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All Journal Jurnal IUS (Kajian Hukum dan Keadilan) Jurnal Ilmiah Ekonomi Islam Risâlah, Jurnal Pendidikan dan Studi Islam Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Holistic and Health Sciences (Jurnal Ilmu Holistik dan Kesehatan) Abdimas: Papua Journal Of Community Service Al-Hasanah : Jurnal Pendidikan Agama Islam Heuristik : Jurnal Pendidikan Sejarah JURNAL ESA JAMAS: Jurnal Abdi Masyarakat Gudang Jurnal Multidisiplin Ilmu JRIIN :Jurnal Riset Informatika dan Inovasi ALWAQFU Jurnal Hukum Ekonomi dan Wakaf Jurnal Pendidikan Inklusi Citra Bakti JAPMAS : Jurnal Politik dan Demokrasi Master Manajemen ALTRON The Indonesian Journal of Computer Science Medical Sains : Jurnal Ilmiah Kefarmasian Jurnal Papeda: Jurnal Publikasi Pendidikan Dasar CITACONOMIA : Economic and Business Studies Jurnal Wicara Desa Lingua Technica: Journal of Digital Literary Studies AIQU: Journal Multidiscipliner of Science Jurnal Pendidikan Inklusi Citra Bakti Al-Iffah: Journal of Islamic Sciences Research
Farhan
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : The Indonesian Journal of Computer Science

 1 
Digital Transformation to Enhance Digital Marketing Strategies for MSME: Case Study PT. XYZ Farhan; Lusa, Sofian; Kunto D.A , Himawan; Mutia Mayanda , Alia
The Indonesian Journal of Computer Science Vol. 13 No. 5 (2024): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v13i5.4331

Abstract

Since digitalization spread ubiquitously in almost all industries, many traditional businesses have also joined the trend, including PT. XYZ. This company is a startup company that sells queue machines and kiosks. Since 2019, PT. XYZ runs its business through Indonesia’s e-commerce such as Tokopedia and Shopee. However, many competitors appear to collect more customers which made PT. XYZ is difficult to compete with the market industry as a newcomer. In this queue machine and kiosk industry, PT. XYZ already has an official certification from Indonesia’s government and PT. XYZ machines were produced and painted by themselves. But, these main values don’t increase sales because of the lack of brand awareness. Therefore, the company needs a digital transformation to enhance its digital marketing strategy. This study objective uses BMC, PESTEL, and SWOT to analyze the as-is model and to-be model of the company so that the analysis will have a digital transformation strategy to increase brand awareness and sales. The results of this research show that digital marketing is needed to replace current marketing methods and carry out initiatives related to human resources, organizational structure, policy, technology, and community.
Co-Authors Abriel Ashari Achmad Firdaus Ade Nugraha Ade Sabila Adriansyah, Agung Ahmad Hendra Rofiullah Ahmad, Alief Padlillah Aji Syafa'atul Huda Akbar, Tzazkia Febriyana Akhirul Kahfi Syam Alda Rahmawati Alfan, Muhammad Almaimani, Abdus Salam Andika Yudistira Andriani, Titi Asyifah Fauzah Delfira Bintang Lani Rosita D Acula, Donata Data Fitri Dede Sunarti Deyan Nugraha, Muhammad Raezhard Dia Ovitri Agustin Donna Carollina Dzar Ar Rifai, Abu Erwin, Yulias Fahrauk Faramayuda, Fahrauk Fanesa, Mawar Fatkhullah, Faiz Karim FAUZI Fini Himatul Aliyah Ghazi Mubarok Habib Zainuri Hendi S. Muchtar Hidayat, Raden Aldi Hidayatullah, Muhammad Hudaidah Hudaidah Husnul Hotimah, Husnul Iskandar, Aulia Pratiwi Ismail, Nursafira Khairunnisa Jamil, Muhamad Wildan Jannah, Siti Zahra Ma’watul Jaya , Ahmad Jenta Puspariki Johar, Fikrul Haykal JUAIDAH Juliana Khafi Kirani, Anbiya Rizky Kunto D.A , Himawan Lestari, Intan Fatinah Lokot Muda Harahap, Lokot Muda Lusa, Sofian Madaling Maghfira Melinda Melinda Mian Anita Miftahujjannah, Rizka Mohammad Arief Nur Wahyudien Mualim Wijaya Muh. Risnain Muhaimin Muhammad Irhamsyah Muhammad Raihan Akbar Mutia Mayanda , Alia Najihah Abd Wahid Nova Estu Harsiwi Nurmayanti Nurul Qalbiah, Nurul Puspariki, Jenta Putri, Dhiffa Namira Alifia Raharto, Eko Rahma Rahma Febriyanti Rahman Ako Ramadani, Suci Ramdhani, Muhammad Rizky Rastari Ratnasari, Nuryati Retno Susanti Robitul Abror Ruliansyah, Muhammad Saputri, Marsanda Sopiyani, Nuzula Sri Sulastri Suryapranatha, Dicky swarmi, Ice Swarmi Teddy Ramaditya Teuku Rifai UMMY Wafa Tsamrotul Fuadah Wahyu Agustin, Muhammad Wahyudi, Ikhsan WULANDARI Yunidar Yusria Zessica