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All Journal International Journal of Social Science and Business CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur International Journal of Economics, Business and Innovation Research
Fandiyanto, Randika
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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PENGARUH LOKASI, HARGA DAN PROMOSI TERHADAP LOYALITAS KONSUMEN PADA USAHA AYAM GEPREK DV DI SITUBONDO MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Kusuma, Diva Dwi; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4843

Abstract

Marketing is an interconnected activity between companies and consumers as a system for generating profits, therefore having the right marketing strategy can improve it, especially as a means of developing the Ayam Geprek DV restaurant business in Situbondo Regency. The aim of this research is to analyze and test the influence of Location, Price and Promotion on consumer loyalty through consumer satisfaction as an intervening variable. The target population in this study was DV Geprek Chicken consumers, numbering 97 respondents. This sampling technique is simple random sampling. Data analysis and hypothesis testing in research uses Structural Equation Models - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that location has a significant positive effect on consumer satisfaction. Price has a significant positive effect on consumer satisfaction. Promotion has a significant positive effect on consumer satisfaction. Location has a positive but not significant effect on consumer loyalty. Price has a positive but not significant effect on consumer loyalty. Promotion has a significant positive effect on consumer loyalty. Consumer satisfaction has a significant positive effect on consumer loyalty. Then the results of the indirect effect hypothesis test show that the location variable on consumer loyalty through consumer satisfaction has a significant positive effect. Price on consumer loyalty through consumer satisfaction has a significant positive effect. Promotion of consumer loyalty through consumer satisfaction has a significant positive effect
PERANAN BUDAYA ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING PADA ASN RSUD WALUYO JATI KRAKSAAN Pratiwi, Diah Restu; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3659

Abstract

In an organization, human resources are considered as an asset for organization because it has very important roles and functions for the success of the organization in achieving its goals. It is necessary to have Human Resource Management in achieving organizational goals. The purpose of this study was to analyze and examine the role of organizational culture and leadership style on job satisfaction through motivation as an intervening variable. The population in this study was the State Civil Apparatus of Public Hospital Waluyo Jati Kraksaan. The sampling technique used slovin’s formula. Data analysis and hypothesis testing in this study applied Partial Least Square Structural Equation Modeling (PLS-SEM). The results of direct effect hypothesis test using Smart PLS 3.0 application showed that organizational culture has a positive and significant effect on motivation, leadership style has a positive and significant effect on motivation, organizational culture has a positive but not significant effect on job satisfaction, leadership style has a positive and significant effect on Job satisfaction, motivation has a positive and significant effect on job satisfaction, organizational culture has a positive and significant effect on job satisfaction through motivation, leadership style has a positive and significant effect on job satisfaction through motivation.
PENGARUH SERVICE QUALITY DAN KEPERCAYAAN TERHADAP CUSTOMER RETENTION DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada MS Glow Cabang Situbondo) Sari, Alfina Dian Ratna; Sari, Lita Permata; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3571

Abstract

Marketing is an interconnected activity between companies and consumers as a system for generating profits, therefore having the right marketing strategy can improve it, especially as a means of promotion, in this case the development of MS Glow in Situbondo Regency. The purpose of this research is to analyze and test the influence of Service Quality and Trust on Customer Retention with Customer Satisfaction as an Intervening Variable (Study at MS Glow Situbondo Branch. The sampling method was determined by probability sampling. Data analysis and hypothesis testing in the research used Structural Equation Models – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that service quality has a significant effect on customer satisfaction; Trust has a significant effect on customer satisfaction; Service quality has a significant effect on customer retention; Trust has no significant effect on customer retention; Customer satisfaction has a significant effect on customer retention; Service quality has a significant effect on customer retention through customer satisfaction; Trust has a significant effect on customer retention through customer satisfaction
PERSPEKTIF MASYARAKAT SITUBONDO TENTANG PENGGUNAAN TRANSAKSI MELALUI PLATFORM E-COMMERCE Fandiyanto, Randika; Rosyadi, Yayuk Candra; Ramadhana, Virgian; Syaifulloh, Alfan; Amalia, Firdauzy; Julio, Rendy Dwi Agung; Firmansyah, Farhan Faisal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4798

Abstract

In this modern era, all technology has helped many human activities, many inventors have created ideas to create a technology or also created a system to help all human activities to meet daily needs. This system or technology is designed in accordance with all human activities, which nowadays mostly use very sophisticated cellphones, this will make it easier for the younger generation to access every system that has been created, not only the younger generation, even older people now have many updates and keep up with the times. This is proven by the large number of people, both young and old, using the internet to make it easier to communicate and access applications to fulfill their daily needs. One form of the development of information technology is an online shopping system or known as E-commerce which has been present among Indonesian people, especially the Situbondo area. Many people have used this system by accessing applications that are included in the E-commerce application, namely Shopee, Tokopedia, Lazada, Bukakapak and many more. Many people also use E-commerce for their business opportunities in selling products. Therefore, people need to understand the importance of developments in today's digital era so that they can improve their socio-economic situation. From the explanation above, it is evident that many people want to follow developments in the digital or modern era.
PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA, DAN GAYA KEPEMIMPINAN TRANSFORMASI TERHADAP KINERJA KARYAWAN PADA PT.POS INDONESIA (PERSERO) KANTOR CABANG SITUBONDO 68300 DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Maulidiyah, Indana Yuris; Fandiyanto, Randika; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6924

Abstract

Human resources represent a critical element in supporting organizations to achieve their vision, mission, and carry out various operational activities. Moreover, human resources play a pivotal role in determining the success or failure of an institution in reaching its established goals. This study aims to evaluate and examine the extent to which organizational culture, work motivation, and transformational leadership style influence employee performance, with job satisfaction serving as a mediating variable at PT. Pos Indonesia, Situbondo Branch Office 68300, by employing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that organizational culture does not have a significant effect on job satisfaction. In contrast, work motivation demonstrates a significant positive effect on job satisfaction, while transformational leadership style shows a positive but not significant effect. Additionally, organizational culture exhibits a negative but not significant effect on employee performance. Meanwhile, work motivation has a significant positive effect on employee performance, and transformational leadership style has a positive but not significant effect on employee performance. The results of the indirect effect hypothesis testing reveal that organizational culture has a negative but not significant effect on job satisfaction through employee performance. Similarly, work motivation has a positive but insignificant indirect effect on job satisfaction through employee performance. Transformational leadership style also displays a positive but insignificant indirect effect on job satisfaction through employee performance.
MODERASI WORD OF MOUTH DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA D’KRIUK FRIED CHICKEN DI KELURAHAN KILENSARI SITUBONDO Pratanca, Gusti Pandu; Fandiyanto, Randika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6668

Abstract

The fast food industry in Indonesia continues to grow rapidly, along with the increasing public need for practical and affordable food. Lifestyle changes that tend to be fast-paced make fast food the leading choice for many people. Competition in this sector is getting tougher from global brands and local players who continue to innovate. Today’s consumers are looking for practicality and a pleasant consumption experience. Companies in this sector need to be able to adapt to evolving trends and preferences. One of the growing local brands is D’Kriuk Fried Chicken, which is located in various regions, including Kilensari Village and Situbondo. This research analyzes and tests brand image, product diversity, and service quality in purchasing decisions through customer satisfaction as a moderating variable at D’Kriuk Fried Chicken in Kilensari Village, Situbondo. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing in this study using the Smart PLS 3.0 application. The results of the direct effect hypothesis test showed that Brand image weakens the relationship positively to purchasing decisions, product diversity strengthens the relationship significantly positively to purchasing decisions, service quality strengthens the relationship significantly positively to purchasing decisions, word of mouth weakens the relationship positively to the role of Brand image in improving purchasing decisions.
PENGARUH BRAND EQUITY, DISPLAY PRODUCT DAN SERVICE QUALITY TERHADAP LOYALITY MELALUI PURCHASE DECISION SEBAGAI VARIABEL INTERVENING PADA UMKM BUKET BUNGA FLOW DI SITUBONDO Pratiwi, Choliefiah Dwi; Fandiyanto, Randika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6719

Abstract

This study aims to analyze the effect of brand equity, display product, and service quality on loyalty with purchase decision as an intervening variable on Buket Bunga Flow UMKM in Situbondo. The research method used is quantitative with a descriptive and verification approach. Data were collected through questionnaires distributed to 90 Buket Bunga Flow consumer respondents and analyzed with the help of SmartPLS. The hypothesis testing using SmartPLS 3.2.8 reveals the following: brand equity has a significantly positive impact on purchase decision; product display has a significantly negative impact on purchase decision; and service quality positively and significantly influences purchase decision. Meanwhile, brand equity shows a positive but statistically insignificant effect on loyalty; product display has a significantly positive effect on loyalty; and service quality again shows a positive yet insignificant effect on loyalty. Furthermore, purchase decision has a positive but insignificant effect on loyalty. As for the indirect effects through purchase decision: brand equity shows a positive but insignificant effect on loyalty; product display has a negative but insignificant impact; and service quality exhibits a positive but insignificant effect.
PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA MELALUI KEPUASAN KERJA PADA PERANGKAT DESA PERANTE, AWAR-AWAR DAN ASEMBAGUS DI KECAMATAN ASEMBAGUS KABUPATEN SITUBONDO Aprilia, Nurismil Khoir; Fandiyanto, Randika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6971

Abstract

Human resource management is a critical component of any organization, aiming to attract, develop, motivate, and retain a qualified workforce. Therefore, a systematic and appropriate approach is needed to analyze the influence of work discipline, work environment, and organizational commitment on performance through job satisfaction among village officials in Perante, Awar-Awar, and Asembagus, Asembagus District, Situbondo Regency. The population in this study consists of village officials from Perante, Awar-Awar, and Asembagus. The sampling technique was determined using a probability sampling method. Data analysis and hypothesis testing were conducted using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) approach. The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that work discipline has a significant effect on job satisfaction; the work environment has a significant effect on job satisfaction; and organizational commitment also has a significant effect on job satisfaction. Furthermore, work discipline, work environment, and organizational commitment have a significant effect on employee performance. In addition, job satisfaction has a significant effect on employee performance. The results of the indirect effect hypothesis testing show that work discipline, work environment, and organizational commitment have a significant effect on employee performance through job satisfaction.
PENGARUH DISKON HARGA, BRAND IMAGE DAN PROMOSI TERHADAP MINAT BELI PADA TOKO DINDASAYUDHA THRIFT DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Kiptiyah, Zainatul; Fandiyanto, Randika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6934

Abstract

This study aims to examine the influence of price discounts, brand image, and promotion on consumer purchase intention at Dindasayudha Thrift Store in Situbondo, with customer satisfaction serving as an intervening variable. The background of this research is grounded in the growing trend of thrifting and the increasing importance of marketing strategies in sustaining and enhancing business competitiveness, particularly among younger consumers. The study employs a quantitative method with a descriptive approach. The sample consists of 98 respondents who are customers of Dindasayudha Thrift Store. Data were collected using a questionnaire and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal that price discounts, brand image, and promotion have a significant impact on customer satisfaction, while brand image and promotion also have a direct influence on purchase intention. Furthermore, customer satisfaction has been proven to act as an intervening variable that strengthens the effect of the independent variables on purchase intention. These findings have practical implications for business practitioners, enabling them to optimize their marketing strategies and enhance customer satisfaction, ultimately leading to increased purchase intention.
The Effect Of Motivation, Leadership And Work Environment On Employee Performance At Djatiroto Hospital, Lumajang With Job Satisfaction As An Intervening Variable Kurniahadi, Didik; Ariyantiningsih, Febri; Fandiyanto, Randika
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2274

Abstract

This study analyzes the influence of motivation, leadership, and work environment on employee performance with job satisfaction as an intervening variable at Djatiroto Hospital. Using quantitative methods and Structural Equation Modeling (SEM) analysis, data were obtained through questionnaires distributed to employees. The results showed that motivation had a significant positive effect on job satisfaction, while leadership and work environment did not have a significant effect. Motivation also did not have a significant effect on performance, while leadership had a significant positive effect. The work environment had a positive but insignificant effect on performance, while job satisfaction had a significant positive effect on employee performance. Path analysis revealed that job satisfaction mediated the relationship between motivation and performance, but not for leadership and work environment. This study recommends improving motivation strategies through fair incentives and clear career paths, evaluating leadership styles to be more adaptive and participatory, and optimizing the work environment to improve employee satisfaction and performance.
Co-Authors Abaitunnisa, Fatima Agam, Gitra Agustin, Adelia Dwi Aisyah, Yunia Akbar, Rian Aknis, Bintang Jaya Amalia, Echi Nurul Amalia, Firdauzy Amelia, Ana Andrian, Mohammad Vicry Anggraini, Yunita Merdiana Anitasari, Eka Yuli Anshory, Muhammad Iqbal Aprilia, Nurismil Khoir Arief, Mohammad Yahya Arief, Muhammad Yahya Ariyantiningsih, Febri Ayudia F, Adinda Rika Bastarani, Penny Siska Bimantara, Ario Cahyani, Diah Dwi Ari Cahyaningati, Dinda Dwi Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Edi Kusnadi, Edi Ediyanto Faidah, Selina Nur Febriyanti, Dela Ayu Firdaus, Aditya Abzar Firmansyah, Farhan Faisal Ghazali, As’ad Al Ghofiqi, M. Zam-Zam Al Habibarrahman, Moh Fathoni hamdun, Edy kusnadi Haris, R. Abdul HARIYANTO HARIYANTO Hasanah, Mariyatul Hendra Syahputra Herawati, Anjanis Dewi Ida Ayu Putu Sri Widnyani Indatun, Firdaus Kamil Istifaza, Zulfa Julio, Rendy Dwi Agung Kamila, Aminatus Taniatul Karim, Kurniawan Khofifa, Siti Khofilah, Siti Nur Kholida, Firda Ulfatul Kholifah, Unniatul Kiptiyah, Zainatul Komariah, Nurul Dwi Kurniahadi, Didik Kurniawan, Aldy Kurniawan, Amelia Tri Amanda Kurniawan, Rafli Dwi Kusuma, Diva Dwi Lita Permata Sari Lusiana Tulhusnah Luthfiaturahmah, Luthfiaturahmah Maffiro, Dhella Monica Ayu Majid, Fathul Maulidiyah, Indana Yuris Melinda, Nabila Adelia Miftahul, Rozikin Minullah, Minullah Muhammad Danial Murtakiyah, Wardah Nilawati, Dian Wahyu Norchalicatin, Yuli Nur Faiza Nur Kholis Nurwijayanti Nuur, Harzuna Said Nuzulfawati, Firda Octavia, Sildalina Tri Paramita, Dwi Permatasari, Ayu Dian Pratama, Juli Nanda Pratanca, Gusti Pandu Pratiwi, Choliefiah Dwi Pratiwi, Diah Restu Purba, Sherly Septian Diana Putri, Cindy Gamaria Putri, Dinda Purnama Putri, Septi Aulia Qomariyah, Fariatul Rachman, Riza Rahmah, Yasyfi Aufa Ramadhana, Virgian Ramadhani, Ikhtiara Bulan Ramdani, Dicky Raziqin, Novanda Khayrur Riantika, Yuni Rini Kartika Sari Riskiyani, Vivi Rosyadi, Yayuk Candra RR. Ella Evrita Hestiandari Safara, Andita Veronika Safitri, Novita Ayu Safitri, Nurul Gita Safitri, Sofiyana Meilani Sakbania, Alviatus Salam, Nadira Annisa Nur Sari, Alfina Dian Ratna Sariatik, Atika Puspita Sonnyalia, Astrid Bellinda Sri Wahyuni Sucahyono, Syawal Suherman, Aldy Kurniawan Syaifulloh, Alfan Syama, Nur Izzuddien Syarofah, Huuriyah Alfiatus Triana, Suci Umam, Rizal Wardana, Egho Prastya Wegi P, Dwi Ikviena Wijanarko, Bahtiar Prasetiyo Wulandari, Dila Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus