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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business GANEC SWARA Jurnal Ilmiah Edunomika (JIE) Target : Jurnal Manajemen Bisnis Yumary: Jurnal Pengabdian kepada Masyarakat DEDIKASI PKM INDRA: Jurnal Pengabdian kepada Masyarakat ProBisnis : Jurnal Manajemen AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian dan Inovasi Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora ECONOMIST: Jurnal Ekonomi dan Bisnis Kreativasi: Journal of Community Empowerment
Yuliana, Ika
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Journal : AKADEMIK: Jurnal Mahasiswa Ekonomi

 1 
Impulsive Buying pada Pengguna Shopee Generasi Z: Gaya Hidup, Fitur Spaylater dan Word of Mouth Akib, Nasifa Tridasari; Yuliana, Ika; Anggriani, Rini; Jati, Lanang Jatmiko
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1375

Abstract

Online shopping is now an important part of the lifestyle of Generation Z due to the rapid development of e-commerce applications. Generation Z in the city of Mataram tends to have a lifestyle that follows things that are on the rise or commonly referred to as ‘fomo’. In order to fulfill personal desires in following a trend in the context of the lifestyle of Generation Z tend to do shopping without thinking. Generation Z, which is called the digital generation because it is close to technology, is the future consumer of e-commerce platforms. The purpose of this study was to determine the effect of lifestyle, Spaylater features and word of mouth on impulsive buying on Shopee Generation Z users. This study uses quantitative methods with descriptive and causality approaches. Respondents in this study amounted to 100 dihited with lemeshow formula, and data processing tools using SPSS 22. The results of this study that lifestyle has a positive and partially significant effect on impulsive buying. The Spaylater feature has a positive and partially insignificant effect on impulsive buying. Word of mouth has a positive and significant effect on impulsive buying. Lifestyle, Spaylater feature and Word of Mouth have a positive and significant effect simultaneously on Impulsive buying.
Meningkatkan Kepuasan Kerja: Peran Work Life Balance dalam Memediasi Fleksibilitas dan Budaya Kerja wilyningsih, ni ketut ayu; Yuliana, Ika; Makiah, Makiah; Febriana, Widia
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1383

Abstract

PT Gojek Indonesia Tbk is a prominent Indonesian technology firm renowned for its diverse digital services, including transportation, food delivery, retail, and payment solutions. PT Gojek employs a workforce division, which includes Gojek drivers. The quality of work outcomes is contingent upon the job happiness of Gojek drivers. Work flexibility and organisational culture directly impact job satisfaction, while indirectly, they may be influenced by work-life balance. The study comprised 84 samples obtained through purposive sampling. The findings indicated that work flexibility did not significantly impact job satisfaction. The work culture exerted a favourable and substantial influence on job satisfaction. Work flexibility exerted a favourable and substantial influence on work-life balance. The work culture did not significantly impact work-life balance. The equilibrium between work and personal life exerted a favourable and substantial influence on job satisfaction. Work-life balance can facilitate the connection between work flexibility and job happiness. WLB cannot facilitate the connection between work culture and job happiness.
Co-Authors Abdul Muhid, Abdul Adiantara, M. Agung Dwi Aditia, Rifqi Akbar, Syamsul Akib, Nasifa Tridasari Anggriani, Rini Arsana, I Made Mangku Arwin Yafi Rahmatullah Aryan Agus Pratama Assa’ady, M Chotibul Umam Atma, Wahyu Juni Baiq Nadia Nirwana Baiq Yulia Hasni Pratiwi Cahyadi, Irwan Delthan, Stevany Hanalya Devi, I Gusti Ayu Marchika Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Fachry Abda El Rahman Febria Nurmelia Marlina Ferdian, Ahmad Luthfi Hafidz, Indriani Puspita Ignatius Soni Kurniawan Indah Nalurita Iswandi Iswandi Jati, Lanang Jatmiko Josman, Lady Faerrosa karmani, Muhammad Kurniawan, Rheza Lestari, Ni Kadeq Ratna Dwi M. Chothibul Umam Assa’ady MAKIAH Marlina , Febria Nurmelia Marlina Marlina Marlini, Febria Nurmelia Maulani, Maghfira Rizky Miswaty, Titik Ceriyani Muhammad Eka Putra Ramandha Muhammad Yazid Muliani, Ervina Nurmelia Marlina, Febria Paladita, Ida Bagus Puspita Dewi, Puspita Putri Amalia Wardi Putri, I Gusti Ayu Aurelia Yolanda Restu Alpiansah Rizal Ramdani Saputra, Komang Yodi Adi Stevany Hanalyna Dethan Susilo Talidobel Wardi, Putri Amalia Wicaksono, Arip Widhi, Bidari Andaru Widia Febriana, Widia Wilyningsih, Ni Ketut Ayu Zahrah, Zahrah Zainudin Abdussamad