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Journal : Jurnal Mahasiswa Entrepreneur

PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA MELALUI KEPUASAN KERJA PADA PERANGKAT DESA PERANTE, AWAR-AWAR DAN ASEMBAGUS DI KECAMATAN ASEMBAGUS KABUPATEN SITUBONDO Aprilia, Nurismil Khoir; Fandiyanto, Randika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6971

Abstract

Human resource management is a critical component of any organization, aiming to attract, develop, motivate, and retain a qualified workforce. Therefore, a systematic and appropriate approach is needed to analyze the influence of work discipline, work environment, and organizational commitment on performance through job satisfaction among village officials in Perante, Awar-Awar, and Asembagus, Asembagus District, Situbondo Regency. The population in this study consists of village officials from Perante, Awar-Awar, and Asembagus. The sampling technique was determined using a probability sampling method. Data analysis and hypothesis testing were conducted using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) approach. The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that work discipline has a significant effect on job satisfaction; the work environment has a significant effect on job satisfaction; and organizational commitment also has a significant effect on job satisfaction. Furthermore, work discipline, work environment, and organizational commitment have a significant effect on employee performance. In addition, job satisfaction has a significant effect on employee performance. The results of the indirect effect hypothesis testing show that work discipline, work environment, and organizational commitment have a significant effect on employee performance through job satisfaction.
PENGARUH DISKON HARGA, BRAND IMAGE DAN PROMOSI TERHADAP MINAT BELI PADA TOKO DINDASAYUDHA THRIFT DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Kiptiyah, Zainatul; Fandiyanto, Randika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6934

Abstract

This study aims to examine the influence of price discounts, brand image, and promotion on consumer purchase intention at Dindasayudha Thrift Store in Situbondo, with customer satisfaction serving as an intervening variable. The background of this research is grounded in the growing trend of thrifting and the increasing importance of marketing strategies in sustaining and enhancing business competitiveness, particularly among younger consumers. The study employs a quantitative method with a descriptive approach. The sample consists of 98 respondents who are customers of Dindasayudha Thrift Store. Data were collected using a questionnaire and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal that price discounts, brand image, and promotion have a significant impact on customer satisfaction, while brand image and promotion also have a direct influence on purchase intention. Furthermore, customer satisfaction has been proven to act as an intervening variable that strengthens the effect of the independent variables on purchase intention. These findings have practical implications for business practitioners, enabling them to optimize their marketing strategies and enhance customer satisfaction, ultimately leading to increased purchase intention.
PENGARUH BRAND IMAGE, KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO ROTI PERMATA BAKERY SITUBONDO Rasyid, Miftahur; Fandiyanto, Randika; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7169

Abstract

This study aims to analyze the effect of brand image, service quality, and product diversity on purchase decisions, with purchase intention as an intervening variable among customers of Permata Bakery Situbondo. This research uses a quantitative approach with a survey method, involving 99 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results show that brand image, service quality, and product diversity have a significant positive effect on purchase intention. Furthermore, purchase intention significantly influences purchase decisions. In addition, brand image and product diversity have a significant effect on purchase decisions both directly and indirectly through purchase intention as a mediating variable. These findings highlight the importance of strengthening brand image, improving service quality, and providing product variety to enhance consumers’ purchase decisions.
PENGARUH KEPEMIMPINAN, KOMPENSASI DAN MOTIVASI TERHADAP KINERJA MELALUI KOMITMEN SEBAGAI VARIABEL INTERVENING PADA PERANGKAT DESA KESAMBIRAMPAK, DESA KAPONGAN, DAN DESA JUGLANGAN DI KECAMATAN KAPONGAN Rijal, Saiful; Ediyanto, Ediyanto; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7215

Abstract

Human Resource Management (HRM) encompasses the key functions of managing personnel and human capital within an organization. This includes job analysis, recruitment and selection of candidates, orientation, training, compensation, appraisal, and human resource development. The purpose of this study is to analyze and examine the influence of leadership, compensation, and motivation on performance through commitment as an intervening variable among village officials in Kesambirampak, Kapongan, and Juglangan Villages, Kapongan District. The study population comprises all village officials from these three villages, with the sampling technique determined using a saturation sampling method. Data analysis and hypothesis testing were conducted using the Structural Equation Model–Partial Least Squares (PLS-SEM) approach. The results of the direct effect hypothesis testing, using SmartPLS 3.0, indicate that leadership has a positive but insignificant effect on commitment; compensation has a positive but insignificant effect on commitment; motivation has a positive but insignificant effect on commitment; leadership has a positive but insignificant effect on performance; compensation has a significant positive effect on performance; motivation has a positive but insignificant effect on performance; commitment has a significant positive effect on performance; leadership has a positive but insignificant effect on performance through commitment; compensation has a positive but insignificant effect on performance through commitment; and motivation has a significant positive effect on performance through commitment.
PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK (OLI SHELL ADVANCE) SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SHOPEE DI SITUBONDO Setiawan, Erdyansyah; Ediyanto, Ediyanto; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7265

Abstract

The purpose of this study is to analyze The Influence of Product Quality Price and Word of Mouth (WOM) on Purchasing Decisions with Brand Image (Shell Advance Oil) as an Intervening Variable on Shopee Users in Situbondo. Using the Partial Least Square (PLS) Structural Equation Model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application Price has a significant positive effect on brand image,Product quality has a significant positive effect on brand image.,Word of Mouthhas a significant positive effect on brand image, Price has a significant positive effect on purchasing decisions, Product quality has a significant positive effect on purchasing decisions.,Word of Mouthhas a positive but not significant effect on purchasing decisions, Brand image has a significant positive influence on purchasing decisions, Price has a significant positive effect on purchasing decisions through brand image., Product quality has a positive but not significant effect on purchasing decisions through brand image., And Word of Mouthhas a significant positive influence on purchasing decisions through brand image.
PENGARUH MOTIVASI, PENDIDIKAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. BAROKAH NURA SEKAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Sonnyalia, Astrid Bellinda; Sari, Lita Permata; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5316

Abstract

The aim of this research is to analyze the influence of variablesThe Impact of Educational Motivation and Competence on Employee Performance at PT. Baokah Nura Sekawan with Job Satisfaction as an Intervening Variable. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application. Motivation has a significant positive effect on job satisfaction, Education has a positive but not significant effect on job satisfaction, Compensation has a positive but not significant effect on job satisfaction, Motivation has a positive but not significant effect on employee performance, Education has a significant positive effect on employee performance, Compensation has a positive but not significant effect on employee performance, Job satisfaction has a significant positive effect on employee performance, Motivation has a positive but not significant effect on Employee performance through job satisfaction, education has a positive but not significant effect on employee performance through job satisfaction, and compensation has a positive but not significant effect on employee performance through job satisfaction.
PENGARUH CITA RASA, PROMOSI MEDIA SOSIAL DAN HARGA TERHADAP LOYALITAS PELANGGAN CAFE GREEN HOUSE DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Nilawati, Dian Wahyu; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4850

Abstract

The aim of this research is to analyze the influenceTaste, Social Media Promotion and Price on Customer Loyalty at Green House Cafe with Customer Loyalty as an Intervening Variable. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application.Taste has a significant positive effect on customer satisfaction Social media promotion has a positive but not significant effect on customer satisfaction Price has a significant positive effect on customer satisfaction Taste has a positive but not significant effect on customer loyalty Social media promotion has a significant positive effect on customer loyalty Price has a positive but not significant effect on customer loyalty Customer satisfaction has a significant positive effect on customer loyalty Taste has a positive but not significant effect on customer loyalty through customer satisfaction Social media promotion has a positive but not significant effect on customer loyalty through customer satisfaction AndPrice has a positive but not significant effect on customer loyalty through customer satisfaction
PENGUKURAN DAN EVALUASI KINERJA PERUSAHAAN PADA PT. ARTANIAGA MEGAH GEMILANG LECES PROBOLINGGO DENGAN MENGGUNAKAN BALANCE SCORECARD Haris, R. Abdul; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3654

Abstract

Performance is a large part of the company's achievements and increases the company's survival. Performance measurement in 2019 dimensions are measured using Balanced Scorecard with four perspectives as dimensions. The four perspectives in question are: Finance, Customers, Internal Business, Learning and Growth as measuring tools for measuring and evaluating PT. Artaniaga Megah Gemilang Leces Probolinggo. The evaluation results obtained from the Financial Perspective achieved net profit performance still under control with an achievement of 98.90% or Rp. 1,575,179,805,- this is control incoming materials very good, the Internal Bistin Perspective has a good impact on the Financial Perspective and is supported by good human resource competence so that this perspective between plans and realization has very good achievements, the Customer Perspective is supported by a dominant learning and growth perspective with competence in accordance with plans especially training hours per person per year (JOB), and adequate employee productivity and competency, Learning and Growth supports two perspectives, namely the Internal Business Perspective and the Customer Perspective. With learning and growth, it is very important to achieve JOP, productivity, competency, all starting with good and programmed training. In closing, the results of measurement and evaluation between plan and realization were generally achieved, with the end of measurement in 2019 at the beginning of the Covid 19 pandemic, but the company's performance was still under control and achieved according to plan.
PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE FOODHOUSE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABLE MODERATING Putri, Dinda Purnama; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4846

Abstract

A cafe is a place to relax and chat where visitors can order drinks and food. Cafes have the potential for a solid national economic base and labor absorption that can impact a region's economy. This study aimed to analyze the effect of promotion and brand image on purchasing decisions, with consumer satisfaction as a moderating variable. The population in this study were Foodhouse consumers in Situbondo. The sampling technique was determined by simple random sampling. This study's data analysis and hypothesis testing used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that promotion has a significant positive effect on purchasing decisions, brand image has a positive but insignificant impact on buying decisions, customer satisfaction negatively weakens the relationship between the influence of promotion on buying decisions, customer satisfaction positively weakens the relationship between the influence of brand image on purchasing decisions.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH PADA BANK BRI UNIT PANJI DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Zulaeha, Iradatus; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4083

Abstract

In general, marketing is an activity that creates and delivers goods or services to consumers. It is a process by which companies create value for customers and build strong customer bases to capture value from customers in return. Marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and cultivating customer relationships in ways that benefit the organization and its specific interests for BRI Unit Panji customers by increasing the needs of people in Situbondo. The purpose of this study is to analyze and test factors which influence customer satisfaction at Bank BRI Panji with customer satisfaction as an intervening variable. The population in this study are customers of BRI Unit Panji in Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study use Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing that used the Smart PLS 3.0 application showed that communication has a significant positive effect on customer satisfaction, products have a significant positive effect on customer satisfaction, communication has a positive but not significant effect on customer loyalty, products have a positive but not significant effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty, communication has a positive but not significant effect on customer loyalty through customer satisfaction, products have a significant positive effect on customer loyalty through customer satisfaction.
Co-Authors Abaitunnisa, Fatima Agam, Gitra Agustin, Adelia Dwi Aisyah, Yunia Akbar, Rian Aknis, Bintang Jaya Amalia, Echi Nurul Amalia, Firdauzy Amelia, Ana Andrian, Mohammad Vicry Anggraini, Yunita Merdiana Anitasari, Eka Yuli Anshory, Muhammad Iqbal Aprilia, Nurismil Khoir Arief, Mohammad Yahya Arief, Muhammad Yahya Ariyantiningsih, Febri Ayudia F, Adinda Rika Bastarani, Penny Siska Bimantara, Ario Cahyani, Diah Dwi Ari Cahyaningati, Dinda Dwi Crisyanti, Veny Manda Diah Yulisetiarini Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Edi Kusnadi, Edi Ediyanto Edy Kusnadi Faidah, Selina Nur Febriyanti, Dela Ayu Firdaus, Aditya Abzar Firmansyah, Farhan Faisal Ghazali, As’ad Al Ghofiqi, M. Zam-Zam Al Habibarrahman, Moh Fathoni hamdun, Edy kusnadi Haris, R. Abdul HARIYANTO HARIYANTO Hasanah, Mariyatul Hendra Syahputra Herawati, Anjanis Dewi Ida Ayu Putu Sri Widnyani Ika WAHYUNI Indatun, Firdaus Kamil Istifaza, Zulfa Julio, Rendy Dwi Agung Kamila, Aminatus Taniatul Karim, Kurniawan Karnadi, Karnadi Khofifa, Siti Khofilah, Siti Nur Kholida, Firda Ulfatul Kholifah, Unniatul Kiptiyah, Zainatul Komariah, Nurul Dwi Kurniahadi, Didik Kurniawan, Aldy Kurniawan, Amelia Tri Amanda Kurniawan, Rafli Dwi Kusuma, Diva Dwi Lita Permata Sari Lusiana Tulhusnah Luthfiaturahmah, Luthfiaturahmah Maffiro, Dhella Monica Ayu Majid, Fathul Maulana, Izan Maulidiyah, Indana Yuris Melinda, Nabila Adelia Miftahul, Rozikin Minullah, Minullah Muhammad Danial Murtakiyah, Wardah Nilawati, Dian Wahyu Norchalicatin, Yuli Novantri, Ralda Cigra Nur Faiza Nur Kholis Nuriyana, Nida Nuur, Harzuna Said Nuzulfawati, Firda Octavia, Sildalina Tri Paramita, Dwi Permatasari, Ayu Dian Pramesthi, Riska Ayu Prasetyaningtiyas, Susanti Pratama, Juli Nanda Pratama, M Risqi Pratanca, Gusti Pandu Pratiwi, Choliefiah Dwi Pratiwi, Diah Restu Purba, Sherly Septian Diana Putri, Cindy Gamaria Putri, Dinda Purnama Putri, Septi Aulia Qomariyah, Fariatul Rachman, Riza Rachmi Masnilah Rahmah, Yasyfi Aufa Ramadhana, Virgian Ramadhani, Ikhtiara Bulan Ramdani, Dicky Rasyid, Miftahur Raziqin, Novanda Khayrur Resi, Oktaviani Riantika, Yuni Rijal, Saiful Rini Kartika Sari Riskiyani, Vivi Rosyadi, Yayuk Candra RR. Ella Evrita Hestiandari Safara, Andita Veronika Safitri, Novita Ayu Safitri, Nurul Gita Safitri, Sofiyana Meilani Sakbania, Alviatus Salam, Nadira Annisa Nur Salimah, Kiswatus Sari, Alfina Dian Ratna Sariatik, Atika Puspita Setiawan, Erdyansyah Soeliha, Siti Sonnyalia, Astrid Bellinda Sri Wahyuni Subaida, Ida Sucahyono, Syawal SUDARSIH SUDARSIH Suherman, Aldy Kurniawan Syaifulloh, Alfan Syama, Nur Izzuddien Syarofah, Huuriyah Alfiatus Triana, Suci Triska Dewi Pramitasari Umam, Rizal Wardana, Egho Prastya Wegi P, Dwi Ikviena Widiantoro, Septian Dwi Wijanarko, Bahtiar Prasetiyo Wulandari, Dila Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus