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All Journal Media Teknologi Hasil Perikanan Jurnal MIPA PHARMACON JURNAL BIOMEDIK CHEMISTRY PROGRESS Jurnal Farmasi Medica (Pharmacy Medical Journal) PMJ Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdi Insani Jurnal Darma Agung Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Perempuan dan Anak Indonesia Jurnal Kesehatan Tambusai Jurnal Farmasi Klinik dan Sains Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat Journal of Pharmacopoeia Jurnal Lentera: Penelitian dan Pengabdian Masyarakat Jurnal Lentera Farma Journal of Literacy and Education
Jayanto, Imam
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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FOMO on New Year’s Eve: The Role of Social Media in Transforming How MSMEs Interact with Consumers Jayanto, Imam; Anggraeni, Inda Permata; Alfakih, Ahmad Fauzi
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 3 (2025): December 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i3.314

Abstract

The phenomenon of Fear of Missing Out (FOMO) has become an important factor influencing consumer behavior, particularly during special moments such as New Year’s Eve. This study aims to analyze the role of social media in transforming how Micro, Small, and Medium Enterprises (MSMEs) interact with consumers through the perspective of FOMO. The research adopts a qualitative approach using a literature review method, in which data were obtained from scientific articles and credible online sources published between 2013 and 2025. From an initial pool of 50 articles, a rigorous selection process resulted in 25 articles being used as the basis for analysis. The findings indicate that social media functions as a strategic medium that enables MSMEs to leverage FOMO to increase engagement, sales, and brand awareness. A case study from the bakery industry in the United Kingdom demonstrates that campaigns based on exclusive and time-sensitive content are able to stimulate rapid consumer responses and expand digital interactions. This study highlights the importance of content creativity, an understanding of digital audiences, and precise timing to ethically maximize the effects of FOMO. The implications of this research include the development of digital marketing strategies for MSMEs and theoretical contributions to consumer behavior studies in the era of social media.
ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN DAN IMPLEMENTASI PHARMACEUTICAL CARE TERHADAP KEPUASAN PASIEN DI APOTEK PELENGKAP RSUP PROF. DR. R.D. KANDOU MANADO Parwati, Dian; Manawan, Fridly; Jayanto, Imam; Astuti, Ni Nyoman Sri Widya; Chandra, Salsabila Stefani; Mait, Mutiara G
Jurnal Farmasi Klinik dan Sains Vol 5, No 2 (2025): Jurnal Farmasi Klinik dan Sains
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/jfks.v5i2.1902

Abstract

Bisnis kefarmasian mengalami perubahan signifikan akibat perkembangan teknologi dan perubahan kebijakan di bidang kesehatan. Salah satu sarana kefarmasian yang merujuk pada bisnis farmasi adalah Apotek yang merupakan bagian dari UMKM di bidang perdagangan, serta turut membantu meningkatkan perekonomian di Indonesia. Pada pelaksanaannya, orientasi pemasaran farmasi di Apotek tidak hanya terbatas pada produk tetapi juga diterapkannya pharmaceutical care. Salah satu penilaian terbaik tercapainya pharmaceutical care adalah Kepuasan Pasien. Tingginya angka kepuasan pasien dapat mengoptimalkan efektivitas terapi dan meningkatkan profit Apotek. Tujuan penelitian ini untuk mengetahui pengaruh strategi bauran pemasaran dengan elemen 7P (product, price, place, promotion, people, process dan physical evidance) terhadap implementasi pharmaceutical care untuk meningkatkan kepuasan pasien di Apotek Pelengkap RSUP Prof. Dr. R.D. Kandou Manado. Metode penelitian yang dilakukan adalah quantitative observasional dengan teknik pengumpulan data menggunakan kuesioner sebayak 100 responden yang memenuhi kriteria inklusi yaitu yang mampu berkomunikasi dengan baik, melihat dan membaca dengan baik, dan berusia lebih dari 12 tahun. Data dianalisis menggunakan SPSS 26. Hasil penelitian menunjukkan kepuasan pasien dipengaruhi oleh kualitas pelayanan kefarmasian, kualitas produk, kompetitif harga, lokasi sarana kefarmasian dan Sumber Daya Manusia
PKM Pelatihan dan Pendampingan Produksi Sabun Organik Pala Kelompok Ibu Dusun Kema III dan Ibu Majelis Ta’lim Al Munawarah di Minahasa Utara Abdullah, Surya Sumantri; Antasionasti, Irma; Masengi, Angelina Stevany Regina; Jayanto, Imam; Abdullah, Rezky Putri Indarwati
Jurnal Lentera: Penelitian dan Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Lentera - Penelitian dan Pengabdian Masyarakat
Publisher : Yayasan Bina Lentera Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57207/vnfax265

Abstract

Mata pencaharian masyarakat Desa Kema III kabupaten Minahasa Utara sebagian besar adalah nelayan. Sebagian besar perempuan di desa Kema III adalah ibu rumah tangga yang tidak bekerja terdiri dari komunitas majelis taklim dan kelompok ibu dusun. Namun, kondisi cuaca yang tidak menentu menyebabkan hasil tangkapan tidak menentu. Kelompok Ibu di Desa Kema III menganggur dan tidak punya penghasilan. Hal ini tentu sangat memberatkan beban ekonomi keluarga terutama ditambah dengan inflasi dan kenaikan harga barang kebutuhan pokok masyarakat yang harus tetap dipenuhi. Kegiatan pengabdian masyarakat ini bertujuan mengadakan pelatihan dan pendampingan dalam pembuatan produk sabun dengan tetap memperhatikan kualitas yang memenuhi standar kesehatan dengan memanfaatkan bahan organik minyak Pala. Kegiatan ini diharapkan dapat membekali perempuan di Desa Kema III dengan ketrampilan pembuatan produk sabun yang dapat digunakan sebagai rintisan usaha untuk menopang ekonomi keluarga. Kegiatan dilakukan melalui 4 tahapan yang terdiri dari tahap persiapan, tahap penyuluhan, tahap pelatihan, dan tahap pendampingan. Hasil dari kegiatan ini, peserta pelatihan mendapatkan keterampilan untuk memproduksi produk sabun yang dapat dapat dipasarkan di lingkungan tempat tinggal mereka.
Penyuluhan Keamanan Jajanan Sehat pada Anak Usia Sekolah Antasionasti, Irma; Abdullah, Surya Sumantri; Lestari, Utami Sasmita; Jayanto, Imam; Hariyanto, Yuanita Amalia
Jurnal Lentera: Penelitian dan Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Lentera - Penelitian dan Pengabdian Masyarakat
Publisher : Yayasan Bina Lentera Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57207/pa34x951

Abstract

Pangan jajanan di sekolah memegang peranan penting dalam memberikan asupan energi dan zat gizi bagi anak usia sekolah. Namun, faktor keamanan pangan jajanan perlu menjadi perhatian. Oleh karena itu, perlu dilakukan penyuluhan keamanan jajanan sehat pada anak usia sekolah. Kegiatan dilakukan melalui 3 tahapan yang terdiri dari tahap persiapan, tahap pelaksanaan dan tahap evaluasi. Sebanyak 28 orang mengikuti kegiatan yang terdiri dari 25 anak usia sekolah dan 3 guru/pengurus Yayasan Hidayatullah Tomohon. Materi yang diberikan dalam kegiatan penyuluhan yaitu pangan jajanan anak sekolah, 5 kunci keamanan pangan untuk anak sekolah, dan bahan tambahan pangan. Hasil rerata nilai pre test dari peserta adalah 0,83 dan post test adalah 0,97 (dari rentang nilai 1,00). Terdapat peningkatan nilai sebesar 0,14 setelah dilaksanakan kegiatan penyuluhan. Hal ini menunjukkan bahwa kegiatan penyuluhan berlangsung dengan baik sehingga materi dapat dipahami oleh peserta.
PKM Pelatihan dan Pendampingan Produksi Minyak Gosok Alami Pala di Pondok Pesantren dan Panti Asuhan Sumantri Abdullah, Surya; Antasionasti, Irma; Ahmad, Musfirah; Jayanto, Imam
Jurnal Lentera: Penelitian dan Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Lentera: Penelitian dan Pengabdian Masyarakat
Publisher : Yayasan Bina Lentera Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57207/ahb26w44

Abstract

Herbal rubbing oil is a widely used traditional remedy for relieving muscle pain, improving blood circulation, and promoting relaxation. Nutmeg (Myristica fragrans) contains several bioactive compounds such as myristicin, safrole, eugenol, and elemicin, which possess analgesic and anti-inflammatory properties, making it suitable for development into a natural rubbing oil product. However, the utilization of nutmeg oil as an economically valuable herbal product remains underdeveloped, particularly in Islamic boarding schools and orphanages, where practical skills and entrepreneurial knowledge are highly needed. This Community Service Program (PKM) aimed to provide training and assistance in producing nutmeg-based rubbing oil through educational sessions, demonstrations, and hands-on practice. The results indicate a significant improvement in participants’ knowledge regarding the benefits of nutmeg and the safe use of herbal remedies, as well as an enhancement in technical skills related to production, packaging, and understanding product economic value. Participants successfully produced stable nutmeg rubbing oil with a distinct aromatic profile. The program positively contributed to improving health independence and promoting micro-entrepreneurship based on natural herbal products. This initiative demonstrates strong potential to be replicated in similar institutions as a model for local resource–based economic empowerment.  
Overview of Public Knowledge Level About Generic Drugs in Wori Village, Wori District, North Minahasa Regency Sigar, Meivie Hanna; Lolo, Widya Astuty; Jayanto, Imam
Journal of Literacy and Education Vol. 1 No. 1 (2025): Journal of Literacy and Education
Publisher : Yayasan Bina Lentera Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57207/07gk0f41

Abstract

The low use of generic drugs in the community is due to the lack of public knowledge about generic drugs. The lack of public knowledge about generic drugs, branded drugs and patent drugs, due to perceptions about generic drugs have low quality, on the other hand, people perceive that patent drugs are quality drugs compared to generic drugs and branded generic drugs. The purpose of this study was to determine the level of community knowledge about generic drugs in Wori Village, Wori District, North Minahasa Regency. This research method is descriptive and uses an instrument (questionnaire), with a cross sectional survey design. The sample in this study were the people of Wori Village who were included in the inclusion criteria as many as 100 samples. The results showed that the level of knowledge of respondents about the definition, benefits, policies, classification, and quality of generic drugs was partly in the good category with a percentage of 54%, 85%, 79%, 95%, 28% respectively. It can be concluded that the level of knowledge about generic drugs in Wori Village is in the good category of 82%.
Overview of Public Knowledge and Attitudes Toward Drug Labeling on Medicine Packaging in Pasan District, Southeast Minahasa Regency Rambi, Shekinaglory; Lolo, Widya Astuty; Jayanto, Imam
Journal of Literacy and Education Vol. 1 No. 1 (2025): Journal of Literacy and Education
Publisher : Yayasan Bina Lentera Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57207/t9zjvf93

Abstract

Drug marking on drug packaging can provide complete information about the efficacy, safety, side effects, how to use, and other information included in the drug. Limited knowledge of the public about drugs and their use can cause people to lack understanding of drug information, thus allowing irrational treatment if not balanced with the provision of correct information. The purpose of this study was to determine the level of knowledge and attitudes of the community about the marking on drug packaging. This research method is descriptive with the type of survey and uses instrument in the form of a list of questions (questionnaire), with a cross sectional survey design. The sample in this study were the people of Pasan District as many as 100 samples. The results showed that 61% of respondents had a poor level of knowledge and 100% of respondents had a positive attitude. So it was concluded that the majority of people in Pasan District had a poor level of knowledge and a positive attitude about drug marking on drug packaging.
Co-Authors Abdullah, Rezky Putri Indarwati Abdullah, Surya Sumantri Adelfia Papu Agus Suyatno Ahmad, Musfirah Alamri, Firdaus Alfakih, Ahmad Fauzi Angelina Stevany Regina Masengi Anggraeni, Inda Permata Antasionasti, Irma Aslah, Aprilia Astuti, Ni Nyoman Sri Widya Ayhuan, Jeckson Badu, Nindi Badu, Nindi S. Bambang Purwoko Boky, Harmita Chandra, Salsabila Stefani Daimunon, Regita Defny Silvia Wewengkang DEWI SARTIKA Dian Parwati Durya, Ngurah Pandji Mertha Agung Edi, Hosea Jaya Fatimawali . Fridly Manawan Gagola, Mariana Cristi Ayu Gayatri Citraningtyas Gde Bayu Surya Parwita Gumilar, Bobi Hamzah , Ramadhani Hariyanto, Yuanita Amalia Herny E.I. Simbala Hosea Jaya Edy Jolanda, Shinta Juliawati, Ni Waya Mega Juliawati, Ni Wayan M. Kainde, Michelle Angela Kambey, Bella Karlah L. R. Mansauda Karundeng, Glorya Kawulusan, Kerin Sophia Amelia Clairent Kawuwung, Christy Eunike Launa Klemens Mere Kondoj, Inchristy Victoria Kumowal, Selphina Lambey, Juan Sebastian Langi, Regita LAUNTU, ANSIR Lestari, Utami Sasmita Lolo, Widya Astuti LUBIS, AMINAH Mahendra Kusuma Nugraha Mait, Mutiara G Makinggung, Catalina Aurelia Jetty MANGUNE, GLORYA DORCHICYLHIA Massie, Aprilia Meilani Jayanti Monoarfa, Margareta Marcelina Muh. Abduh Anwar Mumu, Preisdy Aprilia Nangaro, Alfred Nangaro, Jesica Nekky Rahmiyati Ningtyas, Harfiahani Indah Rakhma Nurnoviyati, Ikhda Pakpahan, Kevin Yosua Paputungan, Ayu Paputungan, Ayu Natasya Paulina yamlean Pratiwi, Ageng I. Purwaka Hari Prihanto Rambi, Shekinaglory Rumangkang, Jonathan C. Safitransyah, Rahmad Puja saputri, tiara Sari, Elmi Sari, Elmi N. Siampa, Jainer Pasca Sigar, Meivie Hanna Solly Aryza Sri Sudewi, Sri Sumantri Abdullah, Surya Sundalangi, Chania Feronika Sutrisna, Agung Tambahani, Anggita Ekawanti Juvenisti Tatara, Juita S. D. Tirta Mulyadi Tresna, Indra Cahya Tuloli, Riska Tulung, Gerald Tulung, Gerald N. P. Tunggal, Ryan Irwanto Turama, Dwilanda E. Utiarahman, Nurnaningsih Vitarani Dwi Ananda Ningrum Wenur, Tezalonika Masye Flora Intanpermata Widdhi Bodhi Widya Astuty Lolo, Widya Astuty Windah, Axl Laurens Lukas Wiyono, Weny I. Yayat Sudrajat Yulistina Yulistina Zulfikar