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Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

FINTECH DAN KESEJAHTERAAN, UNTUK MENINGKATKAN AKSES KEUANGAN DI PEDESAAN Fandiyanto, Randika; Indatun, Firdaus Kamil; Wulandari, Dila; Qomariyah, Fariatul; Wahyuni, Sri; Octavia, Sildalina Tri; Syarofah, Huuriyah Alfiatus
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.4840

Abstract

Fintech platforms have made digital financial services more accessible to rural communities, allowing people to carry out financial transactions safely and quickly. This has improved economic and social well-being in rural areas, reduced dependence on cash, increased financial inclusion, and given rural communities the ability to manage their finances more effectively and reduce the risk of financial instability. To ensure success on Fintech platforms in rural areas, it is important to sustainability which includes education and training on the use of digital financial technology, reliable digital infrastructure, and policy support. Collaboration between government, financial institutions, universities and communities can create an inclusive and sustainable Fintech ecosystem in rural areas, so that it can empower rural communities to achieve their economic and social potential, and is the key to achieving broader prosperity in rural areas.
PENGARUH PROMOSI, CITRA MEREK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA TOKO IKA ANISA DI KABUPATEN SITUBONDO Sariatik, Atika Puspita; Rachman, Riza; Fandiyanto, Randika; Ariyantiningsih, Febri
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1842

Abstract

The success of a store can be seen from the number of visitors. To face competition and maintain the continuity of the store, store owners need to plan the goals that will be achieved, so that they can determine what strategies will be used in dealing with existing competition to achieve consumer buying interest. The study explores the influence of promotion, brand image and location on consumer buying interest at the Ika Anisa store in Situbondo Regency. The population in this study were consumers who visited Ika Anisa's shop. This study used 97 respondents and used a simple random sampling method. Data collection was done by using a questionnaire. The data analysis technique used in this research is multiple linear regression analysis, t test, F test, dominant test and coefficient determination . Multiple linear regression analysis showed that Y = -3.790E-016 + 0.162X1 + 0.459X2 + 0.332X3 + e. The t-test for the hypothesis (H1) of the Promotion variable is 2.217 while the value in the 5% distribution ttable is 1.985 then tcount is 2.217 > 1.985 ttable, for the Brand Image variable is 5.440 while the value in the 5% distribution ttable is 1.985 then tcount is 5.440 > 1.985, for Location variable is 4,017 while the value at 5% distribution table is 1,985, so tcount is 4,017 > 1,985 ttable. F test results show that the hypothesis (H2) for the variables Promotion, Brand Image and Location have a simultaneous effect on Consumer Buying Interest at Ika Anisa Stores. The dominant test shows the hypothesis (H3) that the Brand Image variable has a dominant effect on Consumer Buying Interest at Ika Anisa Stores. The coefficient of determination (R2) shows a value of 0,530 from this result means that the independent variable nas a ontribution of 53% against the dependent variable that has a strong enough influence, and the remaining 47% is influenced by other variables.
PENGARUH KUALITAS PRODUK, KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BENGKEL LANCAR MOTOR KLABANG BONDOWOSO Fandiyanto, Randika; Ghazali, As’ad Al; Arief, Muhammad Yahya
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2410

Abstract

Marketing is the core of all business activities, it is related to the marketing function, as a liaison between companies and consumers. The influence of product quality on consumer satisfaction becomes very important when consumer satisfaction gives birth to consumer loyalty to a product that creates a communication attitude to attract new consumers. The purpose of this study was to analyze and test the effect of product quality, trust on purchasing decisions with consumer satisfaction as an intervening variable at the Klabang Bondowoso Motor Workshop. The population in this study is the consumer of Motor Workshop. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on consumer satisfaction, Trust has a significant positive effect on consumer satisfaction, product quality has a positive but not significant effect on purchasing decisions, Trust has a significant positive effect on purchasing decisions, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis test show that product quality on purchasing decisions through consumer satisfaction has a significant positive effect, Trust on purchasing decisions through consumer satisfaction has a significant positive effect.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA RUMAH MAKAN TUNGGAL RASA DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Arief, Mohammad Yahya; Permatasari, Ayu Dian; Fandiyanto, Randika
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.3170

Abstract

Marketing is an essential part of the sustainability and development of a company. Therefore, Rumah Makan Tunggal Rasa must be able to choose the right marketing strategy to develop the business and maintain business stability because it is one of the keys to business success. This study analyses and tests store image and product quality's effect on customer loyalty at Rumah Makan Tunggal Rasa, with consumer satisfaction as an intervening variable. Sampling techniques are determined by probability sampling. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that the store image has a significant effect on customer satisfaction, consumer quality has a significant effect on purchase satisfaction, and customer satisfaction has a significant impact on consumer loyalty. The results of the indirect effect hypothesis test show that the variable store image on customer loyalty through customer satisfaction has a significant positive effect, and product quality on customer loyalty through customer satisfaction has a significant positive impact.
PERKEMBANGAN E-COMMERCE INDONESIA DALAM MENDORONG KEMAJUAN INDUSTRI KECIL MENENGAH (IKM) DI INDONESIA Fandiyanto, Randika; Irawan, Bambang
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6512

Abstract

This study aims to analyze the development of electronic-based transactions or e-commerce in Indonesia from time to time. This research method is a qualitative descriptive study with an exploratory research approach. The development of e-commerce in Indonesia continues to experience significant development, this is driven by many factors such as the increasing number of Indonesian internet users, increasing digital literacy of the community, support for digital payments through fintech, encouragement of easy and fast delivery services, government regulations that provide easy access and full support and digital business trends in the future. The government has also provided regulations that have a significant impact on the development of digital transactions in Indonesia. The Benefits of E-Commerce for MSMEs include Expanding Market Reach, Increasing Sales, Ease of Marketing and Promotion, Operational Cost Efficiency, Ease of Business Management and Easier Transaction Recording
Co-Authors Abaitunnisa, Fatima Agam, Gitra Agustin, Adelia Dwi Aisyah, Yunia Akbar, Rian Aknis, Bintang Jaya Amalia, Echi Nurul Amalia, Firdauzy Amelia, Ana Andrian, Mohammad Vicry Anggraini, Yunita Merdiana Anitasari, Eka Yuli Anshory, Muhammad Iqbal Aprilia, Nurismil Khoir Arief, Mohammad Yahya Arief, Muhammad Yahya Ariyantiningsih, Febri Ayudia F, Adinda Rika Bastarani, Penny Siska Bimantara, Ario Cahyani, Diah Dwi Ari Cahyaningati, Dinda Dwi Crisyanti, Veny Manda Diah Yulisetiarini Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Edi Kusnadi, Edi Ediyanto Edy Kusnadi Faidah, Selina Nur Febriyanti, Dela Ayu Firdaus, Aditya Abzar Firmansyah, Farhan Faisal Ghazali, As’ad Al Ghofiqi, M. Zam-Zam Al Habibarrahman, Moh Fathoni hamdun, Edy kusnadi Haris, R. Abdul HARIYANTO HARIYANTO Hasanah, Mariyatul Hendra Syahputra Herawati, Anjanis Dewi Ida Ayu Putu Sri Widnyani Ika WAHYUNI Indatun, Firdaus Kamil Istifaza, Zulfa Julio, Rendy Dwi Agung Kamila, Aminatus Taniatul Karim, Kurniawan Karnadi, Karnadi Khofifa, Siti Khofilah, Siti Nur Kholida, Firda Ulfatul Kholifah, Unniatul Kiptiyah, Zainatul Komariah, Nurul Dwi Kurniahadi, Didik Kurniawan, Aldy Kurniawan, Amelia Tri Amanda Kurniawan, Rafli Dwi Kusuma, Diva Dwi Lita Permata Sari Lusiana Tulhusnah Luthfiaturahmah, Luthfiaturahmah Maffiro, Dhella Monica Ayu Majid, Fathul Maulana, Izan Maulidiyah, Indana Yuris Melinda, Nabila Adelia Miftahul, Rozikin Minullah, Minullah Muhammad Danial Murtakiyah, Wardah Nilawati, Dian Wahyu Norchalicatin, Yuli Novantri, Ralda Cigra Nur Faiza Nur Kholis Nuriyana, Nida Nuur, Harzuna Said Nuzulfawati, Firda Octavia, Sildalina Tri Paramita, Dwi Permatasari, Ayu Dian Pramesthi, Riska Ayu Prasetyaningtiyas, Susanti Pratama, Juli Nanda Pratama, M Risqi Pratanca, Gusti Pandu Pratiwi, Choliefiah Dwi Pratiwi, Diah Restu Purba, Sherly Septian Diana Putri, Cindy Gamaria Putri, Dinda Purnama Putri, Septi Aulia Qomariyah, Fariatul Rachman, Riza Rachmi Masnilah Rahmah, Yasyfi Aufa Ramadhana, Virgian Ramadhani, Ikhtiara Bulan Ramdani, Dicky Rasyid, Miftahur Raziqin, Novanda Khayrur Resi, Oktaviani Riantika, Yuni Rijal, Saiful Rini Kartika Sari Riskiyani, Vivi Rosyadi, Yayuk Candra RR. Ella Evrita Hestiandari Safara, Andita Veronika Safitri, Novita Ayu Safitri, Nurul Gita Safitri, Sofiyana Meilani Sakbania, Alviatus Salam, Nadira Annisa Nur Salimah, Kiswatus Sari, Alfina Dian Ratna Sariatik, Atika Puspita Setiawan, Erdyansyah Soeliha, Siti Sonnyalia, Astrid Bellinda Sri Wahyuni Subaida, Ida Sucahyono, Syawal SUDARSIH SUDARSIH Suherman, Aldy Kurniawan Syaifulloh, Alfan Syama, Nur Izzuddien Syarofah, Huuriyah Alfiatus Triana, Suci Triska Dewi Pramitasari Umam, Rizal Wardana, Egho Prastya Wegi P, Dwi Ikviena Widiantoro, Septian Dwi Wijanarko, Bahtiar Prasetiyo Wulandari, Dila Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus