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All Journal Jurnal Moral Kemasyarakatan JMM (Jurnal Masyarakat Mandiri) YUME : Journal of Management MABIS: Manajemen dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat PINISI Discretion Review Jurnal Dedikasi Journal of Applied Business, Taxation and Economics Reseach Journal of Social Research Indonesian Journal of Social and Educational Studies Economic Reviews Journal Seminar Nasional Pengabdian Kepada Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Economics and Business Journal Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Pinisi Journal of Entrepreneurship Review Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Paramacitra : Jurnal Pengabdian Masyarakat PESHUM CITAKARYA Jurnal Pengabdian Masyarakat
Syam, Agus
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Economics and Business Journal

 1 
Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District Najib, Marhawati; Jannah, Miftahul; Syam, Agus
Economics and Business Journal (ECBIS) Vol. 2 No. 2 (2024): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i2.124

Abstract

The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Formulation of Arabica Coffee Farming Business Development Strategy in Enrekang District Using SWOT Analysis Najib, Marhawati; Afrinda; Syam, Agus; Jufri, Muhammad; Nurhalim
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.198

Abstract

Enrekang Regency is one of the famous Arabica coffee-producing areas because it has a topography and climate that are suitable for the growth of coffee plants. Despite having suitable land for coffee cultivation, most coffee farmers still face several problems both internally and externally. Therefore, research is needed to determine the strategy for developing Arabica coffee farming businesses in Enrekang Regency by examining the analysis of internal and external factors. This research is a descriptive study using a qualitative approach. Respondents in this study were coffee farmers and traders, determined intentionally. Data collection used in the study included observation, interviews, and documentation. The data obtained were analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy applied to coffee farming is in quadrant one, namely Aggressive (growth-oriented strategy), or is in a dynamic growth position, or is in a strength-opportunity strategy position (using strengths to take advantage of opportunities in decision making). This shows that there is an opportunity to develop Arabica coffee farming, in addition to having greater strengths compared to its weaknesses, it also has greater opportunities compared to its threats.
Co-Authors A. Octamaya Tenri Awaru Afrinda AGUS AGUS Ahmad, M. Ihsan Said Amalia, Syafira Ayu Amsal, Bahrul Andika Isma Annisa, Andi Aprianti, Aprianti Ashdaq, Muhammad Asmayanti ASMAYANTI, ASMAYANTI Ayu, Putri Azrul Corrs, Anaway Alnajah Cut Muthiadin Dajo, Fenly Crosby Cloria Dewi Dewi Ferdiansyah, Emil Fitriyah R, Ulfah Haerani Haerani Hafid, Umy Qalzum Hajar Dewantara Halim, Nur Hamzah, Sitti Nuraisyah Hasisa Haruna Idrus, Idham Irwansyah Inanna, Inanna Indradewa, Rhian Isma, Andhika Khatimah, A. Khusnul Mahmuddin Mahmuddin Mahmuddin Mahmuddin Makarateng, A.Alena Luwu Mas’ud, Mas’ud Miftahul Jannah Minallah, Muh. Nasrun Muhammad Ilyas Thamrin Tahir Muhammad Jufri Muhammad Rakib Murtiadi Awaluddin Najib, Marhawati Nur Armika Amir Nur Rahmi Nur Salam Nurafni Oktaviyah Nurhalim Nurhidayanti S. Nurhikmah, Andi Reski Pertiwi, Wiwi Putrawan, Muh. Rizah R, Raflianto Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmawati, Rahmawati Reni Reni, Reni Rizal Bakri Sahade Sapa, Nasrullah Bin saputra, aan Sari, Rosvika Sikar, Muhammad Alfa Sobirov, Bobur Sri Yuniarti Sudarmi Sudarmi Sudarmi Sudarmi Sudarmi Sunaniah SYAMSU ALAM Tahir, Sumiati Thamrin Tahir Thamrin Tahir, Muhammad Ilyas Torro, Supriadi Tripana, Hendrawan Ulfa Utami Mappe Valentino Aris, Valentino Wisudawaty, Ika