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Journal : Jurnal Mahasiswa Entrepreneur

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN PADA SSC (SITUBONDO SPORT CENTER) DI SITUBONDO DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Salam, Nadira Annisa Nur; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3785

Abstract

Marketing management can also be defined as the art and science of selecting target markets designed to create, build and maintain profitable exchanges to achieve company goals, for this reason, proper marketing management can increase, especially ini the development of SSC (Situbondo Sport Center). The purpose of this study was to analyze and test the effect of Physical evidence and Service excellence in determining customer loyalty with customer satisfaction as an intervening variable. The population in the study was SSC (Situbondo Sport Center) customers. The sampling method was determined by nonprobability sampling with purposive sampling. Data analysis and hypothesis testing in research using the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application, show that Physical evidence has a significant positive effect on customer satisfaction, Service excellence has a significant positive effect on customer satisfaction, Physical evidence has a negative but insignificant effect on customer loyalty, Service excellence has a significant positive effect on customer loyalty, Customer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis show that the Physical evidence variable has a significant positive effect on customer loyalty through customer satisfaction, the service excellence variable has a significant positive effect on customer loyalty through customer satisfaction.
PENGARUH KEWAJIBAN MODAL MINIMUM, FINANCING TO DEPOSIT RATIO, CASH RATIO, TERHADAP PROFITABILITAS DENGAN NON PERFORMING LOAN SEBAGAI VARIABEL INTERVENING PADA BANK UMUM 2020-2023 Ariyantiningsih, Febri; Fandiyanto, Randika; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7328

Abstract

This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Financing to Deposit Ratio (FDR), and Cash Ratio on Profitability with Non-Performing Loan (NPL) as an intervening variable in commercial banks listed on the Indonesia Stock Exchange (IDX) for the period 2020–2023. The study uses a quantitative approach with secondary data from the annual financial reports of 12 sample banks selected using purposive sampling techniques. The data were analyzed using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of the study indicate that: (1) CAR does not have a significant effect on NPL; (2) FDR does not have a significant effect on NPL; (3) Cash Ratio has a positive and significant effect on NPL; (4) CAR does not have a significant effect on Profitability; (5) FDR does not significantly affect Profitability; (6) Cash Ratio does not significantly affect Profitability; (7) NPL does not significantly affect Profitability; and (8), (9), and (10) NPL is not proven to mediate the relationship between CAR, FDR, and Cash Ratio on Profitability. Based on these findings, it can be concluded that of the three independent variables, only the Cash Ratio significantly affects NPL, but none of the variables have a significant effect on Profitability, either directly or indirectly through NPL mediation. The implications of this study emphasize the importance of prudent liquidity management and operational efficiency for banks, as well as the need for further research by adding other variables and expanding the scope of the study period..
PENGARUH PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI KUALITAS PRODUK PADA WAROENG KOPI KAYU MAS KECAMATAN ASEMBAGUS SITUBONDO Wijanarko, Bahtiar Prasetiyo; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.43 KB) | DOI: 10.36841/jme.v1i4.2091

Abstract

The purpose of the study was to determine the effect of service and price on purchasing decisions through product quality at Waroeng Kopi Kayu Mas, Asembagus District, Situbondo. The sampling technique used in this study was simple random sampling with the Slovin formula with a tolerable error rate of 10% as many as 95 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that service has a positive and significant effect on product quality, price has a positive and significant effect on product quality. Service has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions, service has a positive and insignificant effect on purchasing decisions through product quality, price has a positive and significant effect on purchasing decisions through product quality
PENGARUH LOKASI DAN KUALITAS PRODUK DALAM MENENTUKAN KEPUTUSAN PEMBELIAN DENGAN MEDIASI MINAT BELI TERHADAP SHOWROOM MAHMUD MOTOR DI KABUPATEN SITUBONDO Wardana, Egho Prastya; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (797.682 KB) | DOI: 10.36841/jme.v1i3.2034

Abstract

The purpose of this study is to find out the main picture of consumers who make transactions with two-wheeled motorized vehicles. The population in this study were consumers of the Mahmud Motor Showroom. The sampling technique was determined by random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that the location has a significant positive effect on buying interest, product quality has a significant positive effect on buying interest, location has a positive significant effect on purchasing decisions, product quality has a significant positive effect on purchasing decisions, buying interest has a significant positive effect on purchasing decisions. significantly positive on the purchase decision. The results of the indirect effect hypothesis test indicate that location on purchasing decisions through purchase intention has a significant positive effect, product quality on purchasing decisions through purchase intention has a significant positive effect.
PENGARUH PROMOSI DAN FASILITAS TERHADAP LOYALITAS MELALUI VARIABEL INTERVENING KEPUASAN PENGUNJUNG PADA HOTEL RENGGANIS PASIR PUTIH KABUPATEN SITUBONDO Habibarrahman, Moh Fathoni; Kusnadi, Edi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.037 KB) | DOI: 10.36841/jme.v1i5.2144

Abstract

The more rapid and growing tourism in Pasir Putih, Situbondo Regency, allows many visitors, especially tourists who need a resting place. Moreover, supported by various tourist attractions that are quite good, this has become the basis for business development in the lodging service sector in Situbondo. Hotel Rengganis is one of the lodging service businesses in Pasir Putih, Situbondo Regency that offers a resting place, by providing bedroom facilities, food, and drinks for people who are doing business or recreation, in order to provide a peaceful, comfortable, healthy and friendly atmosphere that required by consumers or guests. The purpose of this study was to analyze and examine the effect of promotions and facilities on loyalty through visitor satisfaction as an intervening variable. The sampling technique used was saturated sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation – Partial Least Square (PLS-SEM) model. The results of the direct influence hypothesis test using the smart PLS 3.0 application, show that Promotion has a significant positive effect on visitor satisfaction, Facilities have a significant positive effect on visitor satisfaction, Promotion has a positive but not significant effect on Loyalty, Facilities have a significant positive effect on Loyalty, Visitor satisfaction has a significant positive effect to Loyalty. The results of the indirect effect hypothesis test show that the Promotion variable on Loyalty through Visitor Satisfaction has a significant positive effect, Facilities on Loyalty through Visitor Satisfaction have a significant positive effect
PENGARUH KONFLIK KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN TETAP DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. TEKAD KARYA PUTERA SITUBONDO Khofifa, Siti; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.491 KB) | DOI: 10.36841/jme.v1i11.2293

Abstract

The purpose of the study was to determine the effect of work conflict and work stress on the performance of permanent employees with job satisfaction as an intervening variable at PT. Putera Situbondo's determination. The sampling technique that will be used in the study is the Non Probability Sampling technique by means of Total Sampling or saturated samples. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that work conflict has a positive and significant effect on job satisfaction, job stress has a positive and significant effect on job satisfaction, work conflict has a positive and significant effect on employee performance, job stress has a positive and significant effect on job satisfaction. Employee performance, job satisfaction has a positive and significant effect on employee performance, work conflict has a positive and significant effect on employee performance through job satisfaction, job stress has a negative and insignificant effect on employee performance through job satisfaction
PENGARUH KUALITAS PRODUK DAN KERAGMAN PRODUK TERHADAP LOYALITAS KONSUMEN PADA UD. YULI MAKMUR DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI KABUPATEN SITUBONDO Safitri, Nurul Gita; Fandiyanto, Randika; Wiryaningtyas, Dwi Perwitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.23 KB) | DOI: 10.36841/jme.v1i5.2162

Abstract

Marketing is a business activity designed to meet the needs of thecommunity with mutual benefit, just as producers and consumers providereciprocity of their needs. Marketing strategy is the effort of business actors inmarketing activities and target markets to achieve company goals through amarketing mix that includes Product Strategy, Price, Distribution and Promotion.The purpose of this study was to analyze and test the effect of marketing strategyon increasing product sales at UD. Yuli Prosperous. The population in this studywere all UD consumers. Yuli Makmur who is in Situbondo Regency. The moneysampling technique used is a probability sampling technique with a simplerandom sampling method. Data analysis and hypothesis testing in this study usedthe Smart PLS 3.0 (Partial Least Square) application with the Structural EquationModel.The results of the direct influence hypothesis test using the Smart PLS 3.0application, show that product quality has a significant positive effect onconsumer satisfaction, product diversity has a significant positive effect onconsumer satisfaction, product quality has a positive but not significant effect onconsumer loyalty, product diversity has a significant positive effect on consumerloyalty and consumer satisfaction has a significant positive effect on consumerloyalty. The results of the indirect effect hypothesis test using the Smart PLS 3.0application, show that product quality has a significant positive effect onconsumer loyalty through consumer satisfaction and product diversity has asignificant positive effect on consumer loyalty through consumer satisfaction.
Co-Authors Abaitunnisa, Fatima Agam, Gitra Agustin, Adelia Dwi Aisyah, Yunia Akbar, Rian Aknis, Bintang Jaya Amalia, Echi Nurul Amalia, Firdauzy Amelia, Ana Andrian, Mohammad Vicry Anggraini, Yunita Merdiana Anitasari, Eka Yuli Anshory, Muhammad Iqbal Aprilia, Nurismil Khoir Arief, Mohammad Yahya Arief, Muhammad Yahya Ariyantiningsih, Febri Ayudia F, Adinda Rika Bastarani, Penny Siska Bimantara, Ario Cahyani, Diah Dwi Ari Cahyaningati, Dinda Dwi Crisyanti, Veny Manda Diah Yulisetiarini Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Edi Kusnadi, Edi Ediyanto Edy Kusnadi Faidah, Selina Nur Febriyanti, Dela Ayu Firdaus, Aditya Abzar Firmansyah, Farhan Faisal Ghazali, As’ad Al Ghofiqi, M. Zam-Zam Al Habibarrahman, Moh Fathoni hamdun, Edy kusnadi Haris, R. Abdul HARIYANTO HARIYANTO Hasanah, Mariyatul Hendra Syahputra Herawati, Anjanis Dewi Ida Ayu Putu Sri Widnyani Ika WAHYUNI Indatun, Firdaus Kamil Istifaza, Zulfa Julio, Rendy Dwi Agung Kamila, Aminatus Taniatul Karim, Kurniawan Karnadi, Karnadi Khofifa, Siti Khofilah, Siti Nur Kholida, Firda Ulfatul Kholifah, Unniatul Kiptiyah, Zainatul Komariah, Nurul Dwi Kurniahadi, Didik Kurniawan, Aldy Kurniawan, Amelia Tri Amanda Kurniawan, Rafli Dwi Kusuma, Diva Dwi Lita Permata Sari Lusiana Tulhusnah Luthfiaturahmah, Luthfiaturahmah Maffiro, Dhella Monica Ayu Majid, Fathul Maulana, Izan Maulidiyah, Indana Yuris Melinda, Nabila Adelia Miftahul, Rozikin Minullah, Minullah Muhammad Danial Murtakiyah, Wardah Nilawati, Dian Wahyu Norchalicatin, Yuli Novantri, Ralda Cigra Nur Faiza Nur Kholis Nuriyana, Nida Nuur, Harzuna Said Nuzulfawati, Firda Octavia, Sildalina Tri Paramita, Dwi Permatasari, Ayu Dian Pramesthi, Riska Ayu Prasetyaningtiyas, Susanti Pratama, Juli Nanda Pratama, M Risqi Pratanca, Gusti Pandu Pratiwi, Choliefiah Dwi Pratiwi, Diah Restu Purba, Sherly Septian Diana Putri, Cindy Gamaria Putri, Dinda Purnama Putri, Septi Aulia Qomariyah, Fariatul Rachman, Riza Rachmi Masnilah Rahmah, Yasyfi Aufa Ramadhana, Virgian Ramadhani, Ikhtiara Bulan Ramdani, Dicky Rasyid, Miftahur Raziqin, Novanda Khayrur Resi, Oktaviani Riantika, Yuni Rijal, Saiful Rini Kartika Sari Riskiyani, Vivi Rosyadi, Yayuk Candra RR. Ella Evrita Hestiandari Safara, Andita Veronika Safitri, Novita Ayu Safitri, Nurul Gita Safitri, Sofiyana Meilani Sakbania, Alviatus Salam, Nadira Annisa Nur Salimah, Kiswatus Sari, Alfina Dian Ratna Sariatik, Atika Puspita Setiawan, Erdyansyah Soeliha, Siti Sonnyalia, Astrid Bellinda Sri Wahyuni Subaida, Ida Sucahyono, Syawal SUDARSIH SUDARSIH Suherman, Aldy Kurniawan Syaifulloh, Alfan Syama, Nur Izzuddien Syarofah, Huuriyah Alfiatus Triana, Suci Triska Dewi Pramitasari Umam, Rizal Wardana, Egho Prastya Wegi P, Dwi Ikviena Widiantoro, Septian Dwi Wijanarko, Bahtiar Prasetiyo Wulandari, Dila Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus