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All Journal International Journal of Social Science and Business Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur International Journal of Economics, Business and Innovation Research
Fandiyanto, Randika
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH CITRA MEREK, LOKASI, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI ULANG SEBAGAI VARIABEL INTERVENING PADA DEALER HONDA JAYA TERANG III BESUKI Maulana, Izan; Fandiyanto, Randika; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7105

Abstract

This study aims to analyze the influence of brand image, location, and promotion on consumer loyalty with repurchase intention as an intervening variable at Honda Jaya Terang III Dealer in Besuki. The background of this research lies in the importance of understanding factors that can drive consumer loyalty, especially amidst the increasingly intense competition in the two-wheeler automotive industry. The research uses a quantitative approach with data collected through questionnaires distributed to customers who have made transactions at the dealer. Data analysis was conducted using the Partial Least Square (PLS) method through the SmartPLS application. The results indicate that brand image, location, and promotion have a positive and significant effect on repurchase intention, and indirectly affect consumer loyalty through repurchase intention. Repurchase intention is proven to be an effective intervening variable that strengthens the influence of independent variables on consumer loyalty. These findings can serve as a basis for the dealer's management to develop more effective marketing strategies to enhance customer loyalty.
PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA, DAN GAYA KEPEMIMPINAN TRANSFORMASI TERHADAP KINERJA KARYAWAN PADA PT.POS INDONESIA (PERSERO) KANTOR CABANG SITUBONDO 68300 DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Maulidiyah, Indana Yuris; Fandiyanto, Randika; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6924

Abstract

Human resources represent a critical element in supporting organizations to achieve their vision, mission, and carry out various operational activities. Moreover, human resources play a pivotal role in determining the success or failure of an institution in reaching its established goals. This study aims to evaluate and examine the extent to which organizational culture, work motivation, and transformational leadership style influence employee performance, with job satisfaction serving as a mediating variable at PT. Pos Indonesia, Situbondo Branch Office 68300, by employing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that organizational culture does not have a significant effect on job satisfaction. In contrast, work motivation demonstrates a significant positive effect on job satisfaction, while transformational leadership style shows a positive but not significant effect. Additionally, organizational culture exhibits a negative but not significant effect on employee performance. Meanwhile, work motivation has a significant positive effect on employee performance, and transformational leadership style has a positive but not significant effect on employee performance. The results of the indirect effect hypothesis testing reveal that organizational culture has a negative but not significant effect on job satisfaction through employee performance. Similarly, work motivation has a positive but insignificant indirect effect on job satisfaction through employee performance. Transformational leadership style also displays a positive but insignificant indirect effect on job satisfaction through employee performance.
PENGARUH SUASANA CAFE, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE KEDAI SIRING JANGKAR SITUBONDO Nuriyana, Nida; Fandiyanto, Randika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7212

Abstract

At Café Kedai Siring, location was found to affect purchasing decisions. The café’s position near a quiet beach but far from residential areas increases parking security risks, while service quality was considered lacking due to long service times, order errors, and limited facilities. This study analyzes the effects of café atmosphere, location, and service quality on repurchase intention, with customer satisfaction as an intervening variable. The research used a quantitative approach with 99 respondents selected through simple random sampling, and data were analyzed using the PLS-SEM method with SmartPLS 3.0. The results showed that café atmosphere, location, and service quality significantly influenced customer satisfaction. Café atmosphere and location had a significant positive effect on repurchase intention, while service quality had a positive but not significant effect. Customer satisfaction itself had a significant effect on repurchase intention and mediated the influence of café atmosphere, location, and service quality on repurchase intention.
MODERASI WORD OF MOUTH DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA D’KRIUK FRIED CHICKEN DI KELURAHAN KILENSARI SITUBONDO Pratanca, Gusti Pandu; Fandiyanto, Randika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6668

Abstract

The fast food industry in Indonesia continues to grow rapidly, along with the increasing public need for practical and affordable food. Lifestyle changes that tend to be fast-paced make fast food the leading choice for many people. Competition in this sector is getting tougher from global brands and local players who continue to innovate. Today’s consumers are looking for practicality and a pleasant consumption experience. Companies in this sector need to be able to adapt to evolving trends and preferences. One of the growing local brands is D’Kriuk Fried Chicken, which is located in various regions, including Kilensari Village and Situbondo. This research analyzes and tests brand image, product diversity, and service quality in purchasing decisions through customer satisfaction as a moderating variable at D’Kriuk Fried Chicken in Kilensari Village, Situbondo. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing in this study using the Smart PLS 3.0 application. The results of the direct effect hypothesis test showed that Brand image weakens the relationship positively to purchasing decisions, product diversity strengthens the relationship significantly positively to purchasing decisions, service quality strengthens the relationship significantly positively to purchasing decisions, word of mouth weakens the relationship positively to the role of Brand image in improving purchasing decisions.
PENGARUH BRAND EQUITY, DISPLAY PRODUCT DAN SERVICE QUALITY TERHADAP LOYALITY MELALUI PURCHASE DECISION SEBAGAI VARIABEL INTERVENING PADA UMKM BUKET BUNGA FLOW DI SITUBONDO Pratiwi, Choliefiah Dwi; Fandiyanto, Randika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6719

Abstract

This study aims to analyze the effect of brand equity, display product, and service quality on loyalty with purchase decision as an intervening variable on Buket Bunga Flow UMKM in Situbondo. The research method used is quantitative with a descriptive and verification approach. Data were collected through questionnaires distributed to 90 Buket Bunga Flow consumer respondents and analyzed with the help of SmartPLS. The hypothesis testing using SmartPLS 3.2.8 reveals the following: brand equity has a significantly positive impact on purchase decision; product display has a significantly negative impact on purchase decision; and service quality positively and significantly influences purchase decision. Meanwhile, brand equity shows a positive but statistically insignificant effect on loyalty; product display has a significantly positive effect on loyalty; and service quality again shows a positive yet insignificant effect on loyalty. Furthermore, purchase decision has a positive but insignificant effect on loyalty. As for the indirect effects through purchase decision: brand equity shows a positive but insignificant effect on loyalty; product display has a negative but insignificant impact; and service quality exhibits a positive but insignificant effect.
PENGARUH KEBIJAKAN UTANG STRUKTUR MODAL DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN DAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAN SUB-SEKTOR FARMASI TBK YANG TERDAFTAR DI BEI PERIODE 2021-2024 Resi, Oktaviani; Sari, Lita Permata; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.6789

Abstract

The progress and competition of economic conditions in the business world are indeed experiencing very rapid growth. This causes a lot of competition to occur in the business world and business today. This competition must be faced by the company to maintain operational activities and improve the quality of company performance so that the company can compete and be able to manage the assets it has to achieve company goals. The purpose of this study is to analyze and test Debt Policy, Capital Structure, and Profitability on Dividend Policy and Financial Performance as Intervening Variables. Analysis and hypothesis testing in this study using the Structure Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 Application, show that debt policy has a negative but not significant effect on financial performance. Capital structure has a significant positive effect on financial performance. Profitability has a significant negative effect on financial performance. Debt policy has a negative but not significant effect on dividend policy. Capital structure has a significant negative effect on dividend policy. Profitability has a negative but not significant effect on dividend policy. Financial performance has a significant positive effect on dividend policy.
PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA MELALUI KEPUASAN KERJA PADA PERANGKAT DESA PERANTE, AWAR-AWAR DAN ASEMBAGUS DI KECAMATAN ASEMBAGUS KABUPATEN SITUBONDO Aprilia, Nurismil Khoir; Fandiyanto, Randika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6971

Abstract

Human resource management is a critical component of any organization, aiming to attract, develop, motivate, and retain a qualified workforce. Therefore, a systematic and appropriate approach is needed to analyze the influence of work discipline, work environment, and organizational commitment on performance through job satisfaction among village officials in Perante, Awar-Awar, and Asembagus, Asembagus District, Situbondo Regency. The population in this study consists of village officials from Perante, Awar-Awar, and Asembagus. The sampling technique was determined using a probability sampling method. Data analysis and hypothesis testing were conducted using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) approach. The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that work discipline has a significant effect on job satisfaction; the work environment has a significant effect on job satisfaction; and organizational commitment also has a significant effect on job satisfaction. Furthermore, work discipline, work environment, and organizational commitment have a significant effect on employee performance. In addition, job satisfaction has a significant effect on employee performance. The results of the indirect effect hypothesis testing show that work discipline, work environment, and organizational commitment have a significant effect on employee performance through job satisfaction.
PENGARUH DISKON HARGA, BRAND IMAGE DAN PROMOSI TERHADAP MINAT BELI PADA TOKO DINDASAYUDHA THRIFT DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Kiptiyah, Zainatul; Fandiyanto, Randika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6934

Abstract

This study aims to examine the influence of price discounts, brand image, and promotion on consumer purchase intention at Dindasayudha Thrift Store in Situbondo, with customer satisfaction serving as an intervening variable. The background of this research is grounded in the growing trend of thrifting and the increasing importance of marketing strategies in sustaining and enhancing business competitiveness, particularly among younger consumers. The study employs a quantitative method with a descriptive approach. The sample consists of 98 respondents who are customers of Dindasayudha Thrift Store. Data were collected using a questionnaire and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal that price discounts, brand image, and promotion have a significant impact on customer satisfaction, while brand image and promotion also have a direct influence on purchase intention. Furthermore, customer satisfaction has been proven to act as an intervening variable that strengthens the effect of the independent variables on purchase intention. These findings have practical implications for business practitioners, enabling them to optimize their marketing strategies and enhance customer satisfaction, ultimately leading to increased purchase intention.
The Effect Of Motivation, Leadership And Work Environment On Employee Performance At Djatiroto Hospital, Lumajang With Job Satisfaction As An Intervening Variable Kurniahadi, Didik; Ariyantiningsih, Febri; Fandiyanto, Randika
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2274

Abstract

This study analyzes the influence of motivation, leadership, and work environment on employee performance with job satisfaction as an intervening variable at Djatiroto Hospital. Using quantitative methods and Structural Equation Modeling (SEM) analysis, data were obtained through questionnaires distributed to employees. The results showed that motivation had a significant positive effect on job satisfaction, while leadership and work environment did not have a significant effect. Motivation also did not have a significant effect on performance, while leadership had a significant positive effect. The work environment had a positive but insignificant effect on performance, while job satisfaction had a significant positive effect on employee performance. Path analysis revealed that job satisfaction mediated the relationship between motivation and performance, but not for leadership and work environment. This study recommends improving motivation strategies through fair incentives and clear career paths, evaluating leadership styles to be more adaptive and participatory, and optimizing the work environment to improve employee satisfaction and performance.
PENGARUH BRAND IMAGE, KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO ROTI PERMATA BAKERY SITUBONDO Rasyid, Miftahur; Fandiyanto, Randika; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7169

Abstract

This study aims to analyze the effect of brand image, service quality, and product diversity on purchase decisions, with purchase intention as an intervening variable among customers of Permata Bakery Situbondo. This research uses a quantitative approach with a survey method, involving 99 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results show that brand image, service quality, and product diversity have a significant positive effect on purchase intention. Furthermore, purchase intention significantly influences purchase decisions. In addition, brand image and product diversity have a significant effect on purchase decisions both directly and indirectly through purchase intention as a mediating variable. These findings highlight the importance of strengthening brand image, improving service quality, and providing product variety to enhance consumers’ purchase decisions.
Co-Authors Abaitunnisa, Fatima Agam, Gitra Agustin, Adelia Dwi Aisyah, Yunia Akbar, Rian Aknis, Bintang Jaya Amalia, Firdauzy Amelia, Ana Andrian, Mohammad Vicry Anggraini, Yunita Merdiana Anitasari, Eka Yuli Anshory, Muhammad Iqbal Aprilia, Nurismil Khoir Arief, Mohammad Yahya Arief, Muhammad Yahya Ariyantiningsih, Febri Bastarani, Penny Siska Bimantara, Ario Cahyani, Diah Dwi Ari Cahyaningati, Dinda Dwi Crisyanti, Veny Manda Diah Yulisetiarini Dian Widiarti Ediyanto Edy Kusnadi Faidah, Selina Nur Febriyanti, Dela Ayu Firdaus, Aditya Abzar Firmansyah, Farhan Faisal Ghazali, As’ad Al Ghofiqi, M. Zam-Zam Al hamdun, Edy kusnadi Haris, R. Abdul HARIYANTO HARIYANTO Hasanah, Mariyatul Hendra Syahputra Herawati, Anjanis Dewi Ida Ayu Putu Sri Widnyani Ika WAHYUNI Indatun, Firdaus Kamil Istifaza, Zulfa Julio, Rendy Dwi Agung Kamila, Aminatus Taniatul Karim, Kurniawan Karnadi, Karnadi Khofilah, Siti Nur Kholida, Firda Ulfatul Kholifah, Unniatul Kiptiyah, Zainatul Komariah, Nurul Dwi Kurniahadi, Didik Kurniawan, Aldy Kurniawan, Amelia Tri Amanda Kurniawan, Rafli Dwi Kusuma, Diva Dwi Lita Permata Sari Lusiana Tulhusnah Luthfiaturahmah, Luthfiaturahmah Maffiro, Dhella Monica Ayu Majid, Fathul Maulana, Izan Maulidiyah, Indana Yuris Melinda, Nabila Adelia Miftahul, Rozikin Minullah, Minullah Muhammad Danial Murtakiyah, Wardah Nilawati, Dian Wahyu Norchalicatin, Yuli Novantri, Ralda Cigra Nur Faiza Nur Kholis Nuriyana, Nida Nuur, Harzuna Said Nuzulfawati, Firda Octavia, Sildalina Tri Paramita, Dwi Permatasari, Ayu Dian Pramesthi, Riska Ayu Prasetyaningtiyas, Susanti Pratama, Juli Nanda Pratama, M Risqi Pratanca, Gusti Pandu Pratiwi, Choliefiah Dwi Pratiwi, Diah Restu Purba, Sherly Septian Diana Putri, Dinda Purnama Putri, Septi Aulia Qomariyah, Fariatul Rachman, Riza Rachmi Masnilah Rahmah, Yasyfi Aufa Ramadhana, Virgian Ramadhani, Ikhtiara Bulan Ramdani, Dicky Rasyid, Miftahur Raziqin, Novanda Khayrur Resi, Oktaviani Riantika, Yuni Rijal, Saiful Rini Kartika Sari Riskiyani, Vivi Rosyadi, Yayuk Candra RR. Ella Evrita Hestiandari Safara, Andita Veronika Safitri, Sofiyana Meilani Sakbania, Alviatus Salam, Nadira Annisa Nur Salimah, Kiswatus Sari, Alfina Dian Ratna Sariatik, Atika Puspita Setiawan, Erdyansyah Soeliha, Siti Sonnyalia, Astrid Bellinda Sri Wahyuni Subaida, Ida Sucahyono, Syawal SUDARSIH SUDARSIH Suherman, Aldy Kurniawan Syaifulloh, Alfan Syama, Nur Izzuddien Syarofah, Huuriyah Alfiatus Triana, Suci Triska Dewi Pramitasari Umam, Rizal Widiantoro, Septian Dwi Wulandari, Dila Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus