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MANAGEMENT OF ISLAMIC MSME DIGITALIZATION IN KERINCI REGENCY: CHALLENGES, ADAPTATION STRATEGIES, AND IMPLICATIONS FOR LOCAL COMPETITIVENESS Pardinal; Lastari, Pratiwi Puji; Novia; Mayasari, Mike
Qawwam : The Leader's Writing Vol. 7 No. 1 (2026): June
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

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Abstract

Digital transformation has become an urgent need for Micro, Small, and Medium Enterprises (MSMEs) in the Industry 4.0 era, particularly in facing technological disruption and shifting consumer behavior. This study aims to construct the concept of MSME Digitalization Management in Kerinci Regency by examining challenges, adaptation strategies, and their implications for local competitiveness. The research method employed is a qualitative descriptive approach with data collection techniques including in-depth interviews, observation, and documentary studies. The results indicate that the implementation of digitalization still faces significant hurdles regarding digital literacy, limited infrastructure, and social resistance to change. Nevertheless, several MSMEs have successfully adapted through digital innovations such as online marketing, the use of e-commerce platforms, and collaboration among local business actors. The implementation of digitalization management is proven to have a positive impact on increasing operational efficiency, expanding market reach, and ensuring business sustainability. This study recommends strengthening the digital ecosystem through synergy between local governments, educational institutions, and business actors to achieve inclusive and sustainable digitalization. Thus, the findings of this study offer a theoretical contribution to the development of locally based digital management models as well as practical implications for enhancing regional economic competitiveness.
Co-Authors Afina Shabirah Agung Prabowo Agustinus Ahmad Yani Ahmil Ainurohmah, Dovianti Akbar, Wahyu Anas Azhimi Qalban Andika Putra Riandy Aniska, Baiq Desy Astuti, Rini Linda Dwi Aulya Bani Syarif Maula Chatarina Umbul Wahyuni Danu Destarani Wijaya Dhika Uljanah diah ayu Dista Eko Safitri Ela Widasari Firmanto Adi Nurcahyo Gigih Tejo Purboyo Hadisa Putri Haryani, Fairusy Fitria Ivans Januardy Jamhari Jamhari Khairunnas Lastari, Pratiwi Puji LIANAWATI Linda Dwi Astuti Maila, Jingga Fitria Maria Helena Suprapto Marsellisa Nindito, Marsellisa Matasa, Fitria Wahyu Ningrum Mayasari, Mike Mayumi Misna Mujahidin Muliady, Jefry Murni Ramli Mutiara Ni Wayan Ulantari Novratilova, Sinta Nurma Yunita Indriyanti Pardinal Permana, Farid Prasetyo Primandaru Priscilia, Masayu Putri Putra, Faiq Danendra Rizqi Putri Putri Yanti Rafi, Faris Rahima, Dwira Randa Trezenki Rizki Setyobowo Sangalang Sakina Sarwendah, Sarwendah Sayuti, M. Noor Sinaga, Jessica Siti Mudawanah Trigati Vicky Wahyu Ratri Sukmaningsih Yanni Sudiyani Yogi Ahmad Yani Yudho Bawono Zakaria, Adam Ziadah, Maydinar