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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer Journal of Research in Business, Economics, and Education Jurnal Amanat Agung Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Ilmu Komputer dan Sistem Informasi (JIKOMSI) International Journal Of Science, Technology & Management (IJSTM) Kalbiscientia Jurnal Sains dan Teknologi Journal of Research on Business and Tourism Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Impresi Indonesia Verbum Christi CoMPHI Journal : Community Medicine and Public Health of Indonesia Journal TABGHA Jurnal Manajemen dan Pemasaran Jasa Jurnal Imparta Ceddi Journal of Information System and Technology (JST) Beatitudes: Jurnal Pengabdian Kepada Masyarakat Masyarakat Pariwisata: Journal of Community Services in Tourism GEMBIRA (Pengabdian Kepada Masyarakat) Neurona Jurnal Yada The Indonesian Journal of General Medicine Cylinder : Jurnal Ilmiah Teknik Mesin PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Computer & Science Industrial Engineering Journal Jurnal Serina Abdimas
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Journal : proceeding international business and economics conference ibec

 1 
Constructing Perceived Consumer Value Through Digital Financial Transformation and Green Marketing: The Case of KFC Indonesia – Centre Point Medan: Membangun Nilai Konsumen yang Dirasakan Melalui Transformasi Keuangan Digital dan Pemasaran Hijau: Studi Kasus KFC Indonesia – Centre Point Medan Steven; Situmorang, Irvan Rolyesh
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.311

Abstract

Rapid growth in business has increased competition among companies, leading to the need for effective marketing approaches. This study seeks to examine the relationship between the use of financial technology, green marketing practices, and how customers view their purchasing experience at the KFC branch located in Centre Point, Medan. The study's population included all customers of KFC Centre Point during the research period. A sample of 120 participants was selected, determined through the Hair et al. formula with a 5% margin of error. The findings show that fintech adoption has a partial effect on perceived value at the KFC Centre Point Medan branch, and green marketing also has a partial effect on perceived value. Additionally, both fintech adoption and green marketing together have an impact on perceived value at the KFC Centre Point Medan branch.
Fostering Environmentally Conscious Purchasing Through Ecological Promotion: How Gender and Ecological Awareness Play a Role at Pizza Hut: Mendorong Konsumsi Berkelanjutan Melalui Green Marketing: Pengaruh Gender dan Pengetahuan Lingkungan di Pizza Hut Steven; Sinaga, Hommy Dorthy Ellyany
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.341

Abstract

The purpose of this research was to ascertain the connection between sex and their awareness of ecological issues in relation to purchasing decisions that promote sustainability, as well as the employment of environmentally friendly marketing strategies. In addition, this research endeavors to discover if ecological marketing can regulate the effects of both gender and ecological awareness on the encouragement of sustainable purchasing habits. One hundred participants were chosen for the study, all of whom had bought items from the Gajah Mada Medan branch of Pizza Hut while the study was being conducted; the exact number of respondents was not known. Purposive sampling was the method utilized in the selection of the sample. The findings of the study demonstrated that there was a substantial and favorable association between one's gender and their acceptance of green marketing strategies; that there was a considerable and favorable association between one's ecological awareness and their acceptance of green marketing strategies; that there was a substantial and favorable association between one's gender and their adoption of sustainable consumption habits; that one's ecological awareness had no bearing on their adoption of sustainable consumption habits; that there was a substantial and favorable association between the use of green marketing and the promotion of sustainable consumption; that green marketing was able to act as a mediator in the connection between one's gender and their engagement in sustainable consumption; and that green marketing was unable to act as a mediator in the connection between one's ecological awareness and their engagement in sustainable consumption.
Sustainable Culinary Business Model in the Industrial Era 5.0: A Case Study of Kapau Anak Sultan Medan Restaurant with Technology Integration and Green Economy: Model Bisnis Kuliner Berkelanjutan di Era Industri 5.0: Studi Kasus Restoran Kapau Anak Sultan Medan dengan Integrasi Teknologi dan  Ekonomi Hijau Steven; ELIANTI NASUTION, LISA
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.345

Abstract

This research responds to the challenge of declining technological operational performance and low awareness of the green economy experienced by Kapau Anak Sultan Medan Restaurant in the midst of fierce competition in the culinary industry that increasingly relies on digital technology and environmental sustainability demands. This condition encourages the need to design an adaptive and environmentally friendly culinary business model in the transition period of modern industry that emphasizes collaboration between humans and technological sophistication as well as social environmental concerns. The research method used a quantitative approach by collecting data through questionnaires to loyal restaurant consumers and structural equation modeling analysis techniques based on PLS SEM to test the influence of technology integration and the application of the green economy on business sustainability. The results of the study confirm that the use of online ordering platforms connected to smart inventory systems, digitization of service processes, as well as sustainability practices such as strategic partnerships with local farmers, the use of renewable energy, and circular waste management systems make positive and significant contributions in strengthening operational efficiency, expanding market reach, increasing customer loyalty, and strengthening environmentally friendly brand image.
Co-Authors Agung Sasongko agustin, isnaini nuzula Ali Mustopa, Ali Alvin Julian Andre Young Angela Chow Angeline Rivia Simanjuntak Anita Ari Christy Mulyono Ariyanto, Hepy Hefri Aswani Callista Chanda Vedalla Putra Changbo, Liu Charles Tan Christabella Jocelynne Chandra Christiano Cannavaro Christnatalis Depari, Genesis Sembiring Dewa Ayu Liona Dewi Dewi, Dewa Ayu Liona Dhevin Ghoward Eka Desy Purnama Elianti Nasution, Lisa Felicia Celesta FX Himawan Jong Ghoward, Dhevin Halim Agung Henny Henry Ricardo Handoyo Heru Wijayanto Ariandono Herwanto, Patah Hery Winoto TJ Huang, Jen Peng Imam Mulqan, MHD Awal Intan Suriyanti Irene Lingkan Parengkuan Jason Johanes Prawira Johannes Hutabarat Joseph, Eugene Kelvin Kent Dylan Sanjaya Laidy, Yenny Laura Wihanto Lianardo, Stephanny Lily Purwianti Mario Marion Florentia Marten Darmawan Maulibian Perdana Putra Morina, Shella Muhammad Sony Maulana Mujib Hannan Mulyasari, Tri Marthy Ng Thian Way Ni Putu Sudewi, Ni Putu Niluh Suwasanti Nita Kurniawati Nurul Fadilah, Nurul Pagan Pambudi Pasaribu, George Rudi Hartono Prehatin Trirahayu Ningrum Purba, Gomgom Rafida Khairani Ravelino Radissey Ravi Manisha Ricky, Benediktus Salim, Andy Samsi, Irvan Saragih, Saut Pintubipar Setiawan, Vincent Sianty Dewi Silvia Sinaga, Hommy Dorthy Ellyany Sincihu, Yudhiakuari Sipayung, Andy Situmorang, Irvan Rolyesh Stefi Lauren Suhendra Suhendra Sutoyo, Patricia Angelie Viny Christanti M Yeni Ariesa Yenny Laidy Yulfiswandi, Yulfiswandi Zai, Immanuel