota Santri as a da’wah strategy by the Bireuen government in shaping the religious character of the community Khaliluddin, Syeh; Arifin, Zainal; Rubino, Rubino
Islamic Communication Journal Vol. 10 No. 1 (2025)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2025.10.1.25477

Abstract

This study aims to analyze the “Kota Santri (Santri City)” branding strategy initiated by the Government of Bireuen Regency as a cultural da'wah approach to shaping the religious character of society. This research employs a qualitative method with a field study approach, involving in-depth interviews with policymakers, community leaders, and direct observation of socio-religious phenomena. The findings reveal that the “Kota Santri” branding is not merely a visual symbol but is internalized through government policies, the religious-oriented culture of civil servants, and increased religious activities within the community. Behavioral transformation is evident in the growing adherence to Islamic norms, the strengthening of religious identity in public life, and the emergence of a social culture aligned with Islamic values. This study offers novelty as initial research that positions religious branding as a form of Islamic communication strategy within the framework of local governance. The findings contribute to the development of contemporary da'wah concepts that integrate symbolic, policy-based, and social movement dimensions. ***** Penelitian ini bertujuan untuk menganalisis strategi branding “Kota Santri” yang diinisiasi oleh Pemerintah Kabupaten Bireuen sebagai pendekatan dakwah kultural dalam membentuk karakter religius masyarakat. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi lapangan, melalui wawancara mendalam dengan pemangku kebijakan, tokoh masyarakat, serta observasi fenomena sosial keagamaan di lapangan. Hasil penelitian menunjukkan bahwa branding “Kota Santri” tidak hanya menjadi simbol visual, tetapi juga terinternalisasi dalam kebijakan pemerintahan, budaya ASN, hingga aktivitas keagamaan di masyarakat. Transformasi perilaku masyarakat terlihat dari meningkatnya kepatuhan terhadap norma-norma islami, penguatan identitas religius dalam kehidupan publik, serta terbentuknya kultur sosial yang selaras dengan nilai-nilai keislaman. Penelitian ini memiliki kebaruan (novelty) karena menjadi studi awal yang memposisikan branding keagamaan sebagai strategi komunikasi Islam berbasis pemerintahan lokal. Temuan ini memberikan kontribusi terhadap pengembangan konsep dakwah kontemporer yang integratif antara simbol, kebijakan, dan gerakan sosial.
Co-Authors Abdullah Abdullah Ahmad Tamrin Sikumbang Al Baihaqi, Mahatir Anis Safitri, Anis Anisa Maulidya Ar-Ridho, Abdi ARDIANSYAH ARDIANSYAH Arfah, Kaya Aunila, Muhammad Haekal Azizi Siregar, Ridho Khairul Azizi, Muhammad Abrar Azizi, Ridho Khairul Bahri, Andini Nur Batubara, Ahmad Fauzi Batubara, Jihan Afri Br Simbolon, Aznila Camara, Jun S. Candra, Wahyu Chotimah, Octavia DaniHarahap, Iyansyah Umar Dewi, Siska Agustin Effendi, Erwan Effendy, Ellyta Efi Brata Madya, Efi Brata Erwan Efendi Fachruddin Azmi, Fachruddin Fatonatullaillah, Indah Fitrah, Harisa Fitri Isnaini Br Matondang, Nurul Fitri Meliya Sari Gusti Anggraini, Rizka Harahap, Ahmad Fajar Bahri Hasibuan, Ahmad Andrehadi Hasibuan, Imaida Noor Hasibuan, Muhammad Yamin Hasibuan, Yusri Yenni Hasnun Jauhari Ritonga, Hasnun Jauhari Idawati Idawati Indra, Farhan Khairil Anwar Khairunnisa, Mustika Khaliluddin, Syeh Kholil, Syukur Kustiawan, Winda Lahmuddin Lahmuddin, Lahmuddin Lubis, Maryam Khodimatullah Mailin, Mailin Masdiana Masdiana Mesiono, Mesiono Mila Ermila Hendriyani, Mila Ermila MUCHLIS, SRI Muhamad Rusdi Muhammad Ridha Muhammad Yasir Mukhtar, Gazali Muniruddin, Muniruddin Nasution, Bahtiar Rivai Nasution, Muhammad Yasir Halomoan Ningrum, Nadya Aulia Nugroho, Nur Azizah Haffaf Nur Azizah Nurdiana Nurdiana Nurfadillah, Ainaya Nusir, Irfan Polyiem, Titiworada Putra, Azrin Eka Putra, Irfan Syah R. Rusli Raefaldhi, Muhammad Rahman, Surya Rakatiwi, Yolandha Ramadhani, Izky Putri Rambe, Ali Akbar Ritonga, Ahmad Rasyid Ritonga, Elfi Yanti Royyani, Miftah Sarkawi, Sarkawi Sianipar, Kasiana Sibuea, Idris Afandi Simamora, Irma Yusriani Siregar, Awaluddinsyah Siti Faridah Siti Nurbaya Sitorus, Nuraisyah Solihin, Luthfi Sukiman Sukiman Sulasmi Sulasmi Syukur, Kholil Tanjung, Muaz Wafa, Aulia Wulandari, Latifah Yusriani Simamora, Irma Zainal Arifin