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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL ILMIAH PLATAX JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Riset Akuntansi dan Manajemen Pragmatis Multidisciplinary Indonesian Center Journal Indonesia Economic Journal
Shinta Wangke, Shinta
Universitas Sam Ratulangi
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Kajian Pengembangan Teknologi Sistem Pengendalian Manajemen Usaha Kecil Berbasis Pangan dalam Rangka Meningkatkan Daya Saing UKM Shinta J. C. Wangke; Emilia M. Gunawan; Regina Trifena Saerang
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 7 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i7.4914

Abstract

Tantangan UKM khususnya UKM berbasis pangan saat ini adalah meningkatkan daya saing dalam rangka menghadapi kompetisi dan perubahan tren serta gaya hidup. Urgensi penelitian ini terutama membantu peningkatan daya saing dunia usaha dan dunia industri (DUDI) dengan meningkatkan kualitas teknologi sistem pengendalian manajemen dalam manajemen usaha bisnis kecil. Tujuan penelitian ini adalah melakukan kajian terhadap peningkatan daya saing UKM dengan melakukan proses sistem pengendalian manajemen berbasis teknologi mulai dari perencanaan sampai kepada evaluasi pada UKM berbasis pangan Telur Tumou Tou. Metode penelitian berupa deskriptif kualitatif dengan data primer serta sekunder berupa pengamatan dan wawancara kepada manajemen UKM Telur Tumou Tou. Hasil penelitian menunjukkan bahwa penerapan teknologi seperti Internet of Things (IoT) dan big data analytics dalam SPM dapat meningkatkan pengelolaan stok, komunikasi internal, dan pengambilan keputusan berbasis data. Kesimpulan penelitian menegaskan pentingnya integrasi teknologi dalam SPM untuk meningkatkan produktivitas dan daya saing UKM.  Implikasi penelitian ini berupa peningkatan daya saing usaha UKM yang dikaji melalui proses sistem pengendalian manajemen berbasis teknologi informasi. Luaran penelitian berupa jurnal nasional minimal Sinta 5. TKT dalam penelitian ditujukan untuk TKT 1-3.
THE INFLUENCE OF DIGITAL MARKETING AND DIGITAL PAYMENT ON PURCHASE DECISION OF GEN Z AT MSMEs FLAMBOYAN STREET FOOD MANADO Lantang, Monika Gabriela; Wangke, Shinta Jeanette Camelia; Tulung, Joy Elly
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.58497

Abstract

In today's digital era, digitalization is a crucial part of daily life, especially in business. It includes digital marketing and payments, which have become essential for companies to compete and adapt. Both digital marketing and digital payments enhance operational efficiency and create new opportunities for growth and innovation. This is particularly beneficial for MSMEs looking to expand their market reach and meet modern consumer needs. This study aims to find out how digital marketing and digital payments affect the purchasing decisions of Gen Z in Flamboyan Street Food MSMEs in Manado. Data were gathered using a quantitative method, by distributing questionnaires via Google Forms to 100 Gen Z respondents. The study examines the influence of digital marketing strategies and the convenience of digital payments on purchase decisions. The findings indicate that both factors significantly impact purchasing decisions. This highlights the need for businesses to incorporate digital technology in their marketing and transaction processes to attract young consumers. The research suggests that MSMEs should leverage digital marketing and payment tools to boost sales within the Gen Z market.   Keywords: Digital Marketing, Digital Payment, Purchase Decision
THE EFFECT OF BRAND IMAGE AND STORE ATMOSPHERE ON CUSTOMER PURCHASE DECISION AT CONFLUX COFFEE TOMOHON Teneh, reynald; Pandowo, Merinda H.C.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.59175

Abstract

This study aims to examine the effect of brand image and store atmosphere on customer purchase decisions at Conflux Coffee Tomohon. The research employs a quantitative approach, using a survey method to collect data from a sample of Conflux Coffee customers. The variables studied include brand image, store atmosphere, and purchase decision. Data analysis is conducted using multiple regression analysis to determine the influence of brand image and store atmosphere on the customers' purchasing behavior. The results indicate that both brand image and store atmosphere significantly influence customer purchase decisions. A positive brand image enhances customer trust and loyalty, making them more likely to choose Conflux Coffee over competitors. Meanwhile, a comfortable and appealing store atmosphere creates a pleasant experience that encourages customers to spend more time and make repeat purchases. Among the two variables, brand image has a stronger influence on purchase decisions, highlighting the importance of consistent brand management and marketing strategies. This study concludes that Conflux Coffee Tomohon should focus on maintaining a positive brand image and creating a welcoming store atmosphere to improve customer satisfaction and purchasing decisions. The findings can serve as a reference for other coffee shops aiming to strengthen their competitive advantage through brand image and store atmosphere optimization.   Keyword: Brand Image, Store Atmosphere, Purchase Decision
THE IMPACT OF ONLINE VISUAL MERCHANDISING AND AFFILIATE MARKETING FOR CLOTHING PRODUCT ON SHOPEE CUSTOMER PURCHASE DECISION Makagansa, Meveri Cyanli; Pandowo, Merinda H.C.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.59500

Abstract

The increasing growth of digital platforms, or e-commerce, which is naturally accompanied by the increasing number of online stores that are present on each e-commerce platform. This study is intended to identify the influence of Visual Merchandising and Affiliate Marketing on Shopee Customer Purchase Decision, both partially and silmutaneously.  The population is the customers of Shopee as many as 100 respondents through random sampling technique and analysed with Multiple Regression Analysis Method. The results show that Affiliate Marketing has a significant impact on Shopee customer purchase decisions for clothing products, while Online Visual Merchandising, though positively related, does not show a statistically significant effect. It is recommended that marketers should prioritize Affiliate Marketing strategies on Shopee to effectively drive customer purchases, while Online Visual Merhcandising may serve a supportive role.   Keywords: Online Visual Merchandising, Affiliate Marketing, Customer Purchase Decision
WHAT SPARKS RURAL INTENTION TO USE MOBILE BANKING SERVICES? Tiwa, Angel Syerina; Kindangen, Paulus; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.61031

Abstract

In recent years, financial inclusion has gained attention for its role in driving economic growth, social equality and financial system stability. As digital technologies evolve, expanding access to financial services, especially in rural areas, has become essential for reducing poverty and bridging socio-economic gaps. This study explores how mobile banking advances financial inclusion, focusing on factors that influence adoption in rural areas. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, the research employs a quantitative approach, utilizing structured questionnaires to gather data from 50 respondents who hold Bank Rakyat Indonesia (BRI) accounts in Motoling Village. The results reveal that when considered simultaneously, Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions all significantly influence the intention to use BRI mobile banking (BRImo). Effort Expectancy and Social Influence have a positive and significant impact on the intention to use BRImo. While Performance Expectancy and Facilitating Conditions do not have a significant impact individually, they still exhibit a positive effect on adoption intentions. This highlights the complex, interconnected factors that influence mobile banking adoption in rural areas.   Keyword: Financial Inclusion, Mobile Banking, UTAUT, Intention to Use
BEHAVIOR INTENTION PENGGUNAAN QRIS PADA PEDAGANG DI PASAR BERIMAN TOMOHON Annete M. R. Rumengan; Maria V. J. Tielung; Shinta J. C. Wangke
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 8 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i8.12562

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan maupun parsial perceived usefulness, perceived ease of use, perceived risk, trust dan social influence terhadap behavioral intention pedagang menggunakan QRIS di Pasar Beriman Tomohon. Jenis penelitian yang digunakan adalah kuantitatif. Sampel dalam penelitian ini berjumlah 50 orang pedagang di Pasar Beriman Tomohon yang didapatkan melalui purposive sampling dengan syarat sudah menggunakan QRIS sebagai salah satu metode pembayaran. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil dari penelitian ini membuktikan bahwa perceived of usefulnes, perceived ease of use, perceived of risk, trust dan social influence secara simultan berpengaruh signifikan terhadap behavioral intention pada penggunaan QRIS Pedagang di Pasar Beriman Tomohon. Perceived of usefulnes, perceived ease of use dan trust secara parsial berpengaruh signifikan terhadap behavioral intention pada penggunaan QRIS Pedagang di Pasar Beriman Tomohon. Perceived of risk dan social influence tidak memiliki pengaruh terhadap behavioral intention pada penggunaan QRIS Pedagang di Pasar Beriman Tomohon. Pedagang di Pasar Beriman Tomohon agar dapat memaksimalkan teknologi yang berkembang saat ini dalam kegiatan transaksi sehari-hari serta terus belajar dan mendalami pemahaman cara kerja QRIS secara mandiri. Pihak-pihak terkait yang menawarkan program QRIS agar aktif melakukan sosialisasi kepada pedagang-pedagang serta memaparkan keberagaman manfaat QRIS dibandingkan pembayaran secara tunai.
Pengaruh Content Quality dan Interaction Quality terhadap Customer Loyalty melalui Customer Satisfaction pada Pelanggan Shopee di Manado Reychel Tendean; Imelda W. J. OGI; Shinta J. C. Wangke
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/59k2ke63

Abstract

Perkembangan e-commerce di Indonesia semakin pesat, terutama sejak pandemi COVID-19 yang mendorong peralihan belanja konvensional ke digital. Shopee menjadi salah satu platform dominan, khususnya di kalangan Generasi Z yang dikenal sebagai digital natives dengan ekspektasi tinggi terhadap pengalaman belanja daring. Penelitian ini bertujuan menganalisis pengaruh Content Quality dan Interaction Quality terhadap Customer Loyalty dengan Customer Satisfaction sebagai variabel mediasi. Metode penelitian menggunakan pendekatan kuantitatif dengan Structural Equation Modeling (SEM) melalui AMOS. Sampel sebanyak 200 responden diperoleh dengan teknik purposive sampling, dengan kriteria usia 18–28 tahun, berdomisili di Manado, dan aktif menggunakan Shopee dalam tiga bulan terakhir. Variabel penelitian diukur dengan skala Likert yang mencakup Content Quality, Interaction Quality, Customer Satisfaction, dan Customer Loyalty. Hasil penelitian menunjukkan bahwa Content Quality dan Interaction Quality berpengaruh positif signifikan terhadap Customer Satisfaction. Selain itu, Customer Satisfaction juga berpengaruh signifikan terhadap Customer Loyalty dan memediasi hubungan variabel independen dengan loyalitas pelanggan. Penelitian ini menegaskan pentingnya peningkatan kualitas konten dan interaksi digital untuk mempertahankan loyalitas Generasi Z dalam persaingan e-commerce.
THE ANALYSIS OF DEVELOPER EXPERIENCE IN THE KPR APPLICATION PROCESS THROUGH THE BTN PROPERTY FOR DEVELOPER APPLICATION AT THE BTN MANADO BRANCH Erlangga Kurnia Pratama Moha; Indrie Debbie Palendeng; Ferdinand J Tumewu; Magdalena Wullur; Merlyn Mourah Karuntu; Shinta Jeanete Camelia Wangke
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1812

Abstract

This study analyzes the use of the BTN Properti for Developer application in the Home Ownership Credit (KPR) application process at Bank BTN Manado Branch using the Technology Acceptance Model (TAM) and User Experience (UX) approaches. The study used a descriptive qualitative method through in-depth interviews with four developer users of the application. Data analysis was conducted using the Miles and Huberman model which includes data reduction, data presentation, and conclusion drawing. The results show that the BTN Properti for Developer application is generally well received by developers because it is considered easy to use, has a clear application flow, and is able to improve the efficiency of time, costs, and energy through a digital process. However, several obstacles were still found, such as limited document upload size, navigation that is not fully intuitive, and delays in status updates outside of operating hours. Support from BTN was considered quite responsive through training and direct communication, although improvements in the communication features in the application are needed. Based on the TAM analysis, application acceptance is influenced by perceptions of usefulness and ease of use, while from a UX perspective the application shows good usability and usefulness quality, but still requires development in the aspects of interactivity and accessibility. This study concludes that the BTN Properti for Developer application plays an important role in supporting the digital transformation of mortgage applications, with a note that continuous development is needed to optimize services and be user-oriented.
THE IMPLEMENTATION OF PROJECT MANAGEMENT SCHEDULING USING CRITICAL PATH METHOD (CPM) AND PROJECT EVALUATION AND REVIEW TECHNIQUE (PERT) IN THE HOUSE CONSTRUCTION PROJECT IN THE MALIMIMPLEMENTATION OF PROBUKAN PERMAI III HOUSING AREAS IN NORTH MINAHASA REGENCY Sukamta, Nuraini Retnaningrum; Jacky S B Sumarauw; Merlyn Mourah Karuntu; Magdalena Wullur; Ferdinand J Temewu; Shinta Jeanete Camelia Wangke
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1830

Abstract

Previous studies have shown that the Critical Path Method (CPM) and the Project Evaluation and Review Technique (PERT) are effective in optimizing project completion time. Based on observations, the construction of a single housing unit typically requires 64 working days. This study aims to obtain an optimal scheduling result by applying CPM and PERT to the construction project of a subsidized house type-36 in Perumahan Malimbukan Permai III, North Minahasa Regency. The analysis results indicate that the project’s critical path consists of A – B – C – D – E – F – H – K – L – M – N – P – Q. Using the CPM method, the required completion time is 55 days, while the PERT method yields an estimated 55.68 days. With a deadline of 60 days, the probability of completing the project is 99.94%. This study highlights the importance of monitoring the critical path and utilizing time estimation in project planning to prevent delays and unforeseen obstacles.
MANAJEMEN RANTAI PASOKAN PRODUK CENGKEH DI DESA ATEP KECAMATAN LANGOWAN SELATAN Lumintang, Jillano Solideo; Palandeng , Indrie Debbie; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 04 (2025): JE. Vol. 13 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i04.64164

Abstract

Penelitian ini bertujuan untuk menganalisis manajemen rantai pasokan produk cengkeh di Desa Atep, Kecamatan Langowan Selatan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara mendalam kepada empat petani cengkeh dan dua pedagang pengumpul sebagai informan. Hasil penelitian menunjukkan bahwa alur rantai pasokan cengkeh dimulai dari petani yang melakukan penanaman, perawatan, panen, dan penyimpanan, kemudian menjual hasil panen ke pedagang pengumpul. Tantangan utama yang dihadapi oleh petani meliputi kekurangan tenaga kerja pemetik, biaya perawatan yang tinggi, dan harga jual yang fluktuatif. Sementara itu, pedagang pengumpul menghadapi kendala seperti cuaca, kualitas cengkeh yang tidak seragam, serta tingginya biaya operasional. Penelitian ini merekomendasikan adanya peran aktif pemerintah dalam pemberian subsidi pupuk, pelatihan, serta perbaikan akses jalan ke perkebunan guna meningkatkan efisiensi dan keberlanjutan rantai pasok cengkeh di daerah tersebut.   Kata kunci: Rantai Pasok, Cengkeh, Petani, Pedagang Pengumpul
Co-Authors Adoeng, Wulandari Aneilla Tessalonika Gleny Ruth Laserto Annete M. R. Rumengan Arrazi B.H Jan Banne, Vivaldi R. Bee, Sharon C. Christoffel Kojo Claudia Glory David P. E. Saerang David P. E. Saerang David P. E. Saerang David P.E Saerang David Paul Elia Saerang David Paul Elia Saerang Dewa Ayu Putri Emilia M. Gunawan Emilia Margareth Gunawan Emilia Margareth Gunawan Erlangga Kurnia Pratama Moha Erlangga, Nobian Sari Esther Pamela Adeleida Malonda Ferdinand J Temewu Ferdinand J Tumewu Ferdinand J. Tumewu Frederik G. Worang Frederik G. Worang, Frederik G. Gebby Natasya Tamaka Glady Langi Hanelisty Diona Chicha Korompis Hasan Jan, Arrazi bin Humbas, Jeniffer G. Imelda W. J. Ogi Indrie D. Palandeng Indrie D. Palandeng Indrie Debbie Palendeng Inri Hana Menajang Irvan Trang Ivan Quilo Jacky S B Sumarauw Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Johan Tumiwa Joseph, Omega P. Joubert B. Maramis Joy Elly Tulung Kalangi, Josep B. Karisoh, Monica Kembuan, Kesia F. Keren Gloria Sondakh Kusuma, Yuliana Lala, Ryanna Jasmine Lalawi, Natasya T. Lantang, Monika Gabriela Lapian, Joyece S.L.H.V. Lapian, Stanss L. H. V J. Lengkong, Victor Leticya Gala Liany Elfirany Senduk Lingkan Beatrix Wowiling Logor, Grand Lontoh, Patricia D. V. P. Lumintang, Jillano Solideo Magdalena Wullur Makagansa, Meveri Cyanli Mandagi, Christina Nadya Maria Tielung Maria V. J. Tielung Martinus Lourensio Mallisa Maryam Mangantar Maryam Mangantar Mawitjere, Praisethy M. Mawuntu, Christian Vrenly Mentang, Verennia T. N. Merinda H. Ch. Pandowo Merlyn Karuntu Michelle Awuy Mongi, Rifan E. Monicha Natasya Magerite Nathasya Mewengkang Ogi, Imelda W. J. Ogi, Imelda W.J. Okta Gabriel Mamahit Paat, Franda Benedicta Pakasi, Debora Glorya Palandeng , Indrie Debbie Palilingan, Lingkan N. Paulus Kindangen Peter Anderson Runtu Peter Claudio Musa sangkay Poli, Meiny Meily Purba, Marganda Nevira Rampen, Dio B. Rawis, Miracle Raynaldo Fabian Karel Posumah Regina Trifena Saerang Regina Trifena Saerang Reychel Tendean Ridel Muaya Ridho Prawira Ramadhanu Rondonuwu, Happy Estherella Rudy S. Wenas Rumbay, Wulandary E. T. S. L. H. V. Joyce Lapian S. L. H. V. Joyce Lapian S.L.H.V Joyce Lapian Saerang, David P. S. Saerang, Ivonne L. Saerang, Regina Trifena Sauba, Yulitha K. Sefryan Reinaldo Uway Siagian, Shintya G. Sifrid S. Pangemanan Sifrid S. Pangemanan Sineleyan, Verren Jilly Siti Rapika Ariyanto Soekamto, Militia Ch. V. Sofryan Injillion Pelealu Stans Joyce Lapian Stephanie Ludya Natalia Sukamta, Nuraini Retnaningrum Tambaani, Olivia Syalomita Teneh, reynald Then, William W. Therok, Francisca A. Timpua, Mitha Randa Tiwa, Angel Syerina Triutari Wahyuni Suwono Tuegeh, Octavia Diana Monica Tulende, Sharell S. M. Tumbuan, Willem J. F. A. Umboh, Syallomika F. B. W. Vanya Monica Debora Frans Vanya Priscylia Ayu Vinny Gloria Rooroh Walean, Enjelia E. Watulingas, Evangelica Putri Watuseke, Amadeo Josua Rolanto Wewengkang, Caeli B. P. Willem J. F. A. Tumbuan Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Worang, Frederik Gerard Wowor, Wenseslaus