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All Journal International Journal of Social Science and Business CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur International Journal of Economics, Business and Innovation Research

Fandiyanto, Randika

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Author-ID : 1280865

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Business Fight of Indonesian E-Commerce Platforms and Its Impact on Consumer Behavior of Tokopedia, Lazada and Shopee Indonesia Platforms Fandiyanto, Randika; Ediyanto; Rachman, Riza; Sari, Rini Kartika; Faiza, Nur; Widiarti, Dian; Syahputra, Hendra
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.91289

The development of e-commerce in Indonesia has changed the lifestyle of Indonesian people. Consumers prefer online transactions over conventional transactions, because online transactions can be done quickly and easily without being hindered by space and time. This study examines the causal relationship between exogenous variables (Seller Price Policy, SEPAd, Live Commerce, Service Delivery, Product Review) through intervening variables (Online Trust, Purchase Decision, Customer Satisfaction) on the endogenous variable (Loyalty). Respondents in this study were 185 consumers of fashion products on the e-commerce platforms Bukalapak, Shopee, Tokopedia. The data analysis tool used was Structural equation modelling (SEM). The results of the first research hypothesis test showed that Seller Price Policy had a significant positive effect on Online Trust, while for SEPAd, Live Commerce, and Delivery Service had a significant positive effect on Online Trust. Meanwhile, Review of Product had a positive but insignificant effect on Online Trust. The results of the second hypothesis test show that Seller Price Policy, SEPAd, Live Commerce, Service Delivery and Review of Product have a positive but insignificant influence on Purchase Decisions. The third hypothesis found that Online Trust has a significant positive influence on Purchase Decision. The fourth hypothesis test results found that Online Trust has a positive but insignificant influence on Customer Satisfaction. The fifth hypothesis test results found that Purchase Decision has a significant positive influence on Customer Satisfaction. The sixth hypothesis test results found that Purchase Decision has a positive but insignificant influence on Loyalty. The seventh hypothesis test results found that Customer Satisfaction has a significant positive influence on Loyalty. The indirect test results show that Seller Price Policy, SEPAd, and Direct Trading have a positive and significant influence on Loyalty through Online Trust, SEPAd, and Customer Satisfaction. Meanwhile, Service Delivery and Product Reviews have a negative but insignificant effect on Loyalty through Online Trust, SEPAd, and Customer Satisfaction.

PENGARUH MOTIVASI, PENDIDIKAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. BAROKAH NURA SEKAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Sonnyalia, Astrid Bellinda; Sari, Lita Permata; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5316

The aim of this research is to analyze the influence of variablesThe Impact of Educational Motivation and Competence on Employee Performance at PT. Baokah Nura Sekawan with Job Satisfaction as an Intervening Variable. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application. Motivation has a significant positive effect on job satisfaction, Education has a positive but not significant effect on job satisfaction, Compensation has a positive but not significant effect on job satisfaction, Motivation has a positive but not significant effect on employee performance, Education has a significant positive effect on employee performance, Compensation has a positive but not significant effect on employee performance, Job satisfaction has a significant positive effect on employee performance, Motivation has a positive but not significant effect on Employee performance through job satisfaction, education has a positive but not significant effect on employee performance through job satisfaction, and compensation has a positive but not significant effect on employee performance through job satisfaction.

PENGARUH CITA RASA, PROMOSI MEDIA SOSIAL DAN HARGA TERHADAP LOYALITAS PELANGGAN CAFE GREEN HOUSE DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Nilawati, Dian Wahyu; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4850

The aim of this research is to analyze the influenceTaste, Social Media Promotion and Price on Customer Loyalty at Green House Cafe with Customer Loyalty as an Intervening Variable. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application.Taste has a significant positive effect on customer satisfaction Social media promotion has a positive but not significant effect on customer satisfaction Price has a significant positive effect on customer satisfaction Taste has a positive but not significant effect on customer loyalty Social media promotion has a significant positive effect on customer loyalty Price has a positive but not significant effect on customer loyalty Customer satisfaction has a significant positive effect on customer loyalty Taste has a positive but not significant effect on customer loyalty through customer satisfaction Social media promotion has a positive but not significant effect on customer loyalty through customer satisfaction AndPrice has a positive but not significant effect on customer loyalty through customer satisfaction

PENGUKURAN DAN EVALUASI KINERJA PERUSAHAAN PADA PT. ARTANIAGA MEGAH GEMILANG LECES PROBOLINGGO DENGAN MENGGUNAKAN BALANCE SCORECARD Haris, R. Abdul; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3654

Performance is a large part of the company's achievements and increases the company's survival. Performance measurement in 2019 dimensions are measured using Balanced Scorecard with four perspectives as dimensions. The four perspectives in question are: Finance, Customers, Internal Business, Learning and Growth as measuring tools for measuring and evaluating PT. Artaniaga Megah Gemilang Leces Probolinggo. The evaluation results obtained from the Financial Perspective achieved net profit performance still under control with an achievement of 98.90% or Rp. 1,575,179,805,- this is control incoming materials very good, the Internal Bistin Perspective has a good impact on the Financial Perspective and is supported by good human resource competence so that this perspective between plans and realization has very good achievements, the Customer Perspective is supported by a dominant learning and growth perspective with competence in accordance with plans especially training hours per person per year (JOB), and adequate employee productivity and competency, Learning and Growth supports two perspectives, namely the Internal Business Perspective and the Customer Perspective. With learning and growth, it is very important to achieve JOP, productivity, competency, all starting with good and programmed training. In closing, the results of measurement and evaluation between plan and realization were generally achieved, with the end of measurement in 2019 at the beginning of the Covid 19 pandemic, but the company's performance was still under control and achieved according to plan.

PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE FOODHOUSE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABLE MODERATING Putri, Dinda Purnama; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4846

A cafe is a place to relax and chat where visitors can order drinks and food. Cafes have the potential for a solid national economic base and labor absorption that can impact a region's economy. This study aimed to analyze the effect of promotion and brand image on purchasing decisions, with consumer satisfaction as a moderating variable. The population in this study were Foodhouse consumers in Situbondo. The sampling technique was determined by simple random sampling. This study's data analysis and hypothesis testing used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that promotion has a significant positive effect on purchasing decisions, brand image has a positive but insignificant impact on buying decisions, customer satisfaction negatively weakens the relationship between the influence of promotion on buying decisions, customer satisfaction positively weakens the relationship between the influence of brand image on purchasing decisions.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH PADA BANK BRI UNIT PANJI DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Zulaeha, Iradatus; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4083

In general, marketing is an activity that creates and delivers goods or services to consumers. It is a process by which companies create value for customers and build strong customer bases to capture value from customers in return. Marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and cultivating customer relationships in ways that benefit the organization and its specific interests for BRI Unit Panji customers by increasing the needs of people in Situbondo. The purpose of this study is to analyze and test factors which influence customer satisfaction at Bank BRI Panji with customer satisfaction as an intervening variable. The population in this study are customers of BRI Unit Panji in Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study use Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing that used the Smart PLS 3.0 application showed that communication has a significant positive effect on customer satisfaction, products have a significant positive effect on customer satisfaction, communication has a positive but not significant effect on customer loyalty, products have a positive but not significant effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty, communication has a positive but not significant effect on customer loyalty through customer satisfaction, products have a significant positive effect on customer loyalty through customer satisfaction.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN PADA SSC (SITUBONDO SPORT CENTER) DI SITUBONDO DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Salam, Nadira Annisa Nur; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3785

Marketing management can also be defined as the art and science of selecting target markets designed to create, build and maintain profitable exchanges to achieve company goals, for this reason, proper marketing management can increase, especially ini the development of SSC (Situbondo Sport Center). The purpose of this study was to analyze and test the effect of Physical evidence and Service excellence in determining customer loyalty with customer satisfaction as an intervening variable. The population in the study was SSC (Situbondo Sport Center) customers. The sampling method was determined by nonprobability sampling with purposive sampling. Data analysis and hypothesis testing in research using the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application, show that Physical evidence has a significant positive effect on customer satisfaction, Service excellence has a significant positive effect on customer satisfaction, Physical evidence has a negative but insignificant effect on customer loyalty, Service excellence has a significant positive effect on customer loyalty, Customer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis show that the Physical evidence variable has a significant positive effect on customer loyalty through customer satisfaction, the service excellence variable has a significant positive effect on customer loyalty through customer satisfaction.

PENGARUH PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI KUALITAS PRODUK PADA WAROENG KOPI KAYU MAS KECAMATAN ASEMBAGUS SITUBONDO Wijanarko, Bahtiar Prasetiyo; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

The purpose of the study was to determine the effect of service and price on purchasing decisions through product quality at Waroeng Kopi Kayu Mas, Asembagus District, Situbondo. The sampling technique used in this study was simple random sampling with the Slovin formula with a tolerable error rate of 10% as many as 95 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that service has a positive and significant effect on product quality, price has a positive and significant effect on product quality. Service has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions, service has a positive and insignificant effect on purchasing decisions through product quality, price has a positive and significant effect on purchasing decisions through product quality

PENGARUH LOKASI DAN KUALITAS PRODUK DALAM MENENTUKAN KEPUTUSAN PEMBELIAN DENGAN MEDIASI MINAT BELI TERHADAP SHOWROOM MAHMUD MOTOR DI KABUPATEN SITUBONDO Wardana, Egho Prastya; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

The purpose of this study is to find out the main picture of consumers who make transactions with two-wheeled motorized vehicles. The population in this study were consumers of the Mahmud Motor Showroom. The sampling technique was determined by random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that the location has a significant positive effect on buying interest, product quality has a significant positive effect on buying interest, location has a positive significant effect on purchasing decisions, product quality has a significant positive effect on purchasing decisions, buying interest has a significant positive effect on purchasing decisions. significantly positive on the purchase decision. The results of the indirect effect hypothesis test indicate that location on purchasing decisions through purchase intention has a significant positive effect, product quality on purchasing decisions through purchase intention has a significant positive effect.

PENGARUH PROMOSI DAN FASILITAS TERHADAP LOYALITAS MELALUI VARIABEL INTERVENING KEPUASAN PENGUNJUNG PADA HOTEL RENGGANIS PASIR PUTIH KABUPATEN SITUBONDO Habibarrahman, Moh Fathoni; Kusnadi, Edi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

The more rapid and growing tourism in Pasir Putih, Situbondo Regency, allows many visitors, especially tourists who need a resting place. Moreover, supported by various tourist attractions that are quite good, this has become the basis for business development in the lodging service sector in Situbondo. Hotel Rengganis is one of the lodging service businesses in Pasir Putih, Situbondo Regency that offers a resting place, by providing bedroom facilities, food, and drinks for people who are doing business or recreation, in order to provide a peaceful, comfortable, healthy and friendly atmosphere that required by consumers or guests. The purpose of this study was to analyze and examine the effect of promotions and facilities on loyalty through visitor satisfaction as an intervening variable. The sampling technique used was saturated sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation â€“ Partial Least Square (PLS-SEM) model. The results of the direct influence hypothesis test using the smart PLS 3.0 application, show that Promotion has a significant positive effect on visitor satisfaction, Facilities have a significant positive effect on visitor satisfaction, Promotion has a positive but not significant effect on Loyalty, Facilities have a significant positive effect on Loyalty, Visitor satisfaction has a significant positive effect to Loyalty. The results of the indirect effect hypothesis test show that the Promotion variable on Loyalty through Visitor Satisfaction has a significant positive effect, Facilities on Loyalty through Visitor Satisfaction have a significant positive effect

Co-Authors Abaitunnisa, Fatima Agam, Gitra Agustin, Adelia Dwi Aisyah, Yunia Akbar, Rian Aknis, Bintang Jaya Amalia, Echi Nurul Amalia, Firdauzy Amelia, Ana Andrian, Mohammad Vicry Anggraini, Yunita Merdiana Anitasari, Eka Yuli Anshory, Muhammad Iqbal Aprilia, Nurismil Khoir Arief, Mohammad Yahya Arief, Muhammad Yahya Ariyantiningsih, Febri Ayudia F, Adinda Rika Bastarani, Penny Siska Bimantara, Ario Cahyani, Diah Dwi Ari Cahyaningati, Dinda Dwi Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Edi Kusnadi, Edi Ediyanto Faidah, Selina Nur Febriyanti, Dela Ayu Firdaus, Aditya Abzar Firmansyah, Farhan Faisal Ghazali, Asâ€™ad Al Ghofiqi, M. Zam-Zam Al Habibarrahman, Moh Fathoni hamdun, Edy kusnadi Haris, R. Abdul HARIYANTO HARIYANTO Hasanah, Mariyatul Hendra Syahputra Herawati, Anjanis Dewi Ida Ayu Putu Sri Widnyani Indatun, Firdaus Kamil Istifaza, Zulfa Julio, Rendy Dwi Agung Kamila, Aminatus Taniatul Karim, Kurniawan Khofifa, Siti Khofilah, Siti Nur Kholida, Firda Ulfatul Kholifah, Unniatul Kiptiyah, Zainatul Komariah, Nurul Dwi Kurniahadi, Didik Kurniawan, Aldy Kurniawan, Amelia Tri Amanda Kurniawan, Rafli Dwi Kusuma, Diva Dwi Lita Permata Sari Lusiana Tulhusnah Luthfiaturahmah, Luthfiaturahmah Maffiro, Dhella Monica Ayu Majid, Fathul Maulidiyah, Indana Yuris Melinda, Nabila Adelia Miftahul, Rozikin Minullah, Minullah Muhammad Danial Murtakiyah, Wardah Nilawati, Dian Wahyu Norchalicatin, Yuli Nur Faiza Nur Kholis Nurwijayanti Nuur, Harzuna Said Nuzulfawati, Firda Octavia, Sildalina Tri Paramita, Dwi Permatasari, Ayu Dian Pratama, Juli Nanda Pratanca, Gusti Pandu Pratiwi, Choliefiah Dwi Pratiwi, Diah Restu Purba, Sherly Septian Diana Putri, Cindy Gamaria Putri, Dinda Purnama Putri, Septi Aulia Qomariyah, Fariatul Rachman, Riza Rahmah, Yasyfi Aufa Ramadhana, Virgian Ramadhani, Ikhtiara Bulan Ramdani, Dicky Raziqin, Novanda Khayrur Riantika, Yuni Rini Kartika Sari Riskiyani, Vivi Rosyadi, Yayuk Candra RR. Ella Evrita Hestiandari Safara, Andita Veronika Safitri, Novita Ayu Safitri, Nurul Gita Safitri, Sofiyana Meilani Sakbania, Alviatus Salam, Nadira Annisa Nur Sari, Alfina Dian Ratna Sariatik, Atika Puspita Sonnyalia, Astrid Bellinda Sri Wahyuni Sucahyono, Syawal Suherman, Aldy Kurniawan Syaifulloh, Alfan Syama, Nur Izzuddien Syarofah, Huuriyah Alfiatus Triana, Suci Umam, Rizal Wardana, Egho Prastya Wegi P, Dwi Ikviena Wijanarko, Bahtiar Prasetiyo Wulandari, Dila Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus

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